Popular Co.

Popular Co.

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7 things that got me out of my head and back into the world doing + tips for you to try
Celebrating the 100th letter (!!)
47 mins ago • Kel Rakowski
Quality Over Subscriber Count: How Melanie Ehrenkranz Built Laid Off
knowing 1,000 people matters more than reaching 100,000
Jan 13 • Kel Rakowski
Your product works. So why can’t anyone find it?
A simple visibility framework for founders who've built something but remain underground
Jan 9 • Kel Rakowski
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How a Zine Landed Me My Dream Job—and How You Can Do It Too
Oct 25, 2024 • Kel Rakowski
Reflect on Your Year in 90 Minutes
Dec 12, 2025 • Kel Rakowski
Doechii Teaches: 7 Lessons on Creativity & Process
Feb 12, 2025 • Kel Rakowski
Today I quit Instagram. 2014–2024.
Dec 3, 2024 • Kel Rakowski
4 Steps to Turn an Idea Into a Real Thing
May 23, 2025 • Kel Rakowski
What are you actually good at?
Mar 28, 2025 • Kel Rakowski
The cost of renting your work relationships
"I was the draw for clients, but I didn't fully own the relationship" – how Cait Oppermann took back what representation was gatekeeping
Jan 6 • Kel Rakowski
Three mini adventures to point your year in a direction that feels like you
Work Unseen is now Popular Co.
Jan 2 • Kel Rakowski
everything I learned in 2025
one last shed of the snake year
Dec 26, 2025 • Kel Rakowski
Are you popular?
The secret the freaks already know + my consultancy – Popular Co.
Dec 19, 2025 • Kel Rakowski
Reflect on Your Year in 90 Minutes
Plus: big moves for me in 2026
Dec 12, 2025 • Kel Rakowski
Work, Interrupted: Gut Feelings, Bad Software, Good Weird
Step into my office. Free advice, no appointment needed
Nov 21, 2025 • Kel Rakowski
Change Your Life for $0: 4 Steps to Turn an Idea Into a Real Thing
A guide for creatives, founders, and anyone stuck in idea purgatory
Nov 14, 2025 • Kel Rakowski
Popular Co.
Popular Co.
Your Edge is Other People. This weekly letter is for founders and solopreneurs (bootstrap to Series A) with real traction who remain under the radar/underground—and for strategists and creatives ready to build their own thing.
Recommendations
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Recovering
Recovering
Holly Whitaker
WRONG HOUSE
WRONG HOUSE
Wrong House
Link in Bio
Link in Bio
Rachel Karten
Laid Off
Laid Off
Melanie Ehrenkranz
Read Max
Read Max
Max Read

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