[vc_section el_class=”home-section-intro”][vc_row el_class=”section-width__full-width”][vc_column]
We partner with emerging and global CPG brands to define positioning, sharpen audience insights, and build brands that perform. Our expertise spans brand strategy, messaging, visual identity, and packaging design, all grounded in real market intelligence.<\/p>\n
From there, we bring brands to life through high-performing websites and content designed to drive awareness, conversion, and long-term growth.<\/p>\n
Pulp+Wire is a woman-owned, founder-led agency built for brands ready to compete and scale.<\/p>\n
[\/vc_column_text][vc_custom_heading text=”Scroll with us, or choose your own adventure…” font_container=”tag:h3|text_align:left”]
SOCIAL \u2022 FOOD & BEV<\/p>\n\t\t\t\t\t\t\t\t\t\t
Eatables + drinkables<\/p>\n
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Bring your dog (or cat) to work<\/p>\n
Live life to its fullest<\/p>\n
Better for you brands\n(but not CPG<\/em>)<\/p>\n[\/vc_column_text]VIEW WORK\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a><\/div>[\/vc_column][\/vc_row][vc_section css=”.vc_custom_1707442714854{margin-top: 100px !important;}” el_id=”home-section-eye-candy”][vc_row el_class=”section-width__contained section-header-half” css=”.vc_custom_1690558694437{margin-bottom: 40px !important;}”][vc_column width=”1\/2″][vc_custom_heading text=”Some eye candy to whet your appetite.”][\/vc_column][vc_column width=”1\/2″][vc_column_text]With roots firmly planted in the power of consumer-centric brand strategy, authenticity, and the power of good creativity, our goal is to help you grow your brand to new heights.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row el_class=”section-width__full-width” css=”.vc_custom_1690559806971{margin-bottom: 40px !important;}”][vc_column][\/vc_column][\/vc_row][vc_section css=”.vc_custom_1707442806981{margin-bottom: 100px !important;}” el_id=”home-section-featured-case-studies”][\/vc_section][vc_section el_class=”is-hidden-mobile-only” el_id=”home-section-accordions”][vc_row el_class=”section-width__contained”][vc_column][vc_custom_heading text=”What We Do” font_container=”tag:h2|text_align:center” css=”.vc_custom_1704824687429{margin-bottom: 40px !important;}”][\/vc_column][\/vc_row][vc_row el_class=”section-width__full-width”][vc_column][vc_tta_accordion title_tag=”h3″ section_title_tag=”h3″ active_section=”1″ collapsible_all=”true” el_class=”vertical-accordion”][vc_tta_section title=”BRAND & PACKAGING” tab_id=”1687453331648-23c3b0b1-7b93″][vc_column_text]For nearly 20 years, Pulp+Wire has provided expertise in multiple capacities to brands of all shapes and sizes by delivering effective brand creative, lifting brand perception, and driving overall business growth.[\/vc_column_text]\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tVIEW WORK\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t<\/svg>\t\t \n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a><\/div>[vc_single_image image=”8723″ img_size=”full”][vc_single_image image=”8719″ img_size=”full”][vc_single_image image=”8718″ img_size=”full”][vc_single_image image=”8716″ img_size=”full”][\/vc_tta_section][vc_tta_section title=”WEB” tab_id=”1689620960205-6d98025d-e3af”][vc_column_text]A website is right for almost every business… the trick is designing one that meets your customers\u2019 needs. Pulp+Wire understands the importance of a consumer-centric approach, implementing impactful designs with insightful UI and UX, and optimized imagery and messaging to reach and engage target audiences online.[\/vc_column_text]\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tVIEW WORK\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t<\/svg>\t\t \n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a><\/div>[vc_single_image image=”8726″ img_size=”full”][vc_single_image image=”8724″ img_size=”full”][vc_single_image image=”8722″ img_size=”full”][vc_single_image image=”8725″ img_size=”full”][\/vc_tta_section][vc_tta_section title=”SOCIAL” tab_id=”1689620958514-64406a20-c8c4″][vc_column_text]Skeptical about social? Join the club\u2014but don\u2019t quit the game. We create content strategies and eye-catching, relevant imagery to breathe new life into the brand experience online and meet consumers where they are.