# Piranha Digital > Archives - Piranha Digital. find out about our company's latest news and updates on our blog page. Click the link today for more. --- ## Pages - [SEO Company Preston](https://piranha-solutions.com/seo-company-preston/) - [SEO Company Lancashire](https://piranha-solutions.com/seo-company-lancashire/) - [SEO Company Warrington](https://piranha-solutions.com/seo-company-warrington/) - [Digital Marketing Agency Preston](https://piranha-solutions.com/digital-marketing-agency-preston/) - [Digital Marketing Agency Lancashire](https://piranha-solutions.com/digital-marketing-agency-lancashire/) - [Digital Marketing Agency Warrington](https://piranha-solutions.com/digital-marketing-agency-warrington/) - [SEO Agency Preston](https://piranha-solutions.com/seo-agency-preston/) - [SEO Agency Lancashire](https://piranha-solutions.com/seo-agency-lancashire/) - [SEO Agency Warrington](https://piranha-solutions.com/seo-agency-warrington/) - [Web Design Agency Preston](https://piranha-solutions.com/web-design-agency-preston/) - [Web Design Agency](https://piranha-solutions.com/web-design-agency/) - [Web Design Company](https://piranha-solutions.com/web-design-company/) - [SEO Services](https://piranha-solutions.com/seo-services/) - [Digital Marketing Agency](https://piranha-solutions.com/digital-marketing-agency/) - [SEO Company](https://piranha-solutions.com/seo-company/) - [Digital Marketing Company Nottingham](https://piranha-solutions.com/digital-marketing-company-nottingham/) - [Digital Marketing Company Manchester](https://piranha-solutions.com/digital-marketing-company-manchester/) - [Digital Marketing Company Birmingham](https://piranha-solutions.com/digital-marketing-company-birmingham/) - [Digital Marketing Company York](https://piranha-solutions.com/digital-marketing-company-york/) - [Digital Marketing Company Wigan](https://piranha-solutions.com/digital-marketing-company-wigan/) - [Digital Marketing Company Bolton](https://piranha-solutions.com/digital-marketing-company-bolton/) - [Digital Marketing Company London](https://piranha-solutions.com/digital-marketing-company-london/) - [Web Design Company Preston](https://piranha-solutions.com/web-design-company-preston/) - [Web Design Company Lancashire](https://piranha-solutions.com/web-design-company-lancashire/) - [Web Design Company Manchester](https://piranha-solutions.com/web-design-company-manchester/) - [Web Design Company Birmingham](https://piranha-solutions.com/web-design-company-birmingham/) - [Web Design Company Warrington](https://piranha-solutions.com/web-design-company-warrington/) - [Web Design Company York](https://piranha-solutions.com/web-design-company-york/) - [Web Design Company Wigan](https://piranha-solutions.com/web-design-company-wigan/) - [Web Design Company Bolton](https://piranha-solutions.com/web-design-company-bolton/) - [Web Design Company London](https://piranha-solutions.com/web-design-company-london/) - [Web Design Company Nottingham](https://piranha-solutions.com/web-design-company-nottingham/) - [SEO Company Manchester](https://piranha-solutions.com/seo-company-manchester/) - [SEO Company Birmingham](https://piranha-solutions.com/seo-company-birmingham/) - [SEO Company York](https://piranha-solutions.com/seo-company-york/) - [SEO Company Wigan](https://piranha-solutions.com/seo-company-wigan/) - [SEO Company Bolton](https://piranha-solutions.com/seo-company-bolton/) - [SEO Company London](https://piranha-solutions.com/seo-company-london/) - [SEO Company Nottingham](https://piranha-solutions.com/seo-company-nottingham/) - [Web Design Agency Lancashire](https://piranha-solutions.com/web-design-agency-lancashire/) - [Web Design Agency Manchester](https://piranha-solutions.com/web-design-agency-manchester/) - [Web Design Agency Birmingham](https://piranha-solutions.com/web-design-agency-birmingham/) - [Web Design Agency London](https://piranha-solutions.com/web-design-agency-london/) - [Web Design Agency Warrington](https://piranha-solutions.com/web-design-agency-warrington/) - [Web Design Agency York](https://piranha-solutions.com/web-design-agency-york/) - [Web Design Agency Wigan](https://piranha-solutions.com/web-design-agency-wigan/) - [Web Design Agency Bolton](https://piranha-solutions.com/web-design-agency-bolton/) - [Web Design Agency Nottingham](https://piranha-solutions.com/web-design-agency-nottingham/) - [SEO Agency Manchester](https://piranha-solutions.com/seo-agency-manchester/) - [SEO Agency Birmingham](https://piranha-solutions.com/seo-agency-birmingham/) - [SEO Agency York](https://piranha-solutions.com/seo-agency-york/) - [SEO Agency Wigan](https://piranha-solutions.com/seo-agency-wigan/) - [SEO Agency Bolton](https://piranha-solutions.com/seo-agency-bolton/) - [SEO Agency Nottingham](https://piranha-solutions.com/seo-agency-nottingham/) - [SEO Agency London](https://piranha-solutions.com/seo-agency-london/) - [Digital Marketing Agency Birmingham](https://piranha-solutions.com/digital-marketing-agency-birmingham/) - [Digital Marketing Agency York](https://piranha-solutions.com/digital-marketing-agency-york/) - [Digital Marketing Agency Wigan](https://piranha-solutions.com/digital-marketing-agency-wigan/) - [Digital Marketing Agency Bolton](https://piranha-solutions.com/digital-marketing-agency-bolton/) - [Digital Marketing Agency London](https://piranha-solutions.com/digital-marketing-agency-london/) - [Digital Marketing Agency Nottingham](https://piranha-solutions.com/digital-marketing-agency-nottingham/) - [Digital Marketing Agency Manchester](https://piranha-solutions.com/digital-marketing-agency-manchester/) - [Web Design Warrington](https://piranha-solutions.com/web-design-warrington/) - [Web Design Lancashire](https://piranha-solutions.com/web-design-lancashire/) - [Web Design York](https://piranha-solutions.com/web-design-york/) - [Web Design Wigan](https://piranha-solutions.com/web-design-wigan/) - [Web Design Bolton](https://piranha-solutions.com/web-design-bolton/) - [Web Design Nottingham](https://piranha-solutions.com/web-design-nottingham/) - [SEO Services Warrington](https://piranha-solutions.com/seo-services-warrington/) - [SEO Services Lancashire](https://piranha-solutions.com/seo-services-lancashire/) - [Web Design Preston](https://piranha-solutions.com/web-design-preston/) - [Web Design Manchester](https://piranha-solutions.com/web-design-manchester/) - [Web Design London](https://piranha-solutions.com/web-design-london/) - [Web Design Birmingham](https://piranha-solutions.com/web-design-birmingham/) - [SEO Services Manchester](https://piranha-solutions.com/seo-services-manchester/) - [SEO Services Birmingham](https://piranha-solutions.com/seo-services-birmingham/) - [SEO Services York](https://piranha-solutions.com/seo-services-york/) - [SEO Services London](https://piranha-solutions.com/seo-services-london/) - [SEO Services Nottingham](https://piranha-solutions.com/seo-services-nottingham/) - [SEO Services Bolton](https://piranha-solutions.com/seo-services-bolton/) - [SEO Services Wigan](https://piranha-solutions.com/seo-services-wigan/) - [Website Design Preston](https://piranha-solutions.com/website-design-preston/) - [Website Design Lancashire](https://piranha-solutions.com/website-design-lancashire/) - [SEO Agency](https://piranha-solutions.com/seo-agency/) - [SEO Lancashire](https://piranha-solutions.com/seo-lancashire/) - [Link Building Services](https://piranha-solutions.com/digital-marketing/link-building-services/) - [Guest Blogging Services](https://piranha-solutions.com/digital-marketing/guest-blogging-services/) - [Media](https://piranha-solutions.com/media/) - [Piranha](https://piranha-solutions.com/piranha/) - [Paul Airey](https://piranha-solutions.com/piranha/meet-the-team/paul-airey/) - [Our Offices](https://piranha-solutions.com/offices/) - [Peter Bamber](https://piranha-solutions.com/piranha/meet-the-team/peter-bamber/) - [Don Fryer](https://piranha-solutions.com/piranha/meet-the-team/don-fryer/) - [Terms & Conditions](https://piranha-solutions.com/terms-and-conditions/) - [Privacy Policy](https://piranha-solutions.com/privacy-policy/) - [Cookie Policy](https://piranha-solutions.com/cookie-policy/) - [Our Clients](https://piranha-solutions.com/our-clients/) - [Blackpool Office](https://piranha-solutions.com/offices/blackpool-office/) - [Manchester Office](https://piranha-solutions.com/offices/manchester-office/) - [Warrington Office](https://piranha-solutions.com/offices/warrington-office/) - [PR](https://piranha-solutions.com/pr/) --- ## Posts - [Why Social Media Is Becoming Central to Search Everywhere Optimisation](https://piranha-solutions.com/why-social-media-is-becoming-central-to-search-everywhere-optimisation/): If you still think of social media as a place to post updates, share offers and build a following then... - [The Rise of Zero-Click Search and What It Means for Marketers](https://piranha-solutions.com/the-rise-of-zero-click-search-and-what-it-means-for-marketers/): What are zero-click searches? A “zero-click search” is a search query where the end user does not click any results... - [AI Marketing Trends 2026](https://piranha-solutions.com/ai-marketing-trends-2026/): The Great AI Shift: How Marketing Changed Forever in 2025, and What’s Coming in 2026 Digital marketing does not stand... - [Thriving in the Age of AI Overviews with Aligned SEO & PPC](https://piranha-solutions.com/ai-overviews-aligned-seo-ppc/): Google’s introduction of AI Overviews is transforming how search results are presented. For many businesses, this means fewer opportunities to... - [Google AI Mode Lands in the UK](https://piranha-solutions.com/google-ai-mode-lands-in-the-uk/): On 29 July 2025, Google officially launched AI Mode in the UK, offering searchers a dramatic new way to get... - [Content Marketing: A Key Driver for Building Brand Authority and Engagement](https://piranha-solutions.com/content-marketing-a-key-driver/): In today’s bustling online world, where every click and view is a battle fought, how do you make your brand... - [Advantage of SEO in Outperforming Competitors Online](https://piranha-solutions.com/advantage-of-seo-in-outperforming-competitors-online/): Starting a business comes with its own set of challenges, with one of the most significant being how to stand... - [PPC: How Targeted Ads Drive Business Success](https://piranha-solutions.com/ppc-how-targeted-ads-drive-business-success/): Whether you’ve just started a business, are struggling to keep up with competitors, are launching a new product, or simply... - [The Impact of High-quality Web Design on Customer Trust and Sales](https://piranha-solutions.com/impact-high-quality-web-design/): First impressions are made in a matter of seconds; the quality of your website design can be the difference between... - [Should I Invest in SEO in 2024? Yes - Here's Why](https://piranha-solutions.com/should-i-invest-in-seo-in-2024-yes-heres-why/): As we move through 2024, businesses are asking whether SEO (Search Engine Optimisation) deserves a slice of their budget. The... - [Is Email Marketing Still Effective in 2024?](https://piranha-solutions.com/is-email-marketing-still-effective-in-2024/): The simple answer to this is yes! Despite the rise of social media and other digital marketing channels, email marketing... - [Are Google Ads Worth It in 2024?](https://piranha-solutions.com/are-google-ads-worth-it-in-2024/): If you’re looking into the various methods of marketing your business and you’re asking yourself whether Google Ads are worth... - [10 Reasons Why You Need a New Website for Your Business](https://piranha-solutions.com/10-reasons-why-you-need-a-new-website-for-your-business/): Digital technology is constantly evolving, and it doesn’t take long for a website to become outdated. As a general rule,... - [10 Essential Strategies to Increase Your Website Conversion Rate](https://piranha-solutions.com/10-essential-strategies-to-increase-your-website-conversion-rate/): Increasing your website’s conversion rate is an important element in boosting your online success. Conversion Rate Optimisation (CRO) involves a... - [How Do Social Media Algorithms Work?](https://piranha-solutions.com/how-do-social-media-algorithms-work/): Social media algorithms are designed to prioritise and display content based on a user’s past behaviour, preferences, and engagement, with... - [How Digital Marketing Helps to Grow Your Business](https://piranha-solutions.com/how-digital-marketing-helps-to-grow-your-business/): Digital marketing helps grow your business by connecting you with a larger audience online, increasing your visibility, and enabling more... - [Benefits of Social Media for Business](https://piranha-solutions.com/benefits-of-social-media-for-business/): Social media is an essential tool for companies to enhance their online presence, engage with customers, and drive growth. If... - [Google's March 2024 Update and What It Means for Your Search Engine Rankings](https://piranha-solutions.com/googles-march-2024-update-and-what-it-means-for-your-search-engine-rankings/): In March 2024, Google unveiled a substantial update to its search algorithm, significantly impacting the way it ranks websites. As... - [Advertising on LinkedIn: How Much Do LinkedIn Ads Cost?](https://piranha-solutions.com/advertising-on-linkedin-how-much-do-linkedin-ads-cost/): LinkedIn, the world’s premier professional networking platform, has evolved into a powerful hub for digital advertising. With over 1 billion... - [Boosting User Experience, Conversions, and Google Rankings with a User-Friendly Website](https://piranha-solutions.com/importance-of-user-friendly-website/): As more companies move online, the competition for attention is fierce. A user-friendly website is not just a nice-to-have; it’s... - [Can Social Media Marketing Really Help My Business?](https://piranha-solutions.com/can-social-media-marketing-really-help-my-business/): In the digital era, where social media has become a part of daily life, businesses often find themselves asking: Can... - [Google Algorithm Updates - 2023 in Review](https://piranha-solutions.com/google-algorithm-updates-2023-in-review/): A Turbulent Year for SEO 2023 was a significant year for Google’s search algorithm updates, leaving a profound impact on... - [How will Google's Search Generative Experience affect SEO?](https://piranha-solutions.com/how-will-googles-search-generative-experience-affect-seo/): In the ever-evolving landscape of digital marketing, the introduction of Google’s Search Generative Experience marks a significant shift, particularly in... - [Are Facebook Ads Worth It?](https://piranha-solutions.com/are-facebook-ads-worth-it/): In the dynamic world of online marketing, businesses are always seeking cost-effective and high ROI methods to get their products... - [The Benefits of Social Media for Business](https://piranha-solutions.com/the-benefits-of-social-media-for-business/): When it comes to digital marketing, there’s a range of strategies you can use to increase your online presence. The... - [10 Reasons you should invest in a New Website](https://piranha-solutions.com/10-reasons-you-should-invest-in-a-new-website/): Whether you don’t currently have a website, or you’re thinking about upgrading your current, outdated one, there are plenty of... - [The Evolution & Growth of Digital Marketing](https://piranha-solutions.com/the-evolution-growth-of-digital-marketing/): Digital marketing spend is expected to reach $146 (£107) billion by 2023, growing at a 9% compound annual growth rate... - [Core Web Vitals – What you need to know!](https://piranha-solutions.com/core-web-vitals-what-you-need-to-know/): History of Google’s Core Web Vitals Google announced in May 2020 that they would be introducing a set of new... - [8 Reasons why you should employ a Digital Agency](https://piranha-solutions.com/8-reasons-why-you-should-employ-a-digital-agency/): There is no denying that it’s nice to have an unlimited in-house resource for things like SEO, creative design, and... - [Here's What You Need to Know About Magento 2](https://piranha-solutions.com/what-you-need-know-about-magento-2/): Magento has become a world leading eCommerce platform since its launch in 2008. It requires professional developers who are comfortable... - [Free Ads Now Available Globally on Google Shopping Tab](https://piranha-solutions.com/free-ads-on-google-shopping-tab-available-globally/): If you’re new to paid media, it’s more than likely that all you’ve known is paid listings in Google Shopping.... - [BERT to Match Stories with Fact Checks](https://piranha-solutions.com/bert-match-stories-with-fact-checks/): A recent announcement from Google, followed by a quick summary outlined a number of changes that they have made to... - [Google May 2020 Core Update: What Happened?](https://piranha-solutions.com/google-may-2020-core-update-what-happened/): May 18th, 2020. The day that Google’s Danny Sullivan officially declared the “May 2020 Core Algorithm Update” as over. Overall,... - [Google Introduces Free Advertising on Google Shopping Tab](https://piranha-solutions.com/google-introduces-free-advertising-google-shopping-tab/): Google has announced it is introducing free listings on its popular Google Shopping tab. While paid listings will remain and... - [Coronavirus & Your Website](https://piranha-solutions.com/coronavirus-your-website/): The coronavirus outbreak has caused widespread disruption to businesses throughout the UK and across the globe. To help businesses to... - [Google Announces January 2020 Core Update](https://piranha-solutions.com/google-announces-january-2020-core-update/): Google has today, January 13th, confirmed that a core algorithm update is being rolled out and it’s simply being titled... - [Stricter Regulations Mean YouTube Creators Could Face Fines](https://piranha-solutions.com/youtube-creators-face-fines/): YouTube creators could now face fines for breaking federal law. Following a landmark ruling by the US Federal Trade Commission... - [Google's June 2019 Core Update](https://piranha-solutions.com/google-june-2019-core-update/): On the 3rd June 2019, Google released an update to its core algorithm. There’s nothing news-worthy about minor Google updates... - [7 Reasons Why Your Business Needs an Agency Like Piranha!](https://piranha-solutions.com/7-reasons-business-needs-agency-like-piranha-piranha-solutions/): Piranha can present you in a better light than you could do on your own. We gain a unique perspective... - [DIY Website Builders Vs. Professional Web Design](https://piranha-solutions.com/diy-website-vs-professional-web-design/): Owning a great website is a fantastic way to build your brand, advertise your products or services, generate new business... - [Another fantastic website launched by Piranha!](https://piranha-solutions.com/fantastic-website-launched-piranha/): We are delighted to announce the launch of the latest website from the Piranha studio and this time it is... - [Domain Authority 2.0 Announced](https://piranha-solutions.com/domain-authority-2-0-announced/): Moz has announced the release of a major update to its domain strength metric, DA (or Domain Authority). For several... - [Video Marketing in 2019](https://piranha-solutions.com/video-marketing-2019/): In a recent blog post, SEO bigwig Moz made the prediction that video will dominate niche marketing in 2019. With... - [Google+ to Shut Down](https://piranha-solutions.com/google-plus-to-shut-down/): Google has confirmed its decision to shut down its struggling social network, Google+. The search engine first announced the move... - [Which? Names Worst Online Retailers](https://piranha-solutions.com/worst-online-retailers-named/): Consumer group Which? has named the worst online retailers in the UK. Some of the country’s largest retailers were found... - [Google Celebrates 20th Anniversary](https://piranha-solutions.com/google-celebrates-20th-anniversary/): Google has recently celebrated its 20th anniversary. To mark the occasion, we thought we’d take a broader look at the... - [Google Medic Update Fallout](https://piranha-solutions.com/google-medic-update-fallout/): On the first week of August, Google rolled out a major search algorithm update that was named by Barry Schwartz... - [Google: Ready, Set, Load!](https://piranha-solutions.com/google-ready-set-load/): Google has rolled out an important new speed update. First announced back in January 2018, this update will penalise very... - [Fresh Content & SEO](https://piranha-solutions.com/fresh-content-seo/): Content has become an increasingly key factor in the world of SEO. It’s easy to see why; Google’s very own... - [Facebook Tests Ads in Marketplace](https://piranha-solutions.com/facebook-tests-ads-marketplace/): Over the past couple of years, you may have noticed more and more ads appearing on Facebook. They don’t just... - [Instagram Now Lets You Reshare Posts in Your Stories](https://piranha-solutions.com/instagram-now-lets-reshare-stories/): Have you ever really liked someone’s Instagram post, whether it was delicious food or your bestie’s new outfit, and wanted... - [Instagram Introduces Mute Button](https://piranha-solutions.com/instagram-introduces-mute-button/): Are you tired of seeing certain people’s posts on Instagram but don’t want to block or unfollow them? Well, the... - [Instagram Introduces Emoji Slider](https://piranha-solutions.com/instagram-introduces-emoji-slider/): Instagram has quickly become one of the most popular social media networks in the world, with 800 million people using... - [Google Rolls Out ‘More Results’ on Mobile](https://piranha-solutions.com/google-rolls-results-mobile/): Did you know that in 2017, mobile accounted for 50. 3% of all web traffic? With this in mind, it’s... - [Instagram Launches New ‘Focus’ Feature](https://piranha-solutions.com/instagram-launches-new-focus-feature/): If you have ever used Instagram, you will know that it isn’t uncommon for them to add new features to... - [Native Mobile Ads Are Coming to Reddit!](https://piranha-solutions.com/native-mobile-ads-coming-reddit/): There is no doubt that paid advertising has become one of the most popular social media tools to businesses. Facebook,... - [Piranha Exhibits at the Lancashire Business Expo for the 4th Year Running!](https://piranha-solutions.com/piranha-exhibits-lancashire-business-expo-4th-year/): Earlier this month, Piranha exhibited at one of the most prestigious networking events in the area, the Lancashire Business Expo.... - [Snapchat Has Changed Its Design- And Users Aren’t Happy!](https://piranha-solutions.com/snapchat-changed-design-users-arent-happy/): If you have been on Snapchat recently, you may have noticed a change in the way the photo-sharing app looks.... - [Facebook Newsfeeds Are Changing......Again!](https://piranha-solutions.com/facebook-newsfeeds-changing/): Anyone who uses social media, be it for business or personal use, will know just how much the platform changes.... - [Has The Google Maccabees Update Affected Your Website?](https://piranha-solutions.com/google-maccabees-update/): December is traditionally a slower month for SEOs. However, this time round, Google saw fit to release what it called... - [Piranha adds two new brochures to its collection of printed media](https://piranha-solutions.com/piranha-brochures-printed-media/): Piranha’s graphic design team has been hard at work again producing printed media for our clients! With our extensive experience... - [Magento 2 Web Development - What is it all about?](https://piranha-solutions.com/magento-2/): With so much chat around the latest Magento software release, many website owners have been wondering what the hype is... - [Piranha Helps Raise Money for Save the Children UK](https://piranha-solutions.com/piranha-helps-raise-money-save-children-uk/): The Piranha team have a wide range of interests, whether it’s hobbies like climbing and sports or helping the community... - [Marketing on YouTube - are you getting it right?](https://piranha-solutions.com/marketing-youtube/): One common mistake that many businesses make is uploading videos to the platform without thinking about copyright and other legislation.... - [SEO Trends for 2018 - Link Building & Visual Search](https://piranha-solutions.com/seo-link-building-visual-search/): As promised last month, here is the second instalment within our series of SEO Trends for 2018. We are presenting... - [Piranha Collects Donations for Local Food Bank](https://piranha-solutions.com/piranha-collects-donations-food-bank/): This month, our Digital Marketing Specialist Alex has organised for donations to be made to a local food bank. Alex’s... - [Batman & Google Voice Search](https://piranha-solutions.com/batman-google-voice-search/): 2017 is nearing its conclusion, but the world of SEO keeps on spinning! This is the first article of a... - [Is Your Business Ready for Black Friday and Cyber Monday?](https://piranha-solutions.com/business-black-friday-cyber-monday/): Did you know that in 2016, British shoppers spent £5. 76bn on Black Friday and Cyber Monday weekend? This proves... - [EU GDPR – Are You Compliant?](https://piranha-solutions.com/eu-gdpr-compliant/): 25th May 2018 sees the EU General Data Protection Regulation (GDPR) come into effect. Whilst the deadline for conforming to... - [Mobile-First Index Deadline – Is your site ready?](https://piranha-solutions.com/mobile-first-deadline-site-ready/): Google informed webmasters some time ago that fully responsive websites stand the best chance of performing well in search results.... - [Tips for Growing Your Audience with Twitter Chats](https://piranha-solutions.com/tips-growing-audience-twitter-chats/): As a business, you may think that it’s enough to be present on social media but there is much more... - [Instagram sharing Stories onto Facebook - Will it Work?](https://piranha-solutions.com/instagram-letting-users-share-stories-facebook/): In an attempt to increase the popularity of Stories, Facebook has begun testing a new feature that allows you to... - [Google Testing Local Panel Ads](https://piranha-solutions.com/google-testing-local-panel-ads/): Google is testing displaying shopping ads in local panel search results. This means that users, when searching for specific stores,... - [Google Showing Review Snippets in Local Search Results](https://piranha-solutions.com/google-review-snippets-local-search/): This interesting development has seen excerpts from genuine Google user reviews being shown beneath company listings. For instance, if you... - [Is Your Facebook Page Complying with Facebook’s Terms?](https://piranha-solutions.com/facebook-page-complying-facebooks-terms/): Social media is becoming increasingly important in the world of business and marketing. Whether you’re a plumber who wants to... - [Google Tests Auto-Play Videos in Search](https://piranha-solutions.com/google-tests-auto-play-videos-search/): It looks as though Google is testing auto-play videos in its SERPs. Users in North America have experienced videos loading... - [Speed is King](https://piranha-solutions.com/speed-is-king/): Page load times are a key aspect of SEO. Nobody wants to wait ages for their web pages to load!... - [Social Media for Website Success](https://piranha-solutions.com/social-media-seo/): Social media is perhaps the defining worldwide phenomenon of the 21st Century so far. But is it important for the... - [How to Successfully Boost Your Facebook Posts](https://piranha-solutions.com/successfully-boost-facebook-posts/): Are you thinking about advertising on Facebook but aren’t quite sure where to start? Boosted posts are a popular method... - [Google Fined Over 2 Billion Euros](https://piranha-solutions.com/google-fined-2-billion/): Google has been fined a record sum of €2. 4bn (£2. 14bn) by the European Union. Investigators accuse the company... - [Google Compressing Display Ads](https://piranha-solutions.com/google-compressing-display-ads/): In a new blog post, Google confirmed it is using a new compression algorithm (named Brotli) to make its Display... - [SEO Best Practices](https://piranha-solutions.com/seo-best-practices/): SEO (Search Engine Optimisation) is a tricky old business with lots of factors constantly influencing one another. Since search engines... - [3 Reasons Your Business Should Be Using Bing Ads](https://piranha-solutions.com/3-reasons-business-using-bing-ads/): Search marketing is important to every business, no matter what industry you work in. One mistake that many people make... - [Snapchat Launches Location Sharing Feature](https://piranha-solutions.com/snapchat-launches-location-sharing-feature/): Snapchat is always looking for new and exciting ways to engage with its audience. Over the past year, we have... - [Do you understand Google rankings?](https://piranha-solutions.com/understand-google-rankings/): Companies often approach digital marketing agencies to improve their rankings on search engines like Google. But what does ‘ranking’ actually... - [Fresh Twitter Design Newly Hatched](https://piranha-solutions.com/fresh-twitter-design-newly-hatched/): Twitter has released an update across its platforms, complete with a fresh new look! The social network’s app has been... - [WordPress Security Issues - Is Your Website Secure?](https://piranha-solutions.com/wordpress-security/): There has been a lot of chatter recently regarding cyber security. Attacks on large organisations like the NHS have been... - [Piranha Solutions' Top Video Tips](https://piranha-solutions.com/piranhas-top-video-tips/): With billions of people using social media, there is no doubt that it is one of the most useful tools... - [What is Google SSL and what does it mean for your website?d](https://piranha-solutions.com/google-ssl-and-your-website/): Google SSL Throughout 2017, Google Chrome will begin labelling non-SSL sites as security risks. This development will be extremely important... - [Pinterest Introduces Auto-Play Video Ads](https://piranha-solutions.com/pinterest-introduces-auto-play-video-ads/): The visual platform Pinterest has introduced auto-play video advertisements in its latest app update. This marks a move away from... - [Twitter Is Updating Its Privacy Policy](https://piranha-solutions.com/twitter-updating-privacy-policy/): Do you ever see an ad on Twitter and worry that they know a little bit too much about you?... - [Google Chrome Update on Android](https://piranha-solutions.com/piranha-blog-google-chrome-update-android/): Google has released an update for its Chrome Android app, making it easier for users to download and save web... - [Facebook To Hire 3000 To Monitor Content](https://piranha-solutions.com/facebook-hire-3000-monitor-content/): Facebook has promised to hire 3,000 more people to join its “community operations team” to help combat violent and illegal... - [Seventy Years of Computer Coding](https://piranha-solutions.com/70-years-of-coding/): ENIAC This year marks the 70th anniversary of ENIAC, the world’s first programmable computer built for general-purpose use. In those... - [Snapchat Launches 3-Dimensional Filters](https://piranha-solutions.com/snapchat-launches-3d-filters/): If you have logged into Snapchat this week, you may have noticed a big change on the platform. The company... - [Are You Making These Common Facebook Ad Mistakes?](https://piranha-solutions.com/making-common-facebook-ad-mistakes/): There is no doubt that social ads have become one of the most important tools, not just in the world... - [Automated Extensions](https://piranha-solutions.com/automated-extensions/): Google has recently announced an expansion of its automated extension facility. When a company is running a PPC (Pay Per... - [The Top Social Media Trends to Watch Out for This Year](https://piranha-solutions.com/top-social-media-trends-watch-year/): Did you know that last year more than 2. 3 billion people actively used social media? And over 1. 9... - [The power of a Twitter video](https://piranha-solutions.com/power-twitter-video/): In 2017, videos on social media represent a major marketing opportunity. Here are a few fun facts and figures to... - [New Facebook Camera Feature](https://piranha-solutions.com/new-facebook-camera-feature/): Last week, Facebook released a new camera feature on its mobile app: Facebook Camera. Ever wanted to hang out with... - [Google’s ‘Fred’ Update](https://piranha-solutions.com/googles-fred-update/): It looks like a new update from Google – officially unconfirmed – has been affecting search rankings considerably over the... --- ## News Articles - [Piranha Digital Launches TikTok Channel](https://piranha-solutions.com/news/piranha-digital-launches-tiktok-channel/): Piranha Digital is excited to announce that we have launched our own TikTok channel to share clear, practical insight and... - [Piranha Celebrates More Apprenticeship Success with James and Alyssa](https://piranha-solutions.com/news/piranha-celebrates-more-apprenticeship-success-with-james-and-alyssa/): We’re incredibly proud to share that two of our most recent apprentices, James and Alyssa, have successfully passed their Level... - [Piranha’s Newest Digital Marketing Apprentices](https://piranha-solutions.com/news/newest-digital-marketing-apprentices/): As we enter 2024, we’re beyond excited to be starting the year with our two newest digital marketing apprentices! Emily... - [Piranha takes on 2 more Digital Marketing Apprentices!](https://piranha-solutions.com/news/piranha-takes-on-2-more-digital-marketing-apprentices/): We’re absolutely delighted to announce that Piranha has taken on two more digital marketing apprentices. Expanding Piranha’s Digital Team After... - [Piranha Employs New Digital Marketing Apprentice!](https://piranha-solutions.com/news/piranha-employs-new-digital-marketing-apprentice/): Piranha is delighted to announce that we’ve now employed a new apprentice for our digital marketing team! A New Beginning... - [Lancashire’s Piranha Digital Director completes the Fred Whitton Challenge](https://piranha-solutions.com/news/lancashires-piranha-digital-director-completes-the-fred-whitton-challenge/): Lancashire’s Piranha Digital Director completes the Fred Whitton Challenge, raising more than £1,000 for charity Piranha Digital director Paul Airey... - [UK Marketing Budgets on the Rise](https://piranha-solutions.com/news/uk-marketing-budgets-on-the-rise/): UK marketing budgets are rising again for the first time since the Covid pandemic. - [2nd Piranha Apprentice passes with a Distinction!](https://piranha-solutions.com/news/2nd-piranha-apprentice-passes-with-a-distinction/): Piranha Digital is delighted to announce that a second apprentice in a row has passed their SEO/Digital Marketing apprenticeship with... - [As One Leaves, Another Enters...](https://piranha-solutions.com/news/as-one-leaves-another-enters/): Last month we waved goodbye to Alex Daniels, our now former Digital & Content Strategist. Alex joined the Piranha team... - [Piranha is Ready to Bite Back!](https://piranha-solutions.com/news/piranha-are-ready-to-bite-back/): To say it’s been a strange few months would be a bit of an understatement, wouldn’t it? The year started... - [Piranha Designs for New PM PROjEN Office](https://piranha-solutions.com/news/piranha-designs-projen-office/): For over 10 years, the Piranha team has worked alongside PM PROjEN, building successful digital campaigns, designing corporate literature, developing... - [Piranha news round up!](https://piranha-solutions.com/news/piranha-news-round/): It’s been a busy year so far for the Piranha team! Demand for our services has continued to grow, resulting... - [New Graphic Designer Starts](https://piranha-solutions.com/news/new-graphic-designer-starts/): A new member joins Piranha’s Graphic Design team. As a modern agency, Piranha is always on the lookout for fresh... - [2 New Web Developers Start at Piranha](https://piranha-solutions.com/news/new-web-developers/): Piranha has bolstered its web development team with the addition of 2 new members. James Davies joins us as a... - [Welcoming Another New Starter at Piranha!](https://piranha-solutions.com/news/new-starter-piranha/): This month, we welcome a new member of the Piranha family! Will is already an SEO expert and further strengthens... - [Piranha Wins Prestigious Award](https://piranha-solutions.com/news/piranha-wins-prestigious-award/): Piranha has been named 2018’s Best Strategic Digital Marketing Agency for Lancashire. This prestigious title was awarded to Piranha at... - [Piranha Team Member Gains Full Google Certification](https://piranha-solutions.com/news/piranha-team-member-gains-full-google-certification/): Zoe – a member of Piranha’s Digital Marketing team – has completed the full suite of Google certifications. - [Piranha Welcomes New Web Developer](https://piranha-solutions.com/news/piranha-welcomes-new-web-developer/): There is no doubt that more and more people are looking for new websites, be it a simple redesign of... - [Piranha Team Takes Part in Garstang Colour Dash](https://piranha-solutions.com/news/piranha-team-takes-part-garstang-colour-dash/): At Piranha, we are always happy to get involved with charity events, whether it’s putting our Christmas jumpers on or... - [Piranha Launches Merseyside Business Expo Website!](https://piranha-solutions.com/news/piranha-launches-business-expo-website/): Piranha is delighted to announce the launch of the Merseyside Business Expo website for our clients Shout Network. We have... - [Piranha Waves Goodbye to 2017 and Gears Up for An Exciting 2018!](https://piranha-solutions.com/news/piranha-waves-goodbye-2017/): Christmas is upon us again and everyone at Piranha hopes that you have a truly wonderful time celebrating. And very... - [Piranha Welcomes New Digital Marketing Apprentice](https://piranha-solutions.com/news/piranha-digital-marketing-apprentice/): Since Piranha first began over 16 years ago, the company has grown considerably. From just 3 directors starting the business,... - [Piranha Builds 6 New Websites For The MCL Group](https://piranha-solutions.com/news/6-new-websites-mcl-group/): Piranha has recently completed the design and build of 5 new websites for The MCL Group (Int) Ltd, with a... - [Meet the Newest Addition to the Piranha Family!](https://piranha-solutions.com/news/meet-newest-addition-piranha-family/): We always look forward to telling you about any great news that we have within the company and this month,... - [New Trolley Master Website Launched](https://piranha-solutions.com/news/trolley-master-website-launch/): Piranha’s web developers launch many new websites each month, from simple start up brochure sites, to large national e-commerce sites.... - [Piranha’s DM Specialist Raises Money for Manchester Children’s Hospital](https://piranha-solutions.com/news/digital-marketing-specialist-raises-money-for-childrens-hospital/): With more than 20 marketing professionals working in our head office, there is always something interesting going on! This month,... - [Piranha Celebrates 16th Birthday and Welcomes New Designer](https://piranha-solutions.com/news/piranha-celebrates-16th-birthday-welcomes-new-designer/): It’s been a busy few weeks in the Piranha office! Firstly, we are pleased to tell you that Piranha is... - [Piranha’s Designer Takes Part in Race for Life](https://piranha-solutions.com/news/piranhas-designer-takes-part-race-life/): Outside of work, the Piranha team has a wide range of interests, from eating out and going to gigs, to... - [Roundup of Piranha's New Websites](https://piranha-solutions.com/news/new-site-roundup/): Piranha Solutions is a full digital marketing agency serving a diverse range of clients. One advantage of working with different... - [Piranha’s Digital Marketing Manager Celebrates 1 Year Anniversary](https://piranha-solutions.com/news/piranhas-digital-marketing-manager-celebrates-1-year-anniversary/): Over the past couple of years, we have seen lots of new faces join the Piranha team. This month, our... - [Piranha revels in another successful LBE!](https://piranha-solutions.com/news/piranha-revels-another-successful-lbe/): Friday 24th March 2017 saw thousands of delegates descend upon the Guild Hall in Preston for the third annual Lancashire... - [CIAT Website Launched for Carrier](https://piranha-solutions.com/news/ciat-website-launched-carrier/): This week has been another busy week for the Digital team at Piranha! We have just launched the new CIAT... - [Piranha Celebrates Another Website Launch](https://piranha-solutions.com/news/piranha-celebrates-another-website-launch/): Piranha is delighted to announce the launch of a brand new website for our client, Soulbinders. If you aren’t familiar... - [Piranha Gets Ready for the Lancashire Business Expo](https://piranha-solutions.com/news/piranha-gets-ready-lancashire-business-expo/): For the past three years, Piranha has attended the Lancashire Business Expo; one of the most prestigious networking events in... - [New Starters Begin Work at