Changeset 2902239
- Timestamp:
- 04/21/2023 10:41:46 AM (3 years ago)
- Location:
- clearbit/trunk
- Files:
-
- 2 edited
-
clearbit-visitor-report.php (modified) (2 diffs)
-
readme.txt (modified) (7 diffs)
Legend:
- Unmodified
- Added
- Removed
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clearbit/trunk/clearbit-visitor-report.php
r2902235 r2902239 15 15 * Plugin URI: https://clearbit.com/resources/tools/visitor-report 16 16 * Description: Know who's visiting your website. With the Weekly Visitor Report, you get a weekly dashboard of de-anonymized companies visiting your website and showing intent — for free. 17 * Version: 1.0. 217 * Version: 1.0.3 18 18 * Author: Clearbit 19 19 * Author URI: https://clearbit.com/ … … 27 27 } 28 28 29 define( 'CLEARBIT_VISITOR_REPORT_VERSION', '1.0. 2' );29 define( 'CLEARBIT_VISITOR_REPORT_VERSION', '1.0.3' ); 30 30 31 31 function activate_clearbit_visitor_report() { -
clearbit/trunk/readme.txt
r2902235 r2902239 3 3 Tags: reverse ip,visitor report,clearbit,reveal 4 4 Tested up to: 6.2 5 Stable tag: 1.0. 25 Stable tag: 1.0.3 6 6 Requires PHP: 7.0 7 7 License: GPLv2 or later … … 15 15 With the Weekly Visitor Report by Clearbit, you get a weekly interactive dashboard of de-anonymized companies visiting your website. Which means identifying and engaging with hot new prospects every week. 16 16 17 It \'s 100% free, used by thousands of B2B marketers, and with this plugin, only takes a few clicks to get up and running.17 It's 100% free, used by thousands of B2B marketers, and with this plugin, only takes a few clicks to get up and running. 18 18 19 19 Key Weekly Visitor Report features include: … … 32 32 2. Go to Settings > Clearbit Settings 33 33 3. Enter your Clearbit Publishable API key 34 4. Click \"Confirm your API Key\"34 4. Click "Confirm your API Key" 35 35 5. Next Friday, you will receive your first Visitor Report with a list of companies visiting your website and showing intent! 36 36 37 If you don \'t have a Clearbit account, there is a link within the plugin to create one (for free).37 If you don't have a Clearbit account, there is a link within the plugin to create one (for free). 38 38 39 39 == Frequently Asked Questions == … … 52 52 ### How does this report work? 53 53 54 Once you install the plugin, it works by injecting a pixel to every page. Anytime it loads we \'ll record the IP address and use Clearbit to match it to a company (needed to deliver the report). This should not have any effect on your website performance.54 Once you install the plugin, it works by injecting a pixel to every page. Anytime it loads we'll record the IP address and use Clearbit to match it to a company (needed to deliver the report). This should not have any effect on your website performance. 55 55 56 56 ### What are the benefits of website visitor tracking? … … 60 60 2) Optimize retargeting: instead of wasting ad budget retargeting everyone visiting your site, visitor tracking allows you to just target the companies you want - reducing spend and increasing conversion. 61 61 62 3) Provide a personalized experience: No two people are the same, and your visitors are no different. When you know who is visiting your site, you can personalize for them and provide a better experience and improve the chances they convert. For example, you could change the copy and imagery of your homepage based on the visitor \'s industry.62 3) Provide a personalized experience: No two people are the same, and your visitors are no different. When you know who is visiting your site, you can personalize for them and provide a better experience and improve the chances they convert. For example, you could change the copy and imagery of your homepage based on the visitor's industry. 63 63 64 64 4) Take action promptly: Visitor tracking allows you to take action as soon as a key account visits your site, for example, Clearbit can alert your sales rep when their Opportunity visits your pricing page, or alert the Support team when a key customer visits a help center article. … … 70 70 Traditional reverse-IP lookup tools rely on the fact that large companies own IP address blocks, so it's straightforward to recognize when an employee from Microsoft is on your website, for example. But this limits your match pool to large companies. Companies that don't have their own IP blocks are usually hidden behind ISPs, like Comcast, and these IP addresses often change. 71 71 72 Clearbit goes beyond this traditional model, resulting in a proprietary mapping of a wide range of company domains to IP address. Our algorithm continues working to identify and validate matches, based on Clearbit \'s processing and application of machine learning to hundreds of millions of new data points each month, along with multiple signals from traffic patterns, geolocation, manual QA and more.72 Clearbit goes beyond this traditional model, resulting in a proprietary mapping of a wide range of company domains to IP address. Our algorithm continues working to identify and validate matches, based on Clearbit's processing and application of machine learning to hundreds of millions of new data points each month, along with multiple signals from traffic patterns, geolocation, manual QA and more. 73 73 74 74 ### Will this report track visitors that are working from home? … … 76 76 Yes. One of consequences of the unfortunate onset of COVID-19 was many employees around the world transitioning to working from home. This meant that they were no longer "associated" with their offices' IP addresses. To ensure that [we adapted to the new work-from-home-era](https://clearbit.com/blog/ip-intelligence-for-remote-work/), we: 77 77 78 1) Fine-tuned our algorithms, retrained our machine learning models to teach them about \"work from home\" behaviors, and made adjustments for geography, as different cities and states announced lockdown or plans to reopen.78 1) Fine-tuned our algorithms, retrained our machine learning models to teach them about "work from home" behaviors, and made adjustments for geography, as different cities and states announced lockdown or plans to reopen. 79 79 80 80 2) Created new proprietary approaches to matching domains to IP addresses.
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