Changeset 913797
- Timestamp:
- 05/14/2014 11:21:16 AM (12 years ago)
- File:
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- 1 edited
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trusted-data-interchange-tag-manager/trunk/readme.txt
r825253 r913797 1 1 === Free Tag Manager: Mezzobit Trusted Data Interchange === 2 2 Contributors: mezzobit 3 Donate link: 4 Tags: tag management, tag manager, privacy management, data management, JavaScript tags, 3 Donate link: 4 Tags: tag management, tag manager, privacy management, data management, JavaScript tags, 5 5 Requires at least: 3.0.1 6 Tested up to: 3. 8.06 Tested up to: 3.9.1 7 7 Stable tag: trunk 8 8 License: GPLv2 or later … … 15 15 The [Mezzobit](http://www.mezzobit.com/) Trusted Data Interchange (TDI) plug-in permits our tag management system to manage third-party JavaScript data collection tags on your WordPress site. We work with a data privacy non-profit, [DataNeutrality.org](http://www.dataneutrality.org/), to create the Internet's first [socially responsible data collection platform](http://www.mezzobit.com/why-trust-is-vital/), ensuring that your data is handled with care and your users' privacy is respected. 16 16 17 Once you install the plug-in, you can remove all third-party data collection tags and pixels — analytics, social widgets, conversion analysis, etc. — from your website, and insert a single Mezzobit tag. 17 Once you install the plug-in, you can remove all third-party data collection tags and pixels — analytics, social widgets, conversion analysis, etc. — from your website, and insert a single Mezzobit tag. 18 18 19 19 Using our simple web portal, you can then place tags on your pages and configure them to fire based on your rules without writing a single line of code. Mezzobit also provides complimentary phone consulting to guide customers through implementation. Our tools also can manage your user-facing privacy policies and notices. … … 23 23 24 24 * **Improved user experience** 25 Third-party tags are prevented from interfering with the rest of the page loading. This allows users to interact with content sooner, increasing conversion and decreasing abandonment. Only tags appropriate for a given page and user are run, further accelerating pages. 25 Third-party tags are prevented from interfering with the rest of the page loading. This allows users to interact with content sooner, increasing conversion and decreasing abandonment. Only tags appropriate for a given page and user are run, further accelerating pages. 26 26 27 27 * **Launch campaigns faster** … … 46 46 = How much does this cost? = 47 47 48 Using TDI is free for all users and will continue to be so in the future. We will offer enhanced data interchange platforms for more advanced customers who require additional functionality. 48 Using TDI is free for all users and will continue to be so in the future. We will offer enhanced data interchange platforms for more advanced customers who require additional functionality. 49 49 50 50 = What's involved in setting up my site to use a tag management system like TDI? = … … 54 54 1. **Create tags in TDI:** Whenever you implement a tag, your vendor will provide a snippet of JavaScript that you insert into a page or template. Just paste this into TDI and save it. Alternately, we have a growing library of partner tags where you can select the tag, provide your account information, and the tag will automatically be configured for you without having to touch the actual tag code. 55 55 56 2. **Create a container in TDI and associate tags:** A container acts as an air traffic controller for tags. It determines which tags should be included on your site. Creating the most basic of containers involves naming the container, specifying the domain it will be serving, picking the tags you want to be served and activating the container. 56 2. **Create a container in TDI and associate tags:** A container acts as an air traffic controller for tags. It determines which tags should be included on your site. Creating the most basic of containers involves naming the container, specifying the domain it will be serving, picking the tags you want to be served and activating the container. 57 57 58 58 3. **Connecting a container with your WordPress account:** The plug-in asks you to log into your TDI account, and then displays a list of containers. Just choose the appropriate container and if the container has been activated for production, you're live. … … 76 76 Just saying "Do no evil" to customers and consumers without proof isn't good enough. Mezzobit's approach is verifiably accountable and transparent in a way unmatched by anyone. 77 77 78 The solution is Mezzobit's partnership with DataNeutrality.org, an independent non-profit to be controlled by digital brands, consumer advocates, and data collectors. 78 The solution is Mezzobit's partnership with DataNeutrality.org, an independent non-profit to be controlled by digital brands, consumer advocates, and data collectors. 79 79 80 80 DataNeutrality will set data rules with greater respect for enterprises and consumers. Mezzobit will then follow the rules, with DataNeutrality having complete access to Mezzobit to continuously audit compliance. Finally, DataNeutrality will send report cards of our privacy performance to all customers.
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