{"id":6933,"date":"2024-07-30T10:48:36","date_gmt":"2024-07-30T10:48:36","guid":{"rendered":"https:\/\/playable.com\/?page_id=6933"},"modified":"2026-02-17T14:26:20","modified_gmt":"2026-02-17T14:26:20","slug":"b2b","status":"publish","type":"page","link":"https:\/\/playable.com\/industries\/b2b\/","title":{"rendered":"B2B"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull hero-section is-style-blop-border-bottom-style-2 has-background\" style=\"background:linear-gradient(135deg,rgb(131,68,101) 0%,rgb(25,15,86) 68%)\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading alignwide has-text-align-center has-peach-color has-text-color\" id=\"our-game-concepts\">Gamification for B2B<\/h1>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\" style=\"font-size:18px\"><strong>Empower your B2B marketing strategy<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-cdfb2b9cbe6830101f67639d58f7dca8\" style=\"font-size:18px\">Engaging with prospects and building strong customer relationships is crucial in B2B marketing. With Playable, engage prospects, boost lead generation, and build lasting relationships to stay ahead of the competition.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left has-label-font-size\">NEW: B2B gamification resource<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h3 class=\"wp-block-heading\">Marketing Gamification Guide for B2B<\/h3>\n\n\n\n<p>Discover the effectiveness of gamification in B2B marketing, and see how to get started to drive results.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"btn has-bright-yellow-color has-violet-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/playable.com\/guides\/marketing-gamification-guide-for-b2b\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get the guide<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/playable.com\/guides\/marketing-gamification-guide-for-b2b\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2025\/02\/gamification-guide-for-b2b-image-for-web.png\" alt=\"\" class=\"wp-image-7630\" style=\"width:300px\" srcset=\"https:\/\/playable.com\/wp-content\/uploads\/2025\/02\/gamification-guide-for-b2b-image-for-web.png 750w, https:\/\/playable.com\/wp-content\/uploads\/2025\/02\/gamification-guide-for-b2b-image-for-web-1x1.png 1w, https:\/\/playable.com\/wp-content\/uploads\/2025\/02\/gamification-guide-for-b2b-image-for-web-30x20.png 30w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<h2 class=\"wp-block-heading has-text-align-center\">Elevate B2B marketing success<\/h2>\n\n\n\n<p class=\"has-text-align-left\">B2B marketers face complex challenges, like non-linear buying journeys, sales alignment and supporting business growth. Playable\u2019s gamification platform transforms these challenges into practical opportunities; driving performance, educating and understanding their audience and delivering standout experiences.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n\t<div id=\"tabbed-content-block_51ba41cebd681916b24572a90232ffa7\" class=\"tabbed-js block-tabbed-content alignwide\">\n\n        \n                <nav class=\"block-tabbed-content-nav tabbed-nav\">\n                    <ul>\n                                                    <li class=\"tab-nav-item  active\" data-target=\".tab-0\">Engagement<\/li>\n                                                    <li class=\"tab-nav-item \" data-target=\".tab-1\">Lead generation<\/li>\n                                                    <li class=\"tab-nav-item \" data-target=\".tab-2\">Data-led<\/li>\n                                                    <li class=\"tab-nav-item \" data-target=\".tab-3\">Nurture &#038; retain<\/li>\n                                            <\/ul>\n                <\/nav>\n\n                <div class=\"block-tabbed-content-content\">\n                                            <div class=\"block-tabbed-content-item tab-0 active\">\n                            <div class=\"tab-text\"><h4>Attract &amp; engage prospects<\/h4>\n<p>In the competitive B2B landscape, capturing and maintaining attention is crucial.<\/p>\n<ul>\n<li style=\"padding: 1%;\"><strong>Meet your audience where they are:<\/strong> Use marketing gamification to capture attention across multiple channels, including social media, webinars, and industry events.<\/li>\n<li style=\"padding: 1%;\"><strong>Stand out from the content overload:<\/strong> Implement gamified content that cuts through the noise, making your brand memorable and engaging.<\/li>\n<li style=\"padding: 1%;\"><strong>Get consent seamlessly:<\/strong> Utilize in-game registration forms to gather marketing permissions, enabling long-term engagement and targeted follow-ups for leads.