Changeset 3231450
- Timestamp:
- 01/29/2025 05:24:21 PM (14 months ago)
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- 1 edited
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classy-wp/trunk/README.md (modified) (14 diffs)
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classy-wp/trunk/README.md
r3227045 r3231450 1 1 # Classy from GoFundMe | Nonprofit Donation Forms 2 3 2 Make giving from any website as easy as it is personal with fast, simple nonprofit donation forms that represent your unique brand. 4 3 5 4 ## Contents 6 7 5 The WordPress Plugin includes the following files: 8 9 6 * `.gitignore`. Used to exclude certain files from the repository. 10 7 * `CHANGELOG.md`. The list of changes to the core project. … … 13 10 14 11 ## Description 15 16 12 Supporting your organization should be simple and meaningful. Classy from GoFundMe's embedded donation forms empower donors to give from anywhere on any website. With a faster, more personalized experience, you'll transform more visitors into dedicated supporters. 17 13 18 14 ## Features 19 20 15 * **Maximize website revenue** 21 16 * Personalize asks and boost revenue with Intelligent Ask Amounts, proven to increase donation volume by 11% on average in testing … … 23 18 * Reach more supporters with preferred payment options, like Venmo, PayPal, Apple/Google Pay, credit card, and ACH 24 19 * Let donors choose what their gift supports and who it honors with program designations and tributes 20 25 21 * **Get more donors through checkout, faster** 26 22 * Improve users' experience by inviting them to make a donation without leaving your site … … 28 24 * Make it easy for visitors to donate from their phones with mobile-optimized checkout, including one-click payment 29 25 * Ask custom questions post-checkout, if desired, to avoid compromising conversion 26 30 27 * **Create a donation form that feels like "you"** 31 28 * Brand your nonprofit donation form with customizable options, from colors to logos, to match your website's look and feel … … 33 30 * Build connection through checkout with personalized text and images 34 31 * Boost checkout value with animated nudges for recurring donations and fee coverage 32 35 33 * **Boost website performance with less back-end work** 36 34 * Increase website traffic with lightweight donation forms that boost page load speed and improve search rankings … … 38 36 * Embed a single Classy-provided code snippet on your website to support an array of campaigns across your site 39 37 * Track and understand how donors interact with your campaigns with GA4 and GTM 38 40 39 * All classes, functions, and variables are documented so that you know what you need to change. 41 40 * The Plugin uses a strict file organization scheme that corresponds both to the WordPress Plugin Repository structure, and that makes it easy to organize the files that compose the plugin. … … 43 42 44 43 ## Why choose Classy from GoFundMe's nonprofit donation forms? 45 46 44 Only Classy from GoFundMe gives you both the tested performance and design controls you need to maximize website contributions. Others restrict branding in the name of "optimization," which means every form starts to look the same. We start with high-converting donation forms and let you break the one-size-fits-all mold with donor flows that deliver more because they're personal. 47 45 48 46 ## What our customers say 49 50 47 "So many potential donors are lost when directed to a new webpage, and we wanted to remove as many barriers as possible. We now have an embedded donation form on our homepage and plan to add them on more web pages in the future since we've seen such positive results so far with first-time donors." - Karam Foundation 51 48 … … 55 52 56 53 ## About Classy from GoFundMe 57 58 54 Classy from GoFundMe is a Public Benefit Corporation that creates meaningful connections through giving by empowering nonprofits to take advantage of every opportunity to connect with donors and build lasting relationships. By connecting motivated donors to the causes they care about most through powerful and flexible technology, Classy transforms giving intent into measurable impact. Classy's scalable technology provides better insights, faster engagement, and a superior giving experience. Since 2010, GoFundMe and Classy have helped individuals raise over $30 billion. For more information, visit www.classy.org. 59 55 60 56 ## Installation 61 62 The Plugin can be installed directly into your plugins folder "as-is". 63 64 It's safe to activate the plugin at this point. 65 66 Note: Make sure you have a Classy.org account. 67 68 e.g. 57 Make sure you have a Classy.org account. 69 58 70 59 1. Install the WordPress plugin … … 75 64 76 65 ## Recommended Tools 77 78 66 ### i18n Tools 79 80 67 The WordPress Plugin uses a variable to store the text domain used when internationalizing strings throughout the Boilerplate. To take advantage of this method, there are tools that are recommended for providing correct, translatable files: 81 68 … … 87 74 88 75 ## License 89 90 76 The WordPress Plugin is licensed under the GPL v2 or later. 91 77 … … 99 85 100 86 ## Important Notes 101 102 87 ### Licensing 103 104 88 The WordPress Plugin is licensed under the GPL v2 or later; however, if you opt to use third-party code that is not compatible with v2, then you may need to switch to using code that is GPL v3 compatible. 105 89 … … 107 91 108 92 ### Includes 109 110 93 Note that if you include your own classes, or third-party libraries, there are three locations in which said files may go: 111 94 … … 115 98 116 99 ## Integrations 117 118 100 * [Classy Donation Forms](https://www.classy.org/donation-forms/) - This plugin integrates with Classy Donation Form. 119 101 * [Apple Pay Verification](https://stripe.com/docs/apple-pay/web#going-live) - Adds [Stripe's domain association file](https://stripe.com/files/apple-pay/apple-developer-merchantid-domain-association) for Apple Pay verification to your WordPress site and makes Apple Pay available in the Classy Donation Forms of this plugin 120 102 121 103 ## FAQs 122 123 104 **What are embedded donation forms?** 124 125 105 Embedded donation forms offer a streamlined, guided donation experience that's integrated directly into a nonprofit's website. Donors can make a donation in as little as four steps, which has increased conversion and driven 28% more revenue per site visitor. 126 106 127 **What are the benefits of an embedded donation form?** 128 107 **What are the benefits of an embedded donation form?** 129 108 Using an embedded form allows nonprofit organizations to maintain control over their branding, offer donors a simplified, guided checkout without ever having to leave the page, and drive more conversions on their most trafficked digital asset—their website. 130 109 131 110 **Where can I see an embedded donation form in action?** 132 133 111 Learn how your nonprofit can optimize any page on your website for conversion with frictionless, intelligent donation forms designed to maximize giving potential. 134 112 135 113 **Is the plugin free?** 136 137 114 Yes, it's completely free. 138 115 139 116 **What are the Privacy Policy and Terms of Service of the plugin and its integrations?** 140 141 117 Please see [Terms of Service](https://www.classy.org/terms/) and [Privacy Notice](https://www.classy.org/terms/privacy/). 142 118 143 119 ## Privacy 144 145 120 When using Intelligent Ask Amounts (IAA) on embedded forms, Classy assigns IDs to identify new and returning donors. IAA then uses these IDs to create personalized donation suggestions to help nonprofits raise more. Nonprofits have the ability to enable or disable the IAA feature, so it will not automatically be enabled with the plugin installation. 146 121 … … 150 125 151 126 ## Changelog 152 153 127 ### 1.0.0 154 * App Pay Support 155 * Inline Embedded Giving Shortcode 128 * First release
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