Changeset 800290
- Timestamp:
- 11/07/2013 09:08:13 AM (12 years ago)
- File:
-
- 1 edited
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trusted-data-interchange-tag-manager/trunk/readme.txt
r799894 r800290 15 15 The [Mezzobit](http://www.mezzobit.com/) Trusted Data Interchange (TDI) plug-in permits our tag management system to manage third-party JavaScript data collection tags on your WordPress site. We work with a data privacy non-profit, [DataNeutrality.org](http://www.dataneutrality.org/), to create the Internet's first [socially responsible data collection platform](http://www.mezzobit.com/why-trust-is-vital/), ensuring that your data is handled with care and your users' privacy is respected. 16 16 17 Once you install the plug-in, you can remove all third-party data collection tags and pixels — analytics, social widgets, conversion analysis, etc. —from your website, and insert a single Mezzobit tag.17 Once you install the plug-in, you can remove all third-party data collection tags and pixels — analytics, social widgets, conversion analysis, etc. — from your website, and insert a single Mezzobit tag. 18 18 19 19 Using our simple web portal, you can then place tags on your pages and configure them to fire based on your rules without writing a single line of code. Mezzobit also provides complimentary phone consulting to guide customers through implementation. Our tools also can manage your user-facing privacy policies and notices. 20 20 21 21 * **No worries about your data** 22 A data privacy non-profit, DataNeutrality.org, sets Mezzobit ’s data management rules and performs continuous compliance checks. Mezzobit customers receive monthly report cards with the results. No secrets here.22 A data privacy non-profit, DataNeutrality.org, sets Mezzobit’s data management rules and performs continuous compliance checks. Mezzobit customers receive monthly report cards with the results. No secrets here. 23 23 24 24 * **Improved user experience** … … 70 70 Data is the lubrication that greases the Internet, but a growing distrust regarding data collection threatens the entire digital ecosystem. 71 71 72 Consumers worry about what data is collected and what ’s done with it. They are suspicious their privacy is not respected. This lessens brand loyalty and increases opt-out rates.72 Consumers worry about what data is collected and what's done with it. They are suspicious their privacy is not respected. This lessens brand loyalty and increases opt-out rates. 73 73 74 But companies that engage data collectors also feel somewhat powerless. They ’re not exactly sure what data flows from their websites and mobile apps, let alone what’s done with it.74 But companies that engage data collectors also feel somewhat powerless. They're not exactly sure what data flows from their websites and mobile apps, let alone what's done with it. 75 75 76 Just saying “Do no evil†to customers and consumers without proof isn’t good enough. Mezzobit’s approach is verifiably accountable and transparent in a way unmatched by anyone.76 Just saying "Do no evil" to customers and consumers without proof isn't good enough. Mezzobit's approach is verifiably accountable and transparent in a way unmatched by anyone. 77 77 78 78 The solution is Mezzobit's partnership with DataNeutrality.org, an independent non-profit to be controlled by digital brands, consumer advocates, and data collectors.
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