Web Design Packages: What to Include and How to Price Them
Web design packages give your services structure, making it easier for potential clients to understand what you offer, choose the right fit for their needs, and take action. For web designers, packages also simplify project scoping, improve client communication, and help you consistently attract the type of work you want to do.
This guide covers how to build web design packages from the ground up: what to include in each tier, how to price your services based on real industry data, and examples you can adapt for your own business.
Why web designers use packages
Before getting into the specifics of how to build your packages, it helps to understand what makes the packaged approach effective in the first place.
Make services tangible and easy to compare
Web design services can feel abstract, especially to first-time business owners or those who are new to marketing their brand. Without seeing everything laid out in defined packages, clients may find it difficult to know what you do and don't offer.
Providing packages gives clients something tangible they can compare side by side, creating a clear frame of reference for their decision. It gives potential clients the ability to point to a specific option and say, "I want that."
Tell a clearer story about your offer
When structured thoughtfully, your packages can identify a client's business need and position you as the right person to address it. Through a well-built package, you can:
Highlight your expertise
Target and attract ideal clients
Address your clients' specific goals and pain points
Show how your services connect directly to their business objectives
Give clients options
Offering several packages gives potential clients the ability to choose what is most appropriate for them and their budget. The clearer each package is, the more straightforward it becomes for a client to move forward with you.
Streamline your business and reduce scope creep
Defined packages also protect your time. When deliverables are clearly outlined from the start, there's less room for misaligned expectations. Clients understand what's included and what falls outside the scope of their chosen package, which makes it easier to address scope creep professionally if it arises.
How to create your web design packages
To scale your web design services, start by creating packages that deliver clear value to your clients. Keep the following in mind as you build.
Use the three-tier model
Offering three tiers helps reduce decision fatigue. With two options, clients face a binary choice; with four or more, the decision becomes overwhelming. Three options give clients a natural frame of reference, and the middle tier tends to serve as the default for clients who want more than the basics without committing to the premium.
When building your packages, start by designing the middle package first. Then, remove a service or two to create the entry-level package, and add services to create the premium package. This approach ensures your tiers are meaningfully differentiated rather than arbitrarily stacked.
Name your packages strategically
Use language like “Starter,” “Standard,” and “Premium,” or “Essentials,” “Professional,” and “Enterprise,” to distinguish between tiers. Descriptive names work well, too. A "Launch Website Package" or "Ecommerce Growth Package" immediately tells a client what they are getting and whether it applies to their situation.
Lean on naming conventions your ideal client will identify with. When a client reads a package name and thinks, "This is exactly what I need," you have reduced the friction between them and a signed contract.
What to include in each tier
When presenting your packages, include the following for each:
Package name
Description and ideal client type
Deliverables
Price
Instructions for moving forward
The deliverables you include will vary based on your services and expertise. At a minimum, most packages should account for the number of pages, revision rounds, brand setup, a training session, and post-launch support.
Build in add-ons for upsells
With two or three core packages in place, you can offer add-ons for clients who need services beyond what is included in their selected tier. Consider offering:
Acuity Scheduling: Set up full online appointment management for service-based clients.
Email Campaigns: Create campaigns, automated emails, and newsletter templates.
Ecommerce features: Set up advanced shipping, abandoned cart emails, and product management for clients who sell online.
Member Sites: Build and design members-only pages.
Copywriting: Add website copy to your service suite to increase your value to clients.
Graphic design: Offer additional design support, such as developing print marketing materials.
SEO and AIO setup: Optimize your client's site for search engines so it can be indexed and discovered online.
How to price your web design packages
Pricing is where many designers feel uncertain, but data from working professionals provides a useful starting point.
In the State of the Web Design Industry 2026 report, 52% of Circle partners said they charge at least $1,000 (US) for an entry-level project. When asked the most they charged for a project in the past year, 15% said they charged over $10,000 (US). The majority of Circle partners—90%—use per-project pricing rather than hourly billing.
| Least amount charged (USD) | Percentage of responses |
|---|---|
| $0–500 | 29% |
| $501–1,000 | 19% |
| $1,001–2,000 | 26% |
| $2,001–3,000 | 12% |
| $3,001–4,000 | 5% |
| $4,001–5,000 | 5% |
| $5,001–6,000 | 1% |
| $6,001–7,000 | 0% |
| $7,001–8,000 | 1% |
| $8,001–9,000 | 0% |
| $9,001–10,000 | 1% |
| $10,001 or more | 1% |
| Most amount charged (USD) | Percentage of responses |
|---|---|
| $0–500 | 12% |
| $501–1,000 | 7% |
| $1,001–2,000 | 14% |
| $2,001–3,000 | 12% |
| $3,001–4,000 | 10% |
| $4,001–5,000 | 11% |
| $5,001–6,000 | 5% |
| $6,001–7,000 | 4% |
| $7,001–8,000 | 5% |
| $8,001–9,000 | 2% |
| $9,001–10,000 | 5% |
| $10,001 or more | 15% |
Several factors influence where a project falls within that range:
Page count and site complexity
Ecommerce functionality
Custom code requirements
Timeline and turnaround speed
Post-launch support duration
Add-on services included
The report also found that designers who use AI tools in their workflows earn approximately 21% more per project than those who don't, suggesting that efficiency gains can translate directly into pricing power. For a detailed look at how designers across industries structure their rates, check out how Circle partners win work and get paid.
Value versus cost
There's a difference between value and cost. While cost is what your client pays, value is the return they receive on that investment. As you define each package, focus on communicating the value of each tier rather than leading with the price.
Consider these value-oriented framing points for each package:
Solutions-oriented: Make clear what problem each package solves and for whom.
Simplification: Turn an abstract service into something comprehensible through specific, concrete deliverables.
Distinction: Ensure each tier is meaningfully different from the others, so clients understand what they gain by moving up.
Boundaries: Give clients a clear framework for what is included, which also makes it easier to introduce add-ons for anything outside the scope.
Choices: Offer multiple paths forward so clients can select what fits their needs and budget.
Web design package examples
The following examples show how packages might look in practice. Pricing reflects ranges from the State of the Web Design Industry 2026 report. Adjust based on your market, experience level, and the complexity of each project.
Disclaimer: This information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different. The information provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.
Example 1
Launch Website Package
Starting at $2,000–$3,500
Best for new businesses, entrepreneurs, and anyone launching a brand-new Squarespace website.
What's included
- Build up to five website pages
- Up to two rounds of revisions
- Brand fonts and colors defined
- 30-minute live training session
- Three-week turnaround
- 30 days of post-launch support
Example 2
Professional Website Rebuild
Starting at $3,500–$5,500
Best for established businesses that need a modern redesign of their existing site.
What's included
- Build up to eight website pages
- Up to two rounds of revisions
- Brand fonts and colors refreshed
- 30-minute live training session
- Three-week turnaround
- 30 days of post-launch support
Example 3
Ecommerce Website Build
Starting at $5,500–$8,500+
Best for businesses launching or expanding their online store or services.
What's included
- Build up to eight website pages
- Advanced ecommerce setup
- Up to 20 products added
- Up to two rounds of revisions
- Brand fonts and colors refreshed
- 30-minute live training session
- Three-week turnaround
- 30 days of post-launch support
Packaging your web design services
In addition to presenting your services clearly to prospective clients, well-defined packages can streamline your internal process and make your business easier to scale. Clear packages reduce back-and-forth during the proposal stage, set expectations from the start, and give you a consistent foundation for every new project.
To see how Circle partners structure pricing and service offerings, explore the full State of the Web Design Industry 2026 report.
This article was originally published on April 3, 2023. It has since been updated.
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