{"id":8716,"date":"2025-12-16T11:53:40","date_gmt":"2025-12-16T11:53:40","guid":{"rendered":"https:\/\/playable.com\/?page_id=8716"},"modified":"2026-02-17T14:21:23","modified_gmt":"2026-02-17T14:21:23","slug":"in-store","status":"publish","type":"page","link":"https:\/\/playable.com\/use-cases\/in-store\/","title":{"rendered":"In-store"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull hero-section is-style-default has-background\" style=\"background-color:#2e3979\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left has-peach-color has-text-color has-link-color wp-elements-4614667612a021c644c91016cb3e6e07\" style=\"font-size:14px\"><strong>In-store gamification<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading has-peach-color has-text-color has-link-color wp-elements-000ce3aaf4db728a1e992be6436293d7\" style=\"font-size:48px\">Turn every store visit into an engaging experience<\/h1>\n\n\n\n<p class=\"has-bright-yellow-color has-text-color has-link-color wp-elements-ba145dbfc744a933075c00dc47301eda\">Playable helps you turn routine shopping trips into playable moments. In-store gamification boosts customer engagement, encourages sales, and drives brand loyalty.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"btn has-violet-color has-bright-yellow-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/playable.com\/platform-tour\/\">Take a platform tour<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"500\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2025\/12\/in-store-use-case-featured-image.png\" alt=\"In-store with gamification use case image.\" class=\"wp-image-8728\" srcset=\"https:\/\/playable.com\/wp-content\/uploads\/2025\/12\/in-store-use-case-featured-image.png 700w, https:\/\/playable.com\/wp-content\/uploads\/2025\/12\/in-store-use-case-featured-image-1x1.png 1w, https:\/\/playable.com\/wp-content\/uploads\/2025\/12\/in-store-use-case-featured-image-30x21.png 30w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-default\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-default\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading alignfull has-text-align-center\">80% of shoppers prefer to interact with products in-store before purchasing.<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-left\">Shoppers often go into a store, even if they plan to buy online. But making those visits exciting and memorable is a constant challenge; store layouts can look similar, products don&#8217;t stand out, and the browsing experience can be boring.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0\">\n<ul class=\"wp-block-list is-style-checkmarked has-violet-color has-text-color has-link-color wp-elements-e67477ecf108e2274cbf15c674e802a8\">\n<li><strong>Limited product interaction: <\/strong>Stores rarely engage or guide shoppers.<\/li>\n\n\n\n<li><strong>Uninspiring experiences: <\/strong>Shoppers find nothing exciting or memorable.<\/li>\n\n\n\n<li><strong>Disconnected omnichannel:<\/strong> Online and in-store experiences don\u2019t align.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-bright-yellow-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"key-features\">How can Playable help? <\/h2>\n\n\n\n<p class=\"has-text-align-center\">Playable enables retailers to transform shopping into a story your customers want to be part of. With marketing gamification, you can craft experiences that engage, entertain, and guide shoppers, all while keeping messaging consistent online and offline.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide contact-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--30)\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-default\"><\/div>\n\n\n<div class=\"wp-block-image is-style-frame-thin\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"500\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2026\/01\/keep-shoppers-in-store-playable.png\" alt=\"Keep shoppers in-store for longer time image.\" class=\"wp-image-8830\" style=\"object-fit:cover\" srcset=\"https:\/\/playable.com\/wp-content\/uploads\/2026\/01\/keep-shoppers-in-store-playable.png 700w, https:\/\/playable.com\/wp-content\/uploads\/2026\/01\/keep-shoppers-in-store-playable-1x1.png 1w, https:\/\/playable.com\/wp-content\/uploads\/2026\/01\/keep-shoppers-in-store-playable-30x21.png 30w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-default\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\"><strong><strong>Keep shoppers in-store longer<\/strong><\/strong><\/h4>\n\n\n\n<p style=\"font-size:15px\">Invite customers to interact with fun, gamified experiences. The more they play, explore, and engage, the more time they spend discovering your products.