{"id":222985,"date":"2025-07-17T12:09:54","date_gmt":"2025-07-17T16:09:54","guid":{"rendered":"https:\/\/redshiftdm.com\/?p=222985"},"modified":"2025-07-17T12:10:41","modified_gmt":"2025-07-17T16:10:41","slug":"shopify-url-structure-optimization","status":"publish","type":"post","link":"https:\/\/redshiftdm.com\/shopify-url-structure-optimization\/","title":{"rendered":"Shopify URL Structure Optimization: Best Practices for SEO-Friendly URLs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"222985\" class=\"elementor elementor-222985\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fbc19a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fbc19a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1f63b6\" data-id=\"a1f63b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-273351d elementor-toc--content-ellipsis elementor-toc--minimized-on-desktop elementor-widget elementor-widget-table-of-contents\" data-id=\"273351d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;minimized_on&quot;:&quot;desktop&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__273351d\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__273351d\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__273351d\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03aecca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03aecca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76fb2c6\" data-id=\"76fb2c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70b27a0 elementor-widget elementor-widget-heading\" data-id=\"70b27a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Shopify URL Structure Matters for SEO\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51f914a elementor-widget elementor-widget-text-editor\" data-id=\"51f914a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Your Shopify store\u2019s URL structure plays a foundational role in how search engines crawl, index, and rank your content. Clean, descriptive URLs improve:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword relevance and click-through rates<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crawlability and site structure<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internal linking and navigation<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User trust and usability<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">But Shopify comes with some built-in limitations. You can\u2019t fully customize every URL path, and certain structures\u2014like the <\/span><em><span style=\"font-weight: 400;\">\/products\/<\/span><\/em><span style=\"font-weight: 400;\"> or <\/span><em><span style=\"font-weight: 400;\">\/collections\/<\/span><\/em><span style=\"font-weight: 400;\"> folders\u2014are locked in by the platform.<\/span><\/p><p><span style=\"font-weight: 400;\">Still, you have <\/span><b>plenty of control where it counts<\/b><span style=\"font-weight: 400;\">. And with the right strategy, you can build a URL structure that supports both <a class=\"wpil_keyword_link\" href=\"https:\/\/redshiftdm.com\/seo-services\/\" target=\"_blank\"  rel=\"noopener\" title=\"SEO Services\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"177\">SEO<\/a> and user experience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23d348c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23d348c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7901cd3\" data-id=\"7901cd3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b796f1 elementor-widget elementor-widget-heading\" data-id=\"3b796f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Default Shopify URL Structure Explained\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa618c6 elementor-widget elementor-widget-text-editor\" data-id=\"fa618c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Shopify automatically organizes URLs into a nested folder system:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Home<\/b><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">yourstore.com\/<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product Pages<\/b><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">yourstore.com\/products\/product-name<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Collection Pages<\/b><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">yourstore.com\/collections\/collection-name<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Blog Posts<\/b><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">yourstore.com\/blogs\/blog-name\/article-title<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Static Pages<\/b><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">yourstore.com\/pages\/page-title<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">You cannot remove <\/span><span style=\"font-weight: 400;\">\/products\/<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">\/collections\/<\/span><span style=\"font-weight: 400;\">, or <\/span><span style=\"font-weight: 400;\">\/blogs\/<\/span><span style=\"font-weight: 400;\">. These are hardcoded into Shopify&#8217;s routing system.<\/span><\/p><p><span style=\"font-weight: 400;\">However, what you <\/span><b>can control<\/b><span style=\"font-weight: 400;\"> is everything after the slash\u2014including the slug itself, canonical tags, redirects, and URL hygiene.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ad9dac elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ad9dac\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5956718\" data-id=\"5956718\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecbe1a5 elementor-widget elementor-widget-heading\" data-id=\"ecbe1a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Best Practices for Shopify URL Optimization\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4e6ecc elementor-widget elementor-widget-text-editor\" data-id=\"d4e6ecc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>1. Keep URLs Short, Descriptive, and Keyword-Focused<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid unnecessary filler words<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use hyphens instead of underscores<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include primary keywords relevant to the page<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><b>Example<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> Good: <\/span><span style=\"font-weight: 