
"Our conversion rate from free to premium literally doubled in the month after launch."

“A big win is having a free trial-assisted experience. It’s different than how we had done a free trial years ago, which we didn’t do successfully, by the way. A bunch of customers don't want to talk to sales reps, and we didn’t have a way for them not to do that before.”

We accomplished so much in our transition. We've doubled our free to paid conversion rate. And, 10% of all of our customers now come from product-led motion.