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$50 million in sales without a dollar of funding
Kitsch is a different kind of beauty unicorn. Here's what I learned from the brand's founder.
Dec 12, 2025
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Jeanine Mojum
22
5
2
Is eyeshadow dead?
The palettes that defined the 2010s are long gone. There's a lot to unpack to understand why.
Dec 5, 2025
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Jeanine Mojum
11
10
4
Founders are lying about their “why”
The problem → solution storyline is logical and clean, but starting a business isn't.
Nov 28, 2025
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Jeanine Mojum
5
2
Beauty rebrands you probably forgot about
And what they teach us about growth and reinvention.
Nov 21, 2025
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Jeanine Mojum
25
15
5
What’s with all the ashy bronzers?
In the words of Golloria, “A broonzerrr…”
Nov 14, 2025
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Jeanine Mojum
2
2
What does “indie beauty” even mean in 2025?
Indie beauty grew up, so what comes next? And if size doesn't matter, than what does?
Nov 7, 2025
•
Jeanine Mojum
11
2
5
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