[\/vc_column_text]\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tVIEW WORK\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t<\/svg>\t\t \n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a><\/div>[vc_single_image image=”9606″ img_size=”full”][vc_single_image image=”8720″ img_size=”full”][vc_single_image image=”8717″ img_size=”full”][vc_single_image image=”8715″ img_size=”full”][\/vc_tta_section][\/vc_tta_accordion][vc_tta_accordion title_tag=”h3″ section_title_tag=”h3″ active_section=”1″ collapsible_all=”true”][vc_tta_section title=”STRATEGY & DISCOVERY” tab_id=”1689620943337-96ef2f68-fc38″][vc_column_text]<\/p>\nThe shortest distance between you and your customers lies between two points: your solution and their needs.<\/h4>\nWe ask, analyze, surf, and survey to get the client history, industry background, data, and competitive perspective we need. Then we work through a strategy process to develop a brand position that is credible to your audience, ownable and differentiated from competitors, and relevant to consumers’ needs and motivations in a way that competitors can\u2019t fulfill.[\/vc_column_text]\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tSERVICES\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t<\/svg>\t\t \n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a><\/div>[\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][\/vc_section][vc_section el_class=”is-hidden-desktop-only” el_id=”home-section-accordions-mobile”][vc_row el_class=”section-width__contained”][vc_column][vc_custom_heading text=”What We Do” font_container=”tag:h2|text_align:center” css=”.vc_custom_1707442656437{margin-bottom: 20px !important;}”][\/vc_column][\/vc_row][vc_row el_class=”section-width__full-width”][vc_column][vc_tta_accordion title_tag=”h3″ section_title_tag=”h3″ active_section=”-1″ collapsible_all=”true”][vc_tta_section title=”BRAND & PACKAGING” tab_id=”1693947489484-fb628c9f-5e1a”][vc_column_text]For nearly 20 years, Pulp+Wire has provided expertise in multiple capacities to brands of all shapes and sizes by delivering effective brand creative, lifting brand perception, and driving overall business growth.[\/vc_column_text]\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tVIEW WORK\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t<\/svg>\t\t \n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a><\/div>[vc_single_image image=”8723″ img_size=”full”][vc_single_image image=”8719″ img_size=”full”][vc_single_image image=”8718″ img_size=”full”][vc_single_image image=”8716″ img_size=”full”][\/vc_tta_section][vc_tta_section title=”WEB” tab_id=”1693947512130-a06e66c9-5f2e”][vc_column_text]A website is right for almost every business… the trick is designing one that meets your customers\u2019 needs. Pulp+Wire understands the importance of a consumer-centric approach, implementing impactful designs with insightful UI and UX, and optimized imagery and messaging to reach and engage target audiences online.[\/vc_column_text]\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tVIEW WORK\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t<\/svg>\t\t \n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a><\/div>[vc_single_image image=”8726″ img_size=”full”][vc_single_image image=”8724″ img_size=”full”][vc_single_image image=”8722″ img_size=”full”][vc_single_image image=”8725″ img_size=”full”][\/vc_tta_section][vc_tta_section title=”SOCIAL” tab_id=”1693947510909-76583681-d140″][vc_column_text]Skeptical about social? Join the club\u2014but don\u2019t quit the game. We create content strategies and eye-catching, relevant imagery to breathe new life into the brand experience online and meet consumers where they are.[\/vc_column_text]\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tVIEW WORK\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t<\/svg>\t\t \n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a><\/div>[vc_single_image image=”8721″ img_size=”full”][vc_single_image image=”8720″ img_size=”full”][vc_single_image image=”8717″ img_size=”full”][vc_single_image image=”8715″ img_size=”full”][\/vc_tta_section][vc_tta_section title=”STRATEGY & DISCOVERY” tab_id=”1693947510174-c70114ee-b3e3″][vc_column_text]<\/p>\nThe shortest distance between you and your customers lies between two points: your solution and their needs.