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Outcomes Are Hard (with Marty Cagan)
Why moving from outputs to outcomes is a lot harder than it seems.
Apr 10, 2025
•
Felipe Castro
18
3
It’s time to be outcome driven
Why companies are not getting results from OKR and what you can do about it.
Apr 11, 2024
•
Felipe Castro
19
2
2
An OKR should measure the outcome, not the work
Develop your outcome muscles by learning to separate outcomes from projects and project metrics
Jun 13, 2024
•
Felipe Castro
14
10
How to find your gold mines
How to spot the handful of things that will create real impact.
Sep 19, 2024
•
Felipe Castro
9
Is your company getting distracted?
Don’t build lemonade stands in front of the gold mine.
Sep 12, 2024
•
Felipe Castro
12
2
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To focus, you have to learn to relinquish
Focus means saying no to phenomenal ideas.
Aug 29, 2024
17
The "more is better" mindset is slowing you down
Why is focusing so hard? Part 2
Aug 22, 2024
•
Felipe Castro
16
4
Prioritizing is not the same as focusing
Why is focus so hard?
Aug 13, 2024
•
Felipe Castro
21
Build your outcome muscles by asking "why?"
Using the Five Whys technique to shift from projects to outcomes.
Jul 31, 2024
•
Felipe Castro
14
Begin with the end in mind
Define outcomes before projects.
Jul 18, 2024
•
Felipe Castro
24
1
To focus on outcomes, we have to unlearn
It's time to abandon old mindsets and behaviors.
Jul 11, 2024
•
Felipe Castro
26
4
Is your company using OKR only on paper?
How to use the two bucket technique in practice.
Jun 28, 2024
•
Felipe Castro
20
3
Not everything needs to be an outcome—or an OKR
Put your investments in two buckets
Jun 20, 2024
•
Felipe Castro
16
4
Why you should treat your company as a product
Outcome-driven leaders view organizations as something they can design, test, and improve. Like a product.
May 24, 2024
•
Felipe Castro
13
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Actionable advice about building outcome-driven cultures, transforming to the product model, and OKR.
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