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Changeset 3482405


Ignore:
Timestamp:
03/14/2026 08:16:18 AM (3 weeks ago)
Author:
buildiodev
Message:

2.6.0

Location:
unipixel
Files:
136 added
1 edited

Legend:

Unmodified
Added
Removed

  • unipixel/trunk/readme.txt

    r3481991 r3482405  
    2323- **TikTok Events API** — server-side and client-side tracking with automatic deduplication.
    2424- **GA4 Measurement Protocol** — server-side event delivery to Google Analytics and Google Ads.
    25 - **Microsoft Conversions API (CAPI)** — server-side and client-side tracking with UET deduplication. WooCommerce events and custom events supported.
     25- **Microsoft UET & Conversions API** — client-side tracking via UET with early support for Microsoft's Conversions API (CAPI) pilot program. WooCommerce events and custom events supported.
    2626- **WooCommerce events** — ViewContent, AddToCart, InitiateCheckout and Purchase tracked automatically with full product data (names, categories, variants, values).
    2727- **Custom events** — create your own click, view and interaction events for any WordPress page. Not limited to WooCommerce.
    … …  
    158158
    159159= 2.6.0 =
    160 * New: Microsoft Conversions API (CAPI) — full server-side and client-side tracking with deduplication. WooCommerce events (Purchase, AddToCart, InitiateCheckout, ViewContent), PageView, and custom events all supported.
    161 * New: Microsoft admin pages updated with server-side toggle, access token field, and live WooCommerce event table.
     160* New: Microsoft WooCommerce events — Purchase, AddToCart, Checkout and ViewContent now tracked automatically for Microsoft Advertising, with support for Microsoft's new Conversions API (CAPI) pilot program.
     161* New: Microsoft admin experience — updated events page with one-click recommended settings.
     162* Improvement: AddToCart tracking now works across more WordPress and WooCommerce configurations, delivering more accurate conversion data to all five platforms.
     163* Improvement: Checkout events now register unique purchase intent more accurately, improving conversion reporting for ad platform optimisation.
    162164
    163165= 2.5.4 =
    164 * Fix: Important bug fix for WooCommerce event tracking — AddToCart, InitiateCheckout, Purchase and ViewContent events were failing due to a character encoding issue in event data files. All WooCommerce tracking now works correctly.
     166* Fix: Resolved an issue affecting WooCommerce event tracking introduced in 2.5.3. All events now fire correctly.
    165167
    166168= 2.5.3 =
    167 * New: Advanced Matching — automatically sends hashed email, phone, name and address data with all events to Meta, TikTok and Pinterest (both server-side and client-side). Improves Event Match Quality scores that platforms use for better attribution. Enable via General Settings.
    168 * Fix: Pinterest server-side events no longer double-hash user data.
    169 * Fix: Consistent field naming across all TikTok and Pinterest event paths.
    170 * Fix: TikTok client-first events now send user data with correct API naming convention.
     169* New: Advanced Matching — automatically sends hashed user data (email, phone, name, address) with events to Meta, TikTok and Pinterest. Improves Event Match Quality scores for better attribution. Enable via General Settings.
     170* Improvement: Event matching and data quality improvements across all platforms.
    171171
    172172= 2.5.2 =
    … …  
    325325
    326326= 2.6.0 =
    327 Microsoft Conversions API now supported — server-side and client-side tracking with full deduplication across all WooCommerce and custom events.
     327New Microsoft WooCommerce events, broader AddToCart compatibility, and improved checkout event accuracy across all platforms.
    328328
    329329= 2.5.4 =
    330 Important fix — WooCommerce event tracking (AddToCart, Checkout, Purchase, ViewContent) was broken in 2.5.3. Update immediately.
     330Important fix for WooCommerce event tracking. Update recommended.
    331331
    332332= 2.5.3 =
    333 Advanced Matching now available — send hashed user data with events to improve Event Match Quality on Meta, TikTok and Pinterest. Also fixes Pinterest double-hashing and TikTok field naming issues.
     333Advanced Matching now available — send hashed user data with events to improve Event Match Quality on Meta, TikTok and Pinterest. Plus event accuracy improvements across all platforms.
    334334
    335335= 2.5.2 =
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