<\/h4>\nWe ask, analyze, surf, and survey to get the client history, industry background, data, and competitive perspective we need. Then we work through a strategy process to develop a brand position that is credible to your audience, ownable and differentiated from competitors, and relevant to consumers’ needs and motivations in a way that competitors can\u2019t fulfill.[\/vc_column_text]\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tSERVICES\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t<\/svg>\t\t \n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a><\/div>[\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1712062288098{margin-top: 200px !important;}” el_class=”is-hidden-mobile-only”][\/vc_section][vc_section css=”.vc_custom_1704494254492{margin-top: 200px !important;margin-bottom: 100px !important;}” el_id=”home-section-the-magic”][vc_row el_class=”section-width__contained section-header-half” css=”.vc_custom_1705430018256{margin-bottom: 40px !important;}”][vc_column width=”1\/2″][vc_custom_heading text=”Where the\nmagic happens.”][vc_custom_heading text=”And the team behind it all.” font_container=”tag:h3|text_align:left”]ABOUT\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a><\/div>[\/vc_column][vc_column width=”1\/2″][vc_column_text]We believe the magic, or as we call it Brand Alchemy\u00ae is in the details\u2014details driven by clear vision, an intimate understanding of the consumer, sound strategies, and award-winning creative. We help our clients navigate their branding and marketing journeys with expert insights, a healthy dose of humor, and a focused flow of universal energy.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=”home-section-testimonials”][vc_row el_class=”section-width__contained” css=”.vc_custom_1687974555548{margin-bottom: 40px !important;}”][vc_column][vc_custom_heading text=”But don’t just take our word for it…” font_container=”tag:h2|text_align:center”][vc_single_image image=”8962″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1707442889966{margin-top: 100px !important;}” el_id=”home-section-articles-header”][vc_row el_class=”section-width__contained” css=”.vc_custom_1687456896658{margin-bottom: 40px !important;}”][vc_column][vc_custom_heading text=”Articles, News and Updates” font_container=”tag:h2|text_align:center”][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1707442894899{margin-bottom: 100px !important;}” el_id=”home-section-articles”][vc_row el_class=”section-width__contained” css=”.vc_custom_1687456896658{margin-bottom: 40px !important;}”][vc_column][vc_basic_grid post_type=”post” max_items=”3″ item=”7751″ grid_id=”vc_gid:1776888613597-65a27e72-b973-2″ el_class=”wpbakery-news-post”][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1704983819273{margin-bottom: 100px !important;}” el_id=”home-section-featured-podcast”][vc_row el_class=”section-width__contained” css=”.vc_custom_1704984068786{margin-bottom: 0px !important;}” el_id=”featured-podcast-header”][vc_column][vc_custom_heading text=”Take a Listen” font_container=”tag:h3|text_align:left”][\/vc_column][\/vc_row][vc_row el_class=”section-width__contained” el_id=”featured-podcast-content”][vc_column width=”1\/2″][vc_custom_heading text=”BRAND ALCHEMIST PODCAST” font_container=”tag:h4|text_align:left”][vc_column_text]Join Taja Dockendorf, Founder and Creative Director of\u00a0 Pulp+Wire, as she interviews the top brand owners forging the path forward and making magic along the way.[\/vc_column_text]Latest Episodes\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a><\/div>[\/vc_column][vc_column width=”1\/2″][vc_single_image image=”9297″ img_size=”full” onclick=”custom_link” css=”.vc_custom_1707151924200{margin-bottom: 0px !important;}” link=”https:\/\/pulpandwire.com\/podcast\/the-alchemy-of-atlantic-sea-farms\/”][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1704983575212{margin-top: 250px !important;margin-bottom: 100px !important;}” el_id=”home-section-scrolling-logos”][vc_row][vc_column]\n\t\t\t\t\n\t\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
We ask, analyze, surf, and survey to get the client history, industry background, data, and competitive perspective we need. Then we work through a strategy process to develop a brand position that is credible to your audience, ownable and differentiated from competitors, and relevant to consumers’ needs and motivations in a way that competitors can\u2019t fulfill.[\/vc_column_text]
![](\"https:\/\/pulpandwire.com\/wp-content\/uploads\/2026\/04\/Full-Family-Risers-scaled-1.jpg\")
<\/div>\t\n\t\t\t\t\t\t\t\t\t