{"id":673,"date":"2021-04-15T16:37:52","date_gmt":"2021-04-15T16:37:52","guid":{"rendered":"https:\/\/leadfamly.wpengine.com\/concepts\/scratchcard-7\/"},"modified":"2026-03-24T12:34:56","modified_gmt":"2026-03-24T12:34:56","slug":"scratchcard","status":"publish","type":"concept","link":"https:\/\/playable.com\/concepts\/scratchcard\/","title":{"rendered":"Scratchcard"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-blop-border-bottom-style-1 has-yellow-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2023\/11\/scratch-card-playable-icn.svg\" alt=\"Scratchcard game concept icon.\" class=\"wp-image-5923\" style=\"width:70px;height:undefinedpx\"\/><\/figure>\n<\/div>\n\n\n<h1 class=\"wp-block-heading has-text-align-center\">Scratchcard<\/h1>\n\n\n\n<p class=\"has-text-align-center has-preamble-font-size\">Digital scratch-and-win excitement, familiar and irresistible to play.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-blop-border-bottom-style-1\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-spacer-desktop\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Features<\/h3>\n\n\n\n<ul class=\"wp-block-list is-style-checkmarked\">\n<li>Flexible grid layouts and field configurations<\/li>\n\n\n\n<li>Upload your own background, cover layer, and scratch icons<\/li>\n\n\n\n<li>Bulk prize setup to control winning images and probabilities<\/li>\n\n\n\n<li>Adjustable winner logic and field behavior<\/li>\n\n\n\n<li>Works seamlessly across desktop and mobile (touch-enabled)<\/li>\n\n\n\n<li>Optional data capture forms, opt-ins, and follow-up CTAs<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons alignwide is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"btn has-white-color has-violet-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/marketing.playable.com\/en\/games-library-scratchcard-scamp-and-dude\" target=\"_blank\" rel=\"noreferrer noopener\">Try it here<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"btn has-violet-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/playable.com\/game-library\/\">Try our games<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image is-style-frame-thin\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2026\/03\/scratchcard-playable-game-library-2026-image.png\" alt=\"Scratchcard - Playable Game Library 2026 example\" class=\"wp-image-9104\" style=\"object-fit:cover\" srcset=\"https:\/\/playable.com\/wp-content\/uploads\/2026\/03\/scratchcard-playable-game-library-2026-image.png 500w, https:\/\/playable.com\/wp-content\/uploads\/2026\/03\/scratchcard-playable-game-library-2026-image-1x1.png 1w, https:\/\/playable.com\/wp-content\/uploads\/2026\/03\/scratchcard-playable-game-library-2026-image-30x18.png 30w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-blop-border-bottom-style-1 has-yellow-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">How it works<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Players reveal hidden images by \u201cscratching\u201d away fields on the card using their cursor or finger. The default setup follows the classic rule &#8211; reveal three matching images to win &#8211; but you can can expand or adjust the number of fields for creative variations.<br>Graphics can be fully customized, from background visuals to scratchable overlays and coin icons.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list is-style-checkmarked\">\n<li>Highly recognizable mechanic that drives instant participation<\/li>\n\n\n\n<li>Ideal for quick-win prize draws, seasonal campaigns, or lead generation<\/li>\n\n\n\n<li>Encourages replay and sharing through low entry barriers<\/li>\n\n\n\n<li>Perfect for use in email, paid media, or landing page activations<\/li>\n\n\n\n<li>Collects valuable zero- and first-party data through simple gameplay<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Explore our platform<\/h4>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"btn has-white-color has-violet-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/playable.com\/watchdemo\/\">Watch our demo video<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">See how others have used this concept<\/h2>\n\n\n\n<div id=\"post-selector-block_3784dc40fb172944f04aba9617a0ef48\" class=\"block-post-selector alignwide\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"list-wrapper\">\n\t\t\t\t\t<div