400;\">yourstore.com\/products\/organic-coffee-beans<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> Bad: <\/span><span style=\"font-weight: 400;\">yourstore.com\/products\/product1234<\/span><span style=\"font-weight: 400;\"> or <\/span><span style=\"font-weight: 400;\">yourstore.com\/products\/the-best-coffee-ever<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f04d5c3 elementor-widget elementor-widget-text-editor\" data-id=\"f04d5c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>2. Avoid Duplicate Product URLs Through Collections<\/b><\/p><p><span style=\"font-weight: 400;\">Shopify creates <\/span><b>secondary product URLs<\/b><span style=\"font-weight: 400;\"> when products appear in collections:<\/span><\/p><p><span style=\"font-weight: 400;\">swift<\/span><\/p><p><span style=\"font-weight: 400;\">CopyEdit<\/span><\/p><p><span style=\"font-weight: 400;\">\/collections\/collection-name\/products\/product-name<\/span><\/p><p><span style=\"font-weight: 400;\">While these URLs are functional, they can create duplicate content issues if not handled correctly.<\/span><\/p><p><b><br \/>What to Do:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use canonical tags to point to the <\/span><b>main product URL<\/b><span style=\"font-weight: 400;\"> (<\/span><span style=\"font-weight: 400;\">\/products\/product-name<\/span><span style=\"font-weight: 400;\">)<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In your theme, ensure <\/span><span style=\"font-weight: 400;\">rel=&#8221;canonical&#8221;<\/span><span style=\"font-weight: 400;\"> is correctly set in <\/span><span style=\"font-weight: 400;\">product.liquid<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Avoid linking to collection-based URLs in your primary navigation or product feeds<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89466b8 elementor-widget elementor-widget-text-editor\" data-id=\"89466b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>3. Create Logical, Flat URL Structures<\/b><\/p><p><span style=\"font-weight: 400;\">Flatten your hierarchy where possible:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use simple slugs like <\/span><span style=\"font-weight: 400;\">\/pages\/about<\/span><span style=\"font-weight: 400;\"> instead of <\/span><span style=\"font-weight: 400;\">\/pages\/about-our-team<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use <\/span><span style=\"font-weight: 400;\">\/blogs\/journal\/how-to-brew<\/span><span style=\"font-weight: 400;\"> instead of <\/span><span style=\"font-weight: 400;\">\/blogs\/journal\/how-you-can-brew-the-best-coffee-at-home<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">While you can\u2019t remove Shopify\u2019s top-level folders, you can create <\/span><b>concise slugs<\/b><span style=\"font-weight: 400;\"> that keep URLs readable and crawlable.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0a044c elementor-widget elementor-widget-text-editor\" data-id=\"e0a044c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>4. Use Descriptive URLs for Static Pages and Blogs<\/b><\/p><p><span style=\"font-weight: 400;\">Make informational pages work for SEO:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\/pages\/shipping-policy<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\/pages\/returns<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\/blogs\/recipes\/french-press-guide<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Avoid vague slugs like <\/span><span style=\"font-weight: 400;\">\/pages\/page1<\/span><span style=\"font-weight: 400;\"> or <\/span><span style=\"font-weight: 400;\">\/blogs\/post-123<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17e6ac7 elementor-widget elementor-widget-text-editor\" data-id=\"17e6ac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>5. Use 301 Redirects for Changed URLs<\/b><\/p><p><span style=\"font-weight: 400;\">If you rename a product, collection, or page:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shopify will prompt you to <\/span><b>create a 301 redirect<\/b><b><br \/><br \/><\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always leave this box checked<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can manage redirects under <\/span><b>Online Store &gt; Navigation &gt; URL Redirects<\/b><b><br \/><br \/><\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Broken links harm SEO and user experience. Redirects keep link equity flowing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa13df9 elementor-widget elementor-widget-text-editor\" data-id=\"fa13df9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>6. Avoid Creating Tag and Search Page URLs for Indexing<\/b><\/p><p><span style=\"font-weight: 400;\">URLs like:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\/collections\/all\/tagged\/summer<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\/search?q=coffee<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Should not be indexed. These are dynamically generated and rarely have unique, high-value content.<\/span><\/p><p><span style=\"font-weight: 400;\">Use <\/span><span style=\"font-weight: 400;\">robots.txt<\/span><span style=\"font-weight: 400;\"> and canonical tags to prevent them from being crawled and indexed. As of 2021, Shopify allows editing <\/span><span style=\"font-weight: 400;\">robots.txt.liquid<\/span><span style=\"font-weight: 400;\"> to manage this.