{"id":3598,"date":"2022-08-31T10:06:12","date_gmt":"2022-08-31T10:06:12","guid":{"rendered":"https:\/\/playable.com\/learn\/gamification-11\/"},"modified":"2025-09-16T11:45:42","modified_gmt":"2025-09-16T11:45:42","slug":"gamification-faq","status":"publish","type":"page","link":"https:\/\/playable.com\/learn\/gamification-faq\/","title":{"rendered":"FAQ Gamification"},"content":{"rendered":"\n
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Frequently Asked Questions<\/p>\n\n\n\n

FAQ: Gamification<\/h1>\n\n\n\n
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Do you have questions about gamification and how playable marketing can be used? We’ve gathered the most frequently asked questions about gamification in this FAQ<\/p>\n\n\n\n

Learn more below<\/p>\n\n\n\n

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Overview of the FAQ<\/h2>\n\n\n\n
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  1. Gamification and playable experiences<\/a><\/li>\n\n\n\n
  2. Platform<\/a><\/li>\n\n\n\n
  3. Getting started with Playable<\/a><\/li>\n\n\n\n
  4. Support<\/a><\/li>\n\n\n\n
  5. Privacy and security<\/a><\/li>\n<\/ol>\n<\/div>\n\n\n\n
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    1. Gamification and playable experiences<\/h2>\n\n\n\n
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    What is playable marketing?<\/h3>\n\n\n\n

    Playable marketing combines interactivity and gamification embedded within any marketing campaign, built specifically to give the audience a unique and valuable brand experience. <\/p>\n\n\n\n

    To learn more about how you can create playable experiences, take our demo<\/a>.<\/p>\n\n\n\n

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    What is gamification in a marketing context?<\/h3>\n\n\n\n

    The interactivity, delivered through a game is a must-have in the marketer\u2019s toolkit \u2014available any time and best used throughout the customer journey to immerse audiences in playable brand experiences that are meaningful to them, at that point in time. <\/p>\n\n\n\n

    To learn more about how you can create playable experiences, take our demo<\/a>.<\/p>\n\n\n\n

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    How does playable marketing & gamification work?<\/h3>\n\n\n\n

    Playable marketing, through the use of gamification, ignites the human desire to play. Our most ordinary instinct to play facilitates a more valuable exchange. Our need to learn, connect and grow through play is innate. By embedding interactive gameplay into campaigns, marketers can rely on more predictable and positive outcomes.<\/p>\n\n\n\n

    To learn more about how you can create playable experiences, take our demo<\/a>.<\/p>\n\n\n\n

    See how playable marketing works for our customers<\/a>. <\/p>\n\n\n\n

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    We\u2019re a serious brand. Can we use gamification?<\/h3>\n\n\n\n

    Yes.<\/strong> You certainly can. This is what our customers say:<\/p>\n\n\n\n

    Hanna Korpim\u00e4ki, CRM & Data Manager at The Finnish Football Association explains:<\/p>\n\n\n\n

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    \u201cWith Playable, you can easily make campaigns that are really on-brand, engaging and work well from start to finish. Therefore, we are now able to support our brand better.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

    Read The Finnish Football Association’s success story with gamification here<\/a>.<\/p>\n\n\n\n

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    Peder Thomsen, Marketing Consultant at Danske Bank states: <\/p>\n\n\n\n

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     \u201cWe have managed to create something that the audience engages with to a much higher extent than anything else we have done previously\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

    Read Danske Bank’s success story with gamification here<\/a>.<\/p>\n\n\n\n

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    Isn\u2019t gamification just about fun?<\/h3>\n\n\n\n

    No. Not at all. It\u2019s a myth that gamification is just for fun. By employing the most ordinary human instinct to play, marketers are able to deliver extraordinary results.<\/p>\n\n\n\n

    Our customers see an average time spent with brand of 67 seconds, 41% average unique registration rate, 63% average game start, and 42% average game completion rate.<\/p>\n\n\n\n

    Morten Junge Bertelsen, Global Head of E-commerce, Ecooking explains:<\/p>\n\n\n\n

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    \u201cNever limit yourself to thinking that gamification is just a fun add-on to your \u2018serious\u2019 marketing machine. Gamification can be used at so many points in your customers\u2019 journey \u2013 it can do almost anything.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

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    See how SOKOS created \u2018WOW\u2019 results<\/a>.<\/p>\n\n\n\n

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    Does gamification work for my industry?<\/h3>\n\n\n\n

    Yes. Gamification works for businesses in any industry, in B2C and B2B. We have customers within retail, fashion, energy, finance, charity, sport, membership, news media, pharmaceuticals, consumer goods, and many more. They are all building playable marketing strategies to:<\/p>\n\n\n\n