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Changeset 3477679


Ignore:
Timestamp:
03/09/2026 12:16:02 AM (3 weeks ago)
Author:
buildiodev
Message:

2.5.3

Location:
unipixel
Files:
136 added
1 edited

Legend:

Unmodified
Added
Removed

  • unipixel/trunk/readme.txt

    r3477383 r3477679  
    55Tested up to: 6.8.3
    66Requires PHP: 7.0
    7 Stable tag: 2.5.1
     7Stable tag: 2.5.3
    88License: GPLv2 or later
    99License URI: http://www.gnu.org/licenses/gpl-2.0.html
    … …  
    4545- **Works on any WordPress site** — WooCommerce stores get automatic ecommerce event tracking. Non-WooCommerce sites use custom events for lead gen, SaaS, content or anything else.
    4646- **Five-minute setup** — install, enter your Pixel ID and access token, enable the platform. Done.
     47
     48Optional [Advanced Matching](https://buildio.dev/unipixel-docs/advanced-matching-setting-with-unipixel/) sends hashed user data (email, phone, address) alongside events to help platforms improve Event Match Quality.
    4749
    4850== Installation ==
    … …  
    144146== Changelog ==
    145147
     148= 2.5.3 =
     149* New: Advanced Matching — automatically sends hashed email, phone, name and address data with all events to Meta, TikTok and Pinterest (both server-side and client-side). Improves Event Match Quality scores that platforms use for better attribution. Enable via General Settings.
     150* Fix: Pinterest server-side events no longer double-hash user data.
     151* Fix: Consistent field naming across all TikTok and Pinterest event paths.
     152* Fix: TikTok client-first events now send user data with correct API naming convention.
     153
    146154= 2.5.2 =
    147155* New: Pinterest Conversions API — full server-side and client-side tracking with deduplication. WooCommerce events (Purchase, AddToCart, InitiateCheckout, ViewContent), PageView, and custom events all supported.
    … …  
    298306== Upgrade Notice ==
    299307
     308= 2.5.3 =
     309Advanced Matching now available — send hashed user data with events to improve Event Match Quality on Meta, TikTok and Pinterest. Also fixes Pinterest double-hashing and TikTok field naming issues.
     310
    300311= 2.5.2 =
    301312Pinterest Conversions API now supported — server-side and client-side tracking with full deduplication across all WooCommerce and custom events.
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