We designed the new visual identity of the clothing brand GAMIN. GAMINE. to mark the launch of its women's section, in addition to its existing children's one. The idea was to create a timeless, classic logo that could be embellished with a monogram illustrating the subject matter: women / children / both.

Client: Gamin. Gamine.
Year: 2025

Art direction & graphic design: PlusTrenteTrois

We have selected a colourful, vibrant and unisex range that is equally suited to women and children.

The flower monogram illustrates the playful side of the kid section. The double G has a more formal feel, in line with women's fashion.