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Changeset 2677149


Ignore:
Timestamp:
02/11/2022 01:13:15 PM (4 years ago)
Author:
plerdy
Message:

version 1.2

Location:
plerdy-heatmap
Files:
4 deleted
1 edited

Legend:

Unmodified
Added
Removed

  • plerdy-heatmap/trunk/readme.txt

    r2645210 r2677149  
    1 === Plerdy - Heatmaps, Session Recordings, Pop-ups & NPS, SEO-checker ===
     1=== Website Optimization – Plerdy ===
    22Contributors: Plerdy
    33Tags: analytics, plerdy, heatmap, SEO, popup form, heatmaps
    … …  
    1313https://youtu.be/f7EKNLk0M64
    1414
    15 To achieve the maximum level of conversion, you need to analyze a whole bunch of important statistics. It’s necessary to know traffic sources, scroll depth, understand which website elements users click the most often, and monitor usability. Based on this information you can develop an action plan to increase conversion.
    16 Plerdy is designed to automatically collect all data that can show how to grow conversion. Users get access to a click heatmap and SEO alerts. With this tool, you can also create smart pop-up forms without the help of developers. Plerdy’s script takes only 30-40 seconds to add and doesn’t slow down websites.
     15To achieve the maximum conversion and website optimization level, you need to analyze many vital statistics. For example, it's necessary to know traffic sources, scroll depth, understand which website elements users click the most often, and monitor usability. Then, you can develop an action plan to increase conversion based on this information.
    1716
    18 ## What Do Plerdy Users Get? ##
     17## Website Optimization from Plerdy ##
    1918
    20 he functionality of this service includes many components: Website heatmap tools, Session recordings, Pop-up forms, NPS forms, SEO-checker and others.
     19Plerdy collects data to grow conversion. Users get access to tools for website optimization. They can track how users interact with the website in real-time to detect any bottlenecks. Plerdy's script takes only 30-40 seconds to add and doesn't slow down websites.
    2120
    22 [Plerdy Heatmap](https://www.plerdy.com/heatmap/)
    23 A click heatmap is a tool that shows how users behave when they visit a web page. This data reflects the most often clicked elements, scroll depth, popular parts of the page, and click sequence.
     21The functionality of this service includes many website optimization components: Website heatmap tools, Session recordings, Pop-up forms, NPS forms, SEO-checker, and others.
    2422
     23[Website Heatmap - Usability Website Optimization](https://www.plerdy.com/heatmap/)
     24
     25A click heatmap is a tool that shows how users behave when they visit a web page. This data reflects the most often clicked elements, scroll depth, popular page parts, and click sequence.
    2526What makes Plerdy Heatmap unique:
     27 * Clicks are collected with 99% accuracy.
     28 * Data is transferred to your dashboard in real-time and immediately becomes available for analysis.
     29 * Information on clicks is displayed directly on your website.
     30 * The script filters out insignificant clicks (e.g., clicks on blind zones).
     31 
     32[Pop-Up Forms - Conversion Optimization](https://www.plerdy.com/smart-forms/)
    2633
    27  * Clicks are collected with 99% accuracy
    28  * Data is transferred to your dashboard in real-time and immediately  becomes available for analysis
    29  * Statistics reflect clicks on pop-up forms, sliders, and other dynamic elements
    30  * Information on clicks is displayed directly on your website
    31  * The script filters out insignificant clicks (e.g., clicks on blind zones)
    32  * Statistics can be grouped by certain characteristics (e.g., If you choose device type, the statistics will separate clicks made on mobile devices and PCs)
     34It's an excellent tool to generate more leads, grow a contact base, and inform users about special offers or other events. Most importantly, you don't need the help of developers to add a smart form to your website.
     35Plerdy Smart Forms:
     36 * More than 30 configuration rules to place the right pop-up
     37 * Opportunity to add a YouTube video, images, GIF animation
     38 * Impressions can be customized based on a traffic channel (mobile and PC users)
     39 * Display calendar can show smart pop-ups on specific days
    3340
    34 Using this map, you can find flaws in your website design, improve the overall usability, reduce bounce rate, and increase conversion.
     41[SEO Checker - SEO Optimization](https://www.plerdy.com/seo-alerts/)
    3542
    36 [Session Recordings](https://www.plerdy.com/user-session-recordings/)
    37 Session replay software is a user behavior analytics tool that records what people do on a website. With such videos, you can see how visitors navigate and replay their important decisions to notice every move and action.