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--30)\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-default\"><\/div>\n\n\n<div class=\"wp-block-image is-style-frame-thin\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"500\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2026\/01\/guide-and-inspire-in-store-use-case.png\" alt=\"Guide and inspire shoppers image.\" class=\"wp-image-8831\" srcset=\"https:\/\/playable.com\/wp-content\/uploads\/2026\/01\/guide-and-inspire-in-store-use-case.png 700w, https:\/\/playable.com\/wp-content\/uploads\/2026\/01\/guide-and-inspire-in-store-use-case-1x1.png 1w, https:\/\/playable.com\/wp-content\/uploads\/2026\/01\/guide-and-inspire-in-store-use-case-30x21.png 30w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-default\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\"><strong><strong>Guide and inspire shoppers<\/strong><\/strong><\/h4>\n\n\n\n<p>Place gamified campaigns right alongside products or in queues to guide, inspire, and help shoppers discover what\u2019s perfect for them &#8211; or simply engage them while they wait.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--30)\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-default\"><\/div>\n\n\n<div class=\"wp-block-image is-style-frame-thin\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"500\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2026\/01\/turn-footfall-to-leads-use-case-in-store.png\" alt=\"Turn in-store footfall into leads use case image.\" class=\"wp-image-8832\" style=\"object-fit:cover\" srcset=\"https:\/\/playable.com\/wp-content\/uploads\/2026\/01\/turn-footfall-to-leads-use-case-in-store.png 700w, https:\/\/playable.com\/wp-content\/uploads\/2026\/01\/turn-footfall-to-leads-use-case-in-store-1x1.png 1w, https:\/\/playable.com\/wp-content\/uploads\/2026\/01\/turn-footfall-to-leads-use-case-in-store-30x21.png 30w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-default\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\"><strong><strong><strong>Turn footfall into leads<\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p>Use gamification to offer exclusive rewards, gain marketing permissions, and invite shoppers to join your loyalty club &#8211; all while they are in your store.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns contact-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--30)\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-default\"><\/div>\n\n\n<div class=\"wp-block-image is-style-frame-thin\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"500\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2026\/01\/connect-online-and-offline-in-store-use-case.png\" alt=\"Connect in-store offline with online gamification image.\" class=\"wp-image-8834\" style=\"object-fit:cover\" srcset=\"https:\/\/playable.com\/wp-content\/uploads\/2026\/01\/connect-online-and-offline-in-store-use-case.png 700w, https:\/\/playable.com\/wp-content\/uploads\/2026\/01\/connect-online-and-offline-in-store-use-case-1x1.png 1w, https:\/\/playable.com\/wp-content\/uploads\/2026\/01\/connect-online-and-offline-in-store-use-case-30x21.png 30w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-default\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\"><strong><strong><strong>Connect offline and online<\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p style=\"font-size:15px\">Turn every store visit into part of a unified journey, reinforcing your brand and your promotions, both offline and online.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--30)\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-default\"><\/div>\n\n\n<div class=\"wp-block-image is-style-frame-thin\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"500\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2026\/01\/incentivize-on-site-purchase-use-case-playable.png\" alt=\"Incentivize on-site purchases image.\" class=\"wp-image-8835\" style=\"object-fit:cover\" srcset=\"https:\/\/playable.com\/wp-content\/uploads\/2026\/01\/incentivize-on-site-purchase-use-case-playable.png 700w, https:\/\/playable.com\/wp-content\/uploads\/2026\/01\/incentivize-on-site-purchase-use-case-playable-1x1.png 1w, https:\/\/playable.com\/wp-content\/uploads\/2026\/01\/incentivize-on-site-purchase-use-case-playable-30x21.png 30w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-default\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\"><strong><strong><strong>Incentivize on-site purchases<\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p>Offer meaningful rewards like exclusive discounts that encourage shoppers to buy more, boosting basket size and conversions without being pushy.