See how PowerPoint Ministries ministered to their whole audience by repurposing their content into devotionals, creating space for prayer opportunities, and providing opportunities for cheerful giving.
Case Study: Repurposing Content and Delivering Via Text
The Problem
The Distribution Deadlock: Why Great Content is Staying Quiet
PowerPoint Ministries had the global reach, but relied on under-performing channels or missed a connection with their TV and radio audience. Their global media remained a one-way street, leaving their audience without a clear path to immediate action.
- Anonymous Audiences: They had no way to identify or capture the millions of viewers watching on TBN or listening to the radio.
- High-Friction CTAs: Expecting a viewer to remember a URL or call a 1-800 number led to high drop-off rates.
- The Email Graveyard: Open rates were declining and important devotionals were getting lost in spam folders.
- Slow Follow-Up: Without an instant mobile connection, they couldn’t provide immediate prayer or discipleship in the critical moments following a broadcast.
The Solution
Implement a Tailored Texting Strategy
- Collaborative Strategy: Brainstorm engagement growth with a dedicated Powered By Text strategist.
- Content Repurpose: Build an evergreen calendar of high-value discipleship content.
- Audience Management: Utilize legacy data and segment groups into various devotional and prayer groups.
- Automated Delivery: Scheduled 30-day “drip” campaigns to drive consistent participation.
- MMS Implementation: Leveraging the power of visuals to increase engagement with text campaigns.
1. Engaging Legacy Contacts
Because PowerPoint already had thousands of contacts, the Powered By Text strategy started with engaging their entire contact database via SMS and MMS to establish a relationship and trust via text industry-standard compliance requirements.
2. Digital Discipleship in Action: Devotionals
With ministry in mind, PowerPoint repurposed previously created devotionals into powerful digital discipleship opportunities, delivered via text. Interested subscribers identified themselves via keyword replies, which engaged automated segmentation into smaller groups, showing the power of keyword replies via short codes.
3. Digital Discipleship in Action: Prayer
By introducing custom MMS prayer invitations, the ministry opened a direct line for the audience to share personal burdens. With trust established, this strategy created a safe space for people to engage and receive prayer and allowed PowerPoint staff direct, immediate follow-up via two-way texting.
4. Cheerful Giving
After a year of providing digital discipleship, at the crucial time for donations at year’s end, PowerPoint provided easy giving opportunities via text. Multimedia Messaging Service (MMS) made it easy to show the impact of their audience’s donations through a powerful GIF.
The Result
Increased Views, Shares, and Donations
Within one year, PowerPoint Ministries saw their digital footprint expand, digital discipleship grow, engagement increase, and donations rise by shifting from passive broadcasting to an interactive mobile strategy.
Unique Media Viewers
5746
Increase
Mobile Engagement
1652
Increase
Total Media Plays
778
Increase
Total Dollars Raised
1018
Increase
Not convinced? Hear from PowerPoint staff.
Micah Whitehead, Broadcast Producer for PowerPoint Ministries, shares how texting has transformed their broadcast messaging to relational connection with their audience and increased the reach of their content using tailored Powered By Text strategies.
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Are you ready to experience real results?
These strategies can be implemented by any nonprofit ready to start using texting to create digital discipleship opportunities, increase engagement, and maximize fundraising. All it takes is a quick meeting to start your texting journey.
