Prompt-Led Product | For PMs Building in the AI Era

Prompt-Led Product | For PMs Building in the AI Era

Prompt-Led Product | For PMs Building in the AI Era
Stop Vibe-Coding. Start Engineering Trust. Join 3,000+ PMs for the architecture logic and the full Prompt Vault.

DraftKit: Stop Chasing Drafts. Start Shipping Together.

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DraftKit: The Async Collaboration Workspace Built for Substack Writers
Managing a guest post from pitch to published took me longer than writing the thing solo. DraftKit is the product I built to fix exactly that: one…
 • Elena | AI Product Leader
DraftKit: How SMART Match and SMART Draft Work
Most collaboration tools stop at the introduction.
 • Elena | AI Product Leader
DraftKit: The Assumption I Had Wrong About My Own Product
Before I wrote the first line of code, I had a clear picture of what DraftKit would be.
 • Elena | AI Product Leader

AI Advent Challenge: 25 Days of Learning AI from 37 AI Experts.

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AI Advent Challenge: 25 Days. 37 AI Experts. 900 Participants.
Most AI learning content is passive. The AI Advent Challenge was designed around one principle: the only way to learn a skill is to try it.
 • Elena | AI Product Leader
How I Measured the AI Advent Challenge with Pirate Metrics
The first version of my analytics dashboard showed one number prominently: task completion rate. It looked great. It told me almost nothing useful.
 • Elena | AI Product Leader
The Architecture That Made 900 Participants Show Up Every Day
The hardest problem in a 25-day challenge is not day one. Day one is easy because it is new. The hard problem is day eight, when the novelty is gone and…
 • Elena | AI Product Leader

The Prompts I Use to Ship Real Products are Yours Now.

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The Prompt Vault: The AI-PM Pattern Library You Can Query From Claude
Most AI-PM knowledge exists in a format that is nearly impossible to apply when you need it. The Vault is a structured, searchable, queryable pattern…
 • Elena | AI Product Leader
The AEO Strategy Behind promptledproduct.com
Most Substack writers have an SEO problem they do not know about.
 • Elena | AI Product Leader
The Audit Pipeline From Intake to Delivery
The Prompt-Led Product audit pipeline is built to close that gap with a structured status lifecycle, automated buyer communication, and a feedback loop.
 • Elena | AI Product Leader

I Find the Exact Moment Your Users Quit.

I Break AI Tools So You Don’t Have To
Most AI products fail silently. The onboarding looks clean yet the database is completely empty. I find exactly where that happens, and I find it before…
 • Elena | AI Product Leader
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Prompt Vault
The AI-PM Pattern Library You Can Query From Claude
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DraftKit
DraftKit: The Async Collaboration Workspace Built for Substack Writers.
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AI Advent Challenge
AI Advent Challenge: A 25-day challenge to learn and ship new AI skills every single day.
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Product Audits
I Break AI Tools So You Don't Have To: Most AI products fail silently. The onboarding looks fine. The success banner fires. The database is empty. I find exactly where users quit before your team does.
Prompt-Led Product | For PMs Building in the AI Era
Prompt-Led Product | For PMs Building in the AI Era
You're still running sprints, managing stakeholders, and writing PRDs. But now you're also expected to build with AI. This newsletter is for PMs navigating both. Practical frameworks, real build logs, and no fluff.
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Your Product Is Ready. Your First Customer Isn’t Coming. Here Is Why.
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Your Product Is Ready. Your First Customer Isn’t Coming. Here Is Why.
What a revenue expert taught me about the conversation builders never have (and what I did differently with DraftKit).
 • Elena | AI Product Leader and David Roy
I Audited My Workflow and Found a Hidden 8.5-Hour Coordination Tax. Then I Built the Fix
A PM's breakdown of the coordination tax that kills collaborative work before it ships, and the infrastructure I built to eliminate it.
 • Elena | AI Product Leader
AI Took My Job. I’m Glad It Did
Last Friday I was a Senior Product Manager at a corporate consultancy. Today, I’m unemployed and more powerful than ever. Here’s why that matters for…
 • Elena | AI Product Leader
Your Power Users Are Breaking Your Product in Silence. Here Is the Feature I Had to Ship.
How I spotted the shadow use case hiding in DraftKit’s solo workspace data and built the long-form writing environment serious creators actually needed.
 • Elena | AI Product Leader
The LLM Mental Model: The Model Is the Brain. Everything Else Is the Desk
Stop reading generic AI theory. I built you a free interactive lab where you can drag the dials and watch exactly how your prompt decisions run under…
 • Elena | AI Product Leader
I Wrote a Chapter in a Published Book. Paid Subscribers Get the Full PDF Today.
AI Everywhere, Volume 1 has 24 chapters from women building with AI across every industry. Mine is Chapter 22: Rapid AI Prototyping Without Technical…
 • Elena | AI Product Leader
Your Prompt Library Has a Friction Problem You Have Not Audited Yet
I built 100+ prompts, watched return engagement stall, and found 7 steps between my subscribers and the value I promised.
 • Elena | AI Product Leader
Stop Studying for AI PM Interviews. Start Building for Them.
I built two custom apps before two major panels. Here is exactly what was in them, the prompt that generates them, and what changed when I walked in.
 • Elena | AI Product Leader
Every Mismatched Collab Request Is a Flaw in Your Booking Page Design
Your intake form is a silent trust-killer. Here is how I moved AI topic analysis upstream, into the form itself, before anyone submits.
 • Elena | AI Product Leader
Prompt-Led Product | For PMs Building in the AI Era

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You're still running sprints, managing stakeholders, and writing PRDs. But now you're also expected to build with AI. This newsletter is for PMs navigating both. Practical frameworks, real build logs, and no fluff.
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