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79711ad elementor-widget elementor-widget-text-editor\" data-id=\"79711ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>7. Audit Your URL Structure Regularly<\/b><\/p><p><span style=\"font-weight: 400;\">Use tools like:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Search Console (Coverage Report)<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Screaming Frog or Sitebulb (URL and crawl depth analysis)<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ahrefs or SEMrush (to monitor indexed pages and keyword rankings)<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Look for:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Duplicate URLs<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crawl traps (search filters, tags)<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Orphan pages<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Non-canonical pages being indexed<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09d09b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09d09b3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07236e9\" data-id=\"07236e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbd1d9a elementor-widget elementor-widget-heading\" data-id=\"dbd1d9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Common Shopify URL Mistakes to Avoid\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f2da5a elementor-widget elementor-widget-text-editor\" data-id=\"0f2da5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Letting products index under both collection and product paths<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using default auto-generated slugs with numbers or nonsense words<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Failing to redirect old URLs after renaming<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Linking to collection-based product URLs in internal navigation<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Overloading pages with query parameters and expecting them to rank<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4330aa2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4330aa2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e86634\" data-id=\"4e86634\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fda7a9e elementor-widget elementor-widget-heading\" data-id=\"fda7a9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Advanced Tips for Shopify URL Management\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b9fe71 elementor-widget elementor-widget-text-editor\" data-id=\"3b9fe71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Use Canonical Tags Strategically<\/b><\/p><p><span style=\"font-weight: 400;\">Canonical URLs signal to Google which version of a page to index. Shopify includes these by default, but some themes or apps override them.<\/span><\/p><p><span style=\"font-weight: 400;\">Check your <\/span><span style=\"font-weight: 400;\">product.liquid<\/span><span style=\"font-weight: 400;\"> template to ensure:<\/span><\/p><p><span style=\"font-weight: 400;\">html<\/span><\/p><p><span style=\"font-weight: 400;\">CopyEdit<\/span><\/p><p><span style=\"font-weight: 400;\">&lt;link rel=&#8221;canonical&#8221; href=&#8221;{{ product.url | within: collection }}&#8221;&gt;<\/span><\/p><p><span style=\"font-weight: 400;\">is set correctly\u2014or overridden to point to the base product path if needed.<\/span><\/p><p><b><br \/>Optimize for Internal Linking Consistency<\/b><\/p><p><span style=\"font-weight: 400;\">Your internal links should all point to the <\/span><b>preferred URL<\/b><span style=\"font-weight: 400;\">\u2014not a mix of <\/span><span style=\"font-weight: 400;\">\/collections\/&#8230;<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">\/products\/&#8230;<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Fix navigation, featured product modules, and promotional banners to ensure consistent linking patterns.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29f3a88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29f3a88\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-239a673\" data-id=\"239a673\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ad7162 elementor-widget elementor-widget-heading\" data-id=\"1ad7162\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final Thoughts: Shopify URL Structure and Long-Term SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-866c457 elementor-widget elementor-widget-text-editor\" data-id=\"866c457\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You can\u2019t rewrite Shopify\u2019s core URL framework\u2014but you don\u2019t need to. With the right optimization tactics, you can:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid duplicate content<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve keyword targeting<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clean up indexing<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build a stronger foundation for technical SEO<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">At RedShift, we help Shopify stores restructure their URLs, clean up duplicate pages, implement canonical best practices, and improve SEO visibility across the board.<\/span><\/p><p><span style=\"font-weight: 400;\">Shopify gives you structure. RedShift helps you optimize it.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96639e3 premium-lq__none elementor-widget elementor-widget-premium-addon-button\" data-id=\"96639e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"premium-addon-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t\t<a data-text=\"Request a Free Shopify SEO Audit\" class=\"premium-button premium-button-style8 premium-btn-md premium-button-line7\" href=\"\/contact-us\">\n\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\tRequest a Free Shopify SEO Audit\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t<\/a>\n\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learn how to optimize your Shopify URL structure for better SEO. Discover best practices, common pitfalls, and practical steps to improve your store&#8217;s visibility.<\/p>\n","protected":false},"author":15,"featured_media":223049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-222985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redshift"],"acf":[],"_links":{"self":[{"href":"https:\/\/redshiftdm.com\/wp-json\/wp\/v2\/posts\/222985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redshiftdm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redshiftdm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redshiftdm.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/redshiftdm.com\/wp-json\/wp\/v2\/comments?post=222985"}],"version-history":[{"count":0,"href":"https:\/\/redshiftdm.com\/wp-json\/wp\/v2\/posts\/222985\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redshiftdm.com\/wp-json\/wp\/v2\/media\/223049"}],"wp:attachment":[{"href":"https:\/\/redshiftdm.com\/wp-json\/wp\/v2\/media?parent=222985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redshiftdm.com\/wp-json\/wp\/v2\/categories?post=222985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redshiftdm.com\/wp-json\/wp\/v2\/tags?post=222985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}