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Key features<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-seagull-color has-alpha-channel-opacity has-seagull-background-color has-background\"\/>\n\n\n\n<p class=\"has-violet-color has-text-color has-link-color wp-elements-3f1d86789f0df09741d7c0a1d50b080d\">From idea to impact, our gamification platform empowers retailers to turn their store into something more than products and shelves.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column key-feature-icon is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2026\/01\/icn-qr-codes.svg\" alt=\"QR codes icon.\" class=\"wp-image-8772\" style=\"object-fit:cover;width:100px;height:100px\"\/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><strong><strong>QR-codes<\/strong><\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center\">Invite shoppers to access your gamification campaigns through QR codes placed right next to your products.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column key-feature-icon is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2026\/01\/icn-customizable-lead-forms.svg\" alt=\"Customizable lead forms icon.\" class=\"wp-image-8760\" style=\"object-fit:cover;width:100px;height:100px\"\/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><strong><strong>Customizable registration forms<\/strong><\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center\">Use customizable registration forms to capture relevant data and secure marketing permissions, turning footfall into online leads.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column key-feature-icon is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2026\/01\/icn-seamless-integration.svg\" alt=\"Seamless integrations icon.\" class=\"wp-image-8752\" style=\"object-fit:cover;width:100px;height:100px\"\/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><strong><strong>Seamless integrations<\/strong><\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center\">Connect Playable with your CRM, loyalty platform, or CDP to sync user profiles, rewards, and segmentation.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column key-feature-icon is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2026\/01\/icn-unique-discounts-codes.svg\" alt=\"Unique discount codes icon.\" class=\"wp-image-8784\" style=\"object-fit:cover;width:100px;height:100px\"\/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><strong><strong><strong>Unique discount codes<\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center\">Offer exclusive, trackable discount codes to drive sales both in-store and online.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column key-feature-icon is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"61\" height=\"61\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2026\/01\/icn-instant-win-prizes.svg\" alt=\"Instant-win prizes icon.\" class=\"wp-image-8773\" style=\"object-fit:cover;width:100px;height:100px\"\/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><strong><strong><strong>Instant-win prizes<\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center\">Reward participants immediately in-store with engagement and satisfaction.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column key-feature-icon is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2026\/01\/icn-bar-codes.svg\" alt=\"Add-to-wallet with EAN\/Bar codes icon.\" class=\"wp-image-8785\" style=\"object-fit:cover;width:100px;height:100px\"\/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><strong><strong><strong><strong>Add-to-wallet with EAN\/bar codes<\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center\">Generate scannable QR or EAN bar codes for prizes, delivered via email so shoppers can redeem them directly in-store.