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Changeset 1280653


Ignore:
Timestamp:
11/05/2015 07:36:27 PM (10 years ago)
Author:
mezzobit
Message:

Updating readme

File:
1 edited

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  • ad-blocking-metrics/trunk/readme.txt

    r1280649 r1280653  
     1=== Ad Blocking Metrics ===
     2Contributors: Mezzobit
     3Tags: advertising, ad blocking, ad blocker, ad blocking detection, ad blocking response, ad blocking metrics, google analytics, sitecatalyst, piwik,
     4Requires at least: 3.0.1
     5Tested up to: 4.3.1
     6
     7For publishers, ad blocking isn't a single number — what you really need to know is how often your most valuable visitors block which ads on which pages. Mezzobit's Ad Blocking Metrics plug-in detects blocking and pushes page- and ad-unit-level statistics to leading analytics platforms for deeper analysis.
     8
     9== Description ==
    110Mezzobit has seen ad blocking rates of 5-15% among the 1,000+ publishing sites powered by our Audience Value Platform.
    211
    … …  
    2231
    2332We also have [viewability optimization and data control tools](http://www.mezzobit.com/products/) that can be easily added to further enhance revenue. We also offer the Internet's [most powerful free tag management system,](https://wordpress.org/plugins/trusted-data-interchange-tag-manager/) which has a separate plug-in.
     33
     34== Installation ==
     35
     36* Search for "Ad Blocking Metrics" in your WordPress "Add New" plugin section of your dashboard.
     37* Install and activate the "Ad Blocking Metrics" plugin.
     38* Visit Mezzobit's [activation site](http://signup.mezzobit.com/ad-blocking-measure-response/) and complete the registration process.
     39* In the admin menu within WordPress, enter your site ID and your target analytics systems after installing the plug-in.
     40
     41
     42== Frequently Asked Questions ==
     43
     44= How do I run reports in my analytics system to understand ad blocking? =
     45
     46Please consult our [knowledgebase article](http://support.mezzobit.com/hc/en-us/articles/205452663-Discovering-insights-about-ad-blocking-using-your-analytics-system-with-Mezzobit-data)
     47
     48= Does this plug-in interfere with ad blocker operation or attempt to trick them? =
     49
     50Nope. We just detect what's going on and push that to your analytics system. Our ad blocking response technology similarly does not subvert browser plug-ins.
     51
     52== Screenshots ==
     53
     54
     55== Changelog ==
     56
     57= 1.0 =
     58* Initial version
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