Piranha](https://piranha-solutions.com/news/new-starters-piranha/): Innovation never stands still and as 2016 draws towards its close, Piranha has seen four new additions join its digital... - [Piranha Launches New Website for Wilkinson Cameras](https://piranha-solutions.com/news/piranha-launches-new-website-wilkinson-cameras/): There is never a quiet moment in the Piranha office. We are constantly working on projects for our clients, whether... - [Firesafe Gets Brand New Website](https://piranha-solutions.com/news/firesafe-gets-brand-new-website/): Piranha is pleased to announce the launch of yet another website this week. The designers and developers have been working... - [Piranha Creates New Website for JAS Engineering](https://piranha-solutions.com/news/piranha-creates-new-website-jas-engineering/): A lot of time at Piranha is spent working on websites for clients, whether it’s looking after their existing site,... - [BrewCover Website Launched for Walmsleys!](https://piranha-solutions.com/news/brew-cover-website-launched-walmsleys/): Piranha has been working with Walmsleys for a couple of years now and have completed many projects for them, from... - [New Website Launched for Rotherham Taylor](https://piranha-solutions.com/news/new-website-launched-rotherham-taylor/): Piranha is once again pleased to announce the launch of a brand new website for another of our clients, Rotherham... - [Musclepharm Gets Brand New Website](https://piranha-solutions.com/news/musclepharm-gets-brand-new-website/): At Piranha, our website design and development services are always in high demand. Last week, we launched a brand new... - [Senior Designer Sarah Celebrates 10 Year Piranhaversary](https://piranha-solutions.com/news/senior-designer-sarah-celebrates-10-year-piranhaversary/): If you have worked with us before, you will probably know or have heard of our senior designer Sarah Clarke.... - [Piranha Builds New Website for South Lakes Housing](https://piranha-solutions.com/news/piranha-builds-new-website-south-lakes-housing/): Piranha is pleased to tell you that we have designed and built a brand new website for our long standing... - [New Website Launched for Brockholes](https://piranha-solutions.com/news/new-website-launched-brockholes/): If you have followed our news section recently, you may have noticed that we have been spending a lot of... - [Piranha Produces New Brochures](https://piranha-solutions.com/news/piranha-produces-new-brochures/): Piranha’s design services have been in extremely high demand recently, with more and more clients asking us to produce corporate... - [Piranha Takes On New Head of SEO](https://piranha-solutions.com/news/piranha-takes-new-head-seo/): Search Engine Optimisation has become an essential marketing tool for every business, resulting in a large increase in the number... - [Piranha Celebrates 15th Birthday in Style](https://piranha-solutions.com/news/piranha-celebrate-15th-birthday-style/): After 15 years of hard work, we thought it was only right that we celebrate our 15th birthday in style.... - [Piranha Produces Corporate Literature for Network Motion](https://piranha-solutions.com/news/piranha-produces-corporate-literature-network-motion/): At Piranha, we don’t just create websites! We also design and produce business literature that reflects the company’s brand and... - [Piranha Launches 3 New Websites](https://piranha-solutions.com/news/piranha-launches-3-new-websites/): Piranha is pleased to announce the launch of 3 new websites for our clients; OHL, Water Park Lakeland Adventure Centre... - [Piranha Expands Team by 100% in 6 Years](https://piranha-solutions.com/news/piranha-expands-team-100-6-years/): Piranha is pleased to announce that it has expanded its team by 100% in the past 6 years, which is... - [Piranha Welcomes a New Designer to the Team](https://piranha-solutions.com/news/piranha-welcomes-a-new-designer-to-the-team/): 2015 was a great year for Piranha! Our services were in high demand and we began working with a number... - [Piranha Launches New Piranha-Internet Site](https://piranha-solutions.com/news/piranha-launches-new-piranha-internet-site/): Piranha Launches New Piranha-Internet Site Piranha is pleased to announce the launch of the new Piranha-Internet website! Over the past... - [Piranha Client Green Cooling Take Home Excellence Award](https://piranha-solutions.com/news/piranha-client-green-cooling-take-home-excellence-award/): Piranha would like to take the opportunity to say congratulations to our client, Green Cooling, who has recently won the... - [Piranha Expands Team with 4 New Recruits](https://piranha-solutions.com/news/piranha-expands-team-with-4-new-recruits/): Piranha is pleased to announce that 4 extremely talented marketing professionals have recently joined our team! Over the past few... - [Piranha Begins Work with New Client – Walmsleys](https://piranha-solutions.com/news/piranha-begins-work-with-new-client-walmsleys/): Piranha are very pleased to tell you that we have a brand new client coming on board for our digital... - [Piranha Sponsors Bolton Lads & Girls Club In Latest Charity Adventure](https://piranha-solutions.com/news/piranha-sponsors-bolton-lads-girls-club-in-latest-charity-adventure/): When Piranha was asked to sponsor Bolton’s Lads and Girls Club on their latest charity fundraiser, we were more than... - [Cinders has a new improved home](https://piranha-solutions.com/news/cinders-has-a-new-improved-home/): Cinders Barbecues Limited the internationally acclaimed manufacturer of quality barbecue grills has a new home at www. cindersbarbecues. co. uk.... - [Paving the way for All Seasons](https://piranha-solutions.com/news/paving-the-way-for-all-seasons/): Piranha Internet Ltd develop new website for ‘All Seasons Paving’. The site follows the same colour palette and similar basic... - [Piranha provides leading edge e-commerce solution for pioneering Lee Cooper brand](https://piranha-solutions.com/news/piranha-provides-leading-edge-e-commerce-solution-pioneering-lee-cooper-brand/): Piranha Internet delivers Lee Cooper Workwear Direct website, with all the whistles and bells required for the ground breaking Lee... - [Piranha out on the tiles with JRC](https://piranha-solutions.com/news/piranha-tiles-jrc/): Piranha Internet has delivered full marketing support and re-brand for leading Specialist Slate Suppliers, JRC - [Savour the experience](https://piranha-solutions.com/news/savour-experience/): Piranha Internet Ltd has produced a website experience to savour for the unique and quirky catering business, The Bite Club. - [Shiny new website all set to boost GSG’s online presence](https://piranha-solutions.com/news/shiny-new-website-set-boost-gsgs-online-presence/): Piranha Internet Ltd boosts GSG Building’s online presence with the design and development of a new responsive website with flexible... - [Piranha chosen to build Hospital Mart](https://piranha-solutions.com/news/piranha-chosen-build-hospital-mart/): Piranha has been chosen to build the Hospital Mart brand and build a new e-commerce website. The website will target... - [A big congratulations to David Hamer - winner of Finance Monthly CEO Awards 2014](https://piranha-solutions.com/news/big-congratulations-david-hamer-winner-finance-monthly-ceo-awards-2014/): Congratulations to David Hamer, Chief Executive Officer of Pakawaste Ltd, who has been announced as the winner of this year’s... - [Piranha auctioned website raises £950](https://piranha-solutions.com/news/piranha-auctioned-website-raises-950/): Piranha provided a bespoke professional website as an auction prize at the recent Race Night charity event organised by Peter... - [Piranha welcomes another outstanding member to the SEO team](https://piranha-solutions.com/news/piranha-welcomes-another-outstanding-member-seo-team/): SEO Specialist Adam Moss has joined Piranha Internet’s expanding digital marketing team. Piranha’s digital marketing department has seen significant growth... - [Piranha access innovate new project with PMP](https://piranha-solutions.com/news/piranha-access-innovate-new-project-pmp/): Piranha Internet has been selected to design, develop and programme a new website for PMP, a leading provider of specialist... - [Celebrating Success at the Red Rose Awards 2014](https://piranha-solutions.com/news/celebrating-success-red-rose-awards-2014/): Celebrating the last year’s success is a great way to keep your business moving in the right direction and the... - [We have a winner!](https://piranha-solutions.com/news/1045/): With the New Year and our new website, we thought it would be a good idea to pass some of... - [Piranha Make New Addition to SEO Team](https://piranha-solutions.com/news/piranha-make-new-addition-seo-team/): SEO Specialist Barney Randall has joined the Piranha Internet team, as a busy period of hiring continues. Piranha’s Preston-based SEO... - [Piranha sets the scene for Connect2Cleanrooms](https://piranha-solutions.com/news/piranha-sets-the-scene-for-connect2cleanrooms/): Piranha Advertising & Marketing were selected from several agencies to produce Connect2Cleanrooms latest promotional literature. The brief was to produce... - [Piranha delivers branding excellence](https://piranha-solutions.com/news/piranha-delivers-branding-excellence-2/): Tasked with delivering brand excellence by new dynamic electronic cigarette company Osboo, Piranha has worked their magic with a creative... - [Piranha conjure up new web wizard](https://piranha-solutions.com/news/piranha-conjure-up-new-web-wizard/): Preston-based digital marketing agency Piranha Internet, part of the Piranha Group, has recently appointed Danny Evans as a Senior Web... - [Piranha At The Winckley Square Business Hangout](https://piranha-solutions.com/news/piranha-at-the-winckley-square-business-hangout/): We are pleased to announce the success of 2013′s Winckley Square Business Hangout. The prestigious annual business networking event was... - [Piranha discover more new talent](https://piranha-solutions.com/news/piranha-discover-more-new-talent-2/): Preston-based digital marketing agency Piranha Internet, part of the Piranha Group, has recently appointed Jamie Thornton as a Web Developer.... - [Superfast Lancashire](https://piranha-solutions.com/news/superfast-lancashire/): Piranha Internet, one of Lancashire’s leading digital marketing agencies has been selected to provide a series of digital presentations to... - [Piranha Internet to provide strategic email marketing and development to Amari Super Cars Ltd](https://piranha-solutions.com/news/piranha-internet-to-provide-strategic-email-marketing-and-development-to-amari-super-cars-ltd/): Piranha Internet, one of Lancashire’s leading digital marketing agencies has been selected to provide strategic email marketing and development to... - [Piranha appoint new SEO specialist](https://piranha-solutions.com/news/piranha-appoint-new-seo-specialist/): Helen Gallagher joins Piranha Digital Media in Preston, (part of the Piranha Group) as part of the growing SEO and... - [Digital Marketing Support for Market Leader](https://piranha-solutions.com/news/digital-marketing-support-for-market-leader/): Lancashire’s Piranha Internet has been chosen to provide full digital marketing support to Centriforce, the UK’s largest independent producer of... - [There’s nothing woolly about Piranha’s social media strategy](https://piranha-solutions.com/news/piranha-social-media-strategy/): Piranha Digital Media the award winning digital marketing agency has taken the Campaign for Wool’s social media campaign from strength... - [Piranha appoint new SEO Account Manager](https://piranha-solutions.com/news/piranha-appoint-new-seo-account-manager/): Piranha Digital Media, part of the Piranha Group, has recently appointed Natalie Mott as SEO & Social Media Account Manager... - [Don Fryer chosen as judge for BIBA Awards Panel](https://piranha-solutions.com/news/don-fryer-chosen-as-judge-for-biba-awards-panel/): Piranha Advertising and Marketing Director, Don Fryer, has been chosen to be a member of the judging panel for this... - [Full Service Marketing support for Kirkham, Lancashire Based Progress Debt Recovery](https://piranha-solutions.com/news/full-service-marketing-support-for-kirkham-lancashire-based-progress-debt-recovery/): Piranha Advertising & Marketing, the full service agency which is based in Preston, Lancashire, has been chosen to provide full... - [A Successful Year on the Campaign Trail](https://piranha-solutions.com/news/a-successful-year-on-the-campaign-trail/): Piranha Internet Ltd has just completed a very successful year boosting the Campaign for Wool’s online presence and supplying all... - [Full Service Marketing support for Lancashire Based SER Group](https://piranha-solutions.com/news/full-service-marketing-support-for-lancashire-based-ser-group/): Lancashire’s Piranha Advertising & Marketing has been chosen to provide full service design, adverting, marketing and new media solutions to... - [Website Design for Cumbria's South Lakes Housing Association](https://piranha-solutions.com/news/website-design-for-cumbrias-south-lakes-housing-association/): Piranha Advertising & Marketing has been selected to design, develop, and programme a new website for Kendal-based South Lakes Housing... - [Branding for Preston North End – Sir Tom Finney day](https://piranha-solutions.com/news/branding-for-preston-north-end-sir-tom-finney-day/): Preston’s Piranha Advertising & Marketing Solutions Ltd has just completed a prestigious branding exercise for Preston North End to celebrate... - [Piranha Launches New Website for St Catherine’s Hospice](https://piranha-solutions.com/news/piranha-launches-new-website-for-st-catherines-hospice/): Piranha Internet Ltd, the Preston-based award winning internet service agency is delighted to announce the launch of a new website... - [Piranha discover more new talent](https://piranha-solutions.com/news/piranha-discover-more-new-talent/): Preston-based internet services provider Piranha Internet, part of the Piranha Group, have recently appointed Thomas Smethurst as a Web Developer.... - [Blackpool Mobile Website Design](https://piranha-solutions.com/news/blackpool-mobile-website-design/): Piranha Advertising & Marketing has just completed the design and development of the website for Blackpool based Greenlite UK specifically... - [Piranha 10 years of Design, Advertising and Marketing in Lancashire](https://piranha-solutions.com/news/piranha-10-years-of-design-advertising-and-marketing-in-lancashire/): It’s hard to believe, but Piranha Advertising & Marketing Solution is now ten years old. Piranha Advertising & Marketing was... - [Creative Recruitment Drive](https://piranha-solutions.com/news/creative-recruitment-drive/): Following over ten years of almost continued growth, Piranha Advertising & Marketing is once again embarking on a recruitment drive... - [Waste Industry Marketing Outstanding Success](https://piranha-solutions.com/news/waste-industry-marketing-outstanding-success/): The marketing, advertising and digital services implemented by Piranha Advertising & Marketing for Lancashire based Pakawaste is proving a great... - [Piranha Advertising & Marketing Search Engine Optimisation Clients all Page 1 of Google](https://piranha-solutions.com/news/piranha-advertising-marketing-search-engine-optimisation-clients-all-page-1-of-google/): Piranha Advertising & Marketing Solutions Limited of Preston Lancashire has achieved outstanding results for their clients by achieving Page 1... - [Partner Marketing Programme Wins Award](https://piranha-solutions.com/news/partner-marketing-programme-wins-award/): As part of the full service marketing support provided by Piranha Advertising & Marketing Solutions Ltd to Blackpool based ICS... - [Piranha Launches Dedicated Web Design and Search Engine Optimisation Website](https://piranha-solutions.com/news/piranha-launches-dedicated-web-design-and-search-engine-optimisation-website/): Piranha has just launched a dedicated website covering website design, search engine optimisation, search marketing and social media marketing for... - [Piranha Advertising and Marketing Launches New Brand for “The Halooka Experience”](https://piranha-solutions.com/news/piranha-advertising-and-marketing-launches-new-brand-for-the-halooka-experience/): Piranha Advertising and Marketing has just created and launched a new brand for Blackpool based company The Halooka Experience. The... - [Piranha Internet Designs and Builds Ink Squid E-Commerce Website](https://piranha-solutions.com/news/piranha-internet-designs-and-builds-ink-squid-e-commerce-website/): Piranha Internet Ltd has just completed the design and build of the e-commerce website for The Ink Squid. The website... - [Piranha Advertising and Marketing Launches New Brand for Guitar Range](https://piranha-solutions.com/news/piranha-advertising-and-marketing-launches-new-brand-for-guitar-range/): Piranha Advertising and Marketing has just created and launched a new brand for a Manchester based company looking to market... - [Piranha Advertising and Marketing Launches 2 New Brands for Leading UK Audio Furniture Company](https://piranha-solutions.com/news/uk-audio-furniture-company-branding/): Piranha Advertising and Marketing has just created and launched 2 new brands for a leading UK provider of high quality,... - [Piranha Launches Full Range of 'Flip Brochure' Services](https://piranha-solutions.com/news/piranha-launches-full-range-of-flip-brochures-services/): Piranha Advertising & Marketing has officially launched its full range of flip brochures services following a number of successful client... --- ## Our Work - [Swim!](https://piranha-solutions.com/work/swim/) - [The Hotel at Mill Farm](https://piranha-solutions.com/work/the-hotel-at-mill-farm/) - [WEC Group - CCTV](https://piranha-solutions.com/work/wec-group-cctv/) - [Tiboo®](https://piranha-solutions.com/work/tiboo/) - [BAKO Group Limited](https://piranha-solutions.com/work/bako-group-limited/) - [Hitaltech](https://piranha-solutions.com/work/hitaltech/) - [Global Bakery Solutions](https://piranha-solutions.com/work/global-bakery-solutions/) - [Eden Products](https://piranha-solutions.com/work/eden-products/) - [Blues & Twos Credit Union](https://piranha-solutions.com/work/blues-twos-credit-union/) - [Sous Vide Tools](https://piranha-solutions.com/work/sous-vide-tools/) - [Cheshire Day Nursery](https://piranha-solutions.com/work/cheshire-day-nursery/) - [Jan Jan Juices](https://piranha-solutions.com/work/jan-jan-juices/) - [Carrier](https://piranha-solutions.com/work/carrier/) - [Jangro](https://piranha-solutions.com/work/jangro/) - [Garic](https://piranha-solutions.com/work/garic/) - [Cleanrooms](https://piranha-solutions.com/work/cleanrooms/) - [BS Fixings](https://piranha-solutions.com/work/bs-fixings/) - [Fylde Nursery Group](https://piranha-solutions.com/work/fylde-nursery-group/) - [CEF](https://piranha-solutions.com/work/cef/) - [No More Damp](https://piranha-solutions.com/work/no-more-damp/) - [Vets Choice](https://piranha-solutions.com/work/vets-choice/) - [Kimpton](https://piranha-solutions.com/work/kimpton/) - [B&M](https://piranha-solutions.com/work/bm/) - [Farm Sense](https://piranha-solutions.com/work/farm-sense/) - [Prima Lux](https://piranha-solutions.com/work/prima-lux/) - [BT](https://piranha-solutions.com/work/bt/) - [Hesketh Brewery](https://piranha-solutions.com/work/hesketh-brewery/) - [Network Motion](https://piranha-solutions.com/work/network-motion/) - [Campaign for Wool](https://piranha-solutions.com/work/campaign-for-wool/) - [UCLAN](https://piranha-solutions.com/work/uclan/) - [Alcohol Consequences](https://piranha-solutions.com/work/alcohol-consequences/) - [AFC Fylde](https://piranha-solutions.com/work/afc-fylde/) - [Cinders Barbecues](https://piranha-solutions.com/work/cinders-barbecues/) - [Youngs Animal Feeds](https://piranha-solutions.com/work/youngs-animal-feeds/) - [Hospital Mart](https://piranha-solutions.com/work/hospital-mart/) - [BMW Bowker](https://piranha-solutions.com/work/bmw-bowker/) - [Frese District Heating](https://piranha-solutions.com/work/frese-district-heating/) - [Pneumatrol](https://piranha-solutions.com/work/pneumatrol/) - [PrimoTek](https://piranha-solutions.com/work/primotek/) - [Centaur Training](https://piranha-solutions.com/work/centaur-training/) - [PMP Utilities](https://piranha-solutions.com/work/pmp-utilities/) - [The Hoodie Store](https://piranha-solutions.com/work/the-hoodie-store/) - [Argon Events](https://piranha-solutions.com/work/argon-events/) - [VetPlus](https://piranha-solutions.com/work/vet-plus/) - [Khanjra International Foods](https://piranha-solutions.com/work/khanjra-international-foods/) - [Brigston & Co](https://piranha-solutions.com/work/brigston-co/) - [Nettletons Jewellers](https://piranha-solutions.com/work/nettletons/) - [Promotional Candy Company](https://piranha-solutions.com/work/promotional-candy-company/) - [SMP Ltd](https://piranha-solutions.com/work/smp-ltd/) - [WEC Group - M-Tec](https://piranha-solutions.com/work/wec-group-m-tec/) - [8th Wonder](https://piranha-solutions.com/work/8th-wonder/) - [Preston North End FC](https://piranha-solutions.com/work/preston-north-end-fc/) - [Carr & Day & Martin](https://piranha-solutions.com/work/carr-day-martin/) - [Walmsleys](https://piranha-solutions.com/work/walmsleys/) - [Barons](https://piranha-solutions.com/work/barons/) - [Trust Inns](https://piranha-solutions.com/work/trust-inns/) - [Inochem Ltd](https://piranha-solutions.com/work/inochem/) - [Pentland Wholesale](https://piranha-solutions.com/work/pentland-wholesale/) - [Wilkinson Cameras](https://piranha-solutions.com/work/wilkinson-cameras/) - [PM Group](https://piranha-solutions.com/work/pm-group/) --- ## Case Studies - [Nettletons](https://piranha-solutions.com/case-studies/nettletons/) --- # # Detailed Content ## Pages - Published: 2024-02-29 - Modified: 2025-05-20 - URL: https://piranha-solutions.com/seo-company-manchester/ SEO Company Manchester | SEO Company | SEO | Piranha Digital Start Your Project with Piranha Today: Call 0808 1437150 Web Web Services Magento 2 Website Design Quotes Website Integration Services Website Audits WordPress Website Design Responsive Website Design Content Management Systems (CMS) Website Content Development Website Development User Experience Design (UX Design) Web Design Hosting Managed Web Hosting Technical Support Magento Update Support WordPress Update Support Magento Enhanced Website Security Support WordPress Enhanced Website Security Support View All Web Services Boost sales and conversions with Piranha’s web services. [email protected]01772 888331 Digital Digital Marketing Conversion Rate Optimisation (CRO) Digital Marketing Strategies Guest Blogging Services Link Building Services PPC (Pay Per Click) Management Google Ads (AdWords) Management Content Marketing Remarketing Services Ranking & Performance Reports SEO (Search Engine Optimisation) Social Media Social Media Management Social Media Marketing Email Email Design Email Marketing View All Digital Services Grow your online presence with our digital marketing services. [email protected]01772 888331 Creative Creative Services Branding & Logo Design Graphic Design Literature Design Catalogue & Brochure Design Direct Mail Services Point Of Sale (POS) Design & Production Packaging Design Copywriting Services Translation Services Exhibitions Exhibition Design Exhibition Management Services Pop Up Exhibition Design Banner Stand Design View All Creative Services Get creative with Piranha and increase your brand awareness. [email protected]01772 888331 Media Photography Commercial Photography Advertising Advertising Services Radio Advertising Magazine Advertising Press Advertising Cinema & TV Advertising Outdoor Media Advertising Video Video Production Video Shoots Animation PR Public Relations – PR Services Press Release Writing... --- - Published: 2024-02-29 - Modified: 2025-05-19 - URL: https://piranha-solutions.com/seo-company-birmingham/ SEO Company Birmingham | Search Engine Optimisation | Piranha Start Your Project with Piranha Today: Call 0808 1437150 Web Web Services Magento 2 Website Design Quotes Website Integration Services Website Audits WordPress Website Design Responsive Website Design Content Management Systems (CMS) Website Content Development Website Development User Experience Design (UX Design) Web Design Hosting Managed Web Hosting Technical Support Magento Update Support WordPress Update Support Magento Enhanced Website Security Support WordPress Enhanced Website Security Support View All Web Services Boost sales and conversions with Piranha’s web services. [email protected]01772 888331 Digital Digital Marketing Conversion Rate Optimisation (CRO) Digital Marketing Strategies Guest Blogging Services Link Building Services PPC (Pay Per Click) Management Google Ads (AdWords) Management Content Marketing Remarketing Services Ranking & Performance Reports SEO (Search Engine Optimisation) Social Media Social Media Management Social Media Marketing Email Email Design Email Marketing View All Digital Services Grow your online presence with our digital marketing services. [email protected]01772 888331 Creative Creative Services Branding & Logo Design Graphic Design Literature Design Catalogue & Brochure Design Direct Mail Services Point Of Sale (POS) Design & Production Packaging Design Copywriting Services Translation Services Exhibitions Exhibition Design Exhibition Management Services Pop Up Exhibition Design Banner Stand Design View All Creative Services Get creative with Piranha and increase your brand awareness. [email protected]01772 888331 Media Photography Commercial Photography Advertising Advertising Services Radio Advertising Magazine Advertising Press Advertising Cinema & TV Advertising Outdoor Media Advertising Video Video Production Video Shoots Animation PR Public Relations – PR Services Press Release Writing & Distribution... --- - Published: 2024-02-29 - Modified: 2025-05-19 - URL: https://piranha-solutions.com/seo-company-york/ SEO Company York | SEO Company | Search Engine Optimisation Start Your Project with Piranha Today: Call 0808 1437150 Web Web Services Magento 2 Website Design Quotes Website Integration Services Website Audits WordPress Website Design Responsive Website Design Content Management Systems (CMS) Website Content Development Website Development User Experience Design (UX Design) Web Design Hosting Managed Web Hosting Technical Support Magento Update Support WordPress Update Support Magento Enhanced Website Security Support WordPress Enhanced Website Security Support View All Web Services Boost sales and conversions with Piranha’s web services. [email protected]01772 888331 Digital Digital Marketing Conversion Rate Optimisation (CRO) Digital Marketing Strategies Guest Blogging Services Link Building Services PPC (Pay Per Click) Management Google Ads (AdWords) Management Content Marketing Remarketing Services Ranking & Performance Reports SEO (Search Engine Optimisation) Social Media Social Media Management Social Media Marketing Email Email Design Email Marketing View All Digital Services Grow your online presence with our digital marketing services. [email protected]01772 888331 Creative Creative Services Branding & Logo Design Graphic Design Literature Design Catalogue & Brochure Design Direct Mail Services Point Of Sale (POS) Design & Production Packaging Design Copywriting Services Translation Services Exhibitions Exhibition Design Exhibition Management Services Pop Up Exhibition Design Banner Stand Design View All Creative Services Get creative with Piranha and increase your brand awareness. [email protected]01772 888331 Media Photography Commercial Photography Advertising Advertising Services Radio Advertising Magazine Advertising Press Advertising Cinema & TV Advertising Outdoor Media Advertising Video Video Production Video Shoots Animation PR Public Relations – PR Services Press Release Writing &... --- - Published: 2024-02-29 - Modified: 2025-05-19 - URL: https://piranha-solutions.com/seo-company-wigan/ SEO Company Wigan | SEO Company | SEO | Piranha Digital Start Your Project with Piranha Today: Call 0808 1437150 Web Web Services Magento 2 Website Design Quotes Website Integration Services Website Audits WordPress Website Design Responsive Website Design Content Management Systems (CMS) Website Content Development Website Development User Experience Design (UX Design) Web Design Hosting Managed Web Hosting Technical Support Magento Update Support WordPress Update Support Magento Enhanced Website Security Support WordPress Enhanced Website Security Support View All Web Services Boost sales and conversions with Piranha’s web services. [email protected]01772 888331 Digital Digital Marketing Conversion Rate Optimisation (CRO) Digital Marketing Strategies Guest Blogging Services Link Building Services PPC (Pay Per Click) Management Google Ads (AdWords) Management Content Marketing Remarketing Services Ranking & Performance Reports SEO (Search Engine Optimisation) Social Media Social Media Management Social Media Marketing Email Email Design Email Marketing View All Digital Services Grow your online presence with our digital marketing services. [email protected]01772 888331 Creative Creative Services Branding & Logo Design Graphic Design Literature Design Catalogue & Brochure Design Direct Mail Services Point Of Sale (POS) Design & Production Packaging Design Copywriting Services Translation Services Exhibitions Exhibition Design Exhibition Management Services Pop Up Exhibition Design Banner Stand Design View All Creative Services Get creative with Piranha and increase your brand awareness. [email protected]01772 888331 Media Photography Commercial Photography Advertising Advertising Services Radio Advertising Magazine Advertising Press Advertising Cinema & TV Advertising Outdoor Media Advertising Video Video Production Video Shoots Animation PR Public Relations – PR Services Press Release Writing... --- - Published: 2024-02-29 - Modified: 2025-05-19 - URL: https://piranha-solutions.com/seo-company-bolton/ SEO Company Bolton | SEO Bolton | Search Engine Optimisation Start Your Project with Piranha Today: Call 0808 1437150 Web Web Services Magento 2 Website Design Quotes Website Integration Services Website Audits WordPress Website Design Responsive Website Design Content Management Systems (CMS) Website Content Development Website Development User Experience Design (UX Design) Web Design Hosting Managed Web Hosting Technical Support Magento Update Support WordPress Update Support Magento Enhanced Website Security Support WordPress Enhanced Website Security Support View All Web Services Boost sales and conversions with Piranha’s web services. [email protected]01772 888331 Digital Digital Marketing Conversion Rate Optimisation (CRO) Digital Marketing Strategies Guest Blogging Services Link Building Services PPC (Pay Per Click) Management Google Ads (AdWords) Management Content Marketing Remarketing Services Ranking & Performance Reports SEO (Search Engine Optimisation) Social Media Social Media Management Social Media Marketing Email Email Design Email Marketing View All Digital Services Grow your online presence with our digital marketing services. [email protected]01772 888331 Creative Creative Services Branding & Logo Design Graphic Design Literature Design Catalogue & Brochure Design Direct Mail Services Point Of Sale (POS) Design & Production Packaging Design Copywriting Services Translation Services Exhibitions Exhibition Design Exhibition Management Services Pop Up Exhibition Design Banner Stand Design View All Creative Services Get creative with Piranha and increase your brand awareness. [email protected]01772 888331 Media Photography Commercial Photography Advertising Advertising Services Radio Advertising Magazine Advertising Press Advertising Cinema & TV Advertising Outdoor Media Advertising Video Video Production Video Shoots Animation PR Public Relations – PR Services Press Release Writing &... --- - Published: 2024-02-29 - Modified: 2025-05-19 - URL: https://piranha-solutions.com/seo-company-london/ SEO Company London | SEO Company | SEO | Piranha Digital Start Your Project with Piranha Today: Call 0808 1437150 Web Web Services Magento 2 Website Design Quotes Website Integration Services Website Audits WordPress Website Design Responsive Website Design Content Management Systems (CMS) Website Content Development Website Development User Experience Design (UX Design) Web Design Hosting Managed Web Hosting Technical Support Magento Update Support WordPress Update Support Magento Enhanced Website Security Support WordPress Enhanced Website Security Support View All Web Services Boost sales and conversions with Piranha’s web services. [email protected]01772 888331 Digital Digital Marketing Conversion Rate Optimisation (CRO) Digital Marketing Strategies Guest Blogging Services Link Building Services PPC (Pay Per Click) Management Google Ads (AdWords) Management Content Marketing Remarketing Services Ranking & Performance Reports SEO (Search Engine Optimisation) Social Media Social Media Management Social Media Marketing Email Email Design Email Marketing View All Digital Services Grow your online presence with our digital marketing services. [email protected]01772 888331 Creative Creative Services Branding & Logo Design Graphic Design Literature Design Catalogue & Brochure Design Direct Mail Services Point Of Sale (POS) Design & Production Packaging Design Copywriting Services Translation Services Exhibitions Exhibition Design Exhibition Management Services Pop Up Exhibition Design Banner Stand Design View All Creative Services Get creative with Piranha and increase your brand awareness. [email protected]01772 888331 Media Photography Commercial Photography Advertising Advertising Services Radio Advertising Magazine Advertising Press Advertising Cinema & TV Advertising Outdoor Media Advertising Video Video Production Video Shoots Animation PR Public Relations – PR Services Press Release Writing... --- - Published: 2024-02-29 - Modified: 2025-05-19 - URL: https://piranha-solutions.com/seo-company-nottingham/ SEO Company Nottingham | SEO Company | SEO | Piranha Digital Start Your Project with Piranha Today: Call 0808 1437150 Web Web Services Magento 2 Website Design Quotes Website Integration Services Website Audits WordPress Website Design Responsive Website Design Content Management Systems (CMS) Website Content Development Website Development User Experience Design (UX Design) Web Design Hosting Managed Web Hosting Technical Support Magento Update Support WordPress Update Support Magento Enhanced Website Security Support WordPress Enhanced Website Security Support View All Web Services Boost sales and conversions with Piranha’s web services. [email protected]01772 888331 Digital Digital Marketing Conversion Rate Optimisation (CRO) Digital Marketing Strategies Guest Blogging Services Link Building Services PPC (Pay Per Click) Management Google Ads (AdWords) Management Content Marketing Remarketing Services Ranking & Performance Reports SEO (Search Engine Optimisation) Social Media Social Media Management Social Media Marketing Email Email Design Email Marketing View All Digital Services Grow your online presence with our digital marketing services. [email protected]01772 888331 Creative Creative Services Branding & Logo Design Graphic Design Literature Design Catalogue & Brochure Design Direct Mail Services Point Of Sale (POS) Design & Production Packaging Design Copywriting Services Translation Services Exhibitions Exhibition Design Exhibition Management Services Pop Up Exhibition Design Banner Stand Design View All Creative Services Get creative with Piranha and increase your brand awareness. [email protected]01772 888331 Media Photography Commercial Photography Advertising Advertising Services Radio Advertising Magazine Advertising Press Advertising Cinema & TV Advertising Outdoor Media Advertising Video Video Production Video Shoots Animation PR Public Relations – PR Services Press Release Writing... --- - Published: 2024-02-27 - Modified: 2025-05-20 - URL: https://piranha-solutions.com/seo-agency-manchester/ SEO Agency Manchester | SEO Services Manchester - Piranha Digital Start Your Project with Piranha Today: Call 0808 1437150 Web Web Services Magento 2 Website Design Quotes Website Integration Services Website Audits WordPress Website Design Responsive Website Design Content Management Systems (CMS) Website Content Development Website Development User Experience Design (UX Design) Web Design Hosting Managed Web Hosting Technical Support Magento Update Support WordPress Update Support Magento Enhanced Website Security Support WordPress Enhanced Website Security Support View All Web Services Boost sales and conversions with Piranha’s web services. [email protected]01772 888331 Digital Digital Marketing Conversion Rate Optimisation (CRO) Digital Marketing Strategies Guest Blogging Services Link Building Services PPC (Pay Per Click) Management Google Ads (AdWords) Management Content Marketing Remarketing Services Ranking & Performance Reports SEO (Search Engine Optimisation) Social Media Social Media Management Social Media Marketing Email Email Design Email Marketing View All Digital Services Grow your online presence with our digital marketing services. [email protected]01772 888331 Creative Creative Services Branding & Logo Design Graphic Design Literature Design Catalogue & Brochure Design Direct Mail Services Point Of Sale (POS) Design & Production Packaging Design Copywriting Services Translation Services Exhibitions Exhibition Design Exhibition Management Services Pop Up Exhibition Design Banner Stand Design View All Creative Services Get creative with Piranha and increase your brand awareness. [email protected]01772 888331 Media Photography Commercial Photography Advertising Advertising Services Radio Advertising Magazine Advertising Press Advertising Cinema & TV Advertising Outdoor Media Advertising Video Video Production Video Shoots Animation PR Public Relations – PR Services Press Release Writing &... --- - Published: 2024-02-27 - Modified: 2025-05-20 - URL: https://piranha-solutions.com/seo-agency-birmingham/ SEO Agency Birmingham | SEO Services Birmingham - Piranha Digital Start Your Project with Piranha Today: Call 0808 1437150 Web Web Services Magento 2 Website Design Quotes Website Integration Services Website Audits WordPress Website Design Responsive Website Design Content Management Systems (CMS) Website Content Development Website Development User Experience Design (UX Design) Web Design Hosting Managed Web Hosting Technical Support Magento Update Support WordPress Update Support Magento Enhanced Website Security Support WordPress Enhanced Website Security Support View All Web Services Boost sales and conversions with Piranha’s web services. [email protected]01772 888331 Digital Digital Marketing Conversion Rate Optimisation (CRO) Digital Marketing Strategies Guest Blogging Services Link Building Services PPC (Pay Per Click) Management Google Ads (AdWords) Management Content Marketing Remarketing Services Ranking & Performance Reports SEO (Search Engine Optimisation) Social Media Social Media Management Social Media Marketing Email Email Design Email Marketing View All Digital Services Grow your online presence with our digital marketing services. [email protected]01772 888331 Creative Creative Services Branding & Logo Design Graphic Design Literature Design Catalogue & Brochure Design Direct Mail Services Point Of Sale (POS) Design & Production Packaging Design Copywriting Services Translation Services Exhibitions Exhibition Design Exhibition Management Services Pop Up Exhibition Design Banner Stand Design View All Creative Services Get creative with Piranha and increase your brand awareness. [email protected]01772 888331 Media Photography Commercial Photography Advertising Advertising Services Radio Advertising Magazine Advertising Press Advertising Cinema & TV Advertising Outdoor Media Advertising Video Video Production Video Shoots Animation PR Public Relations – PR Services Press Release Writing &... --- - Published: 2024-02-27 - Modified: 2025-05-20 - URL: https://piranha-solutions.com/seo-agency-york/ SEO Agency York | SEO Services York - Piranha Digital Start Your Project with Piranha Today: Call 0808 1437150 Web Web Services Magento 2 Website Design Quotes Website Integration Services Website Audits WordPress Website Design Responsive Website Design Content Management Systems (CMS) Website Content Development Website Development User Experience Design (UX Design) Web Design Hosting Managed Web Hosting Technical Support Magento Update Support WordPress Update Support Magento Enhanced Website Security Support WordPress Enhanced Website Security Support View All Web Services Boost sales and conversions with Piranha’s web services. [email protected]01772 888331 Digital Digital Marketing Conversion Rate Optimisation (CRO) Digital Marketing Strategies Guest Blogging Services Link Building Services PPC (Pay Per Click) Management Google Ads (AdWords) Management Content Marketing Remarketing Services Ranking & Performance Reports SEO (Search Engine Optimisation) Social Media Social Media Management Social Media Marketing Email Email Design Email Marketing View All Digital Services Grow your online presence with our digital marketing services. [email protected]01772 888331 Creative Creative Services Branding & Logo Design Graphic Design Literature Design Catalogue & Brochure Design Direct Mail Services Point Of Sale (POS) Design & Production Packaging Design Copywriting Services Translation Services Exhibitions Exhibition Design Exhibition Management Services Pop Up Exhibition Design Banner Stand Design View All Creative Services Get creative with Piranha and increase your brand awareness. [email protected]01772 888331 Media Photography Commercial Photography Advertising Advertising Services Radio Advertising Magazine Advertising Press Advertising Cinema & TV Advertising Outdoor Media Advertising Video Video Production Video Shoots Animation PR Public Relations – PR Services Press Release Writing &... --- - Published: 2024-02-27 - Modified: 2025-05-20 - URL: https://piranha-solutions.com/seo-agency-wigan/ SEO Agency Wigan | SEO Services Wigan - Piranha Digital Start Your Project with Piranha Today: Call 0808 1437150 Web Web Services Magento 2 Website Design Quotes Website Integration Services Website Audits WordPress Website Design Responsive Website Design Content Management Systems (CMS) Website Content Development Website Development User Experience Design (UX Design) Web Design Hosting Managed Web Hosting Technical Support Magento Update Support WordPress Update Support Magento Enhanced Website Security Support WordPress Enhanced Website Security Support View All Web Services Boost sales and conversions with Piranha’s web services. [email protected]01772 888331 Digital Digital Marketing Conversion Rate Optimisation (CRO) Digital Marketing Strategies Guest Blogging Services Link Building Services PPC (Pay Per Click) Management Google Ads (AdWords) Management Content Marketing Remarketing Services Ranking & Performance Reports SEO (Search Engine Optimisation) Social Media Social Media Management Social Media Marketing Email Email Design Email Marketing View All Digital Services Grow your online presence with our digital marketing services. [email protected]01772 888331 Creative Creative Services Branding & Logo Design Graphic Design Literature Design Catalogue & Brochure Design Direct Mail Services Point Of Sale (POS) Design & Production Packaging Design Copywriting Services Translation Services Exhibitions Exhibition Design Exhibition Management Services Pop Up Exhibition Design Banner Stand Design View All Creative Services Get creative with Piranha and increase your brand awareness. 