Product Discovery Course: JTBD, MVP, Unit Economics

Not taking everything for granted but challenging everything is an important PM skill. It's not enough to say that everything is undefined, you have to build a lot of product hypotheses and then prioritize and validate them.

You will learn:
→ the JTBD methodology to build hypotheses
→ JTBD scoring
→ competitor identification
→ job and sub-jobs

What it looks like:
→ formulate JTBD for several cases
→ calculate their priority using a template in Google Sheets
→ apply the acquired knowledge to the clothing rental use case
→ average completion time is 2 hours

Defining and launching an MVP is one of the pillars of product work because it allows you to try hypotheses, spending days instead of years and hundreds instead of millions of investments. MVP is your new approach to any project and any feature.

You will learn:
→ several examples of MVPs of top companies
→ MVP structure and MVP Canvas Template

What it looks like:
→ step by step filling out the MVP Canvas for a clothing rental startup
→ you apply the MVP approach for a separate feature
→ at the end - a convenient MVP checklist for use at work
→ the chapter will take about two hours to work with

The given market analysis methodology helps you to estimate your ability to scale your business and the limits of your growth.

You will learn:
→ the basics of the acquisition funnel
→ TAM, SAM, SOM definitions
→ methodology of calculating the scale of your business

What it looks like:
→ you'll play around with the acquisition funnel's model
→ you'll have to make a difficult and unpopular decision
→ the chapter will take about an hour to work with

In this chapter, you'll learn the basics of unit economics and build a simple but flexible unit economics model.

You will learn:
→ the definition of unit economics
→ ideas on how to select a unit
→ costs classification and allocation rules

What it looks like:
→ allocate the gross economic metrics to a unit
→ model different scenarios in Google Sheet
→ make a decision to scale (or not to scale) the product based on data
→ the chapter will take about 2.5 hours to work with

Highlight business impact: Explain how AI-prototyping knowledge will help you build smarter products that solve real customer problems and drive growth.
Emphasize upskilling ROI: Show that investing in your skills now means faster delivery, better decisions, and fewer costly mistakes down the road.
Connect to company goals: Align the course benefits with your company’s strategy, whether it’s innovation, efficiency, or entering new markets.
Stress team advantage: Point out how your new AI-prototyping skills will uplift your whole team’s expertise and collaboration.
Assure minimal downtime: Reassure your employer the course is hands-on, flexible, and won’t disrupt your current workload.
Simplify payment: Let them know we can issue an invoice if needed, making the process easy for company reimbursement.

Contact Sales

The cases are really real and reflect the diversity of products in the industry: not everyone has a "website" or a "store". In the "Fundamentals" course, we cover the clothes rental start-up; in the "Tech for PM" simulator, we will look at a taxi ordering app (like Uber), a music service (like Spotify), and a food delivery app. In the simulator "A/B testing" we will dive into experiments on the Meditation service, and in "Product Discovery" we will analyze the business of renting clothes.

The more cases you solve (and not just read/watch), the more experienced a product manager you become. There is no other way.

One of the distinctive features of ProductDo is that all our courses are packaged in a simulator format. We can say that this is an important element of our product vision. The simulator as a learning tool has many wonderful properties:
- it requires constant active participation of the student. In order to move forward, you need to choose some action or answer a question every time.
- it allows you to give detailed feedback on any action: You can justify the preferred option with links and examples
- it allows you to move at your own pace and does not burden those who do not really like to work in a group with unnecessary communication.

Usually, they teach like this: theory → practice. If you have mastered the theory well, then you do the practice 100% or so. We have a completely different methodology. We start with a practical task that needs to be solved (and if the course suits you, then you don't know how to do it yet). Only when you have tried to solve the problem, we bring up some theory behind it. We believe that the cycle: trying to think independently → making a decision → feedback on a decision is a very effective way to master new material, especially for those who have already reached some professional level.

If you want to try the simulator format, take a free lesson. It contains questions from different areas of product management. At the same time, you can evaluate which skills you already have enough pumped, and which can be further enhanced.

We help by giving you a bunch of practical tasks and sharing our mistakes and experiences. We have already built so many products that with our examples we can help you formulate your area (more technical or more payment, related to ML / AI, or sales, etc.). We believe that a good PM chooses their favorite product themselves and does not need to be led by the hand.

The entire history of the simulator with comments and answers is saved. Access to the materials remains forever.

Yes, students who have successfully passed the course may generate a certificate and proudly add it to their LinkedIn profile to Licenses & Certifications, or upload it to Facebook in the Schools section.

Yet do keep in mind that upon applying to a product company, certificates do not really increase the chances of being hired, at least in our practice. If a resume mentions a certain course, then this may raise questions about what the candidate really knows right now. Therefore, you need to solve problems and develop skills, and not chase certificates. Fortunately, our courses have enough practice.

You can be sure of the materials' quality and our mentors' experience. We've been teaching for many years, and we have thousands of happy PMs. Feel free to take a look at the student reviews for verification.

If you passed less than 30% of tasks of the simulator you could refund your money in full.