Content Writer to join ProfileTree

ProfileTree is seeking to recruit a talented Content Writer to join our successful digital marketing team. The Content Writer will be tasked with creating bespoke written content that engages and attracts a variety of audiences.

The Content Writer will be responsible for drafting, editing and publishing engaging content that will increase the amount of traffic to our client websites and to our internal websites. They will perform keyword research before writing the content and aim for each piece of content to rank high on Google search result pages.

The role of Content Writer is to create content that is meaningful, engaging and relevant for the target audiences. You will work with a range of different businesses and as such, you must be able to adapt writing styles and content to suit a range of different industries.

With your passion for writing as well as either studying English or a related topic in college you will have a passion for words and writing. It can be creative, informative or even sales copy – they all have their own unique style and skillset required.

• Optimising SEO practises within every piece of content.
• Performing keyword research on behalf of clients.
• Explaining the purpose and benefit of SEO content to clients.
• Performing SEO audits on client content and making useful suggestions.
• Correcting grammar and sentence structure.
• Sourcing images that are suitable for commercial purposes.
• Writing blogs or articles on a variety of topics.

• Drafting press releases on behalf of clients.
• Constructing content for clients website pages.
• Constructing content for internal purposes.
• Enhancing existing content for SEO purposes.
• Performing and requesting Google Indexing.
• Tracking Google Search Console data.
• Brainstorming content ideas.
• Working collaboratively with other digital marketing professionals.

Although not essential for the role of Content Writer, we are also actively seeking candidates with the following desired experience and skill set:

• Degree level qualification in a communications based or writing based degree.

• Evidence of successful content that has been published.
• At least two years experience of working in a content creating role.
• Experience working within a digital marketing agency.

Further information and reading on the role of Content Writer

For further information on the role content writing for digital marketing purposes, check out these informational videos and articles! You can check out this website itself as well as our own brands and you can see how invested we are in content marketing and content creation for our business and our clients companies.

From writing scripts for video animations to long form informational pieces – the opportunities to reach new customers online is incredible, and this is all done through content creation. It is the content writer who writes informative and engaging articles to help brands showcase their products. The role requires writing on a range of subjects and the writer is responsible for creating the best possible written or visual content, from blog posts to press releases.

There can be some customer interaction to ensure we get a full understanding of a clients needs and requirements. A Q&A session with a client can help the understanding of their business and this can be seen in the content that is created for them.