Planning Pod Blog

5 Tactics for Event Organizations to Win the AI Search Game

hannah@planningpod.com (Hannah Barnes) — Mon, 08 Dec 2025 18:51:49 GMT

The rise of generative AI has fundamentally rewritten the rules of online visibility. For organizations that rely on web pages to market, sell, and execute ticketed events, the old playbook of chasing keywords and simple backlinks is quickly becoming obsolete.

5 Marketing Tactics to Engineer Demand for Ticketed Events

hannah@planningpod.com (Hannah Barnes) — Wed, 29 Oct 2025 18:37:49 GMT

If you’re an event professional, you understand the fundamentals of marketing events already. But in today’s competitive landscape, things as simple as having a great speaker lineup isn't enough to guarantee a sell-out crowd. To truly boost attendance, you need to stop promoting and go deeper - start engineering demand.

Building a lean & resilient event business in a shifting economy

hannah@planningpod.com (Hannah Barnes) — Thu, 08 May 2025 14:30:00 GMT

Taming the beast: How event businesses can master scope creep

hannah@planningpod.com (Hannah Barnes) — Wed, 26 Mar 2025 14:30:00 GMT

Have you ever felt like a seemingly straightforward event project slowly morphed into a creeping, sprawling, and uncompensated undertaking? Maybe it started with an extra round of appetizers…then a last-minute AV upgrade…and suddenly, you’re delivering a completely different event than what you initially agreed upon with your client.

10 strategies event businesses can use to communicate value to price-sensitive clients

hannah@planningpod.com (Hannah Barnes) — Mon, 24 Feb 2025 15:00:00 GMT

As event professionals, you pour your hearts and souls into crafting unforgettable experiences. But without the proper tools in your arsenal, the dreaded “price discussion” can leave even the most seasoned professional feeling deflated.

Your guide to maximizing profits with a killer event package strategy

hannah@planningpod.com (Hannah Barnes) — Fri, 07 Feb 2025 07:00:00 GMT

As an event professional or business owner, you know the hustle of creating memorable experiences. But are you maximizing your profits while doing it?

8 great ways to grow your educational event with online event registration software for universities and schools

Jeff Kear — Wed, 05 Feb 2025 03:41:15 GMT

Whether you are an institution of higher education, a K-12 school district or a private educational organization, events are inevitably a big part of both your mission and your everyday operations, from fundraising benefits and faculty gatherings to sporting events and commencements.

How to choose the best online wedding planner software for your business

Jeff Kear — Wed, 05 Feb 2025 02:39:49 GMT

Running a wedding planning business is truly a labor of love (pardon the pun). The unforgettable experiences that you create as a wedding planner for your engaged couples is something that brides and grooms will remember the rest of their lives, and you can certainly feel a huge sense of accomplishment and satisfaction when you watch your clients walk down the aisle.

How to pick the best event planning software for your business

Jeff Kear — Wed, 05 Feb 2025 02:18:13 GMT

So you're considering an online event planner program for your small business or organization … you came to the right place to start your search.

How to choose the best conference center software in 9 steps

Jeff Kear — Wed, 05 Feb 2025 02:11:00 GMT

Before we dive into how to pick the top venue management platform for your facility, let’s take a step back and ask why you would need this kind of technology in the first place.