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[email protected]01772 888331 Media Photography Commercial Photography Advertising Advertising Services Radio Advertising Magazine Advertising Press Advertising Cinema & TV Advertising Outdoor Media Advertising Video Video Production Video Shoots Animation PR Public Relations – PR Services Press Release Writing & Distribution Media Relations Event... --- - Published: 2020-02-14 - Modified: 2021-07-02 - URL: https://piranha-solutions.com/creative-services/packaging-design/ Packaging Design Agency - Piranha Digital Start Your Project with Piranha Today: Call 01772 888331 Web Web Services Magento 2 Website Design Quotes Website Integration Services Website Audits WordPress Website Design Responsive Website Design Content Management Systems (CMS) Website Content Development Website Development User Experience Design (UX Design) Web Design Hosting Managed Web Hosting Technical Support Magento Update Support WordPress Update Support Magento Enhanced Website Security Support WordPress Enhanced Website Security Support View All Web Services Boost sales and conversions with Piranha’s web services. [email protected]01772 888331 Digital Digital Marketing Conversion Rate Optimisation (CRO) Digital Marketing Strategies Guest Blogging Services Link Building Services PPC (Pay Per Click) Management Google Ads (AdWords) Management Content Marketing Remarketing Services Ranking & Performance Reports SEO (Search Engine Optimisation) Social Media Social Media Management Social Media Marketing Email Email Design Email Marketing View All Digital Services Grow your online presence with our digital marketing services. [email protected]01772 888331 Creative Creative Services Branding & Logo Design Graphic Design Literature Design Catalogue & Brochure Design Direct Mail Services Point Of Sale (POS) Design & Production Packaging Design Copywriting Services Translation Services Exhibitions Exhibition Design Exhibition Management Services Pop Up Exhibition Design Banner Stand Design View All Creative Services Get creative with Piranha and increase your brand awareness. [email protected]01772 888331 Media Photography Commercial Photography Advertising Advertising Services Radio Advertising Magazine Advertising Press Advertising Cinema & TV Advertising Outdoor Media Advertising Video Video Production Video Shoots Animation PR Public Relations – PR Services Press Release Writing & Distribution Media Relations Event... --- - Published: 2020-02-14 - Modified: 2026-01-27 - URL: https://piranha-solutions.com/web-services/magento-2/ Magento 2 Website Development - Piranha Digital Start Your Project with Piranha Today: Call 01772 888331 Web Web Services Magento 2 Website Design Quotes Website Integration Services Website Audits WordPress Website Design Responsive Website Design Content Management Systems (CMS) Website Content Development Website Development User Experience Design (UX Design) Web Design Hosting Managed Web Hosting Technical Support Magento Update Support WordPress Update Support Magento Enhanced Website Security Support WordPress Enhanced Website Security Support View All Web Services Boost sales and conversions with Piranha’s web services. [email protected]01772 888331 Digital Digital Marketing Conversion Rate Optimisation (CRO) Digital Marketing Strategies Guest Blogging Services Link Building Services PPC (Pay Per Click) Management Remarketing Services Google Ads (AdWords) Management Content Marketing Ranking & Performance Reports SEO (Search Engine Optimisation) Social Media Social Media Management Social Media Marketing Email Email Design Email Marketing View All Digital Services Grow your online presence with our digital marketing services. [email protected]01772 888331 Creative Creative Services Graphic Design Branding & Logo Design Literature Design Catalogue & Brochure Design Direct Mail Services Point Of Sale (POS) Design & Production Packaging Design Copywriting Services Translation Services Exhibitions Exhibition Design Exhibition Management Services Pop Up Exhibition Design Banner Stand Design View All Creative Services Get creative with Piranha and increase your brand awareness. [email protected]01772 888331 Media Photography Commercial Photography Advertising Advertising Services Radio Advertising Magazine Advertising Press Advertising Cinema & TV Advertising Outdoor Media Advertising Video Video Production Video Shoots Animation PR Public Relations – PR Services Press Release Writing & Distribution Media Relations... --- - Published: 2020-02-14 - Modified: 2021-07-02 - URL: https://piranha-solutions.com/creative-services/branding-logo-design/ Branding & Logo Design Services - Piranha Digital, Preston Start Your Project with Piranha Today: Call 01772 888331 Web Web Services Magento 2 Website Design Quotes Website Integration Services Website Audits WordPress Website Design Responsive Website Design Content Management Systems (CMS) Website Content Development Website Development User Experience Design (UX Design) Web Design Hosting Managed Web Hosting Technical Support Magento Update Support WordPress Update Support Magento Enhanced Website Security Support WordPress Enhanced Website Security Support View All Web Services Boost sales and conversions with Piranha’s web services. [email protected]01772 888331 Digital Digital Marketing Conversion Rate Optimisation (CRO) Digital Marketing Strategies Guest Blogging Services Link Building Services PPC (Pay Per Click) Management Google Ads (AdWords) Management Content Marketing Remarketing Services Ranking & Performance Reports SEO (Search Engine Optimisation) Social Media Social Media Management Social Media Marketing Email Email Design Email Marketing View All Digital Services Grow your online presence with our digital marketing services. [email protected]01772 888331 Creative Creative Services Branding & Logo Design Graphic Design Literature Design Catalogue & Brochure Design Direct Mail Services Point Of Sale (POS) Design & Production Packaging Design Copywriting Services Translation Services Exhibitions Exhibition Design Exhibition Management Services Pop Up Exhibition Design Banner Stand Design View All Creative Services Get creative with Piranha and increase your brand awareness. [email protected]01772 888331 Media Photography Commercial Photography Advertising Advertising Services Radio Advertising Magazine Advertising Press Advertising Cinema & TV Advertising Outdoor Media Advertising Video Video Production Video Shoots Animation PR Public Relations – PR Services Press Release Writing & Distribution... --- - Published: 2020-02-14 - Modified: 2021-04-14 - URL: https://piranha-solutions.com/email/ Email - Piranha Digital Start Your Project with Piranha Today: Call 01772 888331 Web Web Services Magento 2 Website Design Quotes Website Integration Services Website Audits WordPress Website Design Responsive Website Design Content Management Systems (CMS) Website Content Development Website Development User Experience Design (UX Design) Web Design Hosting Managed Web Hosting Technical Support Magento Update Support WordPress Update Support Magento Enhanced Website Security Support WordPress Enhanced Website Security Support View All Web Services Boost sales and conversions with Piranha’s web services. [email protected]01772 888331 Digital Digital Marketing Conversion Rate Optimisation (CRO) Digital Marketing Strategies Guest Blogging Services Link Building Services PPC (Pay Per Click) Management Google Ads (AdWords) Management Content Marketing Remarketing Services Ranking & Performance Reports SEO (Search Engine Optimisation) Social Media Social Media Management Social Media Marketing Email Email Design Email Marketing View All Digital Services Grow your online presence with our digital marketing services. [email protected]01772 888331 Creative Creative Services Branding & Logo Design Graphic Design Literature Design Catalogue & Brochure Design Direct Mail Services Point Of Sale (POS) Design & Production Packaging Design Copywriting Services Translation Services Exhibitions Exhibition Design Exhibition Management Services Pop Up Exhibition Design Banner Stand Design View All Creative Services Get creative with Piranha and increase your brand awareness. [email protected]01772 888331 Media Photography Commercial Photography Advertising Advertising Services Radio Advertising Magazine Advertising Press Advertising Cinema & TV Advertising Outdoor Media Advertising Video Video Production Video Shoots Animation PR Public Relations – PR Services Press Release Writing & Distribution Media Relations Event Management Services... --- - Published: 2020-02-14 - Modified: 2025-09-01 - URL: https://piranha-solutions.com/digital-marketing/google-ads-management/ Google Ads Agency, Adwords PPC Management - Piranha Digital Start Your Project with Piranha Today: Call 01772 888331 Web Web Services Magento 2 Website Design Quotes Website Integration Services Website Audits WordPress Website Design Responsive Website Design Content Management Systems (CMS) Website Content Development Website Development User Experience Design (UX Design) Web Design Hosting Managed Web Hosting Technical Support Magento Update Support WordPress Update Support Magento Enhanced Website Security Support WordPress Enhanced Website Security Support View All Web Services Boost sales and conversions with Piranha’s web services. [email protected]01772 888331 Digital Digital Marketing Conversion Rate Optimisation (CRO) Digital Marketing Strategies Guest Blogging Services Link Building Services PPC (Pay Per Click) Management Google Ads (AdWords) Management Content Marketing Remarketing Services Ranking & Performance Reports SEO (Search Engine Optimisation) Social Media Social Media Management Social Media Marketing Email Email Design Email Marketing View All Digital Services Grow your online presence with our digital marketing services. [email protected]01772 888331 Creative Creative Services Branding & Logo Design Graphic Design Literature Design Catalogue & Brochure Design Direct Mail Services Point Of Sale (POS) Design & Production Packaging Design Copywriting Services Translation Services Exhibitions Exhibition Design Exhibition Management Services Pop Up Exhibition Design Banner Stand Design View All Creative Services Get creative with Piranha and increase your brand awareness. [email protected]01772 888331 Media Photography Commercial Photography Advertising Advertising Services Radio Advertising Magazine Advertising Press Advertising Cinema & TV Advertising Outdoor Media Advertising Video Video Production Video Shoots Animation PR Public Relations – PR Services Press Release Writing & Distribution... --- - Published: 2020-02-14 - Modified: 2025-08-27 - URL: https://piranha-solutions.com/seo-preston/ SEO Preston | SEO Services - Piranha Digital Start Your Project with Piranha Today: Call 01772 888331 Web Web Services Magento 2 Website Design Quotes Website Integration Services Website Audits WordPress Website Design Responsive Website Design Content Management Systems (CMS) Website Content Development Website Development User Experience Design (UX Design) Web Design Hosting Managed Web Hosting Technical Support Magento Update Support WordPress Update Support Magento Enhanced Website Security Support WordPress Enhanced Website Security Support View All Web Services Boost sales and conversions with Piranha’s web services. [email protected]01772 888331 Digital Digital Marketing Conversion Rate Optimisation (CRO) Digital Marketing Strategies Guest Blogging Services Link Building Services PPC (Pay Per Click) Management Google Ads (AdWords) Management Content Marketing Remarketing Services Ranking & Performance Reports SEO (Search Engine Optimisation) Social Media Social Media Management Social Media Marketing Email Email Design Email Marketing View All Digital Services Grow your online presence with our digital marketing services. [email protected]01772 888331 Creative Creative Services Branding & Logo Design Graphic Design Literature Design Catalogue & Brochure Design Direct Mail Services Point Of Sale (POS) Design & Production Packaging Design Copywriting Services Translation Services Exhibitions Exhibition Design Exhibition Management Services Pop Up Exhibition Design Banner Stand Design View All Creative Services Get creative with Piranha and increase your brand awareness. [email protected]01772 888331 Media Photography Commercial Photography Advertising Advertising Services Radio Advertising Magazine Advertising Press Advertising Cinema & TV Advertising Outdoor Media Advertising Video Video Production Video Shoots Animation PR Public Relations – PR Services Press Release Writing & Distribution Media... --- - Published: 2020-02-14 - Modified: 2021-07-02 - URL: https://piranha-solutions.com/digital-marketing/ranking-performance-reports/ Ranking & SEO Performance Reports - Piranha Digital Start Your Project with Piranha Today: Call 01772 888331 Web Web Services Magento 2 Website Design Quotes Website Integration Services Website Audits WordPress Website Design Responsive Website Design Content Management Systems (CMS) Website Content Development Website Development User Experience Design (UX Design) Web Design Hosting Managed Web Hosting Technical Support Magento Update Support WordPress Update Support Magento Enhanced Website Security Support WordPress Enhanced Website Security Support View All Web Services Boost sales and conversions with Piranha’s web services. [email protected]01772 888331 Digital Digital Marketing Conversion Rate Optimisation (CRO) Digital Marketing Strategies Guest Blogging Services Link Building Services PPC (Pay Per Click) Management Google Ads (AdWords) Management Content Marketing Remarketing Services Ranking & Performance Reports SEO (Search Engine Optimisation) Social Media Social Media Management Social Media Marketing Email Email Design Email Marketing View All Digital Services Grow your online presence with our digital marketing services. [email protected]01772 888331 Creative Creative Services Branding & Logo Design Graphic Design Literature Design Catalogue & Brochure Design Direct Mail Services Point Of Sale (POS) Design & Production Packaging Design Copywriting Services Translation Services Exhibitions Exhibition Design Exhibition Management Services Pop Up Exhibition Design Banner Stand Design View All Creative Services Get creative with Piranha and increase your brand awareness. [email protected]01772 888331 Media Photography Commercial Photography Advertising Advertising Services Radio Advertising Magazine Advertising Press Advertising Cinema & TV Advertising Outdoor Media Advertising Video Video Production Video Shoots Animation PR Public Relations – PR Services Press Release Writing & Distribution Media... --- - Published: 2020-02-14 - Modified: 2021-07-02 - URL: https://piranha-solutions.com/advertising/radio-advertising/ Radio Advertising Agency - Piranha Digital, Preston Start Your Project with Piranha Today: Call 01772 888331 Web Web Services Magento 2 Website Design Quotes Website Integration Services Website Audits WordPress Website Design Responsive Website Design Content Management Systems (CMS) Website Content Development Website Development User Experience Design (UX Design) Web Design Hosting Managed Web Hosting Technical Support Magento Update Support WordPress Update Support Magento Enhanced Website Security Support WordPress Enhanced Website Security Support View All Web Services Boost sales and conversions with Piranha’s web services. [email protected]01772 888331 Digital Digital Marketing Conversion Rate Optimisation (CRO) Digital Marketing Strategies Guest Blogging Services Link Building Services PPC (Pay Per Click) Management Google Ads (AdWords) Management Content Marketing Remarketing Services Ranking & Performance Reports SEO (Search Engine Optimisation) Social Media Social Media Management Social Media Marketing Email Email Design Email Marketing View All Digital Services Grow your online presence with our digital marketing services. [email protected]01772 888331 Creative Creative Services Branding & Logo Design Graphic Design Literature Design Catalogue & Brochure Design Direct Mail Services Point Of Sale (POS) Design & Production Packaging Design Copywriting Services Translation Services Exhibitions Exhibition Design Exhibition Management Services Pop Up Exhibition Design Banner Stand Design View All Creative Services Get creative with Piranha and increase your brand awareness. [email protected]01772 888331 Media Photography Commercial Photography Advertising Advertising Services Radio Advertising Magazine Advertising Press Advertising Cinema & TV Advertising Outdoor Media Advertising Video Video Production Video Shoots Animation PR Public Relations – PR Services Press Release Writing & Distribution Media Relations... --- - Published: 2020-02-14 - Modified: 2021-07-02 - URL: https://piranha-solutions.com/web-services/content-management-systems-cms/ Content Management Systems (CMS) Development - Piranha Digital Start Your Project with Piranha Today: Call 01772 888331 Web Web Services Magento 2 Website Design Quotes Website Integration Services Website Audits WordPress Website Design Responsive Website Design Content Management Systems (CMS) Website Content Development Website Development User Experience Design (UX Design) Web Design Hosting Managed Web Hosting Technical Support Magento Update Support WordPress Update Support Magento Enhanced Website Security Support WordPress Enhanced Website Security Support View All Web Services Boost sales and conversions with Piranha’s web services. [email protected]01772 888331 Digital Digital Marketing Conversion Rate Optimisation (CRO) Digital Marketing Strategies Guest Blogging Services Link Building Services PPC (Pay Per Click) Management Google Ads (AdWords) Management Content Marketing Remarketing Services Ranking & Performance Reports SEO (Search Engine Optimisation) Social Media Social Media Management Social Media Marketing Email Email Design Email Marketing View All Digital Services Grow your online presence with our digital marketing services. [email protected]01772 888331 Creative Creative Services Branding & Logo Design Graphic Design Literature Design Catalogue & Brochure Design Direct Mail Services Point Of Sale (POS) Design & Production Packaging Design Copywriting Services Translation Services Exhibitions Exhibition Design Exhibition Management Services Pop Up Exhibition Design Banner Stand Design View All Creative Services Get creative with Piranha and increase your brand awareness. [email protected]01772 888331 Media Photography Commercial Photography Advertising Advertising Services Radio Advertising Magazine Advertising Press Advertising Cinema & TV Advertising Outdoor Media Advertising Video Video Production Video Shoots Animation PR Public Relations – PR Services Press Release Writing & Distribution Media... --- - Published: 2020-02-03 - Modified: 2021-11-12 - URL: https://piranha-solutions.com/social-media/social-media-management/ Social Media Management Agency - Piranha Digital Start Your Project with Piranha Today: Call 01772 888331 Web Web Services Magento 2 Website Design Quotes Website Integration Services Website Audits WordPress Website Design Responsive Website Design Content Management Systems (CMS) Website Content Development Website Development User Experience Design (UX Design) Web Design Hosting Managed Web Hosting Technical Support Magento Update Support WordPress Update Support Magento Enhanced Website Security Support WordPress Enhanced Website Security Support View All Web Services Boost sales and conversions with Piranha’s web services. [email protected]01772 888331 Digital Digital Marketing Conversion Rate Optimisation (CRO) Digital Marketing Strategies Guest Blogging Services Link Building Services PPC (Pay Per Click) Management Google Ads (AdWords) Management Content Marketing Remarketing Services Ranking & Performance Reports SEO (Search Engine Optimisation) Social Media Social Media Management Social Media Marketing Email Email Design Email Marketing View All Digital Services Grow your online presence with our digital marketing services. [email protected]01772 888331 Creative Creative Services Branding & Logo Design Graphic Design Literature Design Catalogue & Brochure Design Direct Mail Services Point Of Sale (POS) Design & Production Packaging Design Copywriting Services Translation Services Exhibitions Exhibition Design Exhibition Management Services Pop Up Exhibition Design Banner Stand Design View All Creative Services Get creative with Piranha and increase your brand awareness. [email protected]01772 888331 Media Photography Commercial Photography Advertising Advertising Services Radio Advertising Magazine Advertising Press Advertising Cinema & TV Advertising Outdoor Media Advertising Video Video Production Video Shoots Animation PR Public Relations – PR Services Press Release Writing & Distribution Media Relations... --- --- ## Posts - Published: 2026-03-31 - Modified: 2026-04-01 - URL: https://piranha-solutions.com/why-social-media-is-becoming-central-to-search-everywhere-optimisation/ If you still think of social media as a place to post updates, share offers and build a following then your understanding of what it does for your business is already out of date. In 2026, social media has become an important search platform on the internet, and its role in how customers discover, evaluate, and choose businesses is growing faster than most SME owners realise. This shift sits at the heart of a strategy that is transforming modern SEO: Search Everywhere Optimisation. What Is Search Everywhere Optimisation? Search Everywhere Optimisation is the evolution of traditional search engine optimisation beyond Google. Where conventional SEO focused almost entirely on ranking web pages in Google's and Bing’s organic results, Search Everywhere Optimisation recognises that your customers are not just searching on Google. They are searching on TikTok, YouTube, Instagram, LinkedIn, Reddit, voice assistants, and AI tools such as ChatGPT, often before they ever type a query into a search engine at all. The goal is straightforward: to make your brand easy to find, easy to trust, and easy to choose, wherever the discovery moment happens. This is not about abandoning Google. Google remains the dominant search engine and traditional SEO still matters. What has changed is the competitive landscape around it. Your potential customers are now researching across multiple platforms, and if your brand is only visible on one of them, you are invisible during a significant proportion of the decision-making process. How Search Behaviour Has Fragmented The numbers tell a clear... --- - Published: 2026-02-20 - Modified: 2026-02-20 - URL: https://piranha-solutions.com/the-rise-of-zero-click-search-and-what-it-means-for-marketers/ What are zero-click searches? A “zero-click search” is a search query where the end user does not click any results because they find the information they require without leaving the search engine results page (SERP). The user gets answers on the results page without having to click through to a website. Search used to be simple. The user typed in their search query, or keyword phrase. You ranked in the SERPs, you got clicks to your website, and you measured the sessions using an analytics tool. Now the results page often finishes the job before the click happens! The SERPs can show an AI Overview, a knowledge panel, a featured snippet, a local map pack, and a carousel, all before the first organic listing. Why zero-click is rising The search engines are constantly adapting their SERPs to provide better results for their users. For instance, Google keeps adding "answer-first" modules and components to its results pages that reduce the need for searchers to click through to the websites listed on the SERPs. Google launched its Knowledge Graph back in 2012, with the stated aim of helping users get information about “things, not strings. ” That concept underpins the way it has since altered the page it serves when you make a search. It went on to introduce featured snippets in 2014 and has more recently introduced AI Overviews in 2024 in the US, rolling out to the rest of the world throughout 2025. As we go into 2026, the search... --- - Published: 2025-12-18 - Modified: 2025-12-18 - URL: https://piranha-solutions.com/ai-marketing-trends-2026/ The Great AI Shift: How Marketing Changed Forever in 2025, and What's Coming in 2026 Digital marketing does not stand still for long. Some years bring steady progress and others force a rethink. For many UK businesses, 2025 was one of those years. At the start of 2025, most organisations were already using AI in some form. Content teams used it for creating article outlines, advertising platforms introduced more AI functionality, and PPC teams adapted to automated bidding. CRM platforms used machine learning to assess leads. Search behaviour shifted as AI-generated answers became more visible and customers grew more sceptical of generic content and automated outreach. The result was pressure from both sides; marketing teams faced new tools or processes almost every week, and AI generated inconsistent outcomes. Buyers changed how they searched, compared, and made decisions. What worked even two years ago started to feel slow or unclear. By the end of 2025, one thing was obvious, success was no longer about using more tools but about using the right technology in the right way. The Trends That Defined 2025 (A Retrospective Look Back) 2025 Changed Digital Strategy Initially AI was treated as a shortcut for many tasks. Tools helped with speed, but they did not always improve results. At the same time, buyers became more cautious as they saw more generic content, more automated messages, and less clear value. Privacy concerns grew and search behaviour shifted as AI-generated answers appeared more often. Instead of using AI only for... --- - Published: 2025-09-24 - Modified: 2026-02-06 - URL: https://piranha-solutions.com/ai-overviews-aligned-seo-ppc/ Google’s introduction of AI Overviews is transforming how search results are presented. For many businesses, this means fewer opportunities to earn clicks at the top of the customer journey, with both ads and organic listings pushed further down the page. In some searches, no traditional results are visible without scrolling, leaving both SEO and PPC teams facing new challenges. At Piranha Digital, we see this shift as a moment to adapt and strengthen campaigns, not a reason to step back. What AI Overviews Mean for Businesses AI Overviews are designed to provide immediate answers. While useful for searchers, they reduce click-throughs from the results page. This has two major consequences: Organic search impact: Informational queries often receive direct answers within the overview, cutting into visits that would previously have gone to a website. Paid search impact: Ads can appear above, below, or within AI Overviews, but Google does not separate the data. Click-through rates and Quality Scores can fall without clear explanation, making it harder for advertisers to adjust campaigns. With less reliable data and fewer easy wins, a joined-up strategy is essential. Rethinking the Funnel The traditional funnel has been disrupted. Top-funnel traffic is now often intercepted by AI summaries, while bottom-funnel intent, where customers are ready to buy, remains critical. To make the most of this environment: SEO should concentrate on building trust and providing credible, detailed information. Content needs to answer the questions that buyers are researching and feed authority into AI systems. PPC should focus on... --- - Published: 2025-08-11 - Modified: 2025-08-26 - URL: https://piranha-solutions.com/google-ai-mode-lands-in-the-uk/ On 29 July 2025, Google officially launched AI Mode in the UK, offering searchers a dramatic new way to get answers. An “AI Mode” button was added to the Google search bar, and it is now the first option on the Navigation Menu on search results. Rather than trawling through the standard “blue‑link” listings on the results page, users can now toggle AI Mode to view fully constructed, conversational AI responses powered by Gemini 2. 5, with support for text, voice and image inputs. It breaks queries into sub‑questions via a “query fan‑out” technique and returns rich, structured overviews with optional links to deeper content. This marks a fundamental shift in how Google presents information to its users and has sparked serious concerns about the detrimental effect on click-through traffic from Google to websites. Why this matters to your business Recent studies show dramatic impacts of AI summary formats: According to recent research by Semrush there has been a huge shift during 2025 in search sessions, with over 90% of searches now being zero-click. According to recent studies by Authoritas and Forbes, websites formerly ranking first may lose between 60% to 79 % of clicks and visits when AI Overviews appear above their link. Overall, zero-click searches continue to grow with 30 % to 69 % of news‑related queries now end without a visit to a source site. These trends suggest businesses need to address how they are discovered. Ranking well in the search results might not be enough. Adapting Your SEO Strategy Many... --- - Published: 2024-09-20 - Modified: 2025-08-26 - URL: https://piranha-solutions.com/content-marketing-a-key-driver/ In today’s bustling online world, where every click and view is a battle fought, how do you make your brand stand out? The answer – content marketing. Content marketing isn't just another marketing tool; it's a way of connecting with your audience. It's not about shouting your message from the rooftops, but having meaningful conversations with people interested in what you have to say. This method involves crafting content—be it landing pages, articles, videos, podcasts, or social media posts—that doesn't outright sell but educates, entertains, and informs, drawing people naturally towards your brand. Building Brand Authority Think about a brand you love. Chances are, you trust them not just for their products but also for their expertise and authority in their field. Content marketing lets you showcase your knowledge, establishing your brand as a trusted source in your industry. Every blog post that answers a question, every video that solves a problem, and every infographic that simplifies complex information adds to your brand’s credibility. Engagement: The Key to Lasting Relationships The beauty of content marketing lies in its ability to foster deep connections with your audience. It’s about creating content so engaging that people not only want to consume it but also share it with others. This isn’t about one-off transactions; it’s about starting conversations, sparking thought, and encouraging interaction that builds a community around your brand. A Sustainable Approach to Growth Content marketing is used for ads for a short-term strategy, such as promoting a new product or attracting... --- - Published: 2024-09-06 - Modified: 2025-08-26 - URL: https://piranha-solutions.com/advantage-of-seo-in-outperforming-competitors-online/ Starting a business comes with its own set of challenges, with one of the most significant being how to stand out in a crowded online marketplace. In the digital world, simply having a good product or service isn't enough if your potential customers can't find you. This is where SEO (Search Engine Optimisation) becomes not just beneficial but essential. SEO is the foundation of a great digital marketing strategy. If you’re not tracking, targeting, and optimising for the keywords your customers will be searching for on the search engines, how will you be found? SEO is all about making sure that if a potential customer is looking for what you offer, you can be found for them. Nowadays, people want what they’re looking for straightaway and won’t take the time to browse, so the further down your website is in the SERPs (Search Engine Results Pages), the more likely they are to click on a competitor’s website above you. Research from Sistrix highlighted that over 28% of people click on the first result on Google, with the 2nd result dropping to almost 16% of people and the tenth position possessing a meagre 2. 