Placebo Brands is a creative company rooted in business storytelling & attuned to the world of early-stage start ups and VC. We partner with technical founders and investors to develop brands that communicate business objectives clearly and beautifully.

The art of storytelling is critically important. Most of the entrepreneurs who come to us can’t tell a story. Learning to tell a story is incredibly important because that’s how the money works. The money flows as a function of the stories.

We cater to the pace and cost of early-stage start ups. We work as hard as you.

We strive to craft work that stands out and inspires. 
These awards reflect that ongoing pursuit.

Gruppo Alba is a hospitality group from New York owning restaurants all over New York, Florida, California and recently Nevada. They focus on fine dining inspired by Italian and French cultures.

Upgrade the existing brand and create new materials and decks for everyday use.

Alba is very refined and elegant, with Italian roots from Milan, Cinque de Terre, and Capri coast. We had to blend New York customer expectations while remaining true to Italian culture.

Gruppo Alba

Praxis is the world’s first Digital Nation, a home for the brave, who strive for virtue and wisdom. Our purpose is to restore Western Civilization and pursue our ultimate destiny of life among the stars.

Rebrand Praxis so it feels mythical, almost as a magical city from the future.

Keep the branding clean, but also make it look like it’s a real city and not just the concept while keeping Praxis values in mind.

The entire Praxis identity is mostly black and white with colorful images of the city to be built

Praxis

Hydron is a water desalination company from the US. Their groundbreaking technology allows Oil and Gas companies to safely dispose their wastewater at the lowest price possible.

Create a new brand identity that reflects the innovative technology and positions Hydron as a leader in sustainable water solutions.

Keep the brand minimal and industrial so it works well for their B2B sales across the US. It’s also important to look technologically advanced and reflect their innovative spirit.

Hydron has a very strong contrast brand using mostly blacks and whites with blue accents.

Hydron

Skill Issue is a fashion brand from San Francisco. They are creating clothes for the acceleration oriented towards the tech industry and entrepreneurs. - Beautiful but functional.

Create a brand that feels both technological and old money

Main symbol of the brand is Icarus, not for his greed to reach the sun, but as a lesson to build better wings. So all of identity had to revolve around that idea - Mixing greek culture with Silicon valley mindset.

Skill Issue

Wallet / AR app / VR lounge - Alliance is an entire metaverse ecosystem for all brands under l’oreal groupe where we engage users daily into many activities like collecting nfts through the city, attending events in the lounge and meeting new people. It’s like oasis from the ready player one movie.

Create a system for L’oreal’s annual brandstorm competition. 2023 theme was metaverse.

Brand identity that can be used across all media and formats, an app with a perfect UX and matching UI, website and marketing materials that help convert, and decks to help raise.

Alliance

By making animal free proteins that are economically-viable, Provenance is supporting a transition into a sustainable & compassionate future.

Create a brand identity that feels premium, private, creative and different from all other social networks.

We wanted logo to be a cell. From three approaches (organic, geometric and 3D) we decided to go with 3d.

Brief was to create a new branding and a website from scratch as previous one was outdated. Should feel organic but synthetic so it’s clear that no animals were harmed.

Mix of neue haas grotesk and sloop is a perfect blend of organic and synthetic. It can be used in three ways. Either a first letter of the word can be in sloop, an entire word, or entire word but smaller and moved up.

Provenance Bio

Trident’s mission is repurposing wastewater, transforming water access. It's important to recognize that the majority of potable water is diverted to various industries such as Oil & Gas, Agriculture, Lithium mining, and Power plants, rather than for direct human consumption.

Start with the identity that feels industrial, minimalistic and that matches well other companies from the industry.

We were tasked to create a consistent visual identity for a B2B company. It was imperative to feel technological as Trident is a pioneer in its field. We focused on minimal, grid based aesthetic that conveys that feeling.

Trident's logo comprises a "combination" featuring both a distinctive mark and custom typography. All slanted lines are set at a consistent angle of 35°

Trident’s visual identity is consisted of cold and vibrant tones in monochromatic palette. Dominant blue is used either on accents or large areas. Typography is Precise and light.

Trident Desalination

Column is a text focused social network relying on short content up to 280 characters. It’s subscription based & invite only, serving narrow focused subjects that gather people based on their interests.

Basis of an icon is a portal into world of high quality information.

This shape is then used for many other purposes (profile pictures, shape of icons)

Color palette is completely monochromatic except of the red for errors or negative actions.

Column

SIC is a venture capital company focusing on seed investing in startups that could impact our planet and lives positively. Very diverse portfolio lead by a single GP.

Create a brand for founders impacting history with strong juxtaposition of old world and new bright future that’s ahead. Rigor, Clarity, Proof.

Toile de jouy at the center of the identity and build the typography and color palette around it.

Toile de jouy is a type of printed calico with a characteristic floral, figure, or landscape design on a light background.

we envisioned a toile for sic, but with futuristic elements from companies they invest in - to emphasize the juxtaposition.

Main scene is a woman nurturing a unicorn which has a deep meaning in the vc world.

Social Impact Capital

A biotech platform generating novel psychedelic molecules for breakthrough therapeutics. Cy optimizes psychedelics to generate new solutions for chronic pain.

Logo is meant to look like a periodic system element. It’s done to be responsive for multiple sizes.

Work with us

Industry recognition

Awwwards

2

6

3

Muzli

1

Klikkentheke

2

CSS Design awards

1

Business
Story tellers