Changeset 1190443
- Timestamp:
- 06/30/2015 06:30:01 PM (11 years ago)
- Location:
- iterative-headlines
- Files:
-
- 2 edited
-
tags/1.2/readme.txt (modified) (3 diffs)
-
trunk/readme.txt (modified) (3 diffs)
Legend:
- Unmodified
- Added
- Removed
-
iterative-headlines/tags/1.2/readme.txt
r1190441 r1190443 18 18 You don't need to know any math or statistics, there's no "sample sizes", "p values" or anything like that. Just put in your post titles and our plugin gets to work for you. Our artificial intelligence takes care of all the hard stuff, tuning your results instantly and entirely behind the scenes. 19 19 20 You've probably heard of A/B testing for this sort of thing. A/B testing is better than nothing, but it is very hard to get right -- most algorithms available today, do the math wrong, are hard to use and in general provide inferior results. Even if it were implemented perfectly, A/B testing is slow: it requires thousands of users to get meaningful results, and the results aren't available until after the test. In the meantime, you waste a lot of resources on ordinary untested headlines to your users for a very long time --and then they're gone, off your site, never to return.20 You've probably heard of A/B testing for this sort of thing. A/B testing is better than nothing, but it is very hard to get right — most algorithms available today, do the math wrong, are hard to use and in general provide inferior results. Even if it were implemented perfectly, A/B testing is slow: it requires thousands of users to get meaningful results, and the results aren't available until after the test. In the meantime, you waste a lot of resources on ordinary untested headlines to your users for a very long time — and then they're gone, off your site, never to return. 21 21 22 22 The algorithm we use in this plugin is our own secret blend of research from Stanford, Princeton and other leading colleges. The result is the ability to perform testing at a rate that works for even the smallest of sites: often, we can learn the best headlines in less than 50 views! This means that your users are quickly seeing the best headline, the one that attracts the most attention, gets the most clicks and keeps your readers around the longest. 23 23 24 Recent research from the University of Tokyo shows that on small websites (roughly, less than 1,000 views per article) this plugin achieves up to 57% better results than other methods of testing. On busier sites, the results are even more surprising. With testing, you *will* regularly see results up to 2,000% better (and often in surprising ways!) --if you were to get a result that is 2,000% better (turning what would have been 1 visit in to 20 visits) with another solution, with Viral Headlines™ you would see a 3,508% improvement (turning 1 visit in to 35!).24 Recent research from the University of Tokyo shows that on small websites (roughly, less than 1,000 views per article) this plugin achieves up to 57% better results than other methods of testing. On busier sites, the results are even more surprising. With testing, you *will* regularly see results up to 2,000% better (and often in surprising ways!) — if you were to get a result that is 2,000% better (turning what would have been 1 visit in to 20 visits) with another solution, with Viral Headlines™ you would see a 3,508% improvement (turning 1 visit in to 35!). 25 25 26 26 … … 38 38 = Why does it appear to not be rotating my headlines? = 39 39 40 Each user is displayed a single headline -- that includes you. This way, we can objectively evaluate whether a headline attracted a user or not. This means you will only see one headline for each post from your web browser. If you want to see different headlines, try acting like a new user --use a different web browser, different computer or clear your cookies.40 Each user is displayed a single headline — that includes you. This way, we can objectively evaluate whether a headline attracted a user or not. This means you will only see one headline for each post from your web browser. If you want to see different headlines, try acting like a new user — use a different web browser, different computer or clear your cookies. 41 41 42 42 = What happens when I disable the plugin? = 43 You will return to the classic behavior --your "primary" (i.e., the first) headline will show for each post again.43 You will return to the classic behavior — your "primary" (i.e., the first) headline will show for each post again. 44 44 45 45 = What goals are currently available? = … … 56 56 57 57 = How can I contact you? = 58 You can email me at joe@iterative.ca --I'm happy to chat about optimizing your website!58 You can email me at joe@iterative.ca — I'm happy to chat about optimizing your website! 59 59 60 60 -
iterative-headlines/trunk/readme.txt
r1190438 r1190443 18 18 You don't need to know any math or statistics, there's no "sample sizes", "p values" or anything like that. Just put in your post titles and our plugin gets to work for you. Our artificial intelligence takes care of all the hard stuff, tuning your results instantly and entirely behind the scenes. 19 19 20 You've probably heard of A/B testing for this sort of thing. A/B testing is better than nothing, but it is very hard to get right -- most algorithms available today, do the math wrong, are hard to use and in general provide inferior results. Even if it were implemented perfectly, A/B testing is slow: it requires thousands of users to get meaningful results, and the results aren't available until after the test. In the meantime, you waste a lot of resources on ordinary untested headlines to your users for a very long time --and then they're gone, off your site, never to return.20 You've probably heard of A/B testing for this sort of thing. A/B testing is better than nothing, but it is very hard to get right — most algorithms available today, do the math wrong, are hard to use and in general provide inferior results. Even if it were implemented perfectly, A/B testing is slow: it requires thousands of users to get meaningful results, and the results aren't available until after the test. In the meantime, you waste a lot of resources on ordinary untested headlines to your users for a very long time — and then they're gone, off your site, never to return. 21 21 22 22 The algorithm we use in this plugin is our own secret blend of research from Stanford, Princeton and other leading colleges. The result is the ability to perform testing at a rate that works for even the smallest of sites: often, we can learn the best headlines in less than 50 views! This means that your users are quickly seeing the best headline, the one that attracts the most attention, gets the most clicks and keeps your readers around the longest. 23 23 24 Recent research from the University of Tokyo shows that on small websites (roughly, less than 1,000 views per article) this plugin achieves up to 57% better results than other methods of testing. On busier sites, the results are even more surprising. With testing, you *will* regularly see results up to 2,000% better (and often in surprising ways!) --if you were to get a result that is 2,000% better (turning what would have been 1 visit in to 20 visits) with another solution, with Viral Headlines™ you would see a 3,508% improvement (turning 1 visit in to 35!).24 Recent research from the University of Tokyo shows that on small websites (roughly, less than 1,000 views per article) this plugin achieves up to 57% better results than other methods of testing. On busier sites, the results are even more surprising. With testing, you *will* regularly see results up to 2,000% better (and often in surprising ways!) — if you were to get a result that is 2,000% better (turning what would have been 1 visit in to 20 visits) with another solution, with Viral Headlines™ you would see a 3,508% improvement (turning 1 visit in to 35!). 25 25 26 26 … … 38 38 = Why does it appear to not be rotating my headlines? = 39 39 40 Each user is displayed a single headline -- that includes you. This way, we can objectively evaluate whether a headline attracted a user or not. This means you will only see one headline for each post from your web browser. If you want to see different headlines, try acting like a new user --use a different web browser, different computer or clear your cookies.40 Each user is displayed a single headline — that includes you. This way, we can objectively evaluate whether a headline attracted a user or not. This means you will only see one headline for each post from your web browser. If you want to see different headlines, try acting like a new user — use a different web browser, different computer or clear your cookies. 41 41 42 42 = What happens when I disable the plugin? = 43 You will return to the classic behavior --your "primary" (i.e., the first) headline will show for each post again.43 You will return to the classic behavior — your "primary" (i.e., the first) headline will show for each post again. 44 44 45 45 = What goals are currently available? = … … 56 56 57 57 = How can I contact you? = 58 You can email me at joe@iterative.ca --I'm happy to chat about optimizing your website!58 You can email me at joe@iterative.ca — I'm happy to chat about optimizing your website! 59 59 60 60
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