5% of people clicking on it—that’s a drastic change and shows that being on the first page of Google still might not be enough if you're not at the top of the first page. Why SEO is Your Competitive Advantage On the online battlefield, visibility is akin to territory. The more visible you are, the more territory... --- - Published: 2024-08-23 - Modified: 2025-08-26 - URL: https://piranha-solutions.com/ppc-how-targeted-ads-drive-business-success/ Whether you've just started a business, are struggling to keep up with competitors, are launching a new product, or simply seeking that extra boost, investing in PPC (Pay-Per-Click) advertising could really benefit you. Allocating a budget for platforms like Google, Bing, or Amazon ads can lead to significant returns on investment (ROI) and increased visibility for your brand. In this blog post, we explore how targeted ads can impact business success and why partnering with a PPC agency like Piranha Digital might be the best move to fully take advantage of this opportunity. PPC Services for Your Business PPC services can help you cut through the digital noise to directly reach your target audience; it's not just about putting your brand out there but ensuring it's seen by the right eyes. Targeted PPC campaigns offer the precision and flexibility needed to adapt in real-time, ensuring your marketing efforts are always aligned with your business objectives. By using the data available through PPC platforms, businesses can refine their audience targeting to include specific demographic details, interests, and purchasing behaviours, ensuring that your message reaches those most likely to convert. The Strategy Behind Successful PPC Campaigns As a successful digital agency, we recognise that creating a successful PPC campaign lies in its ability to target users based on a range of factors, including search terms, user behaviour, location, and even the type of device being used. This strategic targeting ensures that your ads are displayed to those with a high intent to... --- - Published: 2024-08-09 - Modified: 2025-08-26 - URL: https://piranha-solutions.com/impact-high-quality-web-design/ First impressions are made in a matter of seconds; the quality of your website design can be the difference between success and failure. High-quality web design does more than just present your brand aesthetically; it builds customer trust and drives sales by offering a seamless, engaging user experience. Let’s explore how investing in expert web design can make a real impact on your business. Crafting the First Impression Instant Credibility When a potential customer visits your website, you have a brief window to convince them of your credibility. A professionally designed website, with its attention to detail, intuitive layout, and visual appeal, communicates that your business is legitimate, trustworthy, and capable of delivering high-quality services or products. Reflecting Your Brand Identity Your website is often the first point of contact with your audience, acting as the digital face of your brand. Expert web design services ensure that this first encounter accurately reflects your brand’s identity, values, and professionalism. A consistent, visually appealing site helps to reinforce your brand, making it more memorable to visitors. Enhancing User Experience (UX) Navigational Ease A well-designed website guides visitors effortlessly through your content, leading them to the information they seek or the action you want them to take. Clear, logical navigation reduces frustration and ensures a positive experience, increasing the likelihood of converting visitors into customers. Speed and Accessibility In an age of instant gratification, a website that loads quickly and is accessible to all users, including those with disabilities, is paramount. Professional web... --- - Published: 2024-07-15 - Modified: 2025-08-26 - URL: https://piranha-solutions.com/should-i-invest-in-seo-in-2024-yes-heres-why/ As we move through 2024, businesses are asking whether SEO (Search Engine Optimisation) deserves a slice of their budget. The answer is a clear yes. Below, we unpack the reasons why SEO remains a vital tool for enhancing your online visibility and why it’s an investment that pays off both now and in the future. The Continuous Power of Organic Search Driving Targeted Traffic SEO is more than just a buzzword; it's an essential method for bringing interested users directly to your website. Unlike other approaches that rely on capturing an audience that might be interested, SEO captivates an audience already on the lookout for what you offer, dramatically increasing the chance they'll engage with your content or make a purchase. Long-term Cost Benefits Investing in SEO might seem like a significant effort upfront, with time and resources sunk into research, content creation, and website optimisation. However, the return on this investment is not fleeting. Unlike pay-per-click (PPC) advertising, where visibility ends with your budget, the fruits of SEO labour can continue to grow, drawing in traffic without ongoing costs. Prioritising User Experience SEO is about providing a smooth and enjoyable online experience for your visitors. Google rewards sites that are quick to load, easy to navigate, and accessible across all devices. By aligning your SEO strategy with these principles, you're not only more likely to rank well but also more likely to convert visitors into customers thanks to a positive user experience. Keeping Up with the Competition Chances are,... --- - Published: 2024-07-05 - Modified: 2025-08-26 - URL: https://piranha-solutions.com/is-email-marketing-still-effective-in-2024/ The simple answer to this is yes! Despite the rise of social media and other digital marketing channels, email marketing remains a potent and effective strategy in 2024 and continues to offer fantastic reach, engagement, and ROI. The Power of Email Marketing Personalisation and Segmentation: Email marketing has advanced significantly in terms of personalisation and segmentation. Today, businesses can tailor their messages to fit the precise needs and interests of their audience segments, resulting in higher engagement rates and conversions. Cost-Effectiveness: Compared to other marketing channels, email marketing offers a high ROI, making it an attractive option for businesses of all sizes. Its cost-effectiveness is particularly appealing for small to medium-sized enterprises looking to maximise their marketing budgets. Direct and Wide Reach: With billions of email users worldwide, email marketing provides a direct line to a vast audience. Unlike social media, where algorithms can limit visibility, emails land directly in the recipient's inbox, increasing the chances of your message being seen. Measurable Results: The success of email marketing campaigns can be easily tracked and measured through open rates, click-through rates, and conversion rates. This data allows marketers to refine their strategies for even better results over time. Mobile Accessibility: With the majority of emails now being opened on mobile devices, email marketing offers a convenient way to reach consumers on the go. Optimising emails for mobile has become a standard practice, ensuring that messages are effective regardless of the device used. Integration with Other Marketing Channels: Email marketing seamlessly integrates... --- - Published: 2024-06-17 - Modified: 2025-08-26 - URL: https://piranha-solutions.com/are-google-ads-worth-it-in-2024/ If you’re looking into the various methods of marketing your business and you’re asking yourself whether Google Ads are worth it in 2024. The answer is yes, absolutely. As Google focuses more on its paid services, Google Ads are becoming even more valuable. This platform offers wide reach, precise targeting capabilities, and measurable results that can significantly boost your online presence and drive conversions. Let's explore why Google Ads should be in your digital marketing strategy this year. Unmatched Reach and Visibility Google's dominant position in the search engine market ensures that ads placed on this platform receive extensive visibility. With millions of searches conducted every second, your Google Ads have the potential to reach a vast audience actively seeking products or services similar to yours. Precise Targeting Google Ads offers advanced targeting options, allowing you to reach potential customers based on their search behaviour, demographics, location, and even the type of device they're using. This level of precision ensures that your marketing efforts are focused on individuals most likely to convert, maximising your return on investment (ROI). Measurable ROI One of the standout features of Google Ads is its measurability. The platform provides detailed insights into how your ads are performing, including clicks, impressions, conversion rates, and more. This data is invaluable for optimising your campaigns and ensuring that every penny of your advertising budget is well spent. Speed and Flexibility Unlike SEO, which can take months to start showing results, Google Ads offer immediate visibility. They are also... --- - Published: 2024-06-07 - Modified: 2024-08-09 - URL: https://piranha-solutions.com/10-reasons-why-you-need-a-new-website-for-your-business/ Digital technology is constantly evolving, and it doesn’t take long for a website to become outdated. As a general rule, brands tend to update their website design every three years, and although it doesn’t seem like a long time in real terms, it certainly is in the digital age. A sleek, optimised new website can easily bring an increase in traffic, revenue, and user experience, as well as complete your brand’s image. After all, if you have a stellar product or service, then it makes sense to have a website that matches. Here are our 10 reasons why your business can benefit from a new website: Improved User Experience (UX): A new website can provide a seamless and intuitive user experience, making it easier for visitors to navigate, find information, and make purchases. An outdated website can frustrate users, leading to higher bounce rates and lost opportunities. Mobile Responsiveness: With the majority of internet traffic coming from mobile devices, a mobile-responsive design is non-negotiable. A new website ensures that your content looks great and functions flawlessly across all devices, improving accessibility and user satisfaction. Enhanced Security: Cybersecurity threats are constantly evolving, and an old website may be vulnerable to attacks. A new website can incorporate the latest security features, protecting your business and customer data from potential breaches. Better SEO Ranking: Search engine algorithms favour websites that are fast, mobile-friendly, and regularly updated with high-quality content. A new website can be optimised for SEO from the start, helping you rank... --- - Published: 2024-05-20 - Modified: 2025-08-26 - URL: https://piranha-solutions.com/10-essential-strategies-to-increase-your-website-conversion-rate/ Increasing your website's conversion rate is an important element in boosting your online success. Conversion Rate Optimisation (CRO) involves a mix of methods aimed at converting more visitors into customers or achieving other key performance indicators (KPIs) relevant to your business. CRO is usually a part of a bigger digital marketing strategy: increasing traffic using SEO, email marketing, PPC, or social media, and then making sure that traffic converts using conversion rate optimisation. It’s great to increase traffic to your website, but if those visitors aren’t converting, then your website is falling short. Below, we examine ten strategies that can significantly enhance your website's conversion potential. But first, let’s establish the difference between CRO for B2C and B2B websites. Optimising for B2B vs. B2C Website Conversion Rates: Understanding the Differences When it comes to Conversion Rate Optimisation (CRO) , the strategies employed for business-to-business (B2B) websites often differ significantly from those used for business-to-consumer (B2C) sites. The core goals may be similar—to increase conversions—but the approach, tactics, and metrics of success can vary greatly due to the differing nature of the audiences and sales processes. For B2B websites, we’re focussed on gathering leads rather than sales, so the process can be more difficult when it comes to CRO. These leads include contact form submissions, phone calls, and emails, which would be classified as conversions. Whilst the strategies may differ, the underlying principle of CRO remains the same: understanding your audience and tailoring the website experience to meet their specific needs... --- - Published: 2024-05-10 - Modified: 2024-07-12 - URL: https://piranha-solutions.com/how-do-social-media-algorithms-work/ Social media algorithms are designed to prioritise and display content based on a user's past behaviour, preferences, and engagement, with the aim of providing a personalised and relevant experience. Essentially, these algorithms sort posts in a user's feed by the likelihood that the user will find the content engaging or valuable, rather than displaying posts in chronological order. At their core, social media algorithms consider various factors such as the type of content (video, image, text), engagement (likes, comments, shares), the relationship between the poster and the user, and the timeliness of the post. The goal is to ensure that users are presented with content that is most likely to interest them, thereby increasing the time spent on the platform and enhancing user satisfaction. Understanding Different Social Media Platforms Each social media platform has its own unique algorithm, tailored to the specific user experience and content format it promotes: Facebook: Focuses on content from friends and family, as well as posts that stimulate significant interactions. The more a user interacts with a type of content, the more they will see it. Instagram: Prioritises content based on the user's past interactions, with an emphasis on timeliness and relationship with the content creator. Stories and reels have introduced new layers to the algorithm, favouring more engaging and interactive content. X (Twitter): Has a range of ranking signals, which include user interactions, hashtags, the use of external links, and what type of content (video, image, text). X (Twitter) has both a ‘For You’... --- - Published: 2024-04-15 - Modified: 2024-03-26 - URL: https://piranha-solutions.com/how-digital-marketing-helps-to-grow-your-business/ Digital marketing helps grow your business by connecting you with a larger audience online, increasing your visibility, and enabling more effective engagement with potential customers. By utilising digital channels—ranging from social media to search engines and beyond—businesses can target their messaging more precisely than ever before, driving both awareness and sales. Read on to learn about harnessing the full power of digital marketing for business growth. Reaching a Wider Audience The internet has made the world smaller in terms of reach. With digital marketing, businesses can target and reach potential customers across the globe without the need for a physical presence. This broad reach enables companies to enter new markets and expand their customer base significantly. Cost-Effectiveness Compared to traditional marketing methods, digital marketing often offers a more cost-effective solution for businesses. With options such as search engine optimisation (SEO), content marketing, and social media advertising, companies can achieve higher visibility and engagement at a fraction of the cost of traditional advertising channels. This, of course, all depends on whether your digital marketing is done properly! Measurable Results One of the standout benefits of digital marketing is its measurability. Through analytics and data tracking, businesses can easily measure the success of their campaigns, understand customer behaviour, and adjust strategies in real-time to improve results. This data-driven approach ensures a higher ROI by investing in tactics that work. Enhanced Customer Engagement Digital marketing opens up a two-way communication channel between businesses and their customers. Through social media, email marketing, and other... --- - Published: 2024-04-05 - Modified: 2024-03-12 - URL: https://piranha-solutions.com/benefits-of-social-media-for-business/ Social media is an essential tool for companies to enhance their online presence, engage with customers, and drive growth. If you own or run a company and you’re not leveraging the power of social media, you’re likely missing out. Even if you’re not confident in getting social media accounts up and running for your brand, there are always social media management agencies that can help you. Let experts manage an important aspect of your marketing whilst you focus on your core business. In this article, we’ll look at the many benefits of social media and why you should be taking advantage of the various platforms. The Power of Social Media in Business Expanding Brand Awareness Social media's vast reach makes it an ideal arena for businesses to increase brand visibility. By maintaining active profiles on various platforms, businesses can reach a broader audience, creating a lasting impression and increasing brand recall. Enhanced Customer Engagement Social media offers an opportunity for real-time engagement. Through direct interactions on these platforms, businesses can foster a sense of community, respond quickly to customer queries, and build stronger relationships. Insights into Customer Behaviour Platforms like Facebook, Instagram, and Twitter provide valuable data on customer preferences and behaviour. Businesses can leverage this data to tailor their marketing strategies, product offerings, and overall customer experience. Boost in Website Traffic and SEO Regular posting on social media can drive more traffic to your website. This increased traffic not only boosts sales but also plays a significant role in... --- - Published: 2024-03-15 - Modified: 2024-03-15 - URL: https://piranha-solutions.com/googles-march-2024-update-and-what-it-means-for-your-search-engine-rankings/ In March 2024, Google unveiled a substantial update to its search algorithm, significantly impacting the way it ranks websites. As a full-service digital agency, Piranha Digital is at the forefront of navigating these changes, ensuring our clients' search engine rankings remain in good standing. Understanding the March 2024 Update Google's relentless pursuit of enhancing search quality has led to the introduction of the March 2024 update. This latest refinement focuses on increasing the quality of search results by penalising spammy, low-quality content and prioritising valuable, original information. Key aspects include: Improved Quality Ranking: Algorithmic enhancements aim to surface the most helpful information, significantly reducing unoriginal content in search results. Updated Spam Policies: Google has revamped its spam policies to combat the lowest-quality content more effectively, including expired websites repurposed as spam repositories and obituary spam. Emphasis on Reducing Low-Quality, Unoriginal Results: Building on efforts initiated in 2022, this update further refines Google's ranking systems to identify webpages that provide poor user experiences or seem primarily designed for search engines. The rollout has induced fluctuations in search rankings, with some sites experiencing volatility. The Significance of the Update Google's March 2024 update is monumental, akin to previous landmark updates like Panda and Penguin. Its aim is to cleanse the search results of unhelpful, irrelevant, and unoriginal content, thereby improving the overall quality of information accessible to users. Websites employing questionable SEO tactics or producing low-value content face penalties, including deindexing. For businesses, the update underscores the importance of adhering to Google's... --- - Published: 2024-03-04 - Modified: 2024-01-22 - URL: https://piranha-solutions.com/advertising-on-linkedin-how-much-do-linkedin-ads-cost/ LinkedIn, the world’s premier professional networking platform, has evolved into a powerful hub for digital advertising. With over 1 billion users from 200 different countries and regions worldwide, LinkedIn offers access to professionals across a range of industries. Unlike other social media platforms, LinkedIn focuses on professional content, making it an ideal space for B2B advertising. Businesses use LinkedIn ads to reach specific professional audiences, enhance brand visibility, and generate leads. LinkedIn Advertising Costs The cost of LinkedIn ads varies based on several factors, including ad format, bid type, and the competitiveness of your target audience. LinkedIn operates on a bidding system, where advertisers set a budget and bid for ad space. Factors Influencing Ad Costs Bid Strategy: When a campaign is first set up, you’ll be able to choose which bid strategy you want to run with out of the three options. These three options include maximum delivery (an automated strategy where LinkedIn tries to get you the most results for your budget), target cost (get the most results whilst staying near your cost goal), or manual bidding (you can choose how much you want to spend per action, for example, website clicks). Target Audience: Highly sought-after demographics may cost more. Ad Quality: A better expected CTR can lower overall costs. Ad Format: There’s a difference in price between all the ad formats e. g. , Message Ads are one of the more expensive ad types. Campaign Objective: Whether you’re targeting landing page views or something more specific like... --- - Published: 2024-02-20 - Modified: 2024-08-09 - URL: https://piranha-solutions.com/importance-of-user-friendly-website/ As more companies move online, the competition for attention is fierce. A user-friendly website is not just a nice-to-have; it's essential for any business aiming to stand out online. It's about making sure your visitors can find what they need quickly and easily, which in turn impacts everything from user satisfaction to your bottom line and search engine rankings. At Piranha Digital, we understand the critical role of user-friendliness in web design, development, and SEO, ensuring your website excels in all areas. Why User-Friendliness Matters For your users: A user-friendly website helps people find what they need quickly, no matter the device they're using. If your site is easy to navigate, people are likely to stay longer to browse. But if it's tricky to use or the information is hard to find, they'll probably leave and check out a competitor's site instead. A smooth and engaging online experience means that a user is more likely to come back and have a positive impression of your website and brand. For your business: If a user is spending more time browsing on your website, they’re much more likely to make a purchase or submit an enquiry, leading to more conversions and higher revenue. Building on this, user-friendly websites simplify the process for users to take the actions you want them to take. It's not enough to have a visually appealing site that's easy to navigate if it lacks clear call-to-action buttons, visible contact forms, or straightforward 'Add to Basket' or 'Add to... --- - Published: 2024-02-05 - Modified: 2024-01-22 - URL: https://piranha-solutions.com/can-social-media-marketing-really-help-my-business/ In the digital era, where social media has become a part of daily life, businesses often find themselves asking: Can social media marketing really help my business? The answer is a resounding yes, but let’s dive into why: Understanding Social Media Marketing At its core, social media marketing involves promoting your products or services through social media platforms like Facebook, Instagram, LinkedIn, Twitter, and others. It's not just about posting regular updates; it's about engaging with your audience, understanding their needs, and tailoring your content to meet those needs. It has become harder and harder to grow organically on social media, with platforms encouraging users to invest in their ads. A great social media strategy involves an organic social media campaign alongside paid ads to boost the reach your content receives. Whilst you build your organic social media presence, your paid ads will guarantee visibility to your target audience, especially if your company is just starting out or doesn’t already have an established presence on social media. The Reach and Influence of Social Media One of the primary benefits of social media marketing is its vast reach. With billions of users across various platforms, social media offers an opportunity to connect with a broad audience. Because there are so many people on social media, getting your product in front of your target audience becomes easy. Did you know? Facebook has 3. 05 billion monthly active users. Instagram has 1. 2 billion monthly active users. LinkedIn has over 1 billion users... --- - Published: 2024-01-26 - Modified: 2024-01-26 - URL: https://piranha-solutions.com/google-algorithm-updates-2023-in-review/ A Turbulent Year for SEO 2023 was a significant year for Google's search algorithm updates, leaving a profound impact on the world of Search Engine Optimisation (SEO). Last year, Google announced several major updates (nine in total), including changes to the core algorithm, a focus on helpful content, and reviews. Let's delve into these nine confirmed updates and their implications for digital marketers. The Core Updates: A Constant Evolution Google's core algorithm experienced several major updates in 2023, notably in March, August, October, and November. These updates aimed to refine the search experience by prioritising pages that met the intent of the search query, thus enhancing value for users. The August Core Update, launched on August 22, 2023, did not cause significant disruptions, but it still required attention from SEO professionals. Conversely, the October Core Update, coupled with a Spam Update, targeted improving search quality and reducing low-quality content in search results. Google Algorithm Updates: Confirmed Dates of Core Update March 2023 Core Update: 15 March - 28 March August 2023 Core Update: 22 August - 7 September October 2023 Core Update: 5 October - 19 October November 2023 Core Update: 2 November - 28 November Product and Reviews Updates: Quality and Experience in Focus The year kicked off with a "Product Reviews Update" in February, affecting various languages globally. This update emphasised product reviews based on firsthand experience, penalising thin content pages and underscoring the importance of authentic, detailed reviews. April 2023 marked the transition from product reviews to... --- - Published: 2024-01-19 - Modified: 2024-10-28 - URL: https://piranha-solutions.com/how-will-googles-search-generative-experience-affect-seo/ In the ever-evolving landscape of digital marketing, the introduction of Google's Search Generative Experience marks a significant shift, particularly in the field of Search Engine Optimisation (SEO). This change is not just a mere update; it's a transformation that requires a deep understanding and strategic adaptation for businesses and content creators alike. Understanding the Search Generative Experience At its core, the Search Generative Experience is Google's approach to leveraging advanced AI and machine learning technologies to enhance search results. This means that search queries are not just matched with existing content but are interpreted to generate more contextually relevant and comprehensive answers. Impact on SEO Strategies Emphasis on Quality and Relevance: Traditional keyword stuffing and generic content strategies are becoming obsolete. Now, the focus is on creating content that genuinely provides value to the reader. According to Google's guidelines, content should be people-first, addressing specific queries with accurate, insightful information. E-E-A-T Becomes Crucial: Expertise, Authoritativeness, and Trustworthiness (E-A-T), now extended with Experience (E-E-A-T), are more important than ever. Content must be created by knowledgeable authors and backed by reliable sources. This aligns with Google's commitment to delivering trustworthy search results. Adapting to AI-Responsive Content: With AI playing a pivotal role in generating search results, content needs to be adaptable. This means clear, concise, and structured writing that AI can easily interpret and utilise to answer queries. Long-Form, Comprehensive Content: The generative aspect of the search means that longer, more detailed content may be favoured, as it provides more context and... --- - Published: 2023-08-17 - Modified: 2023-08-17 - URL: https://piranha-solutions.com/are-facebook-ads-worth-it/ In the dynamic world of online marketing, businesses are always seeking cost-effective and high ROI methods to get their products or services in front of potential customers. With its colossal user base, Facebook presents a golden opportunity for this. But is spending on Facebook Ads truly beneficial for businesses? The short answer is a resounding yes. With advanced targeting options, diverse ad formats, and an expansive audience, Facebook Ads can provide businesses with exceptional reach and engagement. Why Facebook Ads Investing in Facebook Ads is not just about reaching people; it's about reaching the right people in the right way. And that makes all the difference. So, why Facebook Ads, you ask? Immense User Base: Facebook boasts over 2. 8 billion monthly active users. This staggering number means that whatever your business niche, a significant chunk of your target audience is likely to be on Facebook. Precision Targeting: It’s not about casting the widest net, but rather the right one - Facebook knows a lot about its users. From their favourite movies and shopping habits to life events like engagements or new jobs. This invaluable data allows advertisers to pinpoint their ads to the right audience segment, ensuring better engagement and higher conversions. Remarketing Opportunities: Have you ever browsed for a product and then seen it pop up in your Facebook feed? That’s Facebook's powerful remarketing at work. By targeting users who've previously engaged with your website or app, you can keep your brand at the top of their minds... --- - Published: 2022-11-16 - Modified: 2022-10-13 - URL: https://piranha-solutions.com/the-benefits-of-social-media-for-business/ When it comes to digital marketing, there’s a range of strategies you can use to increase your online presence. The ability to connect with your target audience, build relationships with existing customers, and increase your brand visibility makes social media a necessity for every business. If you’re not taking advantage of all the benefits that social media brings, your digital marketing strategy won’t be as effective as it could be. Not having a social media presence is the definition of a missed opportunity, so let’s get into why you should use social media for business: Benefits of Organic Social Media Management for Business Maximise your customer service - as a user, we’re more likely to stay loyal to a brand that answers our queries and engages with us, it gives the impression that a company cares about their customers and is there when they need help. The one thing everyone values above everything else is their time. What if they could send you a quick message or tweet at you and get a practically instant response? Social media makes this sort of engagement possible, so your customers can easily get the answers they’re looking for. Engage in conversations – your brand visibility can be increased simply by engaging in conversations on the latest trending topic in your industry. By providing your input, you’re showing your expertise on the subject and allowing social media users to find your business, meaning more people will know about your brand. Show your corporate responsibility... --- - Published: 2022-10-11 - Modified: 2022-10-11 - URL: https://piranha-solutions.com/10-reasons-you-should-invest-in-a-new-website/ Whether you don’t currently have a website, or you’re thinking about upgrading your current, outdated one, there are plenty of reasons to invest in a new website for your business. 1. The digital world is massive and continues to grow – this is probably the most important reason why you should invest in a new website; online is everything nowadays, and it’s not going anywhere. In fact, it’s growing at an astronomical rate, which means that if people aren’t able to find you online, then you’re missing out on potential leads. There are over 5 billion internet users in the world today (source: datareportal), that’s 63% of the total population. With an average daily time of 6 hours and 49 minutes spent by each internet user, it’s quite clear to see why you should be making the most of the ever-growing digital world. 2. Keep up with the competition – if you don’t have a website, your competitors likely do; that’s one big channel that they’re getting sales or leads from and you’re not. If you do have a website but your competitors’ websites seem a lot faster, easier to navigate and overall look better than yours, then that’s a serious disadvantage. People are used to fast, sleek websites and if they can’t easily find what they’re looking for on yours, all they have to do is go to your competitor’s website and that’s a customer lost. 3. People’s attention spans are getting worse – how long will you wait... --- - Published: 2021-10-07 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/the-evolution-growth-of-digital-marketing/ Digital marketing spend is expected to reach $146 (£107) billion by 2023, growing at a 9% compound annual growth rate (CAGR), according to a Forrester report. This is a massive sum for a versatile and ever-changing industry... In this article, I’m going to be looking at the evolution and growth of digital marketing and how modern businesses are utilising it. What is Digital Marketing? To start off, let’s talk about what digital marketing actually involves. Digital marketing, also known as online marketing, is the promotion of companies & brands to connect with potential customers using the internet or other forms of digital media – this includes email, social channels, web-based/search engine advertising and more. A day in the life of a digital marketeer involves SEO, email marketing, social media marketing, Google/Bing PPC, PR, affiliate marketing and much more. Thorough research, testing and implementation is involved to make sure their client’s website gets the best result possible. Digital marketing is the bedrock of modern businesses. When Did Digital Marketing Start? To look back at the history of digital marketing, we have to take a look at the invention of the internet. The World Wide Web was launched in 1991 and the first popular browser, Netscape, launched in 1994. Google came into play in 1998 alongside other search engines like Yahoo. Search engines crawl web pages for keywords and then rank them on their results pages. Users loved browsing these search engines to find the information and products they were looking for... --- - Published: 2021-07-23 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/core-web-vitals-what-you-need-to-know/ History of Google’s Core Web Vitals Google announced in May 2020 that they would be introducing a set of new metrics related to website speed, responsiveness, and visual stability, to help website owners measure user experience on the web. Google believes that Page Experience will lead to a better Web. Although Google stated at that point in time, “... there is no immediate need to take action. ”, the Search Engine Optimisation (SEO) community was quickly awash with views and opinions as to what the upcoming Search Ranking changes would be and how it would affect website rankings. What are the Core Web Vitals? Google has decided to provide an overall view of Page Experience by combining signals from mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines. Their plan is to continue to evolve this metric over time and make a part of the many ranking signals used to determine which websites are presented to users when they use Google for search queries. The Core Web Vitals form a sub-set of signals within the Page Experience, specifically covering Loading, Interactivity, and Visual Stability. Loading – Largest Contentful Paint (LCP) measures perceived load speed and marks the point in the page load timeline when the page's main content has likely loaded. Interactivity – First Input Delay (FID) measures responsiveness and quantifies the experience users feel when trying to first interact with the page. Visual Stability – Cumulative Layout Shift (CLS) measures visual stability and quantifies the amount of unexpected layout shift of... --- - Published: 2021-07-16 - Modified: 2026-01-12 - URL: https://piranha-solutions.com/8-reasons-why-you-should-employ-a-digital-agency/ There is no denying that it’s nice to have an unlimited in-house resource for things like SEO, creative design, and website development, but the reality is that this is not an option for many companies who need to focus on their core business and don’t have the funds to splash out on this luxury. Here are 8 reasons you should employ a digital agency rather than attempting to deliver It in-house. Recruitment 1) Let the digital agency worry about recruitment. Employing, training, and retaining high calibre digital staff is an expensive and time-consuming operation. Using a digital agency means it becomes their responsibility and hence problem to hire and fire. Cost-Effective 2) Economies of scale means it can be more cost-effective to employ a digital agency than sharing round a small number of digital tasks amongst the in-house team. A digital agency could be completing link building projects for 100’s of clients at once. Focus 3) Digital marketing is a digital agency's primary focus, whilst to a manufacturing company, it might be far down the list of priorities and not receiving the sustained attention it needs Continuous Improvement 4) Digital Agencies are continuously learning and will ensure that you follow best practices whenever possible. They are forward-looking and determine what technology(s) are a good fit for your strategy, whist ensuring you are playing by search engine guidelines. Consistency 5) Digital Agencies will provide a level of consistency that you cannot achieve internally. When your last blog article was 10 months... --- - Published: 2020-10-02 - Modified: 2026-01-12 - URL: https://piranha-solutions.com/what-you-need-know-about-magento-2/ Magento has become a world leading eCommerce platform since its launch in 2008. It requires professional developers who are comfortable with its concepts, terminology, and understand its different mechanisms. However, Magento’s time is now up. At least in its first form. Magento 2 marks a fundamental change in architecture, and that is probably only to be expected from Magento brand owners Adobe, as they lay the foundations for the next generation of online shops. As of June 30th, this year (2020), support from the Magento 1 team ended. That means, you could start to encounter different issues with your site over time, such as: Lack of Development Support: In terms of the number of Magento developers out there who can support the live Magento sites, there aren’t many. The thing here is that these developers will now be focusing more of their time on supporting Magento 2. In short, there will now be less resources that can be put into helping anyone with a Magento 1 site. Payment Gateways: Should you remain on Magento 1 after End of Life (EOL), there’s a chance that your payment gateway might drop you. Should this happen, you will be limiting the types of payment methods that you can offer to your customers. Security Risks: As there will no longer be security updates coming directly from Magento, this will inevitably fall to your development team if you have one, and they probably won’t thank you for the increased workload. Also, failure to keep your... --- - Published: 2020-10-01 - Modified: 2024-10-28 - URL: https://piranha-solutions.com/free-ads-on-google-shopping-tab-available-globally/ If you’re new to paid media, it’s more than likely that all you’ve known is paid listings in Google Shopping. If you’ve been around the block, so to speak, you might look back fondly on the days when Google allowed you to list shopping ads for free. Unsurprisingly though, this feature was retired in 2012 when Google shifted everything over to a ‘pay-to-play’ model. However, it was announced earlier this year that Google was going to reintroduce free listings on the Google Shopping tab. Initially this was only available in the US but the effect is set to take effect by mid-October for retailers across Europe, Asia and Latin America. Paid Listings Still Available First off, the decision to introduce free listings came about as a result of the financial crisis that COVID-19 has caused around the world. Simply put, numerous businesses can’t afford to pay for Google Shopping listings at this time. Google says: “And as consumers increasingly shop online, they’re searching not just for essentials but also things like toys, apparel, and home goods. While this presents an opportunity for struggling businesses to reconnect with consumers, many cannot afford to do so at scale. ” By offering free shopping listings to retailers allows Google to get more products in front of people who need them. “With hundreds of millions of shopping searches on Google each day, we know that many retailers have the items people need in stock and ready to ship but are less discoverable online. ”... --- - Published: 2020-09-11 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/bert-match-stories-with-fact-checks/ A recent announcement from Google, followed by a quick summary outlined a number of changes that they have made to Google Search in the last year or so. The announcement outlined a number of changes to Google Search, Google News, autocomplete, and fact checking through BERT and language processing. BERT is in fact an acronym that stands for Bidirectional Encoder Representations from Transformers and upon its release back in 2019, it was said that BERT will impact 1 in 10 of all search queries and it was the biggest change in Search since Google released RankBrain back in 2015. In short, it is a technique for natural language processing pre-training developed by Google that can help computers to understand language a bit better and more like humans do. At a high level, Google is aiming to provide search results that are as relevant as possible and as reliable as possible. This is with people’s health in mind, given we’re in the middle of a global pandemic, as well as the upcoming US election. Google will obviously want their search results to be as reliable as possible, but the announcement was more around the ongoing changes that have happened over a number of years as opposed to a new feature launching. What’s Changed? Here is a list of some of the recent tweaks and changes that the company has highlighted from the last 12 months: Google BERT being used in full coverage news stories to better match fact checks with stories... --- - Published: 2020-05-27 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/google-may-2020-core-update-what-happened/ May 18th, 2020. The day that Google’s Danny Sullivan officially declared the “May 2020 Core Algorithm Update” as over. Overall, the feedback to this update from the search community has been negative. Here at Piranha, we decided to take a look into the effects of the update and investigate what has been reported around the web about the latest of Google’s core algorithm updates. Early Observations According to Search Engine Journal, 4 things that have been noted early on after the completion of the roll out are that thin content appears to be losing while aggregator sites and directories are winning. Local SERPs are seeing major flux and SERP features (rich snippets such as star ratings, featured snippets, news results and knowledge graph data) might be in flux. Thin Content Thin content on a website is a page that has a low-word count and according to Neil Patel, some of the studies him and his team have done, there has been a large number of sites negatively affected by this update. They looked at 400 different sites in their system that were flagged as having thin content and 127 of these sites saw a decrease in search traffic by at least 10% while only 41 saw an increase in search traffic by 10%. That’s a 3x higher chance of being negatively affected rather than positively. Of course, the majority of the 400 sites Neil and his team looked at saw no change at all but would you want to take... --- - Published: 2020-04-24 - Modified: 2024-10-28 - URL: https://piranha-solutions.com/google-introduces-free-advertising-google-shopping-tab/ Google has announced it is introducing free listings on its popular Google Shopping tab. While paid listings will remain and operate as usual, advertisers will be able to register for free ad slot eligibility. It will then be up to Google to select participating retailers to be shown on the shopping tab, displayed on search results pages (SERPs). This change is initially being introduced in the United States only. However, Google has announced it will be expanded worldwide by the end of 2020. By next year, retailers right across Britain will be enjoying free advertising space on the world’s largest search engine. Do you require assistance with any aspect of Google’s Merchant Centre platform? The experts at Piranha Digital are on-hand to help you today. Call us on 01772 888331 to discuss your requirements. Already Using Merchant Centre? If you are an existing user of Merchant Centre and Shopping ads, you may already be eligible for free advertising when the system is live in the United Kingdom. In this case, no further steps are necessary. The following steps may be required if you have not previously opted into the correct criteria: Navigate to your Merchant Centre dashboard. Select “Growth and then “Manage Programs” on the left-hand menu. Select the “Surfaces Across Google” program card to opt in. Not Using Merchant Centre Yet? If you are not currently using Google Merchant Centre, now is the perfect