<\/li>\n<\/ul>\n<\/div>\n\n                                                                                            <div class=\"tab-embed\">\n                                        <a href=\"https:\/\/marketing.playable.com\/en\/industrylps-b2b-attract-playable\"target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2024\/07\/b2b-attract-playable.png\" alt=\"Playable B2B gamification example\"><\/a>                                    <\/div>\n                                                            \n                        <\/div>\n                                            <div class=\"block-tabbed-content-item tab-1\">\n                            <div class=\"tab-text\"><h4>Drive lead generation and sales<\/h4>\n<p>Generating high-quality leads and aligning sales and marketing efforts are key to B2B success.<\/p>\n<ul>\n<li style=\"padding: 1%;\"><strong>Boost lead generation:<\/strong> Use gamified campaigns to attract high-quality leads with incentives and interactive experiences.<\/li>\n<li style=\"padding: 1%;\"><strong>Enhance ABM strategies:<\/strong> Implement gamification to engage high-value accounts with personalized and targeted campaigns.<\/li>\n<li style=\"padding: 1%;\"><strong>Event engagement:<\/strong> Use gamification at industry events and trade shows to draw attention and collect leads, making your booth the go-to destination.<\/li>\n<\/ul>\n<\/div>\n\n                                                                                            <div class=\"tab-embed\">\n                                        <a href=\"https:\/\/marketing.playable.com\/en\/industrylps-b2b-sales-wurth\"target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2024\/07\/b2b-drive-sales-wurthuk-playable.png\" alt=\"Drive sales in B2B with gamification\"><\/a>                                    <\/div>\n                                                            \n                        <\/div>\n                                            <div class=\"block-tabbed-content-item tab-2\">\n                            <div class=\"tab-text\"><h4>Deliver personalized experiences<\/h4>\n<p>Personalization at scale is vital to meet the expectations of B2B prospects and customers.<\/p>\n<ul>\n<li style=\"padding: 1%;\"><strong>Optimize the customer journey:<\/strong> Use gamification to map and enhance your B2B buyer journey, ensuring a seamless experience across all touchpoints.<\/li>\n<li style=\"padding: 1%;\"><strong>Collect relevant data:<\/strong> Make use of each experience including forms and games such as personality tests to gather detailed insights on prospect preferences, behaviors, and engagement.<\/li>\n<li style=\"padding: 1%;\"><b>Educate your audience:\u00a0<\/b>Leverage interactive experiences to educate your audience about complex product offerings.<\/li>\n<li style=\"padding: 1%;\"><strong>Sales and marketing alignment:<\/strong> Use Playable&#8217;s integrations to seamlessly send the collected data to your CRM system and empower sales with enriched profiles.<\/li>\n<\/ul>\n<\/div>\n\n                                                                                            <div class=\"tab-embed\">\n                                        <a href=\"https:\/\/marketing.playable.com\/en\/industrylps-b2b-data-danfoss\"target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2024\/07\/b2b-collect-data-danfoss-playable.png\" alt=\"Collect B2B data with Playable\"><\/a>                                    <\/div>\n                                                            \n                        <\/div>\n                                            <div class=\"block-tabbed-content-item tab-3\">\n                            <div class=\"tab-text\"><h4>Build loyal relationships &amp; demonstrate ROI<\/h4>\n<p>Building lasting relationships and demonstrating marketing effectiveness are critical in B2B marketing.<\/p>\n<ul>\n<li style=\"padding: 1%;\"><strong>Retain and nurture customers:<\/strong> Implement gamification strategies that reward loyalty and encourage ongoing engagement.<\/li>\n<li style=\"padding: 1%;\"><strong>Measure ROI:<\/strong> Use gamified metrics to accurately track and demonstrate the return on investment of your marketing activities.<\/li>\n<li style=\"padding: 1%;\"><strong>Establish thought leadership:<\/strong> Make use of gamification to share valuable insights and expertise, positioning your brand as an industry leader.