class=\"list-default list-case-small\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<a href=\"https:\/\/playable.com\/cases\/kop-kande\/\" class=\"item-default\" title=\"Kop &#038; Kande\">\n\t<figure class=\"item-default__image image-cover\">\n\t\t<img decoding=\"async\" width=\"1571\" height=\"900\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2022\/05\/kop-and-kande-customer-story-playable.png\" class=\"attachment-full size-full\" alt=\"Kop &amp; Kande Customer Story with Playable\" srcset=\"https:\/\/playable.com\/wp-content\/uploads\/2022\/05\/kop-and-kande-customer-story-playable.png 1571w, https:\/\/playable.com\/wp-content\/uploads\/2022\/05\/kop-and-kande-customer-story-playable-943x540.png 943w, https:\/\/playable.com\/wp-content\/uploads\/2022\/05\/kop-and-kande-customer-story-playable-768x440.png 768w, https:\/\/playable.com\/wp-content\/uploads\/2022\/05\/kop-and-kande-customer-story-playable-1536x880.png 1536w, https:\/\/playable.com\/wp-content\/uploads\/2022\/05\/kop-and-kande-customer-story-playable-1x1.png 1w, https:\/\/playable.com\/wp-content\/uploads\/2022\/05\/kop-and-kande-customer-story-playable-30x17.png 30w\" sizes=\"(max-width: 1571px) 100vw, 1571px\" \/>\t\t\n\t\t\t\t<div class=\"label-list\">\n\t\t\t\t\t<span href=\"https:\/\/playable.com\/cases\/category\/grow-customer-value\/\" class=\"label-item\">Grow Customer Value<\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/figure>\n\t<div class=\"item-default__content\">\n\t\t<h3 class=\"item-default__content-header\">Kop &#038; Kande<\/h3>\n\t\t\n\t\t\t\t\t<p class=\"item-default__content-desc\">Their gamification campaign resulted in a 74.6% conversion rate and benefited the brand, the partner, and the customers.<\/p>\n\t\t\t<\/div>\n<\/a>\n<a href=\"https:\/\/playable.com\/cases\/neste\/\" class=\"item-default\" title=\"Neste\">\n\t<figure class=\"item-default__image image-cover\">\n\t\t<img decoding=\"async\" width=\"1571\" height=\"900\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2021\/04\/neste-customer-story-playable.png\" class=\"attachment-full size-full\" alt=\"Neste Customer Story with Playable\" srcset=\"https:\/\/playable.com\/wp-content\/uploads\/2021\/04\/neste-customer-story-playable.png 1571w, https:\/\/playable.com\/wp-content\/uploads\/2021\/04\/neste-customer-story-playable-943x540.png 943w, https:\/\/playable.com\/wp-content\/uploads\/2021\/04\/neste-customer-story-playable-768x440.png 768w, https:\/\/playable.com\/wp-content\/uploads\/2021\/04\/neste-customer-story-playable-1536x880.png 1536w, https:\/\/playable.com\/wp-content\/uploads\/2021\/04\/neste-customer-story-playable-1x1.png 1w, https:\/\/playable.com\/wp-content\/uploads\/2021\/04\/neste-customer-story-playable-30x17.png 30w\" sizes=\"(max-width: 1571px) 100vw, 1571px\" \/>\t\t\n\t\t\t\t<div class=\"label-list\">\n\t\t\t\t\t<span href=\"https:\/\/playable.com\/cases\/category\/get-new-customers\/\" class=\"label-item\">Get New Customers<\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/figure>\n\t<div class=\"item-default__content\">\n\t\t<h3 class=\"item-default__content-header\">Neste<\/h3>\n\t\t\n\t\t\t\t\t<p class=\"item-default__content-desc\">Neste wanted to gain marketing permissions and increase their app downloads, which saw 6,872 new permissions from one campaign.<\/p>\n\t\t\t<\/div>\n<\/a>\n<a href=\"https:\/\/playable.com\/cases\/zizzi\/\" class=\"item-default\" title=\"Zizzi\">\n\t<figure class=\"item-default__image image-cover\">\n\t\t<img decoding=\"async\" width=\"1571\" height=\"900\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2021\/04\/zizzi-customer-story-playable.png\" class=\"attachment-full size-full\" alt=\"Zizzi Customer Story with Playable\" srcset=\"https:\/\/playable.com\/wp-content\/uploads\/2021\/04\/zizzi-customer-story-playable.png 1571w, https:\/\/playable.com\/wp-content\/uploads\/2021\/04\/zizzi-customer-story-playable-943x540.png 943w, https:\/\/playable.com\/wp-content\/uploads\/2021\/04\/zizzi-customer-story-playable-768x440.png 768w, https:\/\/playable.com\/wp-content\/uploads\/2021\/04\/zizzi-customer-story-playable-1536x880.png 1536w, https:\/\/playable.com\/wp-content\/uploads\/2021\/04\/zizzi-customer-story-playable-1x1.png 1w, https:\/\/playable.com\/wp-content\/uploads\/2021\/04\/zizzi-customer-story-playable-30x17.png 30w\" sizes=\"(max-width: 1571px) 100vw, 1571px\" \/>\t\t\n\t\t\t\t<div class=\"label-list\">\n\t\t\t\t\t<span href=\"https:\/\/playable.com\/cases\/category\/grow-customer-value\/\" class=\"label-item\">Grow Customer Value<\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/figure>\n\t<div class=\"item-default__content\">\n\t\t<h3 class=\"item-default__content-header\">Zizzi<\/h3>\n\t\t\n\t\t\t\t\t<p class=\"item-default__content-desc\">Fashion brand Zizzi launched the swim scratchcard to boost sales and loyalty, which created 7,700 new club members.