Changeset 1318851
- Timestamp:
- 12/30/2015 10:03:56 PM (10 years ago)
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trusted-data-interchange-tag-manager/trunk/readme.txt
r1318842 r1318851 1 === Free Tag Manage r: Mezzobit Trusted Data Interchange===1 === Free Tag Management System from Mezzobit === 2 2 Contributors: mezzobit 3 3 Donate link: 4 Tags: tag management, tag manager, privacy management, data management, JavaScript tags,4 Tags: tag management, tag manager, tag management system, TMS, privacy management, data management, JavaScript tags, ad viewability, ad blocking 5 5 Requires at least: 3.0.1 6 6 Tested up to: 4.4.0 … … 9 9 License URI: http://www.gnu.org/licenses/gpl-2.0.html 10 10 11 The free Trusted Data Interchange managesyour site's JavaScript data collection tags through a simple web interface without editing templates.11 Download the Internet's most powerful free tag management system, now used by more than 1,000 sites, and manage your site's JavaScript data collection tags through a simple web interface without editing templates. 12 12 13 13 == Description == 14 14 15 The [Mezzobit](http://www.mezzobit.com/) Trusted Data Interchange (TDI) plug-in permits our tag management system to manage third-party JavaScript data collection tags on your WordPress site. We work with a data privacy non-profit, [DataNeutrality.org](http://www.dataneutrality.org/), to create the Internet's first [socially responsible data collection platform](http://www.mezzobit.com/why-trust-is-vital/), ensuring that your data is handled with care and your users' privacy is respected. 16 17 Once you install the plug-in, you can remove all third-party data collection tags and pixels — analytics, social widgets, conversion analysis, etc. — from your website, and insert a single Mezzobit tag. 15 The [Mezzobit](http://www.mezzobit.com/) tag management system (TMS) plug-in permits our tag management system to manage third-party JavaScript data collection tags on your WordPress site. Once you install the plug-in, you can remove all third-party data collection tags and pixels -- analytics, social widgets, conversion analysis, etc. -- from your website, and insert a single Mezzobit tag. More than 1,000 sites run our TMS, including Fast Company, The Daily Meal, Tampa Bay Times, and The New York Review of Books. 18 16 19 17 Using our simple web portal, you can then place tags on your pages and configure them to fire based on your rules without writing a single line of code. Mezzobit also provides complimentary phone consulting to guide customers through implementation. Our tools also can manage your user-facing privacy policies and notices. 20 18 21 * **No worries about your data** 22 A data privacy non-profit, DataNeutrality.org, sets Mezzobit’s data management rules and performs continuous compliance checks. Mezzobit customers receive monthly report cards with the results. No secrets here. 23 24 * **Improved user experience** 25 Third-party tags are prevented from interfering with the rest of the page loading. This allows users to interact with content sooner, increasing conversion and decreasing abandonment. Only tags appropriate for a given page and user are run, further accelerating pages. 19 * **Faster site performance** 20 Third-party tags are prevented from interfering with the rest of the page loading. This allows users to interact with content sooner, increasing conversion and decreasing abandonment. Only tags appropriate for a given page and user are run, further accelerating pages. Our customers have seen 30%+ improvement in over page load time. 26 21 27 22 * **Launch campaigns faster** … … 31 26 Once our tag is embedded in your webpage, you never need to touch it again. WordPress users can install our plug-in for even speedier deployment. Implementation, maintenance and testing can done with minimal developer involvement. 32 27 33 For more information, please visit our [website](http://www.mezzobit.com/)or view our brief [video](http://www.mezzobit.com/products-services/mezzobit-video/) explaining our dot-com/dot-org advantage.28 We also have [viewability optimization, ad blocking detection, and data control tools](http://www.mezzobit.com/products/) that can be easily added to further enhance revenue. For more information, please visit our [website](http://www.mezzobit.com/). 34 29 35 30 … … 38 33 Installing the plug-in simply involves choosing it from the WordPress plug-in library, downloading it, and activating it. You must have administrator privileges to perform these actions. 39 34 40 Before using the plug-in, visit our [registration page](https://tdi.mezzobit.com/register) to sign up for a **free T DIaccount.** Once you log in, there is extensive help, as well as a free 30-minute phone consultation to get you started. You'll need create a tag container within TDI, which takes only a minute or two.35 Before using the plug-in, visit our [registration page](https://tdi.mezzobit.com/register) to sign up for a **free TMS account.** Once you log in, there is extensive help, as well as a free 30-minute phone consultation to get you started. You'll need create a tag container within TDI, which takes only a minute or two. 41 36 42 Then returning to WordPress, follow the on-screen instructions on how to link your WordPress implementation to TDIwith a few simple mouse clicks. And then you're ready to go.37 Then returning to WordPress, follow the on-screen instructions on how to link your WordPress implementation to our TMS with a few simple mouse clicks. And then you're ready to go. 43 38 44 39 == Frequently Asked Questions == … … 46 41 = How much does this cost? = 47 42 48 Using TDIis free for all users and will continue to be so in the future. We will offer enhanced data interchange platforms for more advanced customers who require additional functionality.43 Using our TMS is free for all users and will continue to be so in the future. We will offer enhanced data interchange platforms for more advanced customers who require additional functionality. 49 44 50 = What's involved in setting up my site to use a tag management system like TDI?