<\/li>\n<\/ul>\n<\/div>\n\n                                                                                            <div class=\"tab-embed\">\n                                        <a href=\"https:\/\/marketing.playable.com\/en\/industrylps-b2b-loyalty-kruger\"target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2024\/07\/b2b-loyalty-kruger-playable.png\" alt=\"B2B loyalty example in marketing\"><\/a>                                    <\/div>\n                                                            \n                        <\/div>\n                                    <\/div>\n\n            \n    <\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-spacer-desktop\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-bright-yellow-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">B2B success stories with Playable<\/h2>\n\n\n\n<div id=\"post-selector-block_800531db47b74d153574f0eed7e9cf95\" class=\"block-post-selector alignwide\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"list-wrapper\">\n\t\t\t\t\t<div class=\"list-default list-case-small\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<a href=\"https:\/\/playable.com\/cases\/qiagen\/\" class=\"item-default\" title=\"Qiagen\">\n\t<figure class=\"item-default__image image-cover\">\n\t\t<img decoding=\"async\" width=\"1571\" height=\"900\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2022\/03\/qiagen-customer-story-playable.png\" class=\"attachment-full size-full\" alt=\"Qiagen Customer Story with Playable\" srcset=\"https:\/\/playable.com\/wp-content\/uploads\/2022\/03\/qiagen-customer-story-playable.png 1571w, https:\/\/playable.com\/wp-content\/uploads\/2022\/03\/qiagen-customer-story-playable-943x540.png 943w, https:\/\/playable.com\/wp-content\/uploads\/2022\/03\/qiagen-customer-story-playable-768x440.png 768w, https:\/\/playable.com\/wp-content\/uploads\/2022\/03\/qiagen-customer-story-playable-1536x880.png 1536w, https:\/\/playable.com\/wp-content\/uploads\/2022\/03\/qiagen-customer-story-playable-1x1.png 1w, https:\/\/playable.com\/wp-content\/uploads\/2022\/03\/qiagen-customer-story-playable-30x17.png 30w\" sizes=\"(max-width: 1571px) 100vw, 1571px\" \/>\t\t\n\t\t\t\t<div class=\"label-list\">\n\t\t\t\t\t<span href=\"https:\/\/playable.com\/cases\/category\/get-new-customers\/\" class=\"label-item\">Get New Customers<\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/figure>\n\t<div class=\"item-default__content\">\n\t\t<h3 class=\"item-default__content-header\">Qiagen<\/h3>\n\t\t\n\t\t\t\t\t<p class=\"item-default__content-desc\">QIAGEN\u2019s quizzes keep the medical world educated and informed. One campaign saw 22,868 sessions in a six-week campaign period.<\/p>\n\t\t\t<\/div>\n<\/a>\n<a href=\"https:\/\/playable.com\/cases\/wartsila\/\" class=\"item-default\" title=\"W\u00e4rtsil\u00e4\">\n\t<figure class=\"item-default__image image-cover\">\n\t\t<img decoding=\"async\" width=\"1571\" height=\"900\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2022\/01\/wartsila-customer-story-playable.png\" class=\"attachment-full size-full\" alt=\"W\u00e4rtsil\u00e4 Customer Story with Playable\" srcset=\"https:\/\/playable.com\/wp-content\/uploads\/2022\/01\/wartsila-customer-story-playable.png 1571w, https:\/\/playable.com\/wp-content\/uploads\/2022\/01\/wartsila-customer-story-playable-943x540.png 943w, https:\/\/playable.com\/wp-content\/uploads\/2022\/01\/wartsila-customer-story-playable-768x440.png 768w, https:\/\/playable.com\/wp-content\/uploads\/2022\/01\/wartsila-customer-story-playable-1536x880.png 1536w, https:\/\/playable.com\/wp-content\/uploads\/2022\/01\/wartsila-customer-story-playable-1x1.png 1w, https:\/\/playable.com\/wp-content\/uploads\/2022\/01\/wartsila-customer-story-playable-30x17.png 30w\" sizes=\"(max-width: 1571px) 100vw, 1571px\" \/>\t\t\n\t\t\t\t<div class=\"label-list\">\n\t\t\t\t\t<span href=\"https:\/\/playable.com\/cases\/category\/keep-existing-customers\/\" class=\"label-item\">Keep Existing Customers<\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/figure>\n\t<div class=\"item-default__content\">\n\t\t<h3 class=\"item-default__content-header\">W\u00e4rtsil\u00e4<\/h3>\n\t\t\n\t\t\t\t\t<p class=\"item-default__content-desc\">W\u00e4rtsil\u00e4 needed to drive engagement through digital experiences that resonated and left a lasting impression, including 600 customers who participated.<\/p>\n\t\t\t<\/div>\n<\/a>\n<a href=\"https:\/\/playable.com\/cases\/wurth\/\" class=\"item-default\" title=\"W\u00fcrth\">\n\t<figure class=\"item-default__image image-cover\">\n\t\t<img decoding=\"async\" width=\"1571\" height=\"900\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2021\/04\/wurth-customer-story-playable.png\" class=\"attachment-full size-full\" alt=\"W\u00fcrth Customer Story with Playable\" srcset=\"https:\/\/playable.com\/wp-content\/uploads\/2021\/04\/wurth-customer-story-playable.png 1571w, https:\/\/playable.com\/wp-content\/uploads\/2021\/04\/wurth-customer-story-playable-943x540.png 943w, https:\/\/playable.com\/wp-content\/uploads\/2021\/04\/wurth-customer-story-playable-768x440.png 