In August 2023, PufCreativ teamed up with Curaleaf to produce a large-scale photoshoot that would showcase several of their in-house cannabis brands in a bold, cohesive way.
From day one, we led the creative direction and developed a detailed moodboard to guide the visual tone of each product line. Our goal was to capture elevated content that aligned with Curaleaf’s identity while giving each brand its own distinct personality and vibe.
Services Utilized
- Photography
- Videography
Creative Direction and Planning for a Multi-Brand Shoot
We locked in the historic Fleming Mansion in Denver as our shoot location, offering an eye-catching and versatile backdrop that brought depth to the visuals. We cast local cannabis influencers who embodied the energy of each brand and brought authenticity to every frame.
Our team carefully planned every detail, from lighting and wardrobe to set design and product styling, making sure each shot felt intentional and unique. Our Creative Director, Shamus, flew out to lead production and serve as the lead photographer, bringing the vision to life with precision and style.
Production and Execution: Bringing Curaleaf’s Vision to Life
Over the course of the shoot, we captured a wide range of photography and video assets, each one crafted to perform across Curaleaf’s various marketing channels. These visuals went on to anchor major campaigns and continue to deliver value long after the cameras stopped rolling.
The project stands as a powerful example of how strategic creative work can shape perception and strengthen brand presence in a crowded market.
