The Best of HubSpot

Discover proven content amplification strategies to extend your reach across social media, email, and paid channels, plus the best tools for measuring results.

Learn what email marketing reporting is, which KPIs to track, and how to build dashboards that connect email performance to revenue and pipeline.

An attribution window is the set period during which a marketing touchpoint can be credited for a conversion. Here's what marketers need to know.

Adaptive marketing strategies adjust campaigns in real-time based on customer data and market changes. See how to create personalized experiences that grow revenue.

Learn 24 generative engine optimization statistics that prove why GEO is crucial for modern marketing. See how AI search is reshaping digital discovery.

Wondering what elements make up a successful blog post? We reviewed the top 8 blog posts on the Marketing Blog in 2022 to find out.

In this guide, I lean on my experience as a project management professional to share what I’ve learned about work breakdown structures (WBS).

You've heard of influencer marketing, but have you heard of micro-influencers? Learn more about the new social media advertising strategy all over Instagram.

Influencer marketing is a popular but often misunderstood term. So, what does it look like? Let these 13 examples explain and inspire.

Learn how Steve Jobs managed to sway the world using simple yet powerful persuasion strategies that you can apply in your own life.

Color psychology and its role in buyer decision-making are fascinating elements of marketing. But how can such nuance be quantified? Well, look no further.

101 tips, templates, and resources for better networking. Use this guide to network more effectively and with more confidence.

Search engines have changed their algorithm to favor topic based content. This report serves as a tactical primer for marketers responsible for SEO strategy.

We talked to the pros — including an SEO expert at HubSpot and the senior product director of AI Overviews at Google — to answer questions about Google’s AI search you didn’t even know you had.

Learn about how to build your B2B SEO strategy with steps and tips from experts, along with real-world success stories.

Here are 190 prompts that will help marketers get the most out of ChatGPT.

«Create an advertising campaign about [company, product, or service] targeting [target audience]. Include key messages and slogans and choose the best media channels for promotions.»

Looking for inspiration to spark your next sales copy, blog post, or landing page? Take notes from these standout copywriting examples.

TikTok is one of Gen-Z's favorite apps. But less tech-savvy marketers can find it hard to navigate. Here's how to use it and publish your first post.

How is SEO changing in 2024, and how can we adapt our methods for this new landscape? We're sharing top tips, trends, and more.

What role does design play in consumer packaged goods? We chat with Gander, the design studio that co-created multiple viral brands.

Learn about a writing experiment that pits AI against human creativity from copywriter Eddie Shleyner. Find out tips for creating your own mind movies.

«People are the most incredible animals because, every day, we go through life with the knowledge that everything we care about, everything we love, could be taken from us. And yet, we go on anyway. Every day, we persist.»

Learn how to make money on social media and explore real-life case studies where brands saw success selling on social.

Learn how to shift from an informational to a personality content focus for your marketing. Then, learn practical tips to create content that stands out.