{"id":8555,"date":"2023-01-20T17:45:06","date_gmt":"2023-01-20T17:45:06","guid":{"rendered":"https:\/\/pushdesigngroup.com\/?p=8555"},"modified":"2023-01-25T19:44:17","modified_gmt":"2023-01-25T19:44:17","slug":"google-analytics-admin-access","status":"publish","type":"post","link":"https:\/\/pushdesigngroup.com\/google-analytics-admin-access\/","title":{"rendered":"Google Analytics Admin Access"},"content":{"rendered":"\t\t
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Google Analytics is a key data source for marketers.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Are you familiar with Google Analytics?\u00a0 <\/span>If not, you\u2019re missing out on understanding one of the key data sources that can be utilized by marketers.\u00a0 <\/span>Google Analytics will provide useful insights into your business\u2019s online presence.\u00a0 <\/span>Not only that, your informed understanding of which marketing channels are driving visitors to your site can be extremely beneficial.\u00a0 <\/span>This specific data is even more instrumental in growing your company if you\u2019re utilizing UTMs to track that marketing performance on the \u201ccampaign level\u201d vs. simply via marketing channels.<\/p>

But how do you know for sure that your business has unlocked the full potential of the Google Analytics platform? Many companies come to realize all the benefits they are likely missing out on only once they\u2019ve hired outside marketing agencies to ensure everything is set up correctly. That experienced marketing partner will also do the important work of continually monitoring digital marketing and SEO performance. The agency can regularly analyze the data, prepare monthly reports, and provide ongoing improvement by building upon the things that are working and\u00a0<\/span>adjusting what isn\u2019t.<\/p>

To accomplish this, your marketing partner needs access to your account. Since Google Analytics doesn\u2019t allow someone to request access to the account like with other platforms such as Google Ads or Facebook Ads. Users need to be added directly, which is something marketers don\u2019t always know how to do.<\/p>

Luckily, the process is relatively easy and can be completed in just a few steps. Let\u2019s take a look at how to give your marketing agency access to your Google Analytics account, one step at a time:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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How to set up admin access to your Google Analytics account.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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1. Sign In:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sign in to your Google Analytics account at https:\/\/analytics.google.com\/<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2. Navigate to Account\/Property\/View:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Click \u201cAdmin\u201d on the lower left of the screen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Google\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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3. Choose Level of Access:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Click the \u201cUser Management\u201d option under the level of access for which you want to give your marketing agency. A breakdown of the differences between each level is provided below the screenshot.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Google\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Account<\/strong><\/h3>

“Account-level access” enables the user to see all websites within your account and, depending on the settings chosen when they are added, potentially add or delete websites or users from the account. Granting account-level access is typically necessary only if the agency is setting things up for multiple websites under your account or if they need high-level access to make broad changes\u00a0across the entire account.<\/p>

Property<\/strong><\/h3>

Most likely, \u201cproperty-level access\u201d is what you will need to give your marketing agency. This will enable them to complete tasks like setting up integrations and tracking for your website(s), linking your Google Analytics account to your Google Ads account and more.<\/p>

View<\/strong><\/h3>

As the name suggests, \u201cview-level access\u201d will only allow the user to view data, not manipulate it in any way. This level of access won\u2019t be very useful to the marketing agency unless you are in a place in your business relationship where you only want them to be able to analyze data and provide their assessment on your website\u2019s performance.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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4. Choose Permissions, Add & Notify Users:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In the \u201cPermissions\u201d list, click the \u201c+\u201d in the upper right of the screen. Then, click \u201cAdd users.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Google\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Enter the email address of the user(s) you want to add \u2014 it must be an email account associated with a Google account. Check the \u201cNotify new users by email\u201d box if you want to send an alert message to them. Then, select the permissions you want them to have by checking the appropriate boxes. Finally, click \u201cAdd\u201d in the upper right of the screen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Google\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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For the marketing agency representative(s) to access your Google Analytics account, they\u2019ll just need to click the link in the alert email (if you elected to send one). Otherwise, they can access your account by logging in to Google Analytics using the email by which you chose to add them, and get to the account through their Admin panel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Summary<\/strong><\/h2>

Pretty simple, right? Now, you can give your marketing agency partner access to your Google Analytics account with little trouble and enjoy collaborating to take your digital marketing efforts to new heights!<\/p>

If you have further questions email us<\/a> or call 985-590-4030.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Google Analytics is a key data source for marketers. Are you familiar with Google Analytics?\u00a0 If not, you\u2019re missing out on understanding one of the key data sources that can be utilized by marketers.\u00a0 Google Analytics will provide useful insights into your business\u2019s online presence.\u00a0 Not only that, your informed understanding of which marketing channels…<\/p>\n","protected":false},"author":1,"featured_media":8603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[],"class_list":["post-8555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-support"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pushdesigngroup.com\/wp-json\/wp\/v2\/posts\/8555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pushdesigngroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pushdesigngroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pushdesigngroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pushdesigngroup.com\/wp-json\/wp\/v2\/comments?post=8555"}],"version-history":[{"count":5,"href":"https:\/\/pushdesigngroup.com\/wp-json\/wp\/v2\/posts\/8555\/revisions"}],"predecessor-version":[{"id":8662,"href":"https:\/\/pushdesigngroup.com\/wp-json\/wp\/v2\/posts\/8555\/revisions\/8662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pushdesigngroup.com\/wp-json\/wp\/v2\/media\/8603"}],"wp:attachment":[{"href":"https:\/\/pushdesigngroup.com\/wp-json\/wp\/v2\/media?parent=8555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pushdesigngroup.com\/wp-json\/wp\/v2\/categories?post=8555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pushdesigngroup.com\/wp-json\/wp\/v2\/tags?post=8555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}