Connecting the Consumers’ Subconscious to your next Marketing Decision
A behavioral-science blueprint for modern marketing—and a call for deeper, more human insights across brand lifecycles
Does it match the identity and lifestyle they desire? The most influential brands connect functional attributes with symbolic meaning to align with who people want to be. This results in emotional connections between the brand and consumers.
Protobrand uses AI + Behavioral Science to identify the ideal connections between Functional, Emotional and Symbolic properties to optimize brand performance.
Our expertise spans across key areas of your market research strategy
At Protobrand, we take a different approach to innovation and recognize that innovations succeed when they are entrenched with consumer lifestyles and identities. We illuminate how products deliver meaning to consumers by addressing the values and beliefs that are central to consumers’ lives.
Iconic brands are cultural authorities that shape consumer lifestyles and identities. To manage the brand strategically requires an understanding of its functional, symbolic, and emotional dimensions and how these are woven into consumers’ sense of self.
The quality of creative is closely linked to the ROI of advertising. But what’s driving the quality of creative? Developing effective advertising requires deep insights about consumers so the brand can become a hero in their lives and help to achieve their desires.
A behavioral-science blueprint for modern marketing—and a call for deeper, more human insights across brand lifecycles
Before and after completing a Topic Exploration for Revlon, we sat down with their Manager of Consumer Insights,
Protobrand is excited to announce the addition of Jack Gilboy as Senior Vice President, Growth Strategist and Client