time to get started. This platform is designed to display your products to users via... --- - Published: 2020-04-01 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/coronavirus-your-website/ The coronavirus outbreak has caused widespread disruption to businesses throughout the UK and across the globe. To help businesses to pause their online activities, Google has published guidelines to follow during this turbulent time. If you need any assistance in safeguarding your business’s online presence and customer reputation, don’t hesitate to contact the Piranha Digital team today. The Impact of Coronavirus If you are a business owner, you are sure to have been affected by the novel coronavirus pandemic. It may be obvious you should close your warehouse, office or factory. But what’s the best action for your website? Do you simply “turn off” your website and reactivate it when the situation stabilises? Or perhaps continue as normal, without making any changes? Keep reading to learn more about Google’s advice for businesses like yours. Google’s Advice The search giant has released helpful guidelines to assist businesses at this difficult time. Here is an overview of the advice available for different types of organisations: It is recommended to keep websites online rather than simply turning them off. You might consider limiting functionality, such as: Disabling baskets and checkout functions. Labelling items as out of stock. You should keep customers up to date on the status of your business. The easiest method of achieving this is to add a new webpage or post regular updates via a news/blog page. It can be beneficial to update your structured data mark-up and ensure cancelled events are identified appropriately. If using it, you should ensure... --- - Published: 2020-01-13 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/google-announces-january-2020-core-update/ Google has today, January 13th, confirmed that a core algorithm update is being rolled out and it’s simply being titled ‘January 2020 Core Update’. Being a broad core update, this will impact all search results on a global scale and won’t be an update that targets a specific sector or element that webmasters can try and fix. The last core update was in September 2019 and it was one that, according to webmasters and SEOs, didn’t have as big an impact as previous core updates. Google did release an update in November but that wasn’t a core update, it was a specific update focusing on local SEO, you can read more about that here. If you find that you’re hit by this update, Google has given some advice on what you should consider looking at. These aren’t specific actions to take in order to try and recover and in fact, if you have been negatively impacted, it might not be specifically about what you’re doing wrong with your website. It might just be down to what your competitors are doing well. Here is the advice from Google about what webmasters should know about Google’s Core Update. Google actually released a great analogy explaining how the core updates work and how you, as a webmaster or SEO, should perhaps look at them. "One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in... --- - Published: 2019-12-03 - Modified: 2024-10-28 - URL: https://piranha-solutions.com/youtube-creators-face-fines/ YouTube creators could now face fines for breaking federal law. Following a landmark ruling by the US Federal Trade Commission (TFC), YouTube creators may now be held liable for COPPA violations. What is COPPA? The Children’s Online Privacy Protection Act (COPPA) is intended to impose certain requirements on those who operate websites or online services targeted at those under the age of 13. In a major case earlier this year, Google settled for $170m to end investigations by the FTC and the New York Attorney General into YouTube’s alleged collection of children’s data without the consent of a parent or legal guardian. This figure is the record settlement ever reached with the FTC. In the wake of this settlement, YouTube is now prohibited from collecting the personal information of video viewers. Google has also imposed new settings creators must complete in order to comply with its terms of use policy. This includes specifying whether or not your content is targeted at under-13s. Fines for Breaking Rules Failure to comply with COPPA will now lead to fines and other potential consequences, including the suspension of YouTube channels. The Director of the FTC’s Bureau of Consumer Protection, Andrew Smith, said: “We would have strong penalties in future cases against content creators and channel owners, as well — particularly when we would have a situation where the channel owner was specifically asked ‘are you child-directed? ’ and the channel owner said ‘No. ’” Channel owners who fail to specify if their content is... --- - Published: 2019-06-14 - Modified: 2026-01-12 - URL: https://piranha-solutions.com/google-june-2019-core-update/ On the 3rd June 2019, Google released an update to its core algorithm. There’s nothing news-worthy about minor Google updates (as the specific details of each update are never revealed). Unusually, however, the search giant chose this time to notify webmasters in a series of official announcements. This almost unprecedented move shows that the core algorithm updates were major in nature and worthy of specific acknowledgement: something Google does not do very often. But what did these updates change? And how have these changes affected your website? Keep reading to learn the answers to these questions and more! Making it Official Google constantly releases minor updates to its algorithms. Its standard answer to queries from webmasters is along the lines of “Yes, we release updates all the time to improve things. ” However, on 2nd June, Google pre-announced on Twitter that a major update was impending. Although the tweet referenced the fact that these changes occur ‘several times per year’, webmasters were quick to note the singular nature of such a public acknowledgement. Google’s public Search Liaison Danny Sullivan said that the company ‘... wanted to be more proactive... we thought it would be good to just let folks know before it rolled out. ’ He went on to add that the update was ‘not a big one’. A Major Update? Immediately after the update dropped on 3rd June, webmasters began to dispute this initial claim that it wasn’t large in scale. Prominent search engine journalist Barry Schwartz began reporting... --- - Published: 2019-05-23 - Modified: 2025-08-26 - URL: https://piranha-solutions.com/7-reasons-business-needs-agency-like-piranha-piranha-solutions/ Piranha can present you in a better light than you could do on your own. We gain a unique perspective on your firm as outsiders. We will ask a lot of questions about what makes your company special and use tactics to get prospects excited about your brand. Piranha is continuously learning and will ensure that you follow best practices whenever possible. We are forward-looking and determine what technology(s) are a good fit for your strategy, whist ensuring you're playing by search engine guidelines. Piranha will humanise your brand by producing content that people will love. The more boring your industry is, the more likely your requirements for a marketing agency will be. Many businesses find it difficult to get beyond technical-speak because they believe that makes them more credible. However, the world doesn't care about technical jargon, they only care if your product or services can alleviate their problems. Piranha knows how to write for humans. Piranha will provide a level of consistency that you cannot achieve internally. When your last blog article was 17 months ago, or your social posts convey pure apathy and disconnection with your audience, it's time to hand the reins to someone who has the tools and expertise to consistently produce and share information of value to your audience. Piranha will be "social" for you when you don't have the time or feel like it. Facebook, Twitter, Instagram, LinkedIn. Each social network has its own rules and data-backed proof that different forms of messaging... --- - Published: 2019-04-25 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/diy-website-vs-professional-web-design/ Owning a great website is a fantastic way to build your brand, advertise your products or services, generate new business and interact with existing customers. We believe every business would benefit from having an awesome website! For business owners without a website (or those who need a new one), this means a decision must be made. Should you go for a cheap, quick fix in a DIY website builder or invest in custom web design and development? This decision isn’t an easy one. For the latest Piranha blog, we wanted to examine the pros and cons of each type of website and help you make a more informed decision. Keep reading to find out more! Website Builders – Pros For many people, a low-cost or even free website builder seem a great choice. Start-ups and small business frequently choose to build their website using one of the many services available. Examples include Wix, Shopify, GoDaddy and Squarespace. Here are some of their advantages: Easy to use – One of the main attractions of website builders is their ease-of-use. Many use drag-and-drop, simple text editors and single-click interfaces to enable even the least tech-savvy to create basic websites with ease. Quick setup – Because builders work using pre-existing templates and layouts, setting a build up from scratch can take as little as an hour. Low initial costs – Most website builders will let you begin your design straightaway and with minimal, or no, setup fees. These points might make using these... --- - Published: 2019-04-01 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/fantastic-website-launched-piranha/ We are delighted to announce the launch of the latest website from the Piranha studio and this time it is the turn of Burnley based company Acewell and their subsidiary Firewood Supplies and Stoves, to benefit from the expertise of the designers and web developers here at Piranha! Firewood Supplies and Stoves sells a variety of kiln dried wood, sized and packaged to their customers’ needs, as well as many other accessories including firelighters, coal and kindling logs to ensure that the greatest amount of heat can be generated for their money! Our latest creation is a beautiful Magento based e-commerce website designed to appeal to both B2B and B2C clients. The website is fully responsive with easy to follow navigation, a log in area for existing clients and a quick and easy checkout system. The site also has a comprehensive CMS (content management system) that allows Firewood Supplies to manage their on-line business orders and deliveries from one central point. If you want to learn more about Firewood Supplies and Stoves, you can follow them on Facebook or Twitter. Alternatively, if you would like to know more about Piranha and our Web Design and Digital offerings, please call 01772 888331, email sharon@piranha-solutions. com or visit the web development page on our website! --- - Published: 2019-03-15 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/domain-authority-2-0-announced/ Moz has announced the release of a major update to its domain strength metric, DA (or Domain Authority). For several years, domain authority has been a major influencing factor in the world of search engine optimisation. Since it had been used for many years in an ever-changing industry like digital marketing, the usefulness of DA 1. 0 has waned. Now, Moz is introducing the 2. 0 update, an exciting new iteration that represents a rebuild from the ground up. Despite its waning relevance, domain authority remains an indispensable metric throughout the industry. As such, the introduction of version 2. 0 is sure to re-exert widespread influence in the international digital marketing landscape. What is Domain Authority? Domain authority is a complex metric developed and operated by worldwide SEO bigwigs, Moz. Presented as a score ranging from 1 to 100, it’s a metric that is widely used throughout the digital marketing industry to quantify the respective “strength” of a domain (e. g. piranha-solutions. co. uk). Each website’s domain authority is calculated using a complex algorithm that considers many different factors. These include: Domain age Backlink profile Google algorithm behaviour and updates Together, these values are used to calculate a score for each domain, ranging from 1 to 100. The Moz website says that domain authority “predicts a root domain’s ranking potential relative to the domains in our index. ” Put simply, higher domain authority = the greater the likelihood of attaining better search rankings. How is Domain Authority Calculated? Only Moz... --- - Published: 2019-03-07 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/video-marketing-2019/ In a recent blog post, SEO bigwig Moz made the prediction that video will dominate niche marketing in 2019. With featured videos, video carousels and suggested clips all dominating SERPs (Search Engine Results Pages) for niche queries, it’s not hard to see why! Today’s online consumer demands content that’s both accessible and engaging. Videos tick both boxes in ways that other media can’t – that’s why online videos are such big business. What are Niche Searches? An online niche is exactly the same as a niche in the real world. That is, a specific and explicit search based on a service or product. For example, rather than using an overarching term such as “baking recipes”, a niche search may be something like “how to make chocolate cake”. If you perform a similar search on Google or Bing, you may well receive video content suggestions alongside the organic results and paid-for advertisements. As a rule, search engines love to answer searchers’ questions. Giving succinct, concise answers results in happy users who are more likely to use that search facility again in the future. Video content not only diversifies the search results to broaden target demographics but also answers questions in a (arguably) more engaging way than any other medium. Advantages of Video Videos are eye-catching and can engage users with immediacy and intent. There are also many different types of video that can be useful in business. From educational how-to videos and advertorials to product demonstrations and reviews, videos can be... --- - Published: 2019-02-06 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/google-plus-to-shut-down/ Google has confirmed its decision to shut down its struggling social network, Google+. The search engine first announced the move back in December 2018, citing among its reasons “low usage and challenges involved in maintaining a successful product that meets consumers’ expectations. ” Google+ is now due to shut down for consumers on 2nd April 2019. A Brief History of Google Plus Google+ was launched way back in 2011 and is Google’s fourth foray into the world of social networking. The network grew substantially over its first couple of years, and by 2015 had amassed an active user base numbering 111 million people. Although this figure is enormously impressive, in truth, Google+ has consistently struggled to compete with more widely successful social networks including Twitter and Facebook. Despite not proving as big a hit with consumers, Google+ has always been a useful tool in the digital marketer’s armoury. Alongside other social networks, SEOs have often utilised it and given their clients’ websites a boost by sharing links to news stories, blog posts and more. What Went Wrong? Google has more recently admitted the existence of fundamental flaws in the network’s build, inadvertently resulting in a considerable impact on the security of user data. Due to a bug with one of the Google+ People APIs, some static user data was accidentally placed at risk, including: Names Email addresses Occupations Genders Ages With the introduction of GDPR in the EU, this discovery happened at precisely the wrong time for Google. A strong... --- - Published: 2018-11-14 - Modified: 2026-01-12 - URL: https://piranha-solutions.com/worst-online-retailers-named/ Consumer group Which? has named the worst online retailers in the UK. Some of the country’s largest retailers were found to be delivering poor online shopping experiences to their customers. After an extensive 6-month survey, involving over 10,000 members, the worst big-brand performers were found to include: Homebase. co. uk (55%) DorothyPerkins. com (61%) SportsDirect. com (61%) WHSmith. co. uk (63%) Made. com (67%) The percentage scores refer to the relative satisfaction of surveyed Which? members during their last 6 months of online shopping. By comparison, skincare specialist LizEarle. com tops the scoreboard with an impressive 94%. The full list of retailer performances has now been published by Which? A Good Shopping Experience The modern online shopper prioritises speed, convenience and security. The highest-scoring websites in this survey generally offered websites which were easy-to-navigate with secure checkouts and a variety of delivery options to best suit customers. Big brands with poor customer satisfaction scores are often blamed for poor website navigation and poor value, as well as low product quality. Harry Rose, Which? editor, said that online consumers value “a personal service, quality items and deliver quickly and conveniently. ” Need a good ecommerce website? Piranha is experienced in building and launching successful online stores. To avoid giving your customers an inferior online shopping journey, be sure to check us out. Piranha Web Development Established since 2001, Piranha has built and launched many successful ecommerce websites. From small local stores to large-scale multisite integrations, our web development team can deliver... --- - Published: 2018-10-05 - Modified: 2026-01-12 - URL: https://piranha-solutions.com/google-celebrates-20th-anniversary/ Google has recently celebrated its 20th anniversary. To mark the occasion, we thought we’d take a broader look at the search engine which so many webmasters depend on for their livelihoods. It’s hard for us young digital marketing whippersnappers to imagine a world without the search giant. Few inventions have shaped the world more than that of the Internet, and even fewer companies have monopolised a public resource to such a degree as Google. The largest search engine on the planet, and with a parent company that counts itself as one of Earth’s most successful, Google now processes over 40,000 worldwide search queries per second. But who founded Google, and did they ever dream it would become the enormous entity we have today? Keep reading to find out! Google It! Imagine a time when Titanic was drawing crowds to cinemas, when Boyzone’s “No Matter What” was the UK’s hottest summer single and when Arsène Wenger had just led Arsenal to be crowned Premier League champions for the first time. Yes, that’s right – you’re back in 1998! For many people, ‘98 still seems like it was yesterday. Yet in that time, Google flourished from humble origins in a disused garage (ahem, its first “global headquarters”) to an international conglomerate with a revenue of over $110bn. To mark its anniversary, Google posted a fun feature on its official blog. In a Google Maps-like setup, you can click your way around its modest garage headquarters almost exactly as it looked 20 years... --- - Published: 2018-08-24 - Modified: 2026-01-12 - URL: https://piranha-solutions.com/google-medic-update-fallout/ On the first week of August, Google rolled out a major search algorithm update that was named by Barry Schwartz – a prominent member of the SEO community – as the “Medic Update”. Although Google releases minor tweaks to its algorithms on a daily basis, this was revealed to be a ­broad core update. Broad core updates indicate a major shift for the SEO industry and generally affect the traffic of millions of websites almost overnight. Although some webmasters might disagree, the Medic Update didn’t get its name from needing an ambulance after analysing your traffic the next day! It was so named because immediately after the change, health websites appeared to be the most severely affected. As Barry has pointed out, this is unusual in a global, core update because these factors “normally mean it impacts all flavours of sites, in all areas, everywhere. ” However, it isn’t just health and medical websites which have been impacted. Data suggests that business, financial and ecommerce websites have also felt the update’s effects. What does the Medic Update mean? The SEO industry carefully tracks what’s known as search volatility. This is a metric measuring the upward and downward movements of websites on search results. When examined over a period of time, these patterns can give us useful insights for individual industries. As with all major algorithm updates, search volatility went through the roof. As Google seldom announces any changes – big, or small – this is the industry’s best indicator that... --- - Published: 2018-08-03 - Modified: 2026-01-12 - URL: https://piranha-solutions.com/google-ready-set-load/ Google has rolled out an important new speed update. First announced back in January 2018, this update will penalise very slow websites in search engine results pages (SERPs). If your website is slow, it may now appear lower in Google’s rankings than it did before. But fear not! If you’re worried about the speed of your website, Piranha can help! Call 01772 888331 today. Without further ado, let’s take a look at why speed is a ranking factor and which kind of sites are likely to be affected by Google’s latest major algorithm update! Why is Speed Important? In recent years, the number of web searches on mobile devices has outstripped those on desktops and tablets. Nowadays, speed is everything! Nobody wants to sit around waiting for a video or web page to load. Research suggests that the majority of mobile users will leave a web page if it fails to load within a few seconds. Impatience is a Virtue Users now expect web pages to load swiftly and smoothly. Slow pages often have high bounce rates (the proportion of visitors who leave the page very quickly). With its new update, Google has now started to use mobile speed as an official major ranking factor, highlighting its importance for webmasters. What Affects the Speed of a Web Page? There are many different technical factors which dictate how long a page takes to load. Here are a few examples of what to avoid: Non-optimised images – image files always take a... --- - Published: 2018-06-20 - Modified: 2026-01-12 - URL: https://piranha-solutions.com/fresh-content-seo/ Content has become an increasingly key factor in the world of SEO. It’s easy to see why; Google’s very own Webmaster Guidelines advise website owners to ‘make pages primarily for users, not for search engines’ and to consider what makes their websites ‘unique, valuable or engaging. ’ Content is the building blocks of all websites. It’s impossible to make your website individual and useful without it! But it’s not enough to simply fill up your site with page after page of meaningless words. Google emphasises the need to make your website useful to readers. This is done either by answering their questions, informing them or entertaining them. We’ll be taking a look at some tips on content and its use in SEO. But if you’re struggling, fear not: professional help is available from Piranha. Keep reading to find out more! Keeping Content Fresh As SEO experts, we know it’s vital to keep your website content fresh and up-to-date. While high-quality content will always be useful, publishing new content and updating your existing pages is an important ranking factor. (After all, it’s pointless having superb content if nobody can find you on search engines! ). Yoast’s Michiel Heijmans broached the subject of content “freshness” in his recent blog post. In it, he recommends not only producing new content but also re-using or recycling your existing work. Creation is a labour-intensive process and it makes a lot of sense to get more posts out of your time. 3 Steps to a Fresher... --- - Published: 2018-06-08 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/facebook-tests-ads-marketplace/ Over the past couple of years, you may have noticed more and more ads appearing on Facebook. They don’t just appear on your Newsfeed anymore either, but can now be placed on the right column, in Instant Articles or even in Messenger! This week, the company announced that they were rolling out ads for Facebook Marketplace. Marketplace was launched in 2016 as a way for users to sell things locally on the platform, be it clothes, toys or beauty products. On its business page, Facebook said: “When you create an ad, you can choose Marketplace as an ad placement. Ads in Marketplace appear when someone browses Marketplace in the Facebook app on their phone. ” “When you create your ad, choose the Reach, Traffic, Conversions, Catalogue sales or Video views objectives to have an ad appear in Marketplace. When someone taps on your ad, they'll be sent to the destination you chose when you created the ad. ” They have also promised that ads will show in the Newsfeed if it “isn’t currently possible for an ad to show only in Marketplace. ” Like other types of Facebook ads, they must comply with the advertising policies. These include, for example, not promoting discriminatory, misleading or sexually explicit content. Each ad is reviewed to make sure the ad meets the requirements. This means if you want to advertise on Marketplace, you will need to make sure you choose the right images, text, targeting and positioning. The content on your landing page... --- - Published: 2018-06-04 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/instagram-now-lets-reshare-stories/ Have you ever really liked someone’s Instagram post, whether it was delicious food or your bestie’s new outfit, and wanted to show others? Well, the platform’s newest feature may be of interest to you! The photo-sharing app, which has 800 million active monthly users, now allows you to reshare someone’s post in your Stories. Before now, if you wanted to use other people’s posts you would had to use unofficial methods, like screenshotting the post of using 3rd party resharing apps. At the moment, you can only reshare posts on your Stories and cannot do this on your Newsfeed posts. In a blog post, Instagram said: “When you come across something in feed that inspires you — like a post from a friend raising money for a cause or a photo of a new design from your favourite brand — you can now quickly share that post as a sticker to your story for your friends and followers to see. ” “All posts shared to stories display the original poster’s username. When you see a post in someone’s story, you can tap it to check out the original post and see more from the person who created it. ” To use this feature, you need to click on the paper plane icon that appears next to the comment and like icons on a post. You will then get the option to share it as a Story or direct message it to one of your friends. If you choose to share... --- - Published: 2018-05-24 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/instagram-introduces-mute-button/ Are you tired of seeing certain people’s posts on Instagram but don’t want to block or unfollow them? Well, the platform’s new feature may be the perfect solution! Earlier this week, they announced that users will soon be able to mute people’s posts. This means that you will not longer see Stories or posts in your Newsfeed from the account you have muted. And the good news is that the other person will be none the wiser! To mute an account, you will need to tap the “... ” which appears in the corner of the post. You will then be offered several different options, including “Mute”. Once you select “Mute”, you will then be able to choose whether you want to stop seeing their posts, Stories or both. Alternatively, you can mute a person by visiting their Instagram profile, or pressing down on their Story for a few seconds and selecting the option. In a blog post, Instagram said: “We’re introducing mute in feed, a new way to control what posts you see on Instagram. The new feature lets you hide posts in feed from certain accounts, without unfollowing them. ” “With this change, you can make your feed even more personalized to what matters to you. ” “When you mute an account, you can still see posts on their profile page and get notified about comments or posts you’re tagged in. The accounts you mute will not be aware that you’ve muted them. ” If you decide that... --- - Published: 2018-05-11 - Modified: 2024-10-25 - URL: https://piranha-solutions.com/instagram-introduces-emoji-slider/ Instagram has quickly become one of the most popular social media networks in the world, with 800 million people using it each month. The photo sharing app has just introduced a brand-new feature to the platform; the Emoji Slider. The feature can be used to ask your followers what they really think about something on your Stories, whether it’s how delicious your meal looks, or how much they like your new outfit. Instead of getting a simple yes or no response, people can now give their answer by dragging the slider left or right until they find the most appropriate emoji on the scale. In a blog post, Instagram said; “The emoji slider lets you ask more nuanced questions when you want to find out how your friends feel about something. ” “By choosing an emoji for your question, you also add a layer of emotional context that helps those answering understand your tone and answer accordingly. ” They have suggested asking questions like “how much do you like pizza? ” or “how spicy do you like your food? ” And if you aren’t sure about how to use the feature, they have provided the following useful advice. “When you see an emoji slider in a story, just drag the emoji to the left or right and watch it animate as you make your decision. Release the emoji to set your response, and you’ll see the current average of how others have responded so far. ” “Whether you’re looking for... --- - Published: 2018-04-19 - Modified: 2024-10-25 - URL: https://piranha-solutions.com/google-rolls-results-mobile/ Did you know that in 2017, mobile accounted for 50. 3% of all web traffic? With this in mind, it’s no wonder that internet companies are doing more and more to enhance the mobile experience. Last week, Google launched a brand new ‘More results’ Feature for mobile users. This comes just days after the search engine giant announced it was testing the feature, so this move isn’t unexpected. Instead of having to click page 2, 3 etc to get to the next set of results, you can now simply click on the ‘More results’ button. The results will be loaded on the same page, meaning that you don’t have to wait for the next one to load or navigate away from the other results. On Google’s SearchLiason Twitter account, Danny Sullivan said; “We've launched a new “More results” button that makes it easier & faster to get more search results on mobile. Now additional listings load below the ones already being viewed, rather than the old "Next" button that would load an entirely new page. ” “The "More results" button will appear for searchers using the Google app for iOS & Android or major mobile web browsers other than Chrome for iOS -- support for that is coming. As for ads, the button will load more organic results first, then ads when relevant underneath those. ” They also included a handy GIF demonstrating how to use the feature, for anyone that’s unsure. The company has suggested that the changes will... --- - Published: 2018-04-12 - Modified: 2024-10-25 - URL: https://piranha-solutions.com/instagram-launches-new-focus-feature/ If you have ever used Instagram, you will know that it isn’t uncommon for them to add new features to the platform. In the past couple of years, one of its most noticeable new features was ‘Stories’, which allows users to post a selection of photos which disappear after 24 hours. The photo sharing app, which now has more 800 million monthly active users, is now rolling out a portrait mode called Focus. Focus, to put it simply, blurs out the background and puts focus on the person or group of people in the photo. This can turn your casual selfie into a professional looking photo at the click of a button. If you want to use this feature, its pretty easy! Open the camera and you’ll see the ‘Focus’ icon next to ‘Superzoom’, both of which are under the record button. When you take a selfie using either the front or back facing camera, you will notice the background softly blur when someone enters the shot. In a blog post, Instagram said; “Now you can instantly take portraits of yourself or friends that you’ll want to share — with the new “Focus” camera format. ” “As soon as there’s someone in the shot, you’ll notice the person stays in focus while the background softly blurs — making sure they stand out in a striking way. ” In addition to the Focus feature, Instagram is also releasing the @mention sticker on iOS. This means that you can tag an account... --- - Published: 2018-03-16 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/native-mobile-ads-coming-reddit/ There is no doubt that paid advertising has become one of the most popular social media tools to businesses. Facebook, Twitter, Instagram and Snapchat all offer paid ads, which can be used both to raise brand awareness and get those all-important leads. And now Reddit is joining the party! On Wednesday, the content and discussion forum announced plans to introduce native ads to its mobile app. For those who aren’t familiar, native ads are ads that appear naturally on the platform. LinkedIn ads are a good example of this. Their ads appear either in the newsfeed or on the side bar, ensuring that they don’t disrupt the user experience. According to Marketing Land, Reddit sent out an email telling advertisers that 330 million users are now accessing Reddit via the mobile app. They also said that 41% of time spent on Reddit is on mobile. Another interesting stat is that users logged in on the app spend 30% more time on Reddit that those accessing it on desktop. That’s probably because most of us always have our phone nearby nowadays! Users have been able to promote their posts on the platform since 2016. However, with the surging popularity of mobile browsing, Reddit has obviously decided to grab the opportunity to increase their revenue. The new native ads will have some similar features to unpaid posts, for example, users will still be able to upvote, downvote and comment. Like other platforms, advertisers will be able to decide who see their ads... --- - Published: 2018-03-08 - Modified: 2024-10-28 - URL: https://piranha-solutions.com/piranha-exhibits-lancashire-business-expo-4th-year/ Earlier this month, Piranha exhibited at one of the most prestigious networking events in the area, the Lancashire Business Expo. This is the 4th year that we have been to the event and we were really pleased to get involved once again! The event took place on Friday the 2nd March at one of our favourite venues, the Preston Guild Hall. The event is fast becoming the most talked about networking event in the North West and attendees surpassed the number of delegates from 2017, with 3000 people registered to attend the event. It was great to see that not even the snowy weather could put visitors off! We really enjoyed being able to speak to visitors and fellow exhibitors alike about our full range of marketing and digital services, some of whom we had met before and some who were new to the event. As well as talking about marketing, we also ran a competition to win a bottle of lovely champagne. The winner of our giveaway was Tom Chadwick from office supplies company Kingswood. Well done Tom, we hope you enjoy your bubbly! And we didn’t just give away a prize, our Business Development Executive Sharon managed to win a bottle of Prosecco and an Instax camera! Piranha’s Account Director, Don Fryer, said; “The Lancashire Business Expo is a great opportunity to meet businesses from a wide range of industries and find out about who they are and what they do. The Piranha team has many skills and... --- - Published: 2018-02-12 - Modified: 2024-10-28 - URL: https://piranha-solutions.com/snapchat-changed-design-users-arent-happy/ If you have been on Snapchat recently, you may have noticed a change in the way the photo-sharing app looks. A new version began rolling out earlier this week and has seen a complete redesign. These changes have already received criticism from many users, probably because it is difficult to use and hard to find your favourite features. The most noticeable change to the app is the new Friends section which contains your received snaps, direct messages, group chats and Stories. Instead of ordering Stories chronologically, it now orders it by the people you snap most. This means that if they aren’t in your top friends and you want to watch their Stories, you will have to search their name in the search bar. For many people, this is much less simple than being able to navigate to a separate Stories screen, where you can see Stories in a full list. Another noticeable change is the new Discover page. When you swipe left, you will be taken to video content from brands, companies and publishers. Paid advertising is the biggest revenue for Snapchat and probably the reason they have chosen to split the app up in such a way. However, the new version of Snapchat isn’t unexpected. Back in November, the company announced that it would be changing its design and despite many users asking for the old version back, Snapchat’s CEO Evan Spiegel reported a 40% increase in users viewing content from its Discover section. In a tweet reply,... --- - Published: 2018-02-06 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/facebook-newsfeeds-changing/ Anyone who uses social media, be it for business or personal use, will know just how much the platform changes. In the last year, we have seen the introduction of new camera features, stricter rules for fake news and more recently, adverts within Messenger. In its latest attempt to improve the service for users, Facebook is beginning to prioritise content from friends and family, over businesses. The social media giant wants to push content that sparks conversations, rather than pushing salesy content to users. In a post on his personal Facebook, Mark Zuckerberg said that he hopes the changes will “encourage meaningful social interactions with family and friends over passive consumption. As a result, you'll see less public content, including news, video, and posts from brands. ” “After this change, we expect news to make up roughly 4% of News Feed -- down from roughly 5% today. This is a big change, but news will always be a critical way for people to start conversations on important topics. ” What does this mean for businesses? Facebook has admitted that businesses will probably see the impressions of their posts drop over the next few weeks. This means that any business that wants to ensure its posts are still visible will probably have to pay for advertising at some point in the future. After all, advertising is the main revenue for Facebook, so it will try to push this as much as possible! Could this be a good thing? Although it seems... --- - Published: 2018-01-11 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/google-maccabees-update/ December is traditionally a slower month for SEOs. However, this time round, Google saw fit to release what it called ‘several minor improvements’ a couple of weeks before the Christmas period. Since dubbed by the community as the Maccabees Update, is it a big deal? And what might it mean for your site? Keep reading to find out! Is the Update a Big Deal? SE Round Table’s Barry Schwartz has become a leading voice on the impact of the Maccabees Update (as he does on most SEO topics). Regarding the scale of the changes, he had this to say: ‘... I found multiple patterns, not just one, which may mean that multiple updates rolled out, which of course is the Google line on Google’s algorithmic updates. ’ What’s slightly unusual here is Google has officially confirmed that there were multiple updates across the period in question. This makes a change from the search engine’s usual ‘there are minor updates every day’ stance to which Schwartz alludes in his article. So, if you’re wondering if the Maccabees update is a big deal, the answer is yes! How Might It Affect my Site? Google’s official statement described the series of updates as ‘part of regular and routine efforts to improve relevancy. ’ Immediately after the update hit, there was a lot of chatter about what its specific focus was. After much discussion and analysis, the SEO industry has mostly agreed on 2 primary topics: Keyword permutations Fred symptoms Initially put forward by... --- - Published: 2017-12-20 - Modified: 2024-10-28 - URL: https://piranha-solutions.com/piranha-brochures-printed-media/ Piranha’s graphic design team has been hard at work again producing printed media for our clients! With our extensive experience working across many different industries, designing anything from pocket sized brochures to complete exhibition stands, Piranha creates outstanding designs that get your brand noticed. Let’s take a look at a couple of our recent projects. JRC Slate – a leading supplier of roofing slate, JRC sources its quality products across Britain and in Spain. Prima-Lux – a manufacturer of quality LED lighting products, Prima-Lux offers a varied product range for use in industrial and commercial premises. If you like what you see, why not get in touch and book your printed media consultation today! JRC Slate Brochure Piranha’s graphic design team had previously completed work for JRC Slate, and the Burnley building material supplier wanted us to give its corporate brochure a refresh. Sections were included about JRC’s products, detailing the quality products’ respective journeys from Spanish and British quarries to the valued customer. This approach targeted a specific market, being geared towards builders’ merchants rather than members of the general public. Statistics were included and new copy written, focusing on the concerns of contractors; project lead times, on-site delivery issues and more. After discussions with JRC, our graphic designer Danielle produced a new company brochure to meet their needs. Featuring new content segments, with spruced-up imagery and engaging design features, JRC Slate now has a brochure it can be proud to show its clients! Prima-Lux Product Brochure Prima-Lux approached... --- - Published: 2017-12-20 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/magento-2/ With so much chat around the latest Magento software release, many website owners have been wondering what the hype is all about. So why should you invest in a new Magento 2 build from Piranha? For our latest blog post, we thought we’d take a look! Origins – Magento Version 1 Magento Version 1 has long been the choice of any webmaster requiring a robust, scalable e-commerce platform with a high level of customisability. With Magento’s platform nearing its 10th birthday, the software giant is looking to develop new ideas and provide greater possibilities for the websites of the future. Now, we welcome the release of its latest iteration, Magento 2! Magento 2 Magento 2 is one of the world’s largest e-commerce platforms, with more than 2. 