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Changeset 1348689


Ignore:
Timestamp:
02/12/2016 05:12:15 AM (10 years ago)
Author:
attribution
Message:

1.0.0

File:
1 edited

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  • attribution/trunk/readme.txt

    r1344406 r1348689  
    99== Description ==
    1010
    11 Attribution for WordPress lets you easily track advertising spend, revenue and conversions across all of your marketing channels.
     11Plugin for [Attribution](http://attributionapp.com/ "Attribution")
    1212
    13 Here's how it works:
    14 * Install the Attribution plugin.
    15 * It sends user page views, user traits and revenue events to Attribution.
    16 * In Attribution, you can hook up your Facebook and Adwords accounts.
    17 * It tells you which campaigns and channels are bringing in the most customers.
     13* Attribute marketing spend to revenue growth with precise calculations
     14* Automatically pull in cost data from Google adwords and Facebook Ads
     15* See a full browsing and purchase history of any specific customer
     16
     17Attribution uses precise methods to calculate the ROI from your online ads.
     18
     19Attribution diligently tracks every touchpoint each visitor makes before a purchase is made.
     20
     21We automatically track Organic and Social traffic broken down into categories for each search engine and social network.
     22
     23When Google and Facebook are connected we pull in your campaigns and automatically tag your your Facebook ad URLs so we can see which ad each customer came from.
     24
     25Attribution allows you to define custom traffic sources by URL path, referrer, or any combination of UTM tags or URL params.
     26
     27When a purchase is made, we divide credit between each touchpoint that influenced the purchase decision.
     28
     29We divide credit based on the attribution model you choose: time decay, linear, first touch, or last touch.
     30
     31= See Your True ROI =
     32
     33Attribution is the only platform that pulls your cost data from ad platforms, correlates that cost to specific users, then tracks revenue from those users over time.
     34
     35= Eliminate Duplicate Tracking =
     36
     37Use multi-touch attribution models to accurately spread credit across ad platforms, social channels and content marketing. Get the full picture with first touch, last touch, linear and time decay attribution models.
     38
     39= Tracking Any Type of Spending =
     40
     41Apply any type of spending to any channel. Want to track ROI on a niche ad platform? No problem. Want to track the ROI of your social media consultants? We can do that too.
     42
     43= Get Your Customer's Full Story =
     44
     45Each customer tells an interesting story that you'll never get from a spreadsheet or an ad platform. Understand those stories and use them to power better marketing decisions.
     46
     47= Track Real Lifetime Value =
     48
     49Attribution lets you track both the revenue collected as it happens, and the revenue expected based on the account. You define your lifetime value and we track the ROI.
     50
     51= Track Real People Across All Devices =
     52
     53Our model is based on people, not devices, so you can seamlessly track customers across multiple devices, phones, and apps.
    1854
    1955== Installation ==
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