768w, https:\/\/playable.com\/wp-content\/uploads\/2021\/04\/wurth-customer-story-playable-1536x880.png 1536w, https:\/\/playable.com\/wp-content\/uploads\/2021\/04\/wurth-customer-story-playable-1x1.png 1w, https:\/\/playable.com\/wp-content\/uploads\/2021\/04\/wurth-customer-story-playable-30x17.png 30w\" sizes=\"(max-width: 1571px) 100vw, 1571px\" \/>\t\t\n\t\t\t\t<div class=\"label-list\">\n\t\t\t\t\t<span href=\"https:\/\/playable.com\/cases\/category\/get-new-customers\/\" class=\"label-item\">Get New Customers<\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/figure>\n\t<div class=\"item-default__content\">\n\t\t<h3 class=\"item-default__content-header\">W\u00fcrth<\/h3>\n\t\t\n\t\t\t\t\t<p class=\"item-default__content-desc\">They wanted to increase their permissions and engagement with their online customers, which led to a 25% sales conversion.<\/p>\n\t\t\t<\/div>\n<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-violet-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"btn has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/playable.com\/gamification-platform\/\">Explore the platform<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"btn has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/playable.com\/platform-tour\/\">Take a platform tour<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-violet-color has-white-background-color has-text-color has-background has-link-color wp-elements-7500e4f6dbac1d31a8b1aa0d27062980\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Frequently asked questions<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"faq-block_8841e564c98ad7b3edbac65faeed569f\" class=\"block-faq\">\n\t\t\t\n\t\t\t<div class=\"accordion js-accordion\">\n\t\t\t\t<button class=\"accordion__toggle js-accordion-toggle\" type=\"button\">1. Does marketing gamification really work in a B2B context?<\/button>\n\t\t\t\t<div class=\"accordion__content js-accordion-content\">\n\t\t\t\t\t<div class=\"accordion__content-inner\">\n\t\t\t\t\t\t<ul class=\"is-style-checkmarked\" style=\"font-size: 16px;\">\n<li>Absolutely! It helps generate valuable leads, enrich lead profiles with data, empower sales outreach, attract event attendees, and educate customers to reduce churn.<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"accordion js-accordion\">\n\t\t\t\t<button class=\"accordion__toggle js-accordion-toggle\" type=\"button\">2. Can I use gamification at events, such as fairs and conferences?<\/button>\n\t\t\t\t<div class=\"accordion__content js-accordion-content\">\n\t\t\t\t\t<div class=\"accordion__content-inner\">\n\t\t\t\t\t\t<p>Most definitely!<\/p>\n<ul class=\"is-style-checkmarked\" style=\"font-size: 16px;\">\n<li>At the event: Engage attendees with fun skill games and educate them about your brand with knowledge games. Plus, collect contact details through lead forms.<\/li>\n<li>After the event: Use the collected leads for nurturing campaigns where you can learn more about each of them, before sharing enriched profiles with your sales team.<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"accordion js-accordion\">\n\t\t\t\t<button class=\"accordion__toggle js-accordion-toggle\" type=\"button\">3. Will our sales team also benefit from us using marketing gamification?<\/button>\n\t\t\t\t<div class=\"accordion__content js-accordion-content\">\n\t\t\t\t\t<div class=\"accordion__content-inner\">\n\t\t\t\t\t\t<p>Yes! Your sales team will benefit in two significant ways:<\/p>\n<ul class=\"is-style-checkmarked\" style=\"font-size: 16px;\">\n<li>They will receive new and more engaged inbound leads at scale that they can reach out to.<\/li>\n<li>These leads will be enriched with valuable insights, providing the knowledge needed to target them precisely and with clear objectives.<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"accordion js-accordion\">\n\t\t\t\t<button class=\"accordion__toggle js-accordion-toggle\" type=\"button\">4. How do you collect and transfer data for profile enrichment?<\/button>\n\t\t\t\t<div class=\"accordion__content js-accordion-content\">\n\t\t\t\t\t<div class=\"accordion__content-inner\">\n\t\t\t\t\t\t<ul class=\"is-style-checkmarked\" style=\"font-size: 16px;\">\n<li>Data is collected via form entries, game metrics (e.g., personality test answers), and analytics tracking.<\/li>\n<li>Data transfer can be exported manually or through integrations, and analytics data can utilize event tags\/GTM.<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"accordion js-accordion\">\n\t\t\t\t<button class=\"accordion__toggle js-accordion-toggle\" type=\"button\">5. Are games mobile-responsive and available to integrate in-app?