• Beginner Builders

    Many pool service companies consider adding construction, but pricing that first build can be challenging.

  • From DIY to Done Right

    For pool service professionals, understanding why homeowners choose, or resist, professional maintenance is just as critical as delivering clean water. 

  • Tips for Rookie Pool Builders 

    Every successful builder was once a rookie: planning one pool, then another and another, while growing their business. Today’s inexperienced builders face the same challenges…

  • Adaptive Circulation 

    For years, the pool industry has improved energy efficiency through variable-speed pumps. But as pool setups grow more complex — with heaters, water features, cleaning…

  • Selling the Next Step

    Marketing is incredibly important in the pool industry, and for service companies adding pool construction or other high-ticket offerings, the challenge isn’t just doing the…

  • Making Vinyl Pool Liners Last Longer

    Homeowners often choose vinyl pools because of their built-in advantages: affordable cost, quicker installation and low maintenance. To protect these liners, customers need to care…

  • When (and How) to ‘Fire’ a Customer

    Finding a new customer is 5%-225% more expensive than keeping an existing one, according to marketing experts. For pool service providers, especially those operating on…

  • When Things Go Wrong

    Chemical exposure, vehicle accidents, wildlife and dangerous weather are just some of the hazards field techs may face on the job.

  • Winning Over Commercial Clients  

    Not all heroes wear capes; some come armed with chlorine and a toolbox. When a commercial pool needs saving after it unexpectedly fails inspection or equipment…

  • Clean Away the Green

    When pool water chemistry and circulation break down, it’s not as simple as adding a few gallons of chlorine. Taking a pool from green to…

  • Still in the Game

    After more than five decades of leadership, Bill Kent is stepping away as CEO at Team Horner — but not from the industry he’s spent…

  • The Pool Butler

    In the home services industry, reliability and professionalism often determine whether a customer makes a one-time call or builds a long-term relationship. For The Pool…

May/June 2026

VIEW FULL ISSUE View Archive
Latest Issue

Poolpro

In this issue of PoolPro, we focus on growth — specifically, what happens when service companies move into construction. It’s a shift that changes the…
View Full Issue View Archive
Online Partners

Service

At the Shop

pp26 3 cover hero
Play
The Pool Butler

Hospitality-minded service drives growth for Atlanta pool company

In the home services industry, reliability and professionalism often determine whether a customer makes a one-time call or builds a long-term relationship. For The Pool Butler, a Georgia-based pool service company, those qualities are not just goals — they are the foundation of the business.

Read More

  • At the Shop

    poolbutler main
    Play
    The Pool Butler

    In the home services industry, reliability and professionalism often determine whether a customer makes a one-time call or builds a long-term relationship. For The Pool Butler, a Georgia-based pool service company, those qualities are not just goals — they are the foundation of the business.

    Read More

Equipment

Builder

30 Under 40 2025