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-bright-yellow-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">In-store gamification examples<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-seagull-color has-alpha-channel-opacity has-seagull-background-color has-background\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"post-selector-block_360d6d33c3574bd871e5b7110711f724\" class=\"block-post-selector alignwide\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"list-wrapper\">\n\t\t\t\t\t<div class=\"list-default list-case-small\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<a href=\"https:\/\/playable.com\/cases\/kop-kande\/\" class=\"item-default\" title=\"Kop &#038; Kande\">\n\t<figure class=\"item-default__image image-cover\">\n\t\t<img decoding=\"async\" width=\"1571\" height=\"900\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2022\/05\/kop-and-kande-customer-story-playable.png\" class=\"attachment-full size-full\" alt=\"Kop &amp; Kande Customer Story with Playable\" srcset=\"https:\/\/playable.com\/wp-content\/uploads\/2022\/05\/kop-and-kande-customer-story-playable.png 1571w, https:\/\/playable.com\/wp-content\/uploads\/2022\/05\/kop-and-kande-customer-story-playable-943x540.png 943w, https:\/\/playable.com\/wp-content\/uploads\/2022\/05\/kop-and-kande-customer-story-playable-768x440.png 768w, https:\/\/playable.com\/wp-content\/uploads\/2022\/05\/kop-and-kande-customer-story-playable-1536x880.png 1536w, https:\/\/playable.com\/wp-content\/uploads\/2022\/05\/kop-and-kande-customer-story-playable-1x1.png 1w, https:\/\/playable.com\/wp-content\/uploads\/2022\/05\/kop-and-kande-customer-story-playable-30x17.png 30w\" sizes=\"(max-width: 1571px) 100vw, 1571px\" \/>\t\t\n\t\t\t\t<div class=\"label-list\">\n\t\t\t\t\t<span href=\"https:\/\/playable.com\/cases\/category\/grow-customer-value\/\" class=\"label-item\">Grow Customer Value<\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/figure>\n\t<div class=\"item-default__content\">\n\t\t<h3 class=\"item-default__content-header\">Kop &#038; Kande<\/h3>\n\t\t\n\t\t\t\t\t<p class=\"item-default__content-desc\">Their gamification campaign resulted in a 74.6% conversion rate and benefited the brand, the partner, and the customers.<\/p>\n\t\t\t<\/div>\n<\/a>\n<a href=\"https:\/\/playable.com\/cases\/q8-too-good-to-go\/\" class=\"item-default\" title=\"Q8 &#038; Too Good to Go\">\n\t<figure class=\"item-default__image image-cover\">\n\t\t<img decoding=\"async\" width=\"1571\" height=\"900\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2022\/09\/q8-customer-story-playable.png\" class=\"attachment-full size-full\" alt=\"Q8 &amp; Too Good To Go Customer Story with Playable\" srcset=\"https:\/\/playable.com\/wp-content\/uploads\/2022\/09\/q8-customer-story-playable.png 1571w, https:\/\/playable.com\/wp-content\/uploads\/2022\/09\/q8-customer-story-playable-943x540.png 943w, https:\/\/playable.com\/wp-content\/uploads\/2022\/09\/q8-customer-story-playable-768x440.png 768w, https:\/\/playable.com\/wp-content\/uploads\/2022\/09\/q8-customer-story-playable-1536x880.png 1536w, https:\/\/playable.com\/wp-content\/uploads\/2022\/09\/q8-customer-story-playable-1x1.png 1w, https:\/\/playable.com\/wp-content\/uploads\/2022\/09\/q8-customer-story-playable-30x17.png 30w\" sizes=\"(max-width: 1571px) 100vw, 1571px\" \/>\t\t\n\t\t\t\t<div class=\"label-list\">\n\t\t\t\t\t<span href=\"https:\/\/playable.com\/cases\/category\/grow-customer-value\/\" class=\"label-item\">Grow Customer Value<\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/figure>\n\t<div class=\"item-default__content\">\n\t\t<h3 class=\"item-default__content-header\">Q8 &#038; Too Good to Go<\/h3>\n\t\t\n\t\t\t\t\t<p class=\"item-default__content-desc\">This social responsibility campaign grew engagement by 38,000 sessions for Q8 and their strategic partner.<\/p>\n\t\t\t<\/div>\n<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-violet-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"btn has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/playable.com\/gamification-platform\/\">Explore the platform<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"btn has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/playable.com\/platform-tour\/\">Take a platform tour<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-violet-color has-white-background-color has-text-color has-background has-link-color wp-elements-4d4ecbef88bd2bf56c6a2d8b54077092\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Frequently asked questions<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"faq-block_ccf7112b52ed2999f82dd4e3b96c0bcc\" class=\"block-faq\">\n\t\t\t\n\t\t\t<div class=\"accordion js-accordion\">\n\t\t\t\t<button class=\"accordion__toggle js-accordion-toggle\" type=\"button\">Do I need an extra tool to create a QR code for my in-store campaign?