<\/button>\n\t\t\t\t<div class=\"accordion__content js-accordion-content\">\n\t\t\t\t\t<div class=\"accordion__content-inner\">\n\t\t\t\t\t\t<ul class=\"is-style-checkmarked\" style=\"font-size: 16px;\">\n<li>All games are by default mobile-responsive responsive upon publishing.It is also possible to build mobile-only games.<\/li>\n<li>Using the Playable platform, game can also have a specific layout based on the access device category (desktop, mobile, tablet)<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"accordion js-accordion\">\n\t\t\t\t<button class=\"accordion__toggle js-accordion-toggle\" type=\"button\">6. Can we manage prizes, rewards and discounts directly within Playable platform?<\/button>\n\t\t\t\t<div class=\"accordion__content js-accordion-content\">\n\t\t\t\t\t<div class=\"accordion__content-inner\">\n\t\t\t\t\t\t<ul class=\"is-style-checkmarked\" style=\"font-size: 16px;\">\n<li>Playable offers a fully integrated and advanced prize management system and winner management solution.<\/li>\n<li>You will have full flexibility, control, and security when setting up and awarding prizes.<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"accordion js-accordion\">\n\t\t\t\t<button class=\"accordion__toggle js-accordion-toggle\" type=\"button\">7. What kind of analytics and reporting does Playable provide for gamification campaigns?<\/button>\n\t\t\t\t<div class=\"accordion__content js-accordion-content\">\n\t\t\t\t\t<div class=\"accordion__content-inner\">\n\t\t\t\t\t\t<ul class=\"is-style-checkmarked\" style=\"font-size: 16px;\">\n<li><a class=\"waffle-rich-text-link\" href=\"https:\/\/playable.com\/gamification-platform\/\">The Playable platform<\/a> includes a real-time dashboard and analytics to enable you to monitor campaign visits, registrations, engagement insights, conversion rates, drop-offs by flow step or page, and more.<\/li>\n<li>With over 40 native integrations, you can send your data to your CRM system, integrate it into your email platform, and even connect it to your preferred analytics tool.<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"accordion js-accordion\">\n\t\t\t\t<button class=\"accordion__toggle js-accordion-toggle\" type=\"button\">8. Where can I promote my marketing gamification campaigns?<\/button>\n\t\t\t\t<div class=\"accordion__content js-accordion-content\">\n\t\t\t\t\t<div class=\"accordion__content-inner\">\n\t\t\t\t\t\t<ul class=\"is-style-checkmarked\" style=\"font-size: 16px;\">\n<li>For online promotion, you can use any owned channels that can display our games as an iFrame or a webview.<\/li>\n<li>For offline promotion, you can use our integrated QR generator both for on-screen display or high-quality printing.<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"accordion js-accordion\">\n\t\t\t\t<button class=\"accordion__toggle js-accordion-toggle\" type=\"button\">9. Do Playable follow the latest regulations in terms of cyber security and GDPR?<\/button>\n\t\t\t\t<div class=\"accordion__content js-accordion-content\">\n\t\t\t\t\t<div class=\"accordion__content-inner\">\n\t\t\t\t\t\t<ul class=\"is-style-checkmarked\" style=\"font-size: 16px;\">\n<li><a class=\"waffle-rich-text-link\" href=\"https:\/\/playable.com\/iso-270012013-gdpr\/\">Playable is ISO 27001:2022 certified<\/a>.<\/li>\n<li>Data protection policies are in place, and we have procedures to ensure compliance with these policies.<\/li>\n<li>We are also audited by external auditors annually for GDPR compliance.<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"accordion js-accordion\">\n\t\t\t\t<button class=\"accordion__toggle js-accordion-toggle\" type=\"button\">10. What support and resources does Playable offer to help us get started with gamification?<\/button>\n\t\t\t\t<div class=\"accordion__content js-accordion-content\">\n\t\t\t\t\t<div class=\"accordion__content-inner\">\n\t\t\t\t\t\t<p>By <a class=\"waffle-rich-text-link\" href=\"https:\/\/playable.com\/working-with-playable\/\">working with us<\/a>, you will receive:<\/p>\n<ul class=\"is-style-checkmarked\" style=\"font-size: 16px;\">\n<li>A dedicated Onboarding Specialist to help you get a valuable start to your gamification journey.<\/li>\n<li>A Customer Success Manager as your direct point of contact at Playable, providing dedicated support, data-driven brainstorming, and business performance reviews<\/li>\n<li>Online chat support based in our headquarters in Aarhus, ready to answer any technical questions you might have with a response rate of 17 seconds.