     43A website's position in search results depends on dozens of SEO indicators. Plerdy doesn't only monitor current indicators but also compares them with the previous data. Thanks to this, you can track how SEO indicators change over time.
     44Plerdy SEO Alerts:
     45 * Perform SEO audit and analyze web page semantics. The tool analyzes description, title, H1, the number of javascript files, H tags, “a” with “#” in href, style attributes in tags and body, and various other parameters
     46 * Automatically scans robots.txt files
     47 * Process pages with noindex tag
     48Without such an analysis, you cannot understand why your website is so far from TOP search results. This is because the website will be less visited, and the sales volume will stay the same.
    3849
    39 Session Recordings can:
     50[Session Replay - Usability Website Optimization](https://www.plerdy.com/user-session-recordings/)
    4051
     52Session replay software is a user behavior analytics tool that records what people do on a website. You can see how visitors navigate and replay their critical decisions to notice every move and action with such videos.
     53Session Recordings:
    4154 * Record only specific pages based on settings
    4255 * Show the real behavior of users in the video format
    … …  
    4457 * Capture videos of user behavior both on mobile and desktop devices
    4558 * Segment millions of user sessions by custom parameters
    46  * Skip pauses to let you focus on the most important moments
     59 * Skip pauses to let you focus on crucial moments
     60This Plerdy's feature provides the most realistic picture of your customers' conversion path. It helps enhance customer experience and support through website optimization.
    4761
    48 This Plerdy’s feature provides the most realistic picture of your customers’ conversion path. You can detect the obstacles they face to instantly eliminate them and improve conversion rates. Session replays also help to enhance customer experience and support.
     62[Event Tracking - Conversion Optimization](https://www.plerdy.com/event-goals-tracking/)
     63
     64Create events to see how people interact with forms, videos, images, menus, buttons, Ajax content, scroll bars, and other website elements. You can configure a separate event for every critical type of user interaction.
     65
     66[Ecommerce Sales Performance - Usability Website Optimization](https://www.plerdy.com/e-commerce-sales-performance/)
     67
     68Use the Sales Performance feature to estimate your website's revenue during the selected period. The reports show which website elements are the most profitable and ineffective. As a result, you can run usability website optimization.
     69
     70[Conversion Funnel Optimization](https://www.plerdy.com/conversion-funnel/)
     71
     72With the Conversion Funnel tool, you find the correlation between user activity and the conversion path stages. Convenient visualizations show how buyers' behavior changes as they progress through the funnel. You see what steps people follow, what stages they ignore, and when they drop off.
     73
     74[Net Promoter Score (NPS) - UX Optimization](https://www.plerdy.com/nps/)
     75
     76Net Promoter Score is a unique opportunity to communicate with leads and collect their feedback. Add it to your website to collect responses and automatically apply the NPS calculation formula to generate the score. No coding skills to implement it needed.
     77
     78Users willingly click a happy or sad icon to tell you what they think about your services. These responses can guide your website optimization efforts.
     79
     80## Macro Conversion ##
     81
     82See data on the most crucial actions users have completed on your web resource, like orders, subscriptions, form submissions, etc. You select the page URL and period to view the related activity. You can track how the rates change during compared periods for website optimization.
     83
     84## WHAT USERS SAY ##
     85
     86Hundreds of professionals have already used Plerdy for website optimization. They share their experience in [AppSumo](https://appsumo.com/products/plerdy/#reviews) and [G2 reviews:](https://www.g2.com/products/plerdy/reviews)
     87
     88“When your team designs a new landing page, you need to ensure maximum conversions. Especially if you send paid traffic to it, Plerdy has all the necessary tools for such conversion rate optimization (BizGrow).”
     89
     90“Plerdy is a great value for money. It's less expensive than Hotjar and has all the necessary features for my website optimization (danijel58).”
     91
     92“You no longer need to guess why the conversion rates are poor. Plerdy gives a clear view of user activity helping anyone from small startups to enterprises make smart decisions (Kerem C).”
     93