<\/p>\n\t\t\t<\/div>\n<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\n\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Game concepts similar to Scratchcard<\/h3>\n\n\n\n<div id=\"post-selector-block_06ff541a9253c17f5eea24111f6ce5e0\" class=\"block-post-selector alignwide\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"list-wrapper\">\n\t\t\t\t\t<div class=\"list-default list-concept\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<a href=\"https:\/\/playable.com\/concepts\/lucky-number\/\" class=\"item-concept\" title=\"Lucky Number\">\n    \t\t<figure class=\"item-concept__illustration\">\n\t\t    <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2023\/11\/lucky-number-playable-icn.svg\" class=\"attachment-full size-full\" alt=\"Lucky Number game concept icon.\" \/>\t\t<\/figure>\n    \t<div class=\"item-concept__content\">\n\t\t<h4 class=\"item-concept__content-header\">Lucky Number<\/h4>\n\t\t\t\t\t<p class=\"item-concept__content-desc\">A digital lottery where participants pick their number and hope luck is on their side.<\/p>\n\t\t\t<\/div>\n<\/a>\n<a href=\"https:\/\/playable.com\/concepts\/roll-the-dice\/\" class=\"item-concept\" title=\"Roll the Dice\">\n    \t\t<figure class=\"item-concept__illustration\">\n\t\t    <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2023\/11\/roll-the-dice-playable-icn.svg\" class=\"attachment-full size-full\" alt=\"Roll the dice game concept icon.\" \/>\t\t<\/figure>\n    \t<div class=\"item-concept__content\">\n\t\t<h4 class=\"item-concept__content-header\">Roll the Dice<\/h4>\n\t\t\t\t\t<p class=\"item-concept__content-desc\">Players roll to test their luck &#8211;  simple, familiar, and instantly rewarding.<\/p>\n\t\t\t<\/div>\n<\/a>\n<a href=\"https:\/\/playable.com\/concepts\/slot-machine\/\" class=\"item-concept\" title=\"Slot Machine\">\n    \t\t<figure class=\"item-concept__illustration\">\n\t\t    <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2023\/11\/slot-machine.svg\" class=\"attachment-full size-full\" alt=\"Slot Machine game concept icon.\" \/>\t\t<\/figure>\n    \t<div class=\"item-concept__content\">\n\t\t<h4 class=\"item-concept__content-header\">Slot Machine<\/h4>\n\t\t\t\t\t<p class=\"item-concept__content-desc\">Spin the reels to match symbols and spark instant engagement.<\/p>\n\t\t\t<\/div>\n<\/a>\n<a href=\"https:\/\/playable.com\/concepts\/wheel-of-fortune\/\" class=\"item-concept\" title=\"Wheel of Fortune\">\n    \t\t<figure class=\"item-concept__illustration\">\n\t\t    <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/playable.com\/wp-content\/uploads\/2023\/11\/wheel-of-fortune-playable-icn.svg\" class=\"attachment-full size-full\" alt=\"Wheel of fortune game concept icon.\" \/>\t\t<\/figure>\n    \t<div class=\"item-concept__content\">\n\t\t<h4 class=\"item-concept__content-header\">Wheel of Fortune<\/h4>\n\t\t\t\t\t<p class=\"item-concept__content-desc\">Customizable wheel for instant prize draws.<\/p>\n\t\t\t<\/div>\n<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"btn has-violet-color has-text-color wp-element-button\" href=\"https:\/\/playable.com\/gamification-platform\/game-concepts\/#luck\">Back to Luck Games Overview<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Digital scratch-and-win excitement, familiar and irresistible to play.<\/p>\n","protected":false},"featured_media":0,"template":"","tax_concept":[14],"class_list":["post-673","concept","type-concept","status-publish","hentry","tax_concept-luck-games"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scratchcard - Game concept - Playable<\/title>\n<meta name=\"description\" content=\"Digital scratch-and-win excitement, familiar and irresistible to play. 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