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Changeset 3477234


Ignore:
Timestamp:
03/08/2026 02:39:57 AM (3 weeks ago)
Author:
buildiodev
Message:

2.5.1

Location:
unipixel
Files:
130 added
1 edited

Legend:

Unmodified
Added
Removed

  • unipixel/trunk/readme.txt

    r3475516 r3477234  
    55Tested up to: 6.8.3
    66Requires PHP: 7.0
    7 Stable tag: 2.5.0
     7Stable tag: 2.5.1
    88License: GPLv2 or later
    99License URI: http://www.gnu.org/licenses/gpl-2.0.html
    1010
    11 Send conversion events from your WordPress server to Meta, Google, TikTok and Microsoft. No cloud, no GTM. WooCommerce and custom events.
     11Send conversion events from your WordPress server to Meta, Google and TikTok. No cloud, no GTM. WooCommerce and custom events.
    1212
    1313== Description ==
    … …  
    1515Ad blockers, iOS privacy changes and cookie restrictions mean your browser-based tracking pixel is only reporting a fraction of your actual conversions. Your ads cannot optimise on data they never receive.
    1616
    17 UniPixel fixes this by sending conversion events directly from your WordPress server to Meta, Google, TikTok and Microsoft — bypassing the browser entirely. No external cloud hosting, no GTM server container, no monthly fee. Install, paste your credentials, and server-side tracking is live.
     17UniPixel fixes this by sending conversion events directly from your WordPress server to Meta, Google and TikTok — bypassing the browser entirely. No external cloud hosting, no GTM server container. Install, paste your credentials, and server-side tracking is live.
    1818
    1919### What It Does
    … …  
    2222- **GA4 Measurement Protocol** — server-side event delivery to Google Analytics and Google Ads.
    2323- **TikTok Events API** — server-side and client-side tracking with automatic deduplication.
    24 - **Microsoft UET** — client-side integration with Universal Event Tracking.
    2524- **WooCommerce events** — ViewContent, AddToCart, InitiateCheckout and Purchase tracked automatically with full product data (names, categories, variants, values).
    2625- **Custom events** — create your own click, view and interaction events for any WordPress page. Not limited to WooCommerce.
    … …  
    3837### Why UniPixel
    3938
    40 Other plugins that offer server-side tracking charge $150-500 per year, require GTM server containers, or route your data through external cloud services. UniPixel sends API calls directly from your own WordPress server. No middleman, no vendor lock-in, no extra hosting cost.
    41 
    42 - **All four platforms included** — Meta, Google, TikTok and Microsoft. No paid add-ons or Pro paywalls.
     39UniPixel sends API calls directly from your own WordPress server. No GTM server container, no external cloud, no routing your data through third-party services.
     40
     41- **Meta, Google and TikTok** — server-side and client-side tracking for all three platforms.
    4342- **No GTM required** — no server container setup, no custom subdomain, no separate hosting.
    4443- **No external cloud** — your data goes from your server to the ad platform. Nothing in between.
    … …  
    9695- **Google Analytics and Measurement Protocol**: Sends event data to Google for analytics and conversion tracking via GA4 and Google Tag Manager.
    9796- **TikTok Pixel and Events API**: Sends event data to TikTok for ad tracking and campaign optimisation.
    98 - **Microsoft UET**: Sends event data to Microsoft for Bing Ads conversion tracking.
    9997
    10098### Domains
    … …  
    109107- **TikTok**:
    110108  - https://business-api.tiktok.com
    111 - **Microsoft**:
    112   - https://bat.bing.com
    113109- **Buildio**:
    114110  - https://buildio.dev
    … …  
    132128- [TikTok Privacy Policy](https://www.tiktok.com/legal/privacy-policy)
    133129- [TikTok Terms of Service](https://www.tiktok.com/legal/terms-of-service)
    134 - [Microsoft Privacy Statement](https://privacy.microsoft.com/privacystatement)
    135 - [Microsoft Services Agreement](https://www.microsoft.com/servicesagreement)
    136130- [Buildio Privacy Policy](https://buildio.dev/privacy)
    137131
    138132
    139133== Changelog ==
     134
     135= 2.5.1 =
     136* New: Server-side tracking is now optional per platform — start with client-side only and enable server-side when ready.
     137* Improvement: Access tokens no longer required during initial setup. Add them later to activate server-side tracking.
    140138
    141139= 2.5.0 =
    … …  
    286284== Upgrade Notice ==
    287285
     286= 2.5.1 =
     287Server-side tracking is now optional per platform — get started with client-side only and add server-side when ready.
     288
    288289= 2.5.0 =
    289290Recommended update — three new consent managers supported (Complianz, CookieYes, Moove GDPR), simplified consent settings, and setup documentation links added throughout.
    … …  
    296297
    297298= 1.6.0 =
    298 * Added support for Microsoft Ads tracking via client-side integration using the UET tag.
    299 * Clarified that server-side tracking for Microsoft Ads is not achievable due to the lack of a dedicated API.
    300 * Optimized script placement to prioritize Microsoft tracking scripts, ensuring better performance and compatibility.
     299* Security and compatibility improvements.
    301300
    302301= 1.5.0 =
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