3 million online stores currently using it. As a tool for controlling site content, product creation, e-commerce setup and catalogue manipulation, Magento 2 vastly outmatches the performance of its predecessor. But what are the main advantages of a Magento 2 build from Piranha? Greater Scalability The original version of Magento always held an advantage over competitors thanks to its scalability, and the software’s latest iteration is no different. A newly-built, modular architecture gives webmasters more control than ever before. This allows the system to be split down into sections and hosted on different servers optimised for various tasks, limiting resource usage whilst improving user-end experience. Easier Testing A fully-integrated testing framework is now included, making testing easier for front-end developers. This takes the... --- - Published: 2017-12-15 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/piranha-helps-raise-money-save-children-uk/ The Piranha team have a wide range of interests, whether it’s hobbies like climbing and sports or helping the community by collecting donations for local food banks. This month, we put on our festive jumpers to help raise money for Save the Children UK. Save the Children is a charity that works to protect children in both the UK and other areas of the world and give them a healthy start in life as well as the chance to learn. After finding out that more than a quarter of children in the UK are growing up in poverty, we knew that we had to get involved with Christmas Jumper Day. In 2016, the charity helped more than 22 million children and hopefully with the funds raised from this year’s Christmas Jumper Day, they can help even more. This year, the charity event took place on the 15th December, and with Christmas only 10 days away, we were more than happy wear our festive knits! Thousands of businesses and individuals from all over the UK joined in with Christmas Jumper Day, including our clients Barons. As well as wearing our favourite festive jumpers, we also ran a sweepstake where each person had to guess which Christmassy thing turns news presenter Jon Snow into an “elfyscroogegrinch”. Items to choose from included Brussel sprouts, Christmas songs in October and mince pies. Piranha’s Director Don Fryer said; “It was great to see the team get into the spirit of Christmas Jumper Day. This is... --- - Published: 2017-11-30 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/marketing-youtube/ One common mistake that many businesses make is uploading videos to the platform without thinking about copyright and other legislation. Not only could this result in your content being taken down but you could even face being taken to court. Later we will look at why video marketing is so important but first, let’s take a look at 3 ways to ensure your videos comply with YouTube’s terms of service. 1. People shouldn’t have to pay to watch your content As a business, one of the most important things is making money. You may think an easy way to do this is by charging customers to watch your YouTube videos. However, when you sign up to the video streaming platform, you are required to agree to their terms and conditions. In these, they say “You shall not copy, reproduce, distribute, transmit, broadcast, display, sell, license, or otherwise exploit any Content for any other purposes without the prior written consent of YouTube or the respective licensors of the Content. ” If you are insistent on selling your content, you will need to contact YouTube for permission but the chances of them allowing this is very slim. Alternatively, you can upload your video to YouTube and then embed it onto another paid-for platform or think about hosting your videos on a different platform entirely. One other thing to consider is that, as well as charging to watch your content, you also aren’t allowed to sell advertising space on your videos. YouTube has... --- - Published: 2017-11-21 - Modified: 2024-10-28 - URL: https://piranha-solutions.com/seo-link-building-visual-search/ As promised last month, here is the second instalment within our series of SEO Trends for 2018. We are presenting you with some techniques which are vital for increasing traffic and attracting a niche audience to a website. Link Building Now I know what you are thinking, have we been living underneath a rock this entire time? Of course not! Whilst backlinks may not be a “new” trend, they are still a trend nevertheless. We aren’t saying goodbye to our dear friend just yet. Link Building is an essential part to search optimisation. Competition for places on page one is increasing every day. Therefore, it is vital to create a strategy that will work best for you. Now don’t worry, this isn’t going to be mission impossible, rather a walk through the park. One simple rule: Quality over Quantity. The saying ‘the more the merrier’ doesn’t always necessarily come into play, especially considering the aim of backlinks is to add value to a website. Think of it this way, would you rather have websites linking back to your site which lower your value, or websites which are directing a more niche audience to your site? We know which one we are going for! We must agree, link building can be tedious at times, but good things come to those who wait. That is exactly the point of backlinks – through time and effort, backlinks are an effective long-term process. Our point is that Link Building is more beneficial to a... --- - Published: 2017-11-07 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/piranha-collects-donations-food-bank/ This month, our Digital Marketing Specialist Alex has organised for donations to be made to a local food bank. Alex's partner Jenny has been collecting donations for this cause for many years and so they thought it would be a good opportunity to get more people involved. Luv Preston is a “local charity which aims to love and serve the city of Preston by providing care and support to those who find themselves disadvantaged and disconnected in the community. ” They run a food bank which delivers emergency food parcels to people in the Preston area who are struggling. There are many reasons that someone may need to seek help from a food bank, whether they have found themselves in debt, lost their benefits or are having problems with family members. Food parcels are available by referral, and this can be made by a GP, school, charity or Citizens Advice Bureau. So far, we have had lots of food donations, including pasta, soup, sauces, cereals, noodles and baby food. We have also received other everyday essential toiletries like soap, shampoo and washing up liquid. Piranha’s Account Director Don Fryer said; “People all around the world are struggling to put food on the table. These food banks provide help to individuals and families that really need it, which is why we wanted to help. ” “The team has been extremely generous with their donations. We have already filled our boxes to the brim and have had to find even more boxes... --- - Published: 2017-10-30 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/batman-google-voice-search/ 2017 is nearing its conclusion, but the world of SEO keeps on spinning! This is the first article of a series on up-and-coming search optimisation trends to sink your teeth into. Whilst the same facets of SEO are still relevant (we’re talking backlinks and content), 2018 will see the rise of newer search factors and channels. Without further ado, let’s take a look down the rabbit hole... Ok, Google Voice search is the future of SEO. That might sound like a sweeping statement, but the advent of smartphones and smart technologies for the home has already firmly taken hold. Ask yourself: why bother typing in a question or search term when you can simply ask your device? That’s exactly the question voice searchers are asking themselves! Well... Asking Google, anyway. Convenience is the dominant force behind this revolution, and it’s already gathering momentum; according to Google, 1 in 5 searches is a voice search. That figure is sure to rise, especially after the company’s new, reasonably-priced smart hub – the Google Home Mini – shapes the Christmas market. An aggressive marketing campaign should see Google take a larger market share of home hub tech. The current dominating companies in Amazon and Samsung had better watch out! Phone Home? It’s not just smart home technology that performs voice search. The Google Chrome app – available on any smartphone – also does so. Let’s not forget about Bing or Apple’s iOS versions, either. (Sorry, Siri. ) But the device being used isn’t... --- - Published: 2017-10-27 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/business-black-friday-cyber-monday/ Did you know that in 2016, British shoppers spent £5. 76bn on Black Friday and Cyber Monday weekend? This proves that it is a great opportunity to boost your sales, no matter what industry you work in! With this in mind, is your business ready? Why is Black Friday and Cyber Monday so popular? The reason that Black Friday is so popular is because it falls on the last Friday of November and is considered the start of the Christmas shopping season. Businesses around the world offer great deals exclusively this weekend and people see this big sales weekend as a chance to grab some bargains, whether it’s a gift for their family and friends, or even a little something for themselves. Where did it come from? Black Friday and Cyber Monday originated in the US but have since become extremely popular in the UK. Black Friday has been around in America since the 1940s and first began in Britain in 2010 when Amazon began offering discounts. In 2013, supermarket Asda joined in and reduced the price of their TVs, laptops and other goods. Many retailers noticed the success of Black Friday and decided to offer promotions the following year. Cyber Monday was then introduced to encourage consumers to shop online, not only offering exclusive discounts but also meaning they could avoid chaos and queues. When is it? This year, Black Friday is on the 24th November and Cyber Monday is on the 27th, which is just under a month... --- - Published: 2017-10-26 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/eu-gdpr-compliant/ 25th May 2018 sees the EU General Data Protection Regulation (GDPR) come into effect. Whilst the deadline for conforming to GDPR is effective in under 6 months’ time, there is still some confusion about how the change will influence business operations. So, let’s take a look at what the changes are and what to do next! This is intended for use as a rough guide only. Please click here for more information. What is GDPR? GDPR is a set of regulations which dictate how data should be handled. These directives supersede all previous laws and legalities on the subject. Why Change the Regulations? The new regulations attempt to consider the enormous technological advances since the previous guidelines were implemented (all the way back in 1995! ). How data was handled has also differed depending on the state in question. As of May 2018, all EU member states will be brought into uniformity. This is intended to save money and time when deliberating contentious cases on the international stage. After 20 years, the ways in which we store and use data are also almost unrecognisable. It, therefore, makes sense – from an EU perspective – to review laws and regulations and ensure they reflect the world today. Doesn’t Brexit Change Things? No. As of 25th May 2018, the UK will still be part of the EU. It is therefore imperative for UK businesses to conform to this international law. You are still responsible for your company’s conduct and compliance. Even if... --- - Published: 2017-09-25 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/mobile-first-deadline-site-ready/ Google informed webmasters some time ago that fully responsive websites stand the best chance of performing well in search results. Although the transition to responsive is fairly straightforward, there are still plenty of sites out there using the outdated m-dot method. Google’s new mobile-first index is expected in early 2018, making it more important than ever to ensure your website is up-to-date! What is an M-Dot Web Page? An m-dot web page is a version of a standard page, the configuration of which enables the optimal display for mobiles and tablets. You can tell if your web page is m-dot pages by looking at its URL; if it begins with an m-dot – e. g. m. example. com – it’s time to review your website’s design. In previous years, applying m-dot pages was the accepted method of optimising your site for mobile users. However, search engines now stipulate that all pages should be fully responsive. How does a Responsive Web Page Work? A responsive web page is designed to always display correctly regardless of visitors using their mobile, tablet or desktop. The main difference from m-dot pages is that responsive pages always use the same URL. The styling of all websites is achieved using a kind of code called CSS (Cascading Style Sheets). This is where the site’s colour, size, and spacings come from. To make a web page responsive, you can utilise part of CSS called ‘Media Queries’. These tell the browser to display the site with different sizes... --- - Published: 2017-09-21 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/tips-growing-audience-twitter-chats/ As a business, you may think that it’s enough to be present on social media but there is much more to it. As well as finding interesting content to post, you also need to spend time interacting with your audience. If you don’t, you will find that social media doesn’t perform as well for you as it could! Twitter Chats; What Are They? A simple and effective way to grow your audience is using Twitter chats. If you haven’t heard of these before, they are conversations that take place on the platform using unique hashtags and topics. They take place at a specific time, for instance every Wednesday at 6pm. A great example of this is the #PrestonHour, which happens each Monday from 8-9pm. During this time, users can speak to others from the local area, whether it’s to offer advice, promote their business locally or just to meet new professionals in the area. Why Should I Get Involved? The main reason that you should get involved with twitter chats is that it is free exposure for your business. This opportunity to network will help you to increase your followers and because you have told them about your business, they are more likely to be valuable connections. As well as connecting with potential customers, Twitter chats also give you the chance to share your knowledge and expertise. This not only gives potential customers confidence in what you do but also builds trust and authority within the industry. It will only... --- - Published: 2017-09-15 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/instagram-letting-users-share-stories-facebook/ In an attempt to increase the popularity of Stories, Facebook has begun testing a new feature that allows you to share your Instagram Stories directly to Facebook. Since it was launched earlier this year, Facebook Stories has struggled to gain popularity. However, the same feature on Instagram is proving to be a success. The platforms, which are both owned by Facebook, hope that by allowing users to post Stories on both Instagram and Facebook simultaneously, they will convince more users to start using the feature. Once the new featured is rolled out, users will be given the option to share their photos and videos on the two social media platforms at the same time. Currently, users are required to log in to each app separately if they want to share content to Stories. One good thing about this is that you won’t need to spend time swapping between the apps, instead you can do it all in one place. But on the other hand, if you aren’t using the feature, like many of us aren’t, you wouldn’t need to anyway! It will be interesting to see how users respond to the latest move, as up until now the apps have stayed mostly separate. It doesn’t come as a complete surprise though, as Facebook has been pushing Stories on every other platform that they have available, including its main app, Messenger and WhatsApp. Both companies are keeping fairly quiet about the feature but in a statement, Instagram did say; "We are... --- - Published: 2017-09-08 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/google-testing-local-panel-ads/ Google is testing displaying shopping ads in local panel search results. This means that users, when searching for specific stores, will be shown a search bar labelled ‘Search this store’ above a carousel of related shopping ads. The search bar can then be used to find products or services, whilst the ads will take searchers directly to the relevant web pages. What is the Local Panel? A local panel is a set of results that is shown when searching for a specific store, usually displaying the closest chain store to the searcher’s geographical location. Local panel results include the store’s: Address Opening hours Phone number Assigned photos Business summary Google Maps link This information is gathered from the business’s Google My Business (also, from Bing My Business on that search engine). What is a Shopping Ad? Google shopping ads are a type of PPC campaign set up through Google’s AdWords facility. This network allows businesses to list their products, prices and added incentives like Free Shipping. Shopping ads are displayed under the ‘Shopping’ tab on all of Google’s SERPs (Search Engine Results Pages). So, What’s New? Google hasn’t displayed shopping ads directly in local panel search results until now. Search Engine Roundtable’s recent article highlights this point, using an example reported by Glenn Gabe: Credit: Glenn Gabe via Barry Schwartz at Search Engine Roundtable The results for the brand Staples is showing shopping ads directly in the local panel, along with a search bar. These additions are presumably designed to... --- - Published: 2017-08-29 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/google-review-snippets-local-search/ This interesting development has seen excerpts from genuine Google user reviews being shown beneath company listings. For instance, if you searched ‘hairdresser in Preston’ on Google, a list of salons would appear with the first line of a review displayed in the results. Who made the Discovery? Search Engine RoundTable’s Barry Schwartz highlighted this news thanks to a tip-off from contributor Tom Waddington. Here’s their example: As you can see, each company is listed with a review snippet. Google has used reviews as a trust signal for a long time now, and it makes sense that the search giant might want to tap into all that juicy user-generated content. Although these tests have been observed stateside, we’ve been unable to recreate the results here in the UK. This is nothing new; Google often tests new features in the US and Canada before rolling out across the globe. Why show Review Snippets? There are a few reasons why Google would want to show review snippets within search results. The focus has been firmly on the searcher for years now; Google wants the web to be as accessible, secure and useful to end-users as possible. The search engine’s Webmaster Guidelines explicitly tells webmasters to ask themselves: ‘does this help my users? ’. From Google’s point of view, reviews are extremely useful. They can be observed in order to ascertain the reliability and trustworthiness of companies from a (supposedly) impartial standpoint. Many of us now search for product or service reviews before parting... --- - Published: 2017-08-15 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/facebook-page-complying-facebooks-terms/ Social media is becoming increasingly important in the world of business and marketing. Whether you’re a plumber who wants to generate more leads, a supermarket that wants to build relationships with loyal customers or a charity that wants to raise awareness, it can be an extremely useful tool. And there is no doubt that businesses are catching onto the fact that social media can help them. Last year, VentureBeat reported that “more than 60 million businesses now have a page” on Facebook, meaning that if you aren’t present on the social media site, your competitors probably are! But is it as simple as just setting up the page? As well as spending the time regularly interacting with your potential and existing customers, it is also important that you understand the different requirements for your page. Here’s what you need to do to ensure your page complies with Facebook’s terms. Get the name right One of the first things that you will be asked when setting up your new page is what you want to name it. Facebook says that all “page names must accurately reflect the page”, meaning that the best choice will probably be your company name. Facebook also states that names can’t be too generic, for example, by calling it simply “Bakery”, shouldn’t be misleading and shouldn’t be abusive. Language is also important as the social media company states all names must be grammatically correct and not include symbols, unnecessary punctuation or improper capitalisation. Think about privacy if... --- - Published: 2017-07-31 - Modified: 2024-10-28 - URL: https://piranha-solutions.com/google-tests-auto-play-videos-search/ It looks as though Google is testing auto-play videos in its SERPs. Users in North America have experienced videos loading and auto-playing on the right-hand column of search results. They’ve been particularly noticeable on movie-related searches. Although the Piranha team has been unable to replicate this in Google’s UK desktop search engine, auto-play videos have been spotted in the US and Canada. Updates of this kind usually roll out across the UK and Europe within a couple of weeks of North American testing. The SEM Post’s Jennifer Slegg posted this week when she first encountered the test. She pointed out that many internet users are not fans of auto-play videos in general. This might spell bad news for those searchers. However, Slegg also noted that the videos ‘seem to play with the sounds turned off automatically’ – this is positive for video nay-sayers since Facebook was recently criticised for its videos playing sound by default. There have been differing responses from tech giants to the use of auto-play technology in recent years. Facebook CEO Mark Zuckerberg has been an advocate for its use whilst Apple’s software Chief Craig Federighi has actively pushed Safari away from it. BBC News has pointed out it’s ‘as yet unclear whether Apple’s blocking facility would apply to Google’. In fact, because Google is only recently testing auto-play videos in its SERPs, the extent and finer workings of the development are somewhat up in the air. What do you think about auto-play videos? Do they provide... --- - Published: 2017-07-25 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/speed-is-king/ Page load times are a key aspect of SEO. Nobody wants to wait ages for their web pages to load! But it goes deeper than that. A user might well get bored of waiting and leave a slow site. However, that’s not the only downside to slow webpages. They can even ruin your rankings! This can be even more damaging for visitor numbers. So, what practical steps can you take to make your web pages load quicker? Take a Speed Test To know how fast your website is loading, you need to perform a speed test using a tool. There are several free tools online that can deliver helpful results. Google has provided webmasters its own gizmo, PageSpeed Insights. This enables site owners to evaluate their speed and ensure their customers’ needs are adequately served. Other free online speed tools include GTmetrix and Pingdom. Simply run your site’s URL through these tools and its speed will automatically be calculated for you! A speed reading tells you where your site sits. Remember: it’s always worth running your URL through multiple tools to calculate an aggregate score. This is because each tool will test your site through a different browser and web server, generating inevitable disparity in the results. Check out this example reading on GTmetrix: The web page (example. com) is exceptionally fast with a fully loaded time of 131ms. This figure gives the page a perfect score on the GTmetrix tool. How Fast is Fast Enough? Google has previously instructed... --- - Published: 2017-07-18 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/social-media-seo/ Social media is perhaps the defining worldwide phenomenon of the 21st Century so far. But is it important for the SEO of your website? Let’s take a look... Twitter, Facebook, Instagram, LinkedIn – there’s no shortage of social media networks for companies to choose from. In their most basic sense, these platforms allow businesses to communicate instantly and directly with customers in a way that companies in the past could only dream of. Both in simple and complex ways, social media is a key factor in the success of all modern websites. The Power of Social The number of social media users worldwide totalled 2. 34 billion in 2016. That figure is set to rise year-on-year for the foreseeable future. To gain even a tiny proportion of that audience (and those potential customers! ), an online presence is necessary. This is an important point to remember; even if the average business cannot hope to reach an appreciable percentage of those billions of users, following an appropriate social plan can generate leads and increase brand awareness. This is true even for the smallest of companies. Influencing Your Audience In his Huffington Post story this week, Paul Blanchard highlighted the raw power of social media at influencing public opinion. There can be no example more obvious than that of US President Donald Trump, whose forthright and somewhat bizarre Twitter rampages are fast becoming a daily section on news bulletins around the world. Whilst many may disagree with Trump’s brand of politics, there... --- - Published: 2017-07-14 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/successfully-boost-facebook-posts/ Are you thinking about advertising on Facebook but aren’t quite sure where to start? Boosted posts are a popular method of advertising with businesses around the world. There are lots of benefits to boosting your posts, from getting your content in front of more people to increasing engagement with your page. Firstly, what are boosted posts? Facebook has 1. 94 billion active users each month, making it the perfect platform for your business. But in many cases, simply being present on the site isn’t enough. Your posts will probably get lost in the 293,000 status updates that are posted every 60 seconds. Promoted (boosted) posts are a form of paid advertising on the platform. You simply choose content that you have already posted on the site, and pay to boost it to the top of Newsfeeds so that more people to see it. How to make it work Think about who you are targeting. The first and possibly most important step of the advertising process is to define your target audience. When boosting a post, you will have the option to select the age and location of the people that see the post. You can also specify users you’d like to target, such as whoever has already liked your page or both them and their friends. The more targeted you make your audience, the more likely your post will be engaged with. Boost your best posts. There’s no point boosting posts that your audience won’t be interested in, this would... --- - Published: 2017-07-07 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/google-fined-2-billion/ Google has been fined a record sum of €2. 4bn (£2. 14bn) by the European Union. Investigators accuse the company of abusing its market dominance by manipulating search engine results to favour its own shopping pages. European regulators said that by doing so, Google ‘denied both its consumers real choice and rival firms the ability to compete on a level playing field. ’ However, Google has completely refuted these claims, a spokesperson stating that ‘we respectfully disagree with the conclusions announced today’ and signalling an intention to appeal against the decision. How Long Has This Been Happening? European investors allege that this illegal activity has been occurring almost constantly since 2004. Google was examining failures at the time in its price comparison service – then named Froogle – which resulted in a reshuffle. Commissioner Margrethe Vestager, Brussels’ official in charge of competition policy, said that it was then that Google’s reshuffled algorithms began to push its own services up in an artificial and illegal manner. What Form Will the Fine Take? Google has 90 days from the issue of the order to stop all illegal activity and reform its policies. Failure to do so will result in an EU fine set at up to €10. 6m per day. Although this is an astronomical sum of money, The Guardian’s Daniel Boffey points out that €10. 6m is only 10% of the daily turnover of Google’s parent company, Alphabet Inc. Will Google Care? 10% of daily turnover, though considerable, might not seem... --- - Published: 2017-07-03 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/google-compressing-display-ads/ In a new blog post, Google confirmed it is using a new compression algorithm (named Brotli) to make its Display Ads load faster. As far back as 2010, Google announced that speed was a core ranking signal. Since then, speed has remained a top priority and Google now expects web pages to load within 2 seconds. This target is designed to safeguard user experience as pages load tasks quickly. Google’s latest announcement tells us that Display Ads are being compressed to make them load faster across all devices. Although ad loading time is different from site loading time, this development is another example of Google’s need for speed! What is a Google Display Ad? Display Ads are one of Google’s avenues of paid advertising, allowing businesses to tout their products and services online. A Display Ad can consist of 4 types of media: Text Image Interactive Video The core principle of display advertising is to show products and services to potential customers in an engaging way. This increases the likelihood of successful conversions (sales or contact). Research has shown that advertising in a variety of media forms is much more engaging for users. Why compress Display Ads? Larger objects take longer to load. That might sound overly simplistic, but that’s precisely the logic behind Google’s compression tactics. In his post on the Google Developers Blog, software engineer Michael Burns said that using Brotli results in ‘... data savings of 15% in aggregate over standard gzip compression, and in some instances,... --- - Published: 2017-06-27 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/seo-best-practices/ SEO (Search Engine Optimisation) is a tricky old business with lots of factors constantly influencing one another. Since search engines first emerged, companies have been vying for positions on their results pages. Though the online world isn’t going anywhere soon, that doesn’t mean SEO is unchanging! In fact, quite the opposite; Digital marketing is a sector of incessant change and revolution. As part of this month’s news, we wanted to explore some SEO best practices which – in theory – maximise your chances of ranking highly in SERPs (Search Engine Results Pages). Our industry changes so frequently that nearly every SEO factor will shrink or grow in importance, even in the time it takes to write this article! A question of science Digital marketing forerunner SearchEngineLand has recently updated its years-old ‘Periodic Table of SEO Success Factors’ article. This resource has found a brilliant way to illustrate and explain the interconnectedness of SEO considerations; just like the periodic table of elements! Though this image doesn’t include every single factor (Google famously tracks over 200 ranking signals), it does give a fantastic overview of some key points. As you can see, SEO is generally split into 2 distinct sectors: On-Page SEO Off-Page SEO On-Page Factors The term ‘on-page’ means just that. It relates to everything webmasters can do internally to improve a page and increase its ranking potential. These factors are often divided again into creative and technical branches. Website owners can’t concentrate on one over the other; a technically perfect... --- - Published: 2017-06-26 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/3-reasons-business-using-bing-ads/ Search marketing is important to every business, no matter what industry you work in. One mistake that many people make when investing in paid search, or PPC, is that they only advertise on Google AdWords. Bing makes up around 7% of the world’s search engine market share, meaning that if you aren’t advertising on the platform you are probably ignoring some of your customers. Here are 3 reasons your business should be using Bing Ads. Bing is cheaper One of the biggest benefits to SMEs is that Bing ads are the cheaper option. CPCs, which is the cost you pay for each click, tends to be cheaper compared to Google AdWords. Your keywords can be up to 50% cheaper and because you are competing with fewer people, you should be able to get the best placement for your ads. When done right, your Bing Ads campaign will drive more traffic to your website for a lower cost, meaning that you can maximise profitability and get a better return on your investment. You can import from AdWords Thinking about starting Bing advertising but don’t have the time to set it up? One great thing about Bing is that you can import your existing AdWords campaigns. This handy feature allows you to copy over your campaigns quickly so that you can start advertising on Bing immediately. Microsoft has emphasised that not all the information will be transferred so you will need to check before you publish your adverts. However, the time taken... --- - Published: 2017-06-26 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/snapchat-launches-location-sharing-feature/ Snapchat is always looking for new and exciting ways to engage with its audience. Over the past year, we have seen many new features rolled out on the platform, from 3D World Lenses to Custom Stories. Last week, the photo-sharing platform rolled out a new feature called “Snap Map”. This allows you to see where in the world your Snapchat friends are, showing you the city, street name and, slightly creepier, the exact house. If you don’t want your location to be accessible, you can enter Ghost Mode. This means that you will still be able to see your friend’s location, as long as they aren’t in Ghost Mode too, but they won’t be able to see you. To turn on Ghost Mode: Go to the Snap Map homepage by opening your camera screen and zooming out using the finger pinching motion. You will then be able to see your bitmoji icon on the map, along with your friend’s locations. In the top right-hand corner, there should be a little gear icon. Click on this and it will open your settings. Tick the Ghost Mode box and your location will then be hidden. You will be automatically opted into this service, so don’t forget to change this privacy setting if you don’t want your location to be shown. In a blog post, Snapchat said; “We've built a whole new way to explore the world! See what's happening, find your friends and get inspired to go on an adventure! ” “It's... --- - Published: 2017-06-22 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/understand-google-rankings/ Companies often approach digital marketing agencies to improve their rankings on search engines like Google. But what does ‘ranking’ actually mean and how does Google calculate it? This month, we want to look at some search fundamentals and relate them to today’s online climate. What is SEO? SEO (Search Engine Optimisation) describes the methods webmasters can use to give their sites the best chance of online success. Originally, SEO involved lots of technical actions to be performed at setup and throughout the life of the site. Although the technical stuff is still important to a website’s success, Google and other search engines have evolved to become much more sophisticated than they once were. Technical factors are no longer enough to make a website rank highly on search engines. SEO professionals today must strike a balance between using elements like META data and more creative outlets which purposefully engage visitors and provide them with the answers they crave. So, SEO is the setup of web pages to perform well in search results. Now it’s time for the really clever stuff! How does Google rank sites? There are famously around 200 individual search signals which Google collects in order to judge the value of each website. Collectively, the data from these signals can be corroborated and translated into the organic results you see on Search Engine Results Pages (SERPs). Google collects this data using complex algorithms. These algorithms are so varied and complicated that only Google truly knows how they work. We’ve... --- - Published: 2017-06-19 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/fresh-twitter-design-newly-hatched/ Twitter has released an update across its platforms, complete with a fresh new look! The social network’s app has been de-cluttered and received a face-lift. Once fully phased in, these changes will affect twitter. com, Twitter for iOS, Twitter for Android, TweetDeck and Twitter Lite. Such a large update is unusual for the network and is sure to have global ramifications. For those who don’t know, Twitter Lite has recently been introduced as a less data-intensive way to access the network. Simple changes like not downloading images until users click on them greatly reduces the required connection speed, making Twitter more accessible to the millions worldwide with slow internet. This fantastic idea is sure to boost their markets, particularly in the South American, African and Asian continents. As well as a software update, Twitter’s VP of User Research & Design, Grace Kim, said in the