=45 = What's involved in setting up my site to use a tag management system = 51 46 52 Once you've installed the T DI plug-in and created a TDIaccount, there are really three steps to going live.47 Once you've installed the TMS plug-in and created an account, there are really three steps to going live. 53 48 54 1. **Create tags in TDI:** Whenever you implement a tag, your vendor will provide a snippet of JavaScript that you insert into a page or template. Just paste this into TDIand save it. Alternately, we have a growing library of partner tags where you can select the tag, provide your account information, and the tag will automatically be configured for you without having to touch the actual tag code.49 1. **Create tags in the TMS:** Whenever you implement a tag, your vendor will provide a snippet of JavaScript that you insert into a page or template. Just paste this into the TMS and save it. Alternately, we have a growing library of partner tags where you can select the tag, provide your account information, and the tag will automatically be configured for you without having to touch the actual tag code. 55 50 56 2. **Create a container in TDIand associate tags:** A container acts as an air traffic controller for tags. It determines which tags should be included on your site. Creating the most basic of containers involves naming the container, specifying the domain it will be serving, picking the tags you want to be served and activating the container.51 2. **Create a container in the TMS and associate tags:** A container acts as an air traffic controller for tags. It determines which tags should be included on your site. Creating the most basic of containers involves naming the container, specifying the domain it will be serving, picking the tags you want to be served and activating the container. 57 52 58 3. **Connecting a container with your WordPress account:** The plug-in asks you to log into your T DIaccount, and then displays a list of containers. Just choose the appropriate container and if the container has been activated for production, you're live.53 3. **Connecting a container with your WordPress account:** The plug-in asks you to log into your TMS account, and then displays a list of containers. Just choose the appropriate container and if the container has been activated for production, you're live. 59 54 60 From this point, all administration of your tags and containers occurs within the T DI environment, which automatically updates your WordPress site in the background. If you want to deploy a new tag, just add it to TDI, associate it with a container and it goes live within having to do anything in WordPress.55 From this point, all administration of your tags and containers occurs within the TMS environment, which automatically updates your WordPress site in the background. If you want to deploy a new tag, just add it to the TMS, associate it with a container and it goes live within having to do anything in WordPress. 61 56 62 You can certainly get more sophisticated about this. T DIlets users create rules to govern when tags fire, which helps better target tags and improve user experience.57 You can certainly get more sophisticated about this. The TMS lets users create rules to govern when tags fire, which helps better target tags and improve user experience. 63 58 64 59 Mezzobit offer free phone consultation to walk users through deployment, and for select customers, will provide hands-on implementation. [Contact us](http://www.mezzobit.com/contact-us/) to learn more. 65 60 66 = Why is TDI different from other tag management systems? =61 = Should I manage tags within the TMS that have their own WordPress plug-ins? = 67 62 68 Mezzobit offers the Internet's first and only socially responsible data platform. 69 70 Data is the lubrication that greases the Internet, but a growing distrust regarding data collection threatens the entire digital ecosystem. 71 72 Consumers worry about what data is collected and what's done with it. They are suspicious their privacy is not respected. This lessens brand loyalty and increases opt-out rates. 73 74 But companies that engage data collectors also feel somewhat powerless. They're not exactly sure what data flows from their websites and mobile apps, let alone what's done with it. 75 76 Just saying "Do no evil" to customers and consumers without proof isn't good enough. Mezzobit's approach is verifiably accountable and transparent in a way unmatched by anyone. 77 78 The solution is Mezzobit's partnership with DataNeutrality.org, an independent non-profit to be controlled by digital brands, consumer advocates, and data collectors. 79 80 DataNeutrality will set data rules with greater respect for enterprises and consumers. Mezzobit will then follow the rules, with DataNeutrality having complete access to Mezzobit to continuously audit compliance. Finally, DataNeutrality will send report cards of our privacy performance to all customers. 81 82 = Should I manage tags within TDI that have their own WordPress plug-ins? = 83 84 It's up to you. There are advantages in having all your tags managed in one location. But for certain tag providers, their plug-ins provide additional functionality that may be useful to have in the WordPress administrative console. 63 It's up to you. There are advantages in having all your tags managed in one location and there are typically performance advantages in using our TMS. But for certain tag providers, their plug-ins provide additional functionality that may be useful to have in the WordPress administrative console. 85 64 86 65 == Screenshots == 87 66 88 1. Mezzobit T DIWordPress configuration screen. Simply connect your TDI account to your WordPress implementation and choose the container that you wish to use.89 2. The T DIlogin page also provides quick help on how to get started.90 3. The T DIdashboard shows all of the containers, tags, rules, and variables configured in your account.67 1. Mezzobit TMS WordPress configuration screen. Simply connect your TDI account to your WordPress implementation and choose the container that you wish to use. 68 2. The TMS login page also provides quick help on how to get started. 69 3. The TMS dashboard shows all of the containers, tags, rules, and variables configured in your account. 91 70 92 71 == Changelog == 72 73 = 2.0 = 74 New functionality all throughout. Completely backward compatible. 93 75 94 76 = 1.0 = … … 97 79 == Upgrade Notice == 98 80 81 = 2.0 = 82 New functionality all throughout. Completely backward compatible. 83 99 84 = 1.0 = 100 85 Initial release 86
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