Pharmaceutical Positioning
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The Notion of Your Potion – Revisited
The IDEA as the true North Star in Deep Positioning
Jan 10
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Mike Rea, SAI/ IDEA Pharma
1
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5/5, the big, last post of the first book
Nov 21, 2025
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Mike Rea, SAI/ IDEA Pharma
1
Unmet Need is Not Fixed
Positioning Wants in Pharma’s Pre-Launch Landscape
Nov 7, 2025
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Mike Rea, SAI/ IDEA Pharma
2
5 years, pt 4
Last 'small' chapter before the mega Chapter 5...
Nov 4, 2025
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Mike Rea, SAI/ IDEA Pharma
1
POSITION: a new Market Shaping model
PRE-LAUNCH POSITION Model for Pharma Success
Oct 20, 2025
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Mike Rea, SAI/ IDEA Pharma
2
5 years, pt 3...
Oct 1, 2025
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Mike Rea, SAI/ IDEA Pharma
4
1
5 years, pt 2...
Value proposition really is a better positioning...
Sep 18, 2025
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Mike Rea, SAI/ IDEA Pharma
2
5 years is a long time in pharma...
This format kind of worked when I did it for my cartoons, over here…
Sep 11, 2025
•
Mike Rea, SAI/ IDEA Pharma
4
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Pharmaceutical Positioning
Pharmaceutical Positioning - developing Version 2 of the book in real time
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