     94“It's my secret weapon to understanding customer behavior on a website. It has heatmaps, session recordings, SEO audits, forms analytics and popups, funnels tracking, etc. As a result, you can optimize a website to enhance UX and improve the CTR of any online store (Borislav K).
     95
     96“I find this tool for heatmaps and screen recordings work much better than the one I used before. I also like the fact that it integrates with the Google Search console (Sean_LeadScrape).”
     97
     98“Plerdy is better than Hotjar since instead of focusing on how a single person uses the entire website, it captures individual pages. Thanks to this, you can optimize template pages (e.g., landing or product pages) (narekzograbian).
    4999
    50100
    51 [Smart Pop-Up Forms](https://www.plerdy.com/smart-forms/)
    52 
    53 It’s an excellent tool to generate more leads, grow a contact base, and inform users about special offers or other events. Most importantly, you don't need the help of developers to add a smart form to your website.
    54 
    55 Plerdy Smart Forms functionality:
    56 
    57  * More than 30 configuration rules to place the right pop-up
    58  * Opportunity to add a YouTube video, images, GIF animation
    59  * Impressions can be customized based on a traffic channel (mobile and PC users)
    60  * Display calendar can show smart pop-ups on specific days
    61  * No limitations on the number of settings for a page
    62  * Pop-up location can be changed directly on the page
    63  * Integration with mailing services and CRMs
    64 
    65 Pop-up forms effectively attract the attention of visitors. If properly used, they can considerably increase your website conversion.
    66 
    67 [SEO Checker](https://www.plerdy.com/seo-alerts/)
    68 The position of a website in search results depends on dozens of SEO indicators. Plerdy doesn’t only monitor current indicators but also compares them with the previous data. Thanks to this, you can track how SEO indicators change over time.
    69 
    70 Plerdy SEO Alerts:
    71 
    72  * Perform SEO audit and analyze web page semantics. The tool analyzes description, title, H1, the number of javascript files, H tags, "a" with "#" in href, style attributes in tags and body, and various other parameters
    73  * Automatically scans robots.txt files
    74  * Processes pages with noindex tag
    75  * Record information from different types of devices.
    76 
    77 Without such an analysis, you cannot understand why your website is so far from TOP search results. Its promotion will be hampered. The website will be less visited and the sales volume will stay the same.
    78 ## How Do I Start Using Plerdy? ##
    79 It takes less than a minute to connect the script to your website. Just choose a subscription plan which will satisfy your needs best.
    80 To test how the tool works, you can try a free subscription. We also offer 2 weeks of free trial for advanced packages, ranging from Econom to Premium.
    81101
    82102== Installation ==
    … …  
    861064. Paste your tracking script in the provided field and click Save Changes.
    87107
    88 ## Frequently Asked Questions ##
    89 ### Do I need a Plerdy account? ###
    90 Yes, you do. You just create an account by typing your name and email address and access your dashboard.
     108## FAQ ##
     109### Why doesn't Plerdy slow down websites? ###
     110We optimized our Plerdy website optimization platform with CDN ultra-fast dynamic and static content delivery via a global edge network. We also enabled HTTP/3 to accelerate HTTP requests through QUIC, which offers better encryption and performance than TCP and TLS. As a result, Plerdy installation benefits your web analytics without harming website speed.
    91111
    92 ### How does the heatmap work? ###
    93 The heatmap collects users’ clicks on different elements on a website.
     112### How much does it cost? ###
     113Plerdy has a forever-free plan. If you need to process more data, opt for the Start ($23/month), Business ($47), or Premium ($79) plan with advanced features. Learn more about Plerdy pricing [here.](https://www.plerdy.com/pricing/)
    94114
    95 ### How much does the Plerdy heatmap cost? ###
    96 The plugin is free. The price depends on the package you choose after the registration.
    97 
    98 ### When does the analysis of clicks start? ###
    99 Collection of information on your website starts right after it is integrated with the Plerdy dashboard.
     115### How to analyze user behavior? ###
     116Connect Plerdy to your website and start collecting data. Heatmaps, screen recordings, events, and other features have been used to analyze user behavior by alseresport.com, pro-street.dk, 3das.com, flaska.es, animalessalvajes.world, iapuestas.com, gothombi.com, and others [in case studies](https://www.plerdy.com/use-cases/)
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