{"id":7833,"date":"2024-04-16T15:24:03","date_gmt":"2024-04-16T15:24:03","guid":{"rendered":"https:\/\/postscriptproductions.com\/?p=7833"},"modified":"2024-04-16T15:24:03","modified_gmt":"2024-04-16T15:24:03","slug":"duolingo","status":"publish","type":"post","link":"https:\/\/postscriptproductions.com\/duolingo\/","title":{"rendered":"Client Highlight | Duolingo"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Duolingo<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free language learning app with 500 million users<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mission to make acquiring a new language fun and universally accessible<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More than 40 languages offered (Dutch, Japanese, and Swahili among them)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expanding into math, children\u2019s reading, school curriculums, and other education\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">700-plus employees from more than 30 countries<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pittsburgh headquarters; also offices in New York, Seattle, Beijing, and Berlin<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Challenges &amp; Solutions\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Duolingo\u2019s recruiters have found that sourcing their team from the company\u2019s internship program is a really effective method, so it was essential to create marketing tools that help draw the best and brightest students.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Post Script developed a long form video for prospective interns that portrayed the intern-to-full-time-job pipeline details with exciting visuals that appealed to Gen Z viewers.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The company wanted to overcome the geographic challenge of recruiting to their Pittsburgh headquarters and effectively compete for hires in more traditional hubs like San Francisco and New York.\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Our team captured beautiful footage in and around Pittsburgh that shows off the city\u2019s attributes in a cinematic but subtle way, using drone footage and sunset b-roll to show it\u2019s a great place to be.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A recruitment team with a high, fast-paced workload needed a creative partner who could quickly pivot as needs arose.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Our videographers and producers served with the agility of an internal team, adapting to last-minute schedule changes and providing a teleprompter script so busy staff members didn\u2019t have to memorize important facts and details.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scheduling filming at a busy company required an investment of Duolingo\u2019s resources during National Intern Week; they needed a partner who would give them the most value in return for that time.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">We were able to deliver footage to craft a six-minute lead video for YouTube, the website, and presentations, as well as a series of 90-second clips to use on social media, stretching one project into multiple pieces of content.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recruitment videos can be notoriously dull. Duolingo needed content that grabbed attention and reflected their playful reputation on social media.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Our team conducted authentic interviews with student interns, shot footage during a pivotal week of social events, and captured the interns presentations with the CEO, then applied creative editing to pull it all together dynamically.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Video 1: Duolingo Internship Program<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a leading tech company, Duolingo relies on their internship program to develop and hire for full-time roles. They wanted to create video content that accurately portrayed all the details of the program in a fresh and fun way that made potential recruits say, \u201cI have to work at Duolingo!\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Key Elements]\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A team of videographers and producers spent a week on-site with Duolingo, working to capture key moments with the CEO and authentic interviews with interns, pivoting quickly depending on the company\u2019s moment-to-moment needs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drone and sunset footage of Pittsburgh documented Duolingo\u2019s home base beautifully, helping them showcase the city and compete against recruiters in more traditional tech hubs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scripted content was captured via teleprompter which made filming easy to fit into full-time team members\u2019 schedules and ensured details of the internship program were communicated accurately and concisely.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A wide range of creative footage meant delivering value beyond the initial scope, creating a primary video as well as 90-second clips for social media.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Check it out! <\/span><a href=\"https:\/\/youtu.be\/E2ORgdGKJT0?si=xzCr_xfZLDWdiY_2\"><span style=\"font-weight: 400;\">https:\/\/youtu.be\/E2ORgdGKJT0?si=xzCr_xfZLDWdiY_2<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Duolingo Free language learning app with 500 million users Mission to make acquiring a new language fun and universally accessible More than 40 languages offered (Dutch, Japanese, and Swahili among&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Client Highlight | Duolingo | Post Script Productions LLC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/postscriptproductions.com\/duolingo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Client Highlight | Duolingo | Post Script Productions LLC\" 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