Redefine the Game
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“For the Long Run”: generic phrase or brand DNA?
When words become DNA (or just slogans).
Oct 3, 2025
•
Francisco Fonseca
2
1
1:08:05
Building KIP, purpose-driven brands & the art of disconnecting
We’re back. And it feels damn good.
Sep 11, 2025
•
Francisco Fonseca
1
2
There has to be a better way.
Not another trend. Not another playbook. Let’s build brands people actually feel.
Jul 17, 2025
•
Francisco Fonseca
3
The brands I’m watching (and you should too)
Here’s the database we’ve been dreaming about
Jul 3, 2025
•
Francisco Fonseca
2
1
2
Tired of talking to brands that feel like bots?
What AI can’t replace: human messiness, honesty, and staying when it’s hard.
Jun 26, 2025
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Francisco Fonseca
1
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🟠#1 Let the Journey Begin | Startup Communities: say "What?"
Jan 7, 2021
•
Francisco Fonseca
4
8
Trail running is growing, but is it losing its soul?
May 15, 2025
•
Francisco Fonseca
and
Matt Trappe
5
1
Redefine the Game is not a newsletter anymore
Jun 19, 2025
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Francisco Fonseca
5
6
2
🟠#9: Strava Community Analysis
Feb 1, 2022
•
Francisco Fonseca
1
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Redefine the Game is not a newsletter anymore
This is what I’m building and why.
Jun 19, 2025
•
Francisco Fonseca
5
6
2
What sport can teach brands about trust
From greenwashing to real impact: lessons from a founder who’s been doing the work. Not chasing the hype.
Jun 5, 2025
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Francisco Fonseca
1
1
1:08:50
This is not a vibe. This is community.
A lesson from someone who’s been building real community in running...long before it was cool.
May 29, 2025
•
Francisco Fonseca
3
1
1:01:19
Brand Therapy: Patagonia
What’s working. What’s stuck. And what the most iconic outdoor brand might need next.
May 23, 2025
•
Francisco Fonseca
3
1
1
Voice Memo: Why I believe there’s a gap in brand building
Honest thoughts, a mic in my closet, and the 3 questions that helped me get clarity.
May 20, 2025
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Francisco Fonseca
1
1
5:35
Trail running is growing, but is it losing its soul?
Is it still ours?
May 15, 2025
•
Francisco Fonseca
and
Matt Trappe
5
1
1:30:33
Should every brand build a community?
A quiet reflection on what 'community' really means and why some brands are getting it wrong.
May 8, 2025
•
Francisco Fonseca
1
1
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Redefine the Game
Exploring how brands can evolve to be more customer-centric and community-focused within the realms of sports, outdoor activities, fitness, and wellness.
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