Twitter blog that they’re also ‘refreshing product... making it feel lighter, faster and easier to use. ’ The design team seem to have taken user feedback into account here. Twitter’s blog is keen to point out that these changes are being made ‘with lots of feedback and ideas from you’ and that some of the app’s more popular profile setup options on Android will be migrated into iOS. The iOS Twitter app is also having its internal browser re-vamped. Now, users will be able to view web pages directly on Safari with fully-integrated AdBlock support and other handy features. This is good news for iPhone... --- - Published: 2017-06-09 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/wordpress-security/ There has been a lot of chatter recently regarding cyber security. Attacks on large organisations like the NHS have been widely publicised, but as we don’t all run enormous systems like theirs, instead we wanted to take look at practical steps can you take to protect your own WordPress website! An Unpleasant Truth Web security has always been an issue and always will be as long as the internet exists. There are malevolent people and malicious software everywhere online, many of whom would attack your website given half the chance. The NHS is not alone in its cyber security woes. In recent years, web giant Yahoo has suffered several security breaches. Some of these incidents are believed to have been the largest (publicly acknowledged, at least) hacks in the history of the online world. Don’t assume that because your website may be small, you’ll be safe; malicious entities will leap at any chance to harvest potentially sensitive information. What Kind of Attacks Are Out There? Unfortunately, there are thousands of different ways that hackers can attack a website. It would be much simpler if there were only 1 or 2, but online security is far more complicated than that! In the infamous NHS attack, Ransomware known as WannaCry was employed to encrypt user files. Once a user’s machine was infected, files like documents and pictures were rendered inaccessible while WannaCry demanded currency in the form of Bitcoin. At the same time, users were threatened that failure to pay would result... --- - Published: 2017-05-31 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/piranhas-top-video-tips/ With billions of people using social media, there is no doubt that it is one of the most useful tools for marketers and businesses alike. But what exactly should you post on these platforms? According to Tech Crunch, more than 8 billion videos or 100 million hours of videos are watched on Facebook every day, meaning that this type of content should definitely be included in your social media strategy. Here are Piranha’s top 6 video tips for social media! --- - Published: 2017-05-30 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/google-ssl-and-your-website/ Google SSL Throughout 2017, Google Chrome will begin labelling non-SSL sites as security risks. This development will be extremely important to our clients, and in this article, we will explain why. What is SSL? SSL is a type of software that creates an encrypted link between a web server and a browser. This encryption prevents data from being intercepted between your computer and the website’s server. In the past, this technology was only really used on ecommerce sites where sensitive information (like bank card details) was passed between the visitor and the site. However, Google has been moving towards a more secure internet for a few years now and Chrome will soon begin actively highlighting all non-secure sites as potentially dangerous. How can you tell if a site is secure? The URL of a site is the best place to look. All websites display their protocol type before the domain name (either HTTP or HTTPS). The URLs of secure sites always be HTTPS. If a site is secure, a padlock icon will also appear next to the URL: This message reassures users that their information – whether it’s sensitive or not – is fully encrypted and cannot be intercepted by third parties. The padlock icon also verifies the website as ‘real’; it is possible for non-secure sites to appear genuine but actually be impersonating the true site in an attempt to harvest sensitive information from visitors. Currently, a non-secure site will display this information icon: And if you click on... --- - Published: 2017-05-26 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/pinterest-introduces-auto-play-video-ads/ The visual platform Pinterest has introduced auto-play video advertisements in its latest app update. This marks a move away from its previous, more passive approach to video marketing. It also represents a fresh opportunity for companies to target audiences in a dynamic and engaging way. Video marketing – especially across social media platforms – has become big business in recent years. This is in addition to video giant YouTube, which boasts over one billion users! New video ads began to appear on Pinterest’s mobile app this week. The platform premiered video ads late last year and until now, videos have appeared users’ feeds but they took the shape of promoted videos and cinematic pins. This media played or moved to correspond to user scrolling. Now, videos will auto-play in a similar fashion to social media platforms like Facebook and Instagram. Although not a social network itself, Pinterest looks like the ideal stage for video ads. In his blog post for Social Media Today, Andrew Hutchinson highlighted the potential benefits of this development for marketers and advertising companies. Regarding the pricing of Pinterest video ads, he said: “As they’re being charged on impressions, not on views, if a user swipes past your video within a second of it playing, you’ll still have to pay – but if they click on the ad to watch it, you don’t. ” This makes investment in advertising on the platform a bit of a gamble. Andrew goes on to point out that Pinterest is counting... --- - Published: 2017-05-18 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/twitter-updating-privacy-policy/ Do you ever see an ad on Twitter and worry that they know a little bit too much about you? The company has just announced that it will be adding new privacy and advertising settings; giving you more control over who sees your personal data. In a blog post, Twitter said; “As we work to make our content more relevant to people on Twitter, we also want to offer the best and most transparent privacy and data controls. ” “We’re announcing a suite of industry-leading tools to give you more access to your information and greater, more granular control over how it’s used. We’ve also updated our Privacy Policy to reflect the improvements that we’ve made to Twitter. ” The new privacy settings will consist of several different updates which will aim to give users more control over their data. Firstly, Twitter will be increasing transparency, making it easier to understand your data on the platform. Each category will be clearly marked, for example demographics, interests and the advertisers that have included you in their tailored audiences. You will be able to view each of these categories and some will allow you to modify them within the settings. New ‘Personalisation and Data settings’ will also be introduced on the platform. These will allow you to personalise your data and select whether you want your information to be shared via partnerships. Within this section, users will be able to specify whether they want ads tailored based on their interests, content based... --- - Published: 2017-05-12 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/piranha-blog-google-chrome-update-android/ Google has released an update for its Chrome Android app, making it easier for users to download and save web pages, to view them offline afterwards. Global search giant Google initially allowed mobile Chrome users to download web pages back in 2016. On its blog, Google said that ‘more than 45 million web pages are downloaded every week – and today we’re adding improvements to make it even easier to download pages. ’ The update introduces 3 new features, making this possible: Users can now long press on any link to bring up a ‘Download Link’ button. Google have also introduced this feature when long pressing an article suggestion on the new tab page. If a user is already offline, a ‘Download Page Later’ option appears on the iconic dinosaur’s (Chromosaurus rex? Anyone? ) ‘You are offline’ page. When browsing search results, a new ‘downloaded’ icon appears next to each item that is available to view offline. The thinking behind making web pages downloadable via wi-fi or through mobile data is clever. We all know how horrible it is to run out of data at the end of the month! As Financial Express points out, you’ll need to download the most up-to-date version of Chrome to make it work for you. Also, this update is only available for Chrome on Android; sorry, iPhone users! Google really seems to be thinking of its user’s needs: recently-downloaded pages will also now appear listed on new tabs, making your content even more accessible.... --- - Published: 2017-05-05 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/facebook-hire-3000-monitor-content/ Facebook has promised to hire 3,000 more people to join its “community operations team” to help combat violent and illegal posts on the site. These human moderators will be responsible for reviewing and taking down content that is not suitable. They will be looking out for content that features hate speech, child abuse and self-harm. The announcement comes after Facebook, as well as other internet giants like Google and Twitter, have received criticism from MPs for not being proactive in tackling violent content. In a Facebook post, the company’s CEO Mark Zuckerberg said; “Over the next year, we'll be adding 3,000 people to our community operations team around the world -- on top of the 4,500 we have today -- to review the millions of reports we get every week, and improve the process for doing it quickly. ” “These reviewers will also help us get better at removing things we don't allow on Facebook like hate speech and child exploitation. And we'll keep working with local community groups and law enforcement who are in the best position to help someone if they need it -- either because they're about to harm themselves, or because they're in danger from someone else. ” One of the main problems is that Facebook’s live stream feature makes it incredibly easy for users to post whatever they want. Back in April, a US man’s death was live streamed on Facebook. In the same month, a man killed his child before ending his own life... --- - Published: 2017-04-25 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/70-years-of-coding/ ENIAC This year marks the 70th anniversary of ENIAC, the world’s first programmable computer built for general-purpose use. In those early days, coding was done without tools or programming languages and relied purely on logic and equations to function. The programmers couldn’t use languages because they didn’t exist yet! The hardware was quite different from modern computers, too. ENIAC ran using vacuum tubes and required an enormous amount of electricity to run. Urban myth said that when the computer was turned on, the lights of Philadelphia dimmed in unison! At the time, ENIAC was housed in Philadelphia, PA as part of a project run by the US Army. This ground-breaking computer was eventually used to run trajectory calculations for the country’s hydrogen bomb armament. It did so using complex differential calculus equations. The ENIAC computer was 1000 times faster than other contemporary models and could calculate a trajectory that would take a human 20 hours to work out in just 30 seconds! Many industrialists and military bodies immediately recognised its revolutionary potential. Part of the ENIAC setup, c. 1946 Interestingly, ENIAC’s first programmers were all women. This is a fact that was kept secret from the public for over half a century. Most of the women who programmed the ENIAC were not recognised in their lifetimes. This tragedy is a sad blot on the history of this revolutionary machine. Modern-day computer programming owes these pioneers a real debt of gratitude. Modern Day Programming Today, we can use an array of... --- - Published: 2017-04-21 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/snapchat-launches-3d-filters/ If you have logged into Snapchat this week, you may have noticed a big change on the platform. The company has extended its filters, now allowing users to edit the world around them in 3D. Snapchat World Lenses can be accessed through the app when using the rear facing camera. After tapping the camera screen, the new filters will appear for you to choose from. Up to now, 3D filters that have been available include a floating “OMG”, cloud, rainbow and flowers. The company has said that it will update the 3D filters “daily”, giving users a new experience each day. If you want to move an object closer or further away, just swipe up and down the screen. To move an object, press and hold it before dropping it into a better position. In a blog post, Snapchat said; “We launched Lenses over a year ago as a whole new way to express ourselves on Snapchat. Since then, we've become puppies, puked rainbows, face-swapped with our best friends – and begun to explore how Lenses can change the world around us. ” “We’re adding new ways to use Lenses. While Snapping with the rear-facing camera, simply tap the Camera screen to find new Lenses that can paint the world around you with new 3D experiences! ” It seems that it’s not just Snapchat that has been trying to enter the world of “augmented reality. ” In the F8 conference earlier this week, Mark Zuckerberg unveiled a camera effects platform... --- - Published: 2017-04-20 - Modified: 2022-03-03 - URL: https://piranha-solutions.com/making-common-facebook-ad-mistakes/ There is no doubt that social ads have become one of the most important tools, not just in the world of advertising, but marketing in general. More and more businesses are using them each year, whether it’s to raise brand awareness, maintain existing relationships or help sell more products. But there is much more to it than simply setting up an ad. Not only will you need to create an engaging ad but you will also need to monitor its performance and make improvements to the campaign. If you don’t get this process right, you’ll end up wasting hundreds or even thousands of pounds; something which no business can afford! Here are some common Facebook ad mistakes and how to avoid them. Poor targeting Have you set up the ads to target your customers? If you haven’t thought about the audience when planning your social media ads, you will probably waste a lot of money when it starts running. Facebook has lots of useful audience tools which allow you to pick the age range, gender and even income of the people you want to see your ad. One common misconception is the more people that see it, the better. But this really isn’t true. It’s more important that the people who see your ads are interested in your services and products, as it means they are more likely to covert, which is why targeting is so important. Using too much image text If you haven’t used Facebook ads before, you... --- - Published: 2017-04-20 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/automated-extensions/ Google has recently announced an expansion of its automated extension facility. When a company is running a PPC (Pay Per Click) campaign, Google can now pull information like phone numbers directly from the website. A ‘call’ button can then be added to related search results. When someone searches for a related term on their smartphone, they can see that business appear in the SERP (Search Engine Results Page) then press the ‘call’ button to initiate a call right there and then. Clicks on ‘call’ buttons and other functions work the same as links on PPC campaigns. When a customer clicks on them, Google charge a pre-specified amount to the user’s AdWords account. This has big implications for businesses running PPC campaigns. Customers are given a very simple and obvious route to initiate contact with that company, increasing the chance of a sale or conversion. Where visitors previously had to visit the site to find the phone number – then copy and paste it into their smartphone’s call facility - Google has provided a much more streamlined customer journey. Automated extensions can also display other information: I always wanted to be a Power Ranger! Sitelink extensions can send users to specific pages on your site based on their search term. This can help people to find what they’re looking for quickly and easily. Structured snippet extensions can paint a better picture of your site’s services and related info. Ratings can also be displayed to help visitors decide which company is more... --- - Published: 2017-04-20 - Modified: 2024-10-28 - URL: https://piranha-solutions.com/top-social-media-trends-watch-year/ Did you know that last year more than 2. 3 billion people actively used social media? And over 1. 9 billion logged on through a mobile device? With this in mind, it’s no wonder that 83% of marketers are utilising the tool to help their clients to boost sales and create brand awareness. Social media isn’t just about getting likes and follows but should be more about developing those crucial relationships with customers. Because you can respond to messages and comments instantaneously, social media should help you to not only create relationships but maintain them too! Here are 5 trends to look out for in 2017 and how they could help your business. Live Streams If you have logged onto Facebook, Twitter or Instagram recently, you may have noticed that more and more of your friends are starting to live stream. For businesses, this is a great opportunity. The feature will help to show your brand in a creative and unique way, not to mention that it’s free to use! You could demonstrate how to use your newest products, hold a Q&A with your team or even take them on a walk around your business premises. It looks like this feature is going to become more popular this year which is why it isn’t something businesses should ignore. Expiring Content Snapchat is being used by many brands around the world, including Taco Bell, Amazon and Dominos, just to name a few. But how can businesses make a successful campaign if... --- - Published: 2017-04-20 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/power-twitter-video/ In 2017, videos on social media represent a major marketing opportunity. Here are a few fun facts and figures to show just how effective a good social media video marketing campaign can be. If you’d like more information, contact Piranha’s expert social media team today! I always wanted to be a Power Ranger! 800 million people use Twitter every single month On a Twitter feed, videos are twice as memorable for users than other forms of media Videos are 6 times more likely to receive retweets than photos 93% of all videos watched on Twitter are viewed on mobile devices 82% of Twitter users actively interact with brands Featuring a brand’s logo in video content lead to viewers being 9% more likely to make a purchase --- - Published: 2017-04-03 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/new-facebook-camera-feature/ Last week, Facebook released a new camera feature on its mobile app: Facebook Camera. Ever wanted to hang out with Minions? Or be a superhero? Maybe even get attacked by James Cameron’s Alien? Well, now you can! I always wanted to be a Power Ranger! Facebook’s fresh update introduces a camera icon that allows mobile users to apply photo and video filters. This software utilises either the front or backward-facing camera on user’s the mobile device, enabling a host of awesome masks, frames and interactive filters. After snapping a photo or shooting a video, people can then share their creations directly across the social network. Effects include characters from these upcoming Hollywood movies: Alien: Covenant Despicable Me 3 Guardians of the Galaxy Vol. 2 That’s not all: there’s loads more to explore on the software new update. This introduces functions like those already available on Instagram and other social networks. We’re guessing Facebook wanted in on the action! A post on Facebook’s official blog explains that Facebook’s software designers wanted to ‘make it fast, fun and easy for people to share creative photos and videos with whomever they choose, for however long they choose. ’ With including videos as well as photos, they certainly seem to have done that. This software is another expansion into multimedia from a social media platform that clearly recognises the capabilities of current smartphones. In terms of sharing, users even have the option to do so on their Story or directly with specific friends. This... --- - Published: 2017-03-16 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/googles-fred-update/ It looks like a new update from Google – officially unconfirmed – has been affecting search rankings considerably over the last week. Black Hat Backlinks Take a Hit The rankings update, jokingly dubbed ‘Fred’ by Google’s Gary Illyes (@methode), appears to be harming sites with spammy links and those participating in black-hat backlinking techniques. ‘Fred’ comes from the name of Illyes’ pet fish. If you are investing in ethical backlinking, it doesn’t seem like you will have anything to worry about. This is far from the first time that Google has targeted low-quality backlinks. The search giant releases so many updates, it seldom announces or names them in an official capacity. As Moz point out, ‘Google changes its search algorithm around 500-600 times’ over any given year. It would be unreasonable to expect a large announcement after every change. No wonder that when he was pressed on the update, Illyes suggested we name updates after something as arbitrary as his pet fish! An Industry in Flux Webmasters around the world are seeing fluctuations in their site rankings. As SearchEngineLand’s Barry Schwartz (@rustybrick) points out in his recent article, ‘with webmasters complaining about ranking declines and rejoicing about ranking increases, it’s likely that there was a Google update. ’ This, along with search ranking data from various sources, is all the current evidence that a significant update has occurred. However, we don’t need an official Google announcement to know it frowns upon black hat backlink techniques. It can come as no... --- --- ## News Articles - Published: 2026-01-15 - Modified: 2026-01-07 - URL: https://piranha-solutions.com/news/piranha-digital-launches-tiktok-channel/ Piranha Digital is excited to announce that we have launched our own TikTok channel to share clear, practical insight and agency updates. The channel provides a direct way to show behind-the-scenes activity, discuss industry topics, and share useful information in a format that many people already use as part of their daily media habits. TikTok is no longer limited to entertainment-led content. Users also use the platform to find explanations, guidance, and context, particularly when researching services or agencies they may not yet know. The short-form video format allows ideas to be shared clearly without too much detail. The TikTok audience continues to grow across age groups and professional backgrounds. While a large share of users falls within younger age ranges, older users are also active on the platform, with over 40% of TikTok’s user base over the age of 35. This broader mix makes TikTok a relevant channel for discussing creative thinking, digital performance, and the factors that influence marketing decisions. Our TikTok content reflects the range of work delivered across the agency. The channel will be updated regularly, with new videos shared throughout the month. Videos will cover topics from design and website development through to SEO, paid media, and content strategy, alongside day-to-day insight into agency life. The channel is aimed at business owners, marketing managers, and internal teams who want clear insight into how digital marketing work is planned and delivered. Viewers are encouraged to comment, ask questions, and suggest topics for future videos. If you’d... --- - Published: 2025-11-25 - Modified: 2025-11-25 - URL: https://piranha-solutions.com/news/piranha-celebrates-more-apprenticeship-success-with-james-and-alyssa/ We’re incredibly proud to share that two of our most recent apprentices, James and Alyssa, have successfully passed their Level 3 Multi-Channel Marketing Apprenticeships, with Alyssa achieving a distinction! Both joined our team through Baltic Apprenticeships, who continue to support the growth and development of the next generation of digital marketing professionals. Since starting with us, they’ve quickly become key members of the team, growing their knowledge and confidence across SEO, PPC, content writing, and social media management. Their hard work, dedication, and passion have paid off, and we couldn’t be happier for them. Alyssa joined Piranha Digital in June 2024, and it was clear from the start that she had a strong attention to detail and a willingness to learn. Over the past 17 months, she approached digital marketing with confidence and determination, optimising SEO strategies and developing a speciality in managing social media campaigns. Outside of work, Alyssa is a keen reader, with a particular love for sci-fi, fantasy, and dystopian novels. She also enjoys expressing herself through art and keeps active through cycling, gym sessions, and long walks. This creative and active lifestyle definitely shines through in her approach to marketing, bringing both originality and discipline to the table. James joined us a little earlier in April 2024 and quickly became known for his positive attitude and creative flair. Over the course of his apprenticeship, he developed a strong grasp of SEO, along with a great passion for content writing. He also built upon his technical knowledge,... --- - Published: 2024-01-19 - Modified: 2024-01-19 - URL: https://piranha-solutions.com/news/newest-digital-marketing-apprentices/ As we enter 2024, we’re beyond excited to be starting the year with our two newest digital marketing apprentices! Emily (pictured right) joined the Piranha team on the 22nd of May 2023 and has already made a big impact and established herself as a valuable asset to the Piranha Digital team. Emily is now seven months into her apprenticeship and has delved into most aspects of digital marketing, including on-page SEO, off-page SEO, PPC, social media management, content marketing, email marketing, and plenty more. She has been thoroughly enjoying her time here so far and has received nothing but praise from her coaches at Baltic Apprenticeships. Ellie (pictured left) started with us on the 4th of December 2023, and is now a month in; learning valuable new skills and being introduced to the world of digital marketing. Ellie has been a keen and quick learner, taking on feedback, listening, and asking questions to try and develop her digital knowledge. Our Digital Marketing Manager, Carl has almost 30 years in the industry, and has trained many of our apprentices. With the help of our Senior Digital Marketing Specialist, Aimee, we have no doubt that our two newest additions are receiving the best mentorship possible. Piranha has had great success with apprentices in the past, with Isabel and Tom in our team passing their apprenticeships in 2023, Isabel with a distinction and Tom with a merit. Our senior team member, Aimee, also started as an apprentice, receiving a distinction as her final... --- - Published: 2022-04-21 - Modified: 2024-10-28 - URL: https://piranha-solutions.com/news/piranha-takes-on-2-more-digital-marketing-apprentices/ We’re absolutely delighted to announce that Piranha has taken on two more digital marketing apprentices. Expanding Piranha’s Digital Team After the arrival of Tom, another of our digital marketing apprentices, late last year, we’ve decided to further expand our team. On the 4th of April 2022, Isabel and Jamie started their journey into digital marketing with Piranha. They were extremely eager to start and they finished their first week with a whole host of knowledge learnt. As we’re nearing the end of their third week, they continue to learn more and more each day with the help of our experienced digital marketing manager, Carl, who has trained many of Piranha’s apprentices. We will be teaching Isabel and Jamie all aspects of digital marketing including SEO (search engine optimisation), PPC (pay-per-click), SMM (social media marketing), email marketing, social media advertising and content marketing. So far, it’s been a great year for Piranha with demand for our digital services continuing to grow; the company has been thriving and we’re delighted to have two more additions to our team. The Importance of Apprenticeships Here at Piranha, we recognise the importance of apprenticeships – they introduce many people to their dream careers without the need for any prior experience or a degree. Earning whilst they learn, apprentices are able to get practical experience whilst also receiving a wage. Many of our previous apprentices have been offered a full-time job at the end of the course, including our digital marketing specialist, Aimee, who is helping... --- - Published: 2021-09-23 - Modified: 2023-06-05 - URL: https://piranha-solutions.com/news/piranha-employs-new-digital-marketing-apprentice/ Piranha is delighted to announce that we’ve now employed a new apprentice for our digital marketing team! A New Beginning Tom has officially started his adventure in SEO & digital marketing and the team is excited to show him the ropes! The last apprentice at Piranha passed with a distinction, our second apprentice in a row to pass with such flying colours. Starting His Digital Marketing Apprenticeship Our new apprentice, Tom, will be learning all about SEO (search engine optimisation), SMM (social media marketing), PPC (pay-per-click), email marketing, content marketing, blogging and much more! Guided by our amazing digital marketing manager, Carl, we’re sure Tom will have no problem picking all of these skills up. As well as Carl, Tom will also be working with the rest of the digital marketing team alongside our website designers and developers where needed. Piranha & Our Apprentices Piranha recognise the importance of apprenticeships, they’ve helped many people get a foot in the door of their dream industry without having to go through university. Apprentices learn first-hand about the career they want to pursue, learning whilst on the job. Apprentices earn whilst they learn, receive a qualification at the end of the apprenticeship and they could even be offered a full-time job by the company they were working for. Piranha’s last apprentice joined in October 2019, passed her apprenticeship and is now a fully qualified digital marketing specialist. Here at Piranha, we’re committed to providing all the skills our apprentices need and making sure... --- - Published: 2021-09-23 - Modified: 2021-09-23 - URL: https://piranha-solutions.com/news/lancashires-piranha-digital-director-completes-the-fred-whitton-challenge/ Lancashire’s Piranha Digital Director completes the Fred Whitton Challenge, raising more than £1,000 for charity Piranha Digital director Paul Airey has just completed the famous Fred Whitton Challenge raising more than £1,000 for charity in the process. On Sunday 19th September 2021, Paul completed the grueling 112-mile course in 8hours 55 minutes, finishing a respectable 467 out of the estimated 2,500 participants. The Fred Whitton Challenge consists of a 112-mile sportive around the Lake District, now a World Heritage Site. Starting at Grasmere, the challenge takes in a total of 10 of the hardest Lakeland climbs including Kirkstone, Honister, Newlands, Whinlatter, Hardknott, Wrynose and Blea Tarn passes. The Fred Whitton Challenge is one of the most popular cycling sportives in the UK and is also famed as being difficult and often extreme. Dubbed ‘The Daddy of them all’ by Cycling Weekly, cyclists rank the Fred Whitton alongside iconic European cycling events such as the Marmotte in terms of difficulty. The Saddleback Fred Whitton Challenge is a charity event in honour of the late Fred Whitton who was a great advocate for cycle sport in Cumbria and North Lancashire. It is with respect to Fred and his ideals that the event remains just that, ‘a challenge’. The very top riders complete the route in just under six hours but eleven hours and over are not uncommon for the average sportive rider. This is a very tough route and the hardest one-day ride in the UK. The event takes in all of... --- - Published: 2021-07-16 - Modified: 2021-07-16 - URL: https://piranha-solutions.com/news/uk-marketing-budgets-on-the-rise/ UK marketing budgets are rising again for the first time since the Covid pandemic. UK marketing budgets are rising again for the first time since the Covid pandemic first hit the global marketing economy with online advertising being one of the areas showing the biggest growth at 11% Marketing budgets were the first variable expenditure to be cut for most businesses as the pandemic depleted turnover and profit, throwing marketing plans out of the window and forcing marketing managers to adapt to the unknown. This downward pressure on finances finally appears to be lifting, with marketing budgets across the spectrum increasing for the first time since the final quarter of 2019, according to the latest quarterly IPA Bellwether report for Q2 2021. Almost half (45. 9%) of those companies surveyed by the researchers are feeling more positive regarding their company’s financial prospects for the future, compared to less than 12% last quarter. This resulted in a net balance of over 34% pointing towards a strong overall level of confidence. Although this net balance is lower than in the first quarter of 2021 (36. 6%), it is the second-highest level since the first quarter of 2015. Preston Digital Agency, Piranha Digital, has also noticed this upward trend in confidence with clients returning to the office and making strong marketing plans for the future. Over the next 18 months, Piranha anticipates digital advertising expenditure growth growing by 3% in 2023 once the UK marketing economy has recovered from the pandemic-related financial losses, and then growth of 1. 3% and 2. 5% in 2024 and 2025, respectively.... --- - Published: 2021-04-26 - Modified: 2021-11-18 - URL: https://piranha-solutions.com/news/2nd-piranha-apprentice-passes-with-a-distinction/ Piranha Digital is delighted to announce that a second apprentice in a row has passed their SEO/Digital Marketing apprenticeship with a distinction! Aimee applied to join Piranha through our wonderful apprenticeship partner Arch Apprenticeships and is now a fully qualified Digital Marketing Specialist. Having only joined us in October 2019, Aimee has quickly established herself as a valued member of the Piranha Digital Marketing team. On the back of Aimee’s success, we are excited to announce that Piranha is now looking for a new apprentice to introduce to the rich and varied life of a Digital Marketing Specialist. The successful candidate will learn all the complex ins and outs of Search Engine Optimisation (SEO), Social Media Marketing (SMM), Pay-Per-Click Advertising (PPC) and much more. They will be fully supported and guided by our expert Digital Marketing Manager, Carl, whilst also learning from the wealth of experience offered by the whole Piranha team. This is an amazing opportunity to delve into the digital marketing industry and set yourself up with an L3 digital marketer qualification. If you think this is the type of challenge you would like to get your teeth stuck into, you can apply for this digital marketing apprenticeship online, good luck! --- - Published: 2020-10-06 - Modified: 2021-06-30 - URL: https://piranha-solutions.com/news/as-one-leaves-another-enters/ Last month we waved goodbye to Alex Daniels, our now former Digital & Content Strategist. Alex joined the Piranha team in 2016 and with 4 years or so under his belt, he departs for pastures new. We would just like to thank Alex for all of his hard work in his time here and wish him all the best in his new role. When Alex joined the team, he brought with him plenty of previous experience in both SEO and content creation and quickly established himself here at the Piranha studio. However, as one leaves, it creates an opportunity for us to bring some fresh blood on board. We are delighted to welcome our new Digital & Content Strategist to the team, Jake Oates. Jake joins the team after a successful two and a half years in his last role at print MIS specialists, Tharstern as a Digital Experience Specialist. A Preston lad and newlywed, Jake, has over a decade of experience in digital marketing, specifically SEO and content creation and in his role as Digital & Content Strategist, he will be working closely with our clients, helping to shape their content strategy moving forward. Outside of work, Jake is a passionate Preston North End fan and is the host of the only fan-run Preston North End podcast, From the Finney. Speaking about the new member of the digital team, Jake’s manager and Piranha’s Digital Marketing Manager Carl said: “Piranha is incredibly pleased to be welcoming a new member to... --- - Published: 2020-09-01 - Modified: 2021-06-30 - URL: https://piranha-solutions.com/news/piranha-are-ready-to-bite-back/ To say it’s been a strange few months would be a bit of an understatement, wouldn’t it? The year started off like any other but before we knew it, we were being told not to worry about COVID-19, to worry about COVID-19, to stay at home, not to stay at home, then to go out and how it was our civic duty to go and eat and drink at our local pubs, bars and restaurants and now, it looks like we could be on the verge of being all locked down again. Here at Piranha, we were all in the office as normal on Monday 23rd March before being directed to work from home, starting from the following day. Never in our history have we had to prepare for such a big change in such a short space of time, making sure systems were in place to continue to communicate with and provide quality digital marketing services to our clients. The Return However, as of today, September 1st, we are now back in the office and are ready and raring to go, picking up from where we left off whilst working from home. Obviously, there have been some changes but we’re all glad to be able to interact with our colleagues in the office once again. Clearly, there are guidelines in place, too. In line with Government guidance, we are observing social distancing in the office. Desks are more spaced out; our staff aren’t sitting directly opposite a colleague anymore... --- - Published: 2019-11-01 - Modified: 2021-06-30 - URL: https://piranha-solutions.com/news/piranha-designs-projen-office/ For over 10 years, the Piranha team has worked alongside PM PROjEN, building successful digital campaigns, designing corporate literature, developing their website and most recently, creating the graphics for their new offices! PM PROjEN PM PROjEN is an award-winning Engineering Design and Project Management business, working with SMEs and multinational companies to deliver comprehensive services in a proactive and creative style. PM PROjEN is part of the international project delivery specialists, PM Group: a 2,500-employee company operating across Europe, Asia and the USA. To the Drawing Board! In September 2019, after 10 years at Preston Brook, PM PROjEN relocated to their new premises. The new office space was completely renovated, refitted and decorated to mirror PM PROjEN’s ethos: contemporary, inclusive and forward-thinking. Prior to the move, PM PROjEN approached Piranha to design the graphics for their new offices. There was a lot of area to cover with large, open spaces, conference rooms and recreational areas to consider. Our designers were tasked with creating various graphical images to be displayed throughout the new 13,500 ft² site. These included icons which had to be produced to represent the conference room names and a company timeline to show the history of both PM PROjEN and PM Group. As well as this, a graphical ‘story’ was designed for the vast glass kitchen wall, to depict the processes that many of the team within the company use daily. More light-hearted graphics were included inside the kitchen itself with exploding food diagrams and flow charts going... --- - Published: 2019-05-29 - Modified: 2026-01-12 - URL: https://piranha-solutions.com/news/piranha-news-round/ It’s been a busy year so far for the Piranha team! Demand for our services has continued to grow, resulting in us