Reeling and Dealing

Reeling and Dealing

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Creators, cinemas and the distribution pipeline being quietly rebuilt...
Content creators are moving their communities into real cinemas, and it’s worth paying attention.
Nov 24, 2025 • Emma Jamieson
Why is everyone surprised that women LOVE Heated Rivalry?
Reasons it should come as no shocker whatsoever that 53% of the audience for Crave's viral gay hockey romance are women.
Jan 12 • Emma Jamieson
Clipping Is the New Cultural Distribution System
71% of Gen Z discover TV & Movies through fan clips and creators are making bank. Are you taking advantage?
Dec 4, 2025 • Emma Jamieson
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Clipping Is the New Cultural Distribution System
Dec 4, 2025 • Emma Jamieson
2025 is all about vertical, serialised short-form drama - made for mobile!🤳
Jan 2, 2025 • Emma Jamieson
How to plan a social media content strategy for your film...
Mar 24, 2025 • Emma Jamieson
Hello 👋 and AMA about film social media & marketing!
Apr 15, 2025 • Emma Jamieson
Why no one is watching your movie trailer / videos on social media.
May 5, 2025 • Emma Jamieson
Why is everyone surprised that women LOVE Heated Rivalry?
Jan 12 • Emma Jamieson
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