Programmatic advertising has two sides: buyers and sellers. A DSP, or demand-side platform, helps advertisers buy digital ad inventory. An SSP, or supply-side platform, helps publishers sell that inventory. The easiest way to understand the difference is this: Advertisers use DSPs to reach the right users at the right price. Publishers use SSPs to sell…
We are excited to introduce PPCmate X v10.7.7, a major update packed with powerful features and enhancements to improve your advertising experience. From a brand-new Bid Indicator to UI improvements, new ad supply integrations, and doubled bonuses, this update is designed to give you more control and better performance. Let’s dive into what’s new! UI…
PPCmate is now open for new RTB Partnerships. Sell or buy high quality inventory with OpenRTB & XML Protocols. We support all programmatic advertising formats, including: Display, Native, Pop and Video. Become our RTB Partner today and expand further your programmatic media relationships. Sign Up Integrate Ready! SSP Integration PPCmate is connected to the world’s leading demand…
PPCmate now offers Supply Side Platform (SSP) and Demand Side Platform (DSP) integrations via OpenRTB and XML protocols. Supply Side PPCmate is connected to the world’s leading demand and a broad range of selling options that help secure the maximum value for every impression and click. The primary goal of SSP integration is to ensure…