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$50 million in sales without a dollar of funding
Kitsch is a different kind of beauty unicorn. Here's what I learned from the brand's founder.
Dec 12, 2025 • Jeanine Mojum
Is eyeshadow dead?
The palettes that defined the 2010s are long gone. There's a lot to unpack to understand why.
Dec 5, 2025 • Jeanine Mojum
Founders are lying about their “why”
The problem → solution storyline is logical and clean, but starting a business isn't.
Nov 28, 2025 • Jeanine Mojum
Beauty rebrands you probably forgot about
And what they teach us about growth and reinvention.
Nov 21, 2025 • Jeanine Mojum
What’s with all the ashy bronzers?
In the words of Golloria, “A broonzerrr…”
Nov 14, 2025 • Jeanine Mojum
What does “indie beauty” even mean in 2025?
Indie beauty grew up, so what comes next? And if size doesn't matter, than what does?
Nov 7, 2025 • Jeanine Mojum
Happy Face
Happy Face
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