WordPress.org
Get WordPress

Plugin Directory

Changeset 3481991


Ignore:
Timestamp:
03/13/2026 12:46:26 PM (3 weeks ago)
Author:
buildiodev
Message:

2.4.6

Location:
unipixel
Files:
136 added
1 edited

Legend:

Unmodified
Added
Removed

  • unipixel/trunk/readme.txt

    r3477951 r3481991  
    1 === UniPixel: Meta, Pinterest, TikTok & Google Server-Side Tracking for WooCommerce ===
     1=== UniPixel: Meta, Pinterest, TikTok, Google & Microsoft Server-Side Tracking for WooCommerce ===
    22Contributors: buildiodev
    33Tags: meta conversion api, pinterest conversions api, server-side tracking, tiktok events api, woocommerce pixel
    … …  
    55Tested up to: 6.8.3
    66Requires PHP: 7.0
    7 Stable tag: 2.5.4
     7Stable tag: 2.6.0
    88License: GPLv2 or later
    99License URI: http://www.gnu.org/licenses/gpl-2.0.html
    1010
    11 Send conversion events from your WordPress server to Meta, Pinterest, TikTok and Google. No cloud, no GTM. WooCommerce and custom events.
     11Send conversion events from your WordPress server to Meta, Pinterest, TikTok, Google and Microsoft. No cloud, no GTM. WooCommerce and custom events.
    1212
    1313== Description ==
    … …  
    1515Ad blockers, iOS privacy changes and cookie restrictions mean your browser-based tracking pixel is only reporting a fraction of your actual conversions. Your ads cannot optimise on data they never receive.
    1616
    17 UniPixel fixes this by sending conversion events directly from your WordPress server to Meta, Pinterest, TikTok and Google — bypassing the browser entirely. No external cloud hosting, no GTM server container. Install, paste your credentials, and server-side tracking is live.
     17UniPixel fixes this by sending conversion events directly from your WordPress server to Meta, Pinterest, TikTok, Google and Microsoft — bypassing the browser entirely. No external cloud hosting, no GTM server container. Install, paste your credentials, and server-side tracking is live.
    1818
    1919### What It Does
    … …  
    2323- **TikTok Events API** — server-side and client-side tracking with automatic deduplication.
    2424- **GA4 Measurement Protocol** — server-side event delivery to Google Analytics and Google Ads.
     25- **Microsoft Conversions API (CAPI)** — server-side and client-side tracking with UET deduplication. WooCommerce events and custom events supported.
    2526- **WooCommerce events** — ViewContent, AddToCart, InitiateCheckout and Purchase tracked automatically with full product data (names, categories, variants, values).
    2627- **Custom events** — create your own click, view and interaction events for any WordPress page. Not limited to WooCommerce.
    … …  
    4041UniPixel sends API calls directly from your own WordPress server. No GTM server container, no external cloud, no routing your data through third-party services.
    4142
    42 - **Meta, Pinterest, TikTok and Google** — server-side and client-side tracking for all four platforms.
     43- **Meta, Pinterest, TikTok, Google and Microsoft** — server-side and client-side tracking for all five platforms.
    4344- **No GTM required** — no server container setup, no custom subdomain, no separate hosting.
    4445- **No external cloud** — your data goes from your server to the ad platform. Nothing in between.
    … …  
    6970Your TikTok Pixel ID and an Access Token (from Events Manager > Pixel Settings > Advanced Settings). Enter both in UniPixel > TikTok Setup.
    7071
     72= What credentials do I need for Microsoft? =
     73Your Microsoft UET Tag ID and a CAPI Access Token (from Microsoft Advertising > Conversion Tracking > UET Tag Settings). Enter both in UniPixel > Microsoft Setup.
     74
    7175= What if I already have a Meta pixel or Google tag on my site? =
    7276Select "Pixel Already Included" in UniPixel settings. This prevents duplicate tracking scripts while still allowing UniPixel to send server-side events and custom events.
    … …  
    9296- **TikTok** — uses shared event IDs across Pixel and Events API for seamless deduplication.
    9397- **Google (GA4 / Ads)** — uses shared `client_id` and `session_id` values for client/server matching. Works automatically for both client-first and server-first setups.
     98- **Microsoft (Bing / UET)** — uses `eventId` to match UET tag and Conversions API events for deduplication.
    9499
    95100No extra setup is required — UniPixel handles ID creation and matching automatically.
    … …  
    103108- **TikTok Pixel and Events API**: Sends event data to TikTok for ad tracking and campaign optimisation.
    104109- **Google Analytics and Measurement Protocol**: Sends event data to Google for analytics and conversion tracking via GA4 and Google Tag Manager.
     110- **Microsoft UET and Conversions API**: Sends event data to Microsoft for ad tracking and conversion optimisation via Bing Ads.
    105111
    106112### Domains
    … …  
    118124- **TikTok**:
    119125  - https://business-api.tiktok.com
     126- **Microsoft**:
     127  - https://bat.bing.com
     128  - https://capi.uet.microsoft.com
    120129- **Buildio**:
    121130  - https://buildio.dev
    … …  
    141150- [TikTok Privacy Policy](https://www.tiktok.com/legal/privacy-policy)
    142151- [TikTok Terms of Service](https://www.tiktok.com/legal/terms-of-service)
     152- [Microsoft Privacy Statement](https://privacy.microsoft.com/privacystatement)
     153- [Microsoft Advertising Agreement](https://about.ads.microsoft.com/en-us/resources/policies/microsoft-advertising-agreement)
    143154- [Buildio Privacy Policy](https://buildio.dev/privacy)
    144155
    … …  
    146157== Changelog ==
    147158
     159= 2.6.0 =
     160* New: Microsoft Conversions API (CAPI) — full server-side and client-side tracking with deduplication. WooCommerce events (Purchase, AddToCart, InitiateCheckout, ViewContent), PageView, and custom events all supported.
     161* New: Microsoft admin pages updated with server-side toggle, access token field, and live WooCommerce event table.
     162
    148163= 2.5.4 =
    149 * FIX: IMPORTANT bug fix for WooCommerce event tracking
     164* Fix: Important bug fix for WooCommerce event tracking — AddToCart, InitiateCheckout, Purchase and ViewContent events were failing due to a character encoding issue in event data files. All WooCommerce tracking now works correctly.
    150165
    151166= 2.5.3 =
    … …  
    309324== Upgrade Notice ==
    310325
     326= 2.6.0 =
     327Microsoft Conversions API now supported — server-side and client-side tracking with full deduplication across all WooCommerce and custom events.
     328
    311329= 2.5.4 =
    312330Important fix — WooCommerce event tracking (AddToCart, Checkout, Purchase, ViewContent) was broken in 2.5.3. Update immediately.
Note: See TracChangeset for help on using the changeset viewer.