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PivotPoint Technology: About Us


PivotPoint Technology Corp. is a Veteran-Owned Small Business (VOSB) and advanced engineering services company focused on delivering MBSE + ModSim + AI ⇒ Digital Twin℠ solutions.

Founded in 2003, PivotPoint supports a global client base across commercial and government sectors, helping organizations architect, simulate, and evolve complex systems using model-based methods.


Our Mission

To enable organizations to move beyond document-centric engineering toward model-based, executable, and intelligent digital engineering systems-of-systems.


Our Vision: MBSE + ModSim + AI ⇒ Digital Twin℠

PivotPoint’s core value proposition is the integration of:

• Model-Based Systems Engineering (MBSE)
• Modeling & Simulation (ModSim)
• Artificial Intelligence (AI)
• Digital Twin technologies

This integrated approach enables the transition from:

• document-centric development
• to model-based engineering
• to executable architectures
• to AI-enabled Digital Twin℠ solutions


Corporate Evolution & Leadership

2000s — SysML Leadership
PivotPoint spearheaded the open-source SysML specification effort, establishing it as the de facto modeling language for MBSE.

2010s — Model-Based Digital Engineering™ (MBDE™)
Advanced integration of MBSE, ModSim, and Digital Engineering into a unified approach.

2020s — Model-Based AI™ + Digital Twins
Leading the convergence of MBDE with AI to deliver intelligent Digital Twin℠ solutions.


What We Do

PivotPoint delivers integrated services across the full MBSE lifecycle:

Training — Hands-on MBSE, SysML, ModSim, and Digital Twin training
Consulting — Architecture, digital engineering strategy, and transformation
Coaching — Expert support for real-world program execution

These services enable organizations to move from initial capability development to enterprise-scale deployment.


Our Approach

PivotPoint applies a pragmatic, experience-driven approach to MBSE and digital engineering:

Pragmatic MBSE — Focus on real-world application, not theory alone
Methodology First — Transferable practices across tools
Tool-Integrated — Support for Cameo / CATIA Magic / MagicDraw, Enterprise Architect, Rhapsody
Enterprise-Ready — Scalable processes, governance, and collaboration


Industry Experience & Clients

With over two decades of mission-critical experience, PivotPoint has supported:

• Global Fortune 1000 companies across aerospace, automotive, telecom, semiconductor, medical, and robotics
• Government and defense organizations including NASA, FAA, Armed Forces, National Labs, and the Intelligence Community

Applications include:

• space and unmanned systems (land, air, sea)
• BMC2 and SATCOM systems
• large-scale distributed and cybersecure systems-of-systems


Leadership

PivotPoint was founded by Cris Kobryn, a globally recognized leader in UML and SysML standards and a pioneer in model-based methods.

He led the industry initiative that created SysML and has continued advancing MBSE, Model-Based Digital Engineering™, and Model-Based AI™ approaches.


The PivotPoint Way

PivotPoint’s philosophy is grounded in practical, high-integrity system architecture.

5 Core Architectural Principles for Distributed Systems

• Adaptive and resilient structural integrity
• Pragmatic functionality and usability
• Aesthetic design and construction feasibility
• Decentralized concurrent simulatability and executability
• Fault tolerability and robust cybersecurity

We believe that fault-tolerance and cybersecurity must be designed in from the start, not added later.


Why VOSB Matters

As a Veteran-Owned Small Business, PivotPoint reflects:

• mission-driven execution
• disciplined engineering practices
• strong alignment with government and defense programs


Our Clients

PivotPoint delivers premium MBSE and Smart MBDE services to a global client base across North America, Europe, the Middle East, and Asia.

We help organizations improve:

• system architectures
• engineering processes
• digital engineering capabilities

➡️ See Training and Coaching for client enablement offerings.


Related Pages

Home
Training
Consulting
Coaching
SysML Training & Certification
SysML Modeling Tools

Cris Kobryn

If you are looking for a 'silver bullet' or magical tool solution to wicked problems in science, engineering, and business, please look elsewhere. (Keep in mind that 'fools with tools are still fools, and are easily separated from their money.') On the other hand, if you are convinced that there has to be a 'smarter way' to architect and design fault-tolerant, cybersecure, distributed Systems-of-Systems, and you are also willing to think hard and work hard, PivotPoint would like to show you that smarter way. Cris Kobryn, Founder & CTO

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