<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-blop-border-bottom-style-1 has-bright-yellow-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">What other B2B marketers say about Playable<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<style>\n.customerstuff {\nborder-radius: 12px;}\n<\/style>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column customerstuff has-white-color has-text-color has-background has-link-color wp-elements-6244f3557ac2d4bf7bc96ae4716a7026 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#1b0c60;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"554\" height=\"556\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2024\/07\/wartsila-customer-story-playable.png\" alt=\"W\u00e4rtsila x Playable\" class=\"wp-image-6934\" style=\"width:100px\" srcset=\"https:\/\/playable.com\/wp-content\/uploads\/2024\/07\/wartsila-customer-story-playable.png 554w, https:\/\/playable.com\/wp-content\/uploads\/2024\/07\/wartsila-customer-story-playable-538x540.png 538w, https:\/\/playable.com\/wp-content\/uploads\/2024\/07\/wartsila-customer-story-playable-1x1.png 1w, https:\/\/playable.com\/wp-content\/uploads\/2024\/07\/wartsila-customer-story-playable-30x30.png 30w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em><em><em>\u201cThe Playable platform has helped us to make the sometimes complex and technical topics surrounding our industry easy to understand and fun to learn. The tool has allowed us to create a truly unique customer experience that would not have been achieved without the use of gamification.\u201d<\/em><\/em><\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Chris Meah, Marketing Execution and Development Manager, W\u00e4rtsil\u00e4<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column customerstuff has-white-color has-text-color has-background has-link-color wp-elements-95ea3ddecf469afeab62a332bd7876ad is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#1b0c60;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"556\" height=\"555\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2024\/07\/wurth-customer-story-playable.png\" alt=\"W\u00fcrth x Playable\" class=\"wp-image-6935\" style=\"width:100px\" srcset=\"https:\/\/playable.com\/wp-content\/uploads\/2024\/07\/wurth-customer-story-playable.png 556w, https:\/\/playable.com\/wp-content\/uploads\/2024\/07\/wurth-customer-story-playable-541x540.png 541w, https:\/\/playable.com\/wp-content\/uploads\/2024\/07\/wurth-customer-story-playable-1x1.png 1w, https:\/\/playable.com\/wp-content\/uploads\/2024\/07\/wurth-customer-story-playable-30x30.png 30w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em><em>\u201cIn marketing, we all know you need to have something to get people\u2019s attention and to get people to interact with your brand and products. So gamification is part of the machine that marketers can build, along with using email marketing, social media, and retargeting that your audience experiences as the brand\u2019s universe.\u201d<\/em><\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><strong>Martin Schmidtmann Holden, Digital Marketing Specialist, W\u00fcrth Denmark<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column customerstuff has-white-color has-text-color has-background has-link-color wp-elements-8936aada8d8808128a53bf0ad39dbe5f is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#1b0c60;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"559\" height=\"557\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2024\/07\/qiagen-customer-story-playable.png\" alt=\"Qiagen x Playable\" class=\"wp-image-6936\" style=\"width:100px\" srcset=\"https:\/\/playable.com\/wp-content\/uploads\/2024\/07\/qiagen-customer-story-playable.png 559w, https:\/\/playable.com\/wp-content\/uploads\/2024\/07\/qiagen-customer-story-playable-542x540.png 542w, https:\/\/playable.com\/wp-content\/uploads\/2024\/07\/qiagen-customer-story-playable-1x1.png 1w, https:\/\/playable.com\/wp-content\/uploads\/2024\/07\/qiagen-customer-story-playable-30x30.png 30w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em><em>\u201cGamification is fantastic for B2B campaigns, and the best way to educate and to inform about complex topics. In our industry, you always have to navigate new learnings and developments, and gamification helps us to provide this information in a quick and playable way.\u201d<\/em><\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Esra Cam, Senior Global Campaign Manager, MDx (Qiagen)<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing gamification for B2B &#8211; Engage prospects, boost lead gen, and build lasting relationships to stay ahead of the competition.<\/p>\n","protected":false},"author":28,"featured_media":8418,"parent":6892,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6933","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B | Marketing gamification | Playable<\/title>\n<meta name=\"description\" content=\"Marketing gamification for B2B - 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