<\/button>\n\t\t\t\t<div class=\"accordion__content js-accordion-content\">\n\t\t\t\t\t<div class=\"accordion__content-inner\">\n\t\t\t\t\t\t<p>No, every Playable campaign automatically generates a unique QR code that you can use right away for in-store promotion.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"accordion js-accordion\">\n\t\t\t\t<button class=\"accordion__toggle js-accordion-toggle\" type=\"button\">How does in-store gamification increase dwell time and sales?<\/button>\n\t\t\t\t<div class=\"accordion__content js-accordion-content\">\n\t\t\t\t\t<div class=\"accordion__content-inner\">\n\t\t\t\t\t\t<p>Inviting customers to engage with gamification campaigns keeps them in your store longer, makes the shopping trip exciting, and ultimately increases sales due to higher satisfaction and relevant rewards which encourage purchases.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"accordion js-accordion\">\n\t\t\t\t<button class=\"accordion__toggle js-accordion-toggle\" type=\"button\">How does in-store gamification support an omnichannel retail strategy?<\/button>\n\t\t\t\t<div class=\"accordion__content js-accordion-content\">\n\t\t\t\t\t<div class=\"accordion__content-inner\">\n\t\t\t\t\t\t<p>In-store gamification boosts your omnichannel strategy by creating a seamless connection between physical and online shopping. Invite shoppers to scan QR codes, access engaging games, and earn rewards in-store that carry over to your webshop, mobile app, or loyalty program. This consistency makes the journey feel seamless across every touchpoint, leaving a positive lasting impression of your brand.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"accordion js-accordion\">\n\t\t\t\t<button class=\"accordion__toggle js-accordion-toggle\" type=\"button\">How does marketing gamification bridge the gap between online and offline?<\/button>\n\t\t\t\t<div class=\"accordion__content js-accordion-content\">\n\t\t\t\t\t<div class=\"accordion__content-inner\">\n\t\t\t\t\t\t<p>Gamification enables companies to create a cohesive omnichannel customer experience by linking digital interactions with physical touchpoints. You can use QR codes in-store, at events, or on product packaging to take shoppers on a digital and engaging journey.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"accordion js-accordion\">\n\t\t\t\t<button class=\"accordion__toggle js-accordion-toggle\" type=\"button\">Can I collect customer data with in-store gamification? <\/button>\n\t\t\t\t<div class=\"accordion__content js-accordion-content\">\n\t\t\t\t\t<div class=\"accordion__content-inner\">\n\t\t\t\t\t\t<p>Absolutely! You can use gamification to create standout campaigns that help you get marketing permissions and capture valuable data about players&#8217; contact details, interests, preferences, challenges, and opinions.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"accordion js-accordion\">\n\t\t\t\t<button class=\"accordion__toggle js-accordion-toggle\" type=\"button\">How fast can I launch a gamification campaign?<\/button>\n\t\t\t\t<div class=\"accordion__content js-accordion-content\">\n\t\t\t\t\t<div class=\"accordion__content-inner\">\n\t\t\t\t\t\t<p>With our onboarding process, most customers go live in under a month. Choose a game type and a pre-built template and customize the experience. No heavy dev work required.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"accordion js-accordion\">\n\t\t\t\t<button class=\"accordion__toggle js-accordion-toggle\" type=\"button\">Is customer data safe and GDPR-compliant?<\/button>\n\t\t\t\t<div class=\"accordion__content js-accordion-content\">\n\t\t\t\t\t<div class=\"accordion__content-inner\">\n\t\t\t\t\t\t<p>Yes. Playable is fully <a href=\"https:\/\/playable.com\/iso-270012013-gdpr\/\">ISO 27001:2022 &amp; GDPR compliant<\/a>. All data is securely stored and can be routed to your preferred data systems.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Playable helps you turn routine shopping into a moment of play and fun. Gamification in-store boosts customer engagement, sales, and brand loyalty.<\/p>\n","protected":false},"author":18,"featured_media":8728,"parent":8665,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8716","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In-store gamification | Use cases | Playable<\/title>\n<meta name=\"description\" content=\"In-store gamification boosts customer engagement, encourages sales, and drives brand loyalty. 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