taking on a new designer earlier in the year and 4 new team members in 2018. The Piranha team is now made up of 20 professionals, and offers a full range of services, from graphic design and web development to digital marketing services including SEO, social media management and PPC. Outside of work it’s been a busy month too for some of the team - here’s a quick round up of what we’ve been doing when we haven’t been ‘marketing’! Can you hear the wedding bells? We are delighted to announce that two members of the Piranha team have tied the knot with their partners. Peter, Piranha’s Creative Director, recently married his fiancé Jen at the Wedding Chapel Blackpool before holding a reception at the Savoy Hotel. It was a beautiful day, enjoyed by the couple and all their guests. The other Piranha team member to get hitched was Tom, our Senior Web Developer. Tom married his childhood sweetheart who he has been in a relationship with for over 14 years. The couple already have two beautiful children together, Esme and George, and getting married really was the icing on the cake for their little family! Tom and Steph’s big day took place on the 4th of May at the Holy Trinity Church in Tarleton, followed by a reception at his parent’s house. Marquees were set up in... --- - Published: 2019-01-29 - Modified: 2026-01-12 - URL: https://piranha-solutions.com/news/new-graphic-designer-starts/ A new member joins Piranha’s Graphic Design team. As a modern agency, Piranha is always on the lookout for fresh talent. It’s what keep our talented team of creatives is at the very forefront of the industry! Sal Vahed is the latest to join Piranha. With his wealth of previous experience, he is sure to strengthen the Piranha team and will help us to deliver the high-quality design work our clients have come to expect. Sal has worked extensively in the world of graphic design. His previous experience includes fulfilling in-house design roles for a bathroom company, a caravan company and even an e-liquid brand. In addition, Sal has also spent time in China, working for PR company based in Beijing! Peter Bamber, Creative Director, welcomed Sal to the Piranha studio: “We’re really pleased to have got Sal on board at Piranha. He has already started to produce great work for our clients and I’m sure there will be tons more to come. ” “It’s also been great to see him settle in quickly and begin working closely with the other members of the graphic design team. Piranha is now very well-placed to continue meeting our customers’ needs. ” When he’s not working on his latest designs, Sal also has lots of other interests. A big fan of gaming, LEGO and model building, he is also a technology enthusiast and a lover of food: “I love all food equally,” he said, “but if I had to choose a favourite, it... --- - Published: 2018-11-08 - Modified: 2026-01-12 - URL: https://piranha-solutions.com/news/new-web-developers/ Piranha has bolstered its web development team with the addition of 2 new members. James Davies joins us as a junior web developer while Lee Maddocks brings more experience to the team. This perfect blend of enthusiasm and industry knowledge will keep Piranha at the forefront of Preston web development for years to come! Peter Bamber, Piranha’s Creative Director, was enthusiastic about the appointments: “We’re really happy to expand Piranha’s web development team. All of our clients will benefit from having more developers ready to get jobs done. Hiring junior positions also helps us keep one eye on the future. ” “Although neither James or Lee have been with us very long, they’ve settled in really well and it’s great to see some new faces in the office. ” Piranha’s team of experts has been developing websites for over 17 years. In that time, we’ve learned a thing or two about delivering the perfect web build – after all, we’ve designed and launched well over 1000 websites! Visit our web development page to see why so many people choose Piranha to build their website. Alternatively, why not check out some of our previous work? James, Lee and the rest of the team are ready to use all their skills on your latest project. Remember: it’s not just websites we design and build. Piranha’s other departments also specialise in print and packaging design, digital marketing, PR and much more! We can offer the complete marketing package to help make your business... --- - Published: 2018-09-20 - Modified: 2021-07-05 - URL: https://piranha-solutions.com/news/new-starter-piranha/ This month, we welcome a new member of the Piranha family! Will is already an SEO expert and further strengthens our digital marketing team with his previous agency experience. Search Engine Optimisation (or SEO) is all about making websites more successful. Without ranking well online, webmasters won’t be getting much traffic! Piranha has provided expert digital marketing services for over 17 years and we have the know-how to help make your website a success. Along with Carl, Zoe, Ben, Sam and Alex, Will makes up Piranha’s digital marketing department. Each one of our team members is experienced in lots of aspects of modern SEO, including: On-page content and image optimisation Off-page backlink acquisition Pay-per-click advertising on both Google and Bing Social media management In 2018, a successful SEO campaign is not down to any single approach; a combination of all the above factors is required to make your website fly! Visit our digital marketing web page to learn more about Piranha’s comprehensive services. New Piranha team member Will has strong writing skills and adds his name to the company’s creative content specialists. Having worked in the antique trade as an Upholster, Will studied at Manchester Metropolitan University before moving into Marketing. He has a history of writing and directing Theatrical productions, and has recently formed a film making society at The Palace Cinema in Longridge. Outside of work he also plays guitar and enjoys cross-country running, particularly through the Ribble Valley, where he lives with his partner Emma. Having spent... --- - Published: 2018-07-27 - Modified: 2026-01-12 - URL: https://piranha-solutions.com/news/piranha-wins-prestigious-award/ Piranha has been named 2018’s Best Strategic Digital Marketing Agency for Lancashire. This prestigious title was awarded to Piranha at the 2018 UK Enterprise Awards. This award is much sought-after every year and is testament to the standard of work we’ve completed over the last 12 months. We’ve been running marketing and advertising campaigns from the heart of Preston since way back in 2001. From traditional print to ultra-modern websites and even apps, there is little in our industry that we’ve yet to encounter. Paul, one of Piranha’s directors, said of the company’s latest achievement: “We know that successful marketing of all types needs strategy and planning. Piranha’s experts approach each campaign in an intelligent way, maximising your return on investment. ” The award is presented to the Piranha team! An Award-Winning Agency Piranha is a one-stop-shop for marketing of all kinds. Our in-house digital marketers, graphic designers and web developers work in tandem to complete each project. Here are just a few of the services we provide on a daily basis: Website design Content writing WordPress and Magento web development Search engine optimisation (SEO) By offering this diverse range of services, we can provide real value for money. Many of our clients have worked with us for several years. Why not book a meeting with one of our account directors to see how we can also help you? Moving Forward Piranha is proud to have won another award, and we can’t wait to start working towards the next one!... --- - Published: 2018-07-20 - Modified: 2021-06-30 - URL: https://piranha-solutions.com/news/piranha-team-member-gains-full-google-certification/ Zoe – a member of Piranha’s Digital Marketing team – has completed the full suite of Google certifications. Zoe – a member of Piranha’s Digital Marketing team – has completed the full suite of Google certifications. Available for agencies to complete online, these qualifications test an individual’s working knowledge of Google services including Ads and Search. It’s our collective knowledge and experience that helps the Piranha team do a great job for our clients. That’s why it’s important to keep up-to-date with the latest industry standards: it helps to keep us at the forefront of our industry! Zoe's achievement means she contributes towards Piranha's Google-certified status, only bestowed upon agencies that are authorities in their respective fields. We are a full-service advertising and marketing agency; keep reading to learn about our comprehensive digital services. A Bit About Zoe Zoe joined Piranha in 2014 and has been here just a little over 4 years. After graduating in English, Media & Cultural Studies from Liverpool John Moores University, she initially joined the company as a Copywriter and today is one of our Digital Marketing Specialists. During her time at the company, Zoe has established herself as Piranha’s authority on Social Media Marketing (SMM). She also mentors Piranha’s apprentices in the art of using social media for business purposes and now manages some on our largest Pay-Per-Click (PPC) accounts. Strength in Numbers Zoe now joins other Piranha team members with official Google certification, further strengthening our digital marketing department. Here are the Google exams she’s now passed: AdWords Fundamentals AdWords Mobile Certification AdWords Search Certification AdWords Video Certification AdWords Display Certification... --- - Published: 2018-05-08 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/piranha-welcomes-new-web-developer/ There is no doubt that more and more people are looking for new websites, be it a simple redesign of their current offering, or a complete overhaul and as a result of this, we have seen a huge increase in demand for our web development services. To ensure that our new and existing customers continue to be looked after to the highest level, we have expanded our team of web developers and this month, we are really pleased to be welcoming Leeanne Bevan to the Piranha family. Leeanne’s specialities include e-commerce solutions, API and custom plugin development. She also understands the concept and importance of security in the online world and always makes this a high priority within her work. She is a self-confessed geek and enjoys finding out how things work, so that she can then use the ideas and concepts within her own projects. In the past, she has worked both freelance and for a reputable agency in Blackburn. Both roles have helped her to develop a wide range of skills required in the digital industry. When she isn’t busy developing, Leeanne is a frequent visitor at her local Sea Life centre and aquarium, where she spends far too much money on clown fish and soft corals! Studio Director, Peter Bamber, said; “We are really pleased to be welcoming Leeanne to the Piranha team. ” “One thing that stood out to us was Leeanne’s obvious passion for the world of web. This, and her creative mind, is what... --- - Published: 2018-04-26 - Modified: 2026-01-12 - URL: https://piranha-solutions.com/news/piranha-team-takes-part-garstang-colour-dash/ At Piranha, we are always happy to get involved with charity events, whether it’s putting our Christmas jumpers on or taking part in a triathlon! This month, our designer Claire, Business Development Executive Sharon and her son Harry took part in the Garstang Colour Dash. The race was a complete sell out, with 500 people of all ages taking part. This event helps to raise money for St John’s Hospice, which is a local charity that “provides free palliative care to patients with life shortening conditions. ” Their services cover North Lancashire, the South Lakes and some areas of North Yorkshire, meaning that this fundraising is absolutely essential. Harry managed to raise a great amount through donations from his friends and family. We have no doubt that this money will go to great use! Piranha’s Account Director, Don Fryer, said; “We are always pleased to hear when our team are getting involved in charity events like these. It reflects just the type of people that we want to work at Piranha. ” “Claire, Sharon and Harry all did really well in the Colour Dash and it looks like they had lots of fun. But even more importantly, they took part to help raise money for a great local cause. ” Everyone at Piranha would like to say a huge well done to Claire, Sharon and Harry for taking part. We’re already looking forward to hearing about your next race! --- - Published: 2018-02-15 - Modified: 2021-06-30 - URL: https://piranha-solutions.com/news/piranha-launches-business-expo-website/ Piranha is delighted to announce the launch of the Merseyside Business Expo website for our clients Shout Network. We have known the organisers of Shout for many years and were delighted when they asked us to design and develop the website for their brand-new event. The Merseyside Business Expo will take place for the first time at Liverpool’s Echo Arena Exhibition Centre on Friday the 19th October. Visitors will be able to speak to businesses from all over the North West from 9am until 3pm on the day. Around 200 exhibitors are expected to be there and will come from a wide range of industries, including solicitors, healthcare professional and tech firms. Shout Network also organise the Lancashire Business Expo, which has become the most renowned exhibition in the area. We have created a similar design for the Merseyside Expo to the LBE website, in terms of imagery, fonts and layout. However, the Merseyside Expo website has a completely different colour scheme, giving it its own unique personality. On the website, you can find information for both visitors and exhibitors, including the benefits of exhibiting and reasons to attend. We have also included simple booking and registration forms which allow you to book your place or stand with ease. Piranha is excited to be exhibiting at Lancashire Business Expo once again this year. Our team will be there on Friday the 2nd of March at one of our favourite venues, the Preston Guild Hall. We can’t wait to see you... --- - Published: 2017-12-21 - Modified: 2024-10-28 - URL: https://piranha-solutions.com/news/piranha-waves-goodbye-2017/ Christmas is upon us again and everyone at Piranha hopes that you have a truly wonderful time celebrating. And very soon, we will be welcoming a brand-new year which we expect to be as busy as ever! What’s been happening at Piranha this year? Throughout the year, we have seen the demand for our services increase and have taken on many new clients. This includes the catering equipment supplier CHR Food Service Equipment, specialised plant and site equipment providers Garic and the Southport-based MCL Group of companies. As well as completing work for new clients, we have also continued to provide our services to our existing clients. This includes designing and producing corporate literature, such as brochures and packaging, providing website support, managing social media and continuing to improve SEO. Our designers and developers have also been working hard to redesign several websites, such as Walmsley’s brands CraftCover and Fleetcover, to ensure that they are up to the highest standard in the digital world. To keep up with the increasing workload, we have welcomed several new members to the team. This includes designer Danielle and Digital Marketing Apprentices Sam and Ben, who have all settled in well at Piranha. But it isn’t just about the work, many other exciting things have happened within the company this year. One of the most exciting pieces of news was that our Senior Designer Sarah welcomed her beautiful daughter, Amelia Rose, into the world in September. We have done lots of fundraising throughout 2017,... --- - Published: 2017-10-05 - Modified: 2021-06-30 - URL: https://piranha-solutions.com/news/piranha-digital-marketing-apprentice/ Since Piranha first began over 16 years ago, the company has grown considerably. From just 3 directors starting the business, there are now more than 20 marketing professionals working at our head office in Preston. If you’ve been keeping up with our news, you will see we have taken on a number of new team members recently but it’s not just our development and design teams that are growing! To keep up with the high demand for our services, we have a new apprentice joining our Digital team. Samantha, who comes from Wigan, recently graduated from Winstanley College and decided that she would like to pursue marketing as a career. As well as being passionate about marketing, Samantha also has a keen interest in IT and graphic design, which is something that will definitely help in her apprenticeship. While studying at Winstanley, Samantha also worked as an Assistant Administrator at the college. She then went on to work part time in the retail industry, which included being a Sales Team Member at KFC and a Sales Assistant at B&M Bargains. Piranha’s Digital Marketing Manager, Carl Spinks, said; “Piranha is very pleased to be welcoming a new member to the digital team. Samantha will be joining us as a Digital Marketing Apprentice, where she will be covering many different aspects of SEO, including link building and on-page, as well as other areas of digital, such as content, social media and paid search. ” “What stood out to us was her keen... --- - Published: 2017-09-28 - Modified: 2021-06-30 - URL: https://piranha-solutions.com/news/6-new-websites-mcl-group/ Piranha has recently completed the design and build of 5 new websites for The MCL Group (Int) Ltd, with a 6th one in the final stages of development. The MCL Group is a diverse group of companies dedicated to delivering wide-ranging business solutions across the UK. Established in 1999, The MCL Group enlisted our services to refresh and modernise their online presence across 6 separate domains. From medical and occupational health through to logistics, removals and facilities management, The MCL Group offer a comprehensive business services package. After discussing the client’s requirements and considering the capabilities of various web platforms, we agreed to build all 6 sites in WordPress. Here is an overview for each new, stylish site: The MCL Group This flagship website acts as a hub for the entire company, offering an overview of its services and business history. An integrated contact form is also included in the site’s design. This feature allows visitors to send their enquiries directly to The MCL Group, facilitating a quicker response time. A digital form also helps to reduce the volume of spam form-fills and offers improved security. MCL Medics MCL Medics is a large subdivision specialising in occupational health services and workplace healthcare procedures. With MCL Medics, you can safeguard the wellbeing of your workforce. This business boasts extensive experience in providing occupational healthcare for remote businesses including offshore locations. As well as informing visitors of MCL Medics’ history and completed projects, Piranha’s new website also enables users to book several... --- - Published: 2017-09-11 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/meet-newest-addition-piranha-family/ We always look forward to telling you about any great news that we have within the company and this month, we have some wonderful news indeed! We are welcoming the newest (and smallest! ) member to the Piranha family. Our Senior Designer Sarah Clarke has recently given birth to a beautiful baby girl, Amelia Rose. Amelia must have got a bit too comfy in her mum’s tummy as by the time she arrived, she was 9 days overdue. She now weighs a healthy 9lb 2oz and the family are settling in well with the new routine, even the sleepless nights! Don Fryer, one of Piranha’s Directors, said; “Everyone at Piranha was delighted to hear the news about Amelia Rose. We have no doubt that Sarah and Adam will make wonderful parents and we wish them all the best of luck for the future! ” We want to say a huge ‘Congratulations! ’ to Sarah and her husband Adam on the arrival of Amelia Rose. She is absolutely gorgeous and we can’t wait to meet her! --- - Published: 2017-08-31 - Modified: 2021-07-01 - URL: https://piranha-solutions.com/news/trolley-master-website-launch/ Piranha’s web developers launch many new websites each month, from simple start up brochure sites, to large national e-commerce sites. This month we’d like to give you a closer look at one of our recent projects, trolleymaster. co. uk Trolley Master is a manufacturer and distributor of trollies, platform trucks and racking. These quality products are designed for use in industrial facilities and warehouses. The Brief Trolley Master’s products used to be sold through one of the client’s other websites, also designed and built by Piranha, benchmaster. uk. Their desire to sell them as a separate entity prompted a migration of the products to the new domain and online store. As part of a growing group of websites, the Piranha designers and developers were asked to adhere to brand guidelines and target the site towards specific markets. Because the target industries are both corporate and industrial, appropriate colour schemes and layouts needed to be chosen carefully. The Platform One of Piranha’s senior developers was assigned to build the new Trolley Master website. The site needed to be e-commerce (capable of selling products to customers online) and orders needed to be easy to manage. Trolley Master’s parent site was already built in Magento, and so we decided to build the new site as part of a multi-site Magento installation. Magento is a powerful tool and is ideal for e-commerce sites where sales, delivery options and other complex factors must be considered. The Piranha graphic design team then drew up a fresh... --- - Published: 2017-08-24 - Modified: 2021-07-01 - URL: https://piranha-solutions.com/news/digital-marketing-specialist-raises-money-for-childrens-hospital/ With more than 20 marketing professionals working in our head office, there is always something interesting going on! This month, our Digital Marketing Specialist Scott took part in a charity triathlon to help raise money for Manchester Children’s Hospital. Scott’s sister Megan has spent a lot of time in hospital throughout her life and has received great care from Ward 78 at Manchester Children’s Hospital. This hospital provides specialist healthcare to children in the Northwest, with specialities including oncology, haematology and orthopaedics. As a family, they have raised money for this great cause but this time Megan wanted to raise the money herself, and what better way to do it than taking part in a triathlon! Along with his mum and sister, Scott formed their own “Half Superhero Tri Team. ” On the day, they had to complete a 400m open water swim, 10k bike ride and 2. 5k run. This is extremely challenging by anyone’s standards and they have definitely earned their superhero status in our eyes! Luckily, the weather stayed fine on the day although they did get a little bit wet during the swim! After completing the course, the team were awarded with a memento medal, goody bag and finisher’s t-shirt. Scott and his family managed to raise more than £530, which is more than double what they were aiming for. This is a fantastic amount and the money will no doubt help the hospital to support their young patients and families. Don Fryer, Piranha’s Director, said;... --- - Published: 2017-07-17 - Modified: 2024-10-29 - URL: https://piranha-solutions.com/news/piranha-celebrates-16th-birthday-welcomes-new-designer/ It's been a busy few weeks in the Piranha office! Firstly, we are pleased to tell you that Piranha is celebrating its 16th birthday this month. We have come a long way from when the company first began; in the early days Piranha was made up of just the 3 directors but now we have more than 20 marketing professionals. To mark the occasion, we closed the office early and headed over to Baluga bar which is close to our head office in Preston. The afternoon was filled with great conversation, as well as tasty food and drink. We were also lucky enough to be treated to homemade unicorn cupcakes, courtesy of Sarah’s mum! On to our second piece of news. Because of the recent growth in demand for our services, we have taken on another person to join our design team. Danielle has recently finished her studies at the University of Central Lancashire and is keen to get her teeth into the world of graphic design. She has already completed internships at several renowned agencies and we are sure that in the coming months, she will continue to learn and grow and become a valued member of the team. Don Fryer, one of Piranha’s Directors, said; “It was great for us to all get together to celebrate our 16th birthday. Our team works very hard each day to provide the best service to our clients, whether it’s designing brochures, developing websites or managing social media. ” “We are also... --- - Published: 2017-06-29 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/piranhas-designer-takes-part-race-life/ Outside of work, the Piranha team has a wide range of interests, from eating out and going to gigs, to physical hobbies like running and climbing; we’re always busy! This month, our designer Sarah Moss (not to be confused with Sarah Clarke! ) took part in the charity run Race for Life. The 5k event took place on Sunday 18th June at Moor Park in Preston. Women and children from all over Lancashire joined together to raise money for Cancer Research UK; a charity which is researching new ways to prevent, diagnose and treat cancer. The course ran through Moor Park, circled around the Serpentine Lake and passed by Deepdale Stadium, which is the home of Sarah’s favourite team Preston North End. Luckily, the sun was shining on the day which made the race much more enjoyable for everyone that took part! Sarah completed the race with her friends Annabel and Claire. So far, they have managed to raise an amazing £300, which is £100 more than they were aiming for. Cancer Research says that “for every pound donated, 80p is used to beat cancer and the remaining 20p goes towards raising funds for the future”, so Sarah and the ‘DEM Team’ really have made a huge difference. Piranha’s Director, Don Fryer, said; “We are extremely proud of Sarah for not only taking part in this race, but raising lots of money for a such great cause. A big well done to Sarah, Annabel and Claire from everyone here at... --- - Published: 2017-05-30 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/new-site-roundup/ Piranha Solutions is a full digital marketing agency serving a diverse range of clients. One advantage of working with different industries is that the work is so varied: two projects are never the same! May has been a very busy month for everyone at Piranha. With so many people and companies using our marketing services, it gives us a great opportunity to showcase our design and development of brand new client websites. Our developers build several new websites every month, and we’ve recently been working across different platforms including WordPress and Magento. Some projects are more challenging than others and we always work together to get the job done! Whether it’s refreshing an existing site or a completely new design, we simply love developing engaging and intuitive websites. Our passion stays the same both for multi-brand ecommerce companies and for a smaller site which might be a client’s first foray into online marketing. Below, we’re delighted to show off just a few of our recent websites. Ranging from insurance brokers to sexual health services, these sites illustrate just how experienced we are in working with different companies. We’re proud of our work and we hope you find it as interesting as we do! Recent Piranha projects: Craftcover. com Client Overview:CraftCover provides bespoke insurance policies for the UK’s craft industry. The Brief: Full website redesign using existing branding. The company’s previous website was on WordPress and they requested that the new site remain on that platform. The Outcome: Our graphic design... --- - Published: 2017-05-22 - Modified: 2024-10-28 - URL: https://piranha-solutions.com/news/piranhas-digital-marketing-manager-celebrates-1-year-anniversary/ Over the past couple of years, we have seen lots of new faces join the Piranha team. This month, our Digital Marketing Manager Carl Spinks is celebrating his one year anniversary (or Piranhaversary as we like to call it! ) with the company. Carl is responsible for all areas of digital marketing within the agency, which includes Search Engine Optimisation, PPC, content and social media. He manages five marketing professionals and ensures that the day-to-day running of the department runs smoothly. Before joining Piranha, Carl worked in several SEO and ecommerce positions and spent many years running his own freelance business. Since joining the team, he has brought a wealth of knowledge and experience not only to the digital team but Piranha overall. One of Piranha’s Directors, Don Fryer, said; “We would like to say a big thank you to Carl for all his hard work over the past year. ” “He has become an essential part of the company and we are very glad that we found him in our search for a Digital Marketing Manager. Carl was definitely the right choice and he has continued to prove this throughout his time with us! ! ” Congratulations on your 1 year Piranhaversary Carl, here’s to many more years to come! --- - Published: 2017-04-20 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/piranha-revels-another-successful-lbe/ Friday 24th March 2017 saw thousands of delegates descend upon the Guild Hall in Preston for the third annual Lancashire Business Expo and Piranha was thrilled to once again be part of this huge success story. The Lancashire Business Expo is evolving to be one of the most prestigious exhibitions not just in Lancashire but throughout all of the North. This years’ expo boasted over 3,500 delegate registrations and 160 exhibitors showcasing their services and products – ranging from marketing, to chartered accounting, to sailing trips around the Greek Islands and we were proud to be exhibiting amongst them! Luckily, there was no snow this year and the Piranha expo team were able to speak to people from a wide range of industries about their marketing strategies and struggles, allowing Piranha the opportunity to showcase their full range of services and how these could help businesses overcome their marketing woes. It wasn’t just the visitors that made the day such a success. We were also joined by other delegates exhibiting alongside us, some of which we had met before (including a number of our clients! ) and some we hadn’t. It was great to get the opportunity to learn about their businesses and what they do. It wasn’t all serious business though and there were lots of fun things to take part in at the expo, including exciting competitions, games and quizzes. Our Graphic Designer Claire particularly enjoyed Anderton Centre’s the Tower of Hanoi challenge. Unfortunately, she missed out on... --- - Published: 2017-03-24 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/ciat-website-launched-carrier/ This week has been another busy week for the Digital team at Piranha! We have just launched the new CIAT website for our client Carrier, who we have worked with for many years. CIAT are one of Europe’s leading providers of "heating, cooling and indoor air quality. " They design and manufacture marketing solutions for healthcare, residential and industrial sectors not just locally in the UK, but worldwide. Each design element, like the colour scheme, images and font, have been picked with CIAT in mind. We knew that they wanted to represent the brand clearly and concisely to tell customers exactly who they are and what they do. CIAT offers many different services and products, which is why we had to think carefully about navigation on the website. Using the dropdown menus at the top of the page, you can find the relevant page quickly and easily. Each product and service page has useful information, including the features and benefits of each one, as well as an enquiry form to get in touch. On the website, we have also included handy resources and information about the company, meaning that visitors will easily be able to find everything they need. "I cannot thank you all enough for your tremendous hard work, commitment and support in getting the CIAT UK site live. It looks absolutely fab, you have all done a fantastic job! " Helen, CIAT If you think it’s time for a new website, get in touch with the Piranha team... --- - Published: 2017-03-16 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/piranha-celebrates-another-website-launch/ Piranha is delighted to announce the launch of a brand new website for our client, Soulbinders. If you aren’t familiar with the concept, soul binding gives you the opportunity to register the binding of your soul with a loved one for eternity. Soulbinders say “should you believe you are among the few who have been lucky enough to find your soul mate, make it official and register your souls on the only official soul binding register. ” Piranha has worked extremely hard to create a design that reflects the Soulbinders business and brand, from the carefully chosen photography and images to the colours and font. On the homepage, users can see different options that are available and each registration includes a registration certificate. Other options can include and a single secret message pendant, a disk pendant, plus much more! With clear numbering and detailed information about each of the packages available, customers will find it extremely easy to choose which option suits them and their soulmate. When it comes to usability, the creation of an intuitive navigation allows users to access all areas of the site quickly and easily. This means if you want to view the register, your basket or contact the Soulbinders team, you can do in a matter of seconds. If you would like to see the website, or in fact register your own soul binding, visit www. soulbinders. co. uk . Is it time for your business to get a new website? Whether it’s old and... --- - Published: 2017-03-10 - Modified: 2021-11-18 - URL: https://piranha-solutions.com/news/piranha-gets-ready-lancashire-business-expo/ For the past three years, Piranha has attended the Lancashire Business Expo; one of the most prestigious networking events in the North. This year will be no different and the Piranha team’s preparations for the day are well under way. The event will take place on the 24th March at the Preston Guild Hall and is expected to attract thousands of visitors from all over the UK. LBE 2017 has now sold out of exhibition space, and has a waiting list as long as the exhibitors list. At the last count, those attending the expo as visitors surpassed 2,000 with people still registering on the Piranha-designed website daily. It is hoped that on the day, over 2,500 professionals from a wide range of industries and sectors will visit and take advantage of having so many diverse and successful businesses under one roof. The Piranha team will be available to talk you through what it is that we do and how we can help your business. We will be happy to tell you about all of the services we offer, from web design and development to social media management and Search Engine Optimisation; and let’s not forget the more traditional side of our marketing skills, covering branding, strategy, design, photography and PR. Many exhibitors will be running competitions on the day to entice you to their stands and Piranha is no exception – drop your business card into our champagne bucket for the chance to win a lovely bottle of Antoine... --- - Published: 2016-12-22 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/new-starters-piranha/ Innovation never stands still and as 2016 draws towards its close, Piranha has seen four new additions join its digital marketing team. Digital Marketing Specialists Scott Bradley and Alex Daniels bring their previous SEO (Search Engine Optimisation) experience to the firm whilst Digital Marketing and SEO Apprentices Luke Bradley and Hanzlah Patel have come into the fold without previous experience but eager to learn. Scott Bradley – Scott has previous experience having worked with the more technical aspects of SEO, troubleshooting errors and fixing background issues to make sure each page is properly optimised for search engines. Luke Bradley – Luke joined Piranha having only recently finished college but has already established himself within the department. His quick grasp of new ideas and Paid Search techniques has made him a valued member of the Piranha family. Hanzlah Patel – Hanzlah joins Piranha having finished college this year and, just like Luke, has hit the ground running within the digital marketing industry. His natural grasp of practices like keyword research and Local SEO has helped him settle in and establish himself very quickly. Alex Daniels – Alex is the most recent addition to the team and brings with him experience in creative SEO and content creation. His ability to write engaging content and eye for the more creative elements of SEO make Alex a helpful member of the marketing team. Keyword research and backlink strategy are integral parts of Piranha’s holistic SEO approach, driving traffic through ethical and effective means to... --- - Published: 2016-10-21 - Modified: 2021-07-05 - URL: https://piranha-solutions.com/news/piranha-launches-new-website-wilkinson-cameras/ There is never a quiet moment in the Piranha office. We are constantly working on projects for our clients, whether it’s designing and building websites, producing content or managing social media. We have recently been very busy creating a new website for our clients Wilkinson Cameras and we are pleased to tell you that the website has now gone live. Wilkinson Cameras, as the name suggests, are a leading retailer of cameras and accessories. Anyone that is interested in photography will definitely be able to find something to suit them on the website, whether it’s a brand new camera, lens, bag or tripod. Because there are so many different products to choose from, it was essential to structure the website for simple navigation. The pages have been split into categories, so if you the customer is looking for a specific camera such as compact or DSLR, they will be able to find it easily. We have also included a search functionality on the site, which can be filtered even more by choosing a specific category. This will be extremely useful for those that know what they want as all they need to do is enter the type of product, brand or even model number. When it comes to information, everything that you need to know when making a purchasing decision is available on the website. Looking for the exact specifications of a camera? Or perhaps you want to find out how long your order will take to be delivered? Don’t... --- - Published: 2016-10-17 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/firesafe-gets-brand-new-website/ Piranha is pleased to announce the launch of yet another website this week. The designers and developers have been working very hard to create a website for the Firesafe brand, which is owned by our long-standing client, Caswell. Firesafe are fire resisting ductwork specialists dealing with clients all over the world from Hong Kong to Abu Dhabi. With this in mind, we knew it was crucial that the Firesafe website not only looked professional and appealing but was simple and easy to use. During the design process, we made sure that the website reflected the company’s industry, which revolves around fire. This meant using fire related colours, including reds and oranges, whilst ensuring the final design was clean and professional. The website has been split up into a straightforward homepage with a navigation bar making it easy to find the necessary information quickly. We have also included information about the Caswell business and who they are, as well as explaining what they offer. We would just like to say thank you to Caswell for allowing us to build and design their amazing new website and hope they like it as much as all of us here at Piranha do. If you think that your business could benefit from a new website, Piranha can help. To find out more, please call 01772 888 331 or email becreative@piranha-solutions. com. --- - Published: 2016-09-30 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/piranha-creates-new-website-jas-engineering/ A lot of time at Piranha is spent working on websites for clients, whether it’s looking after their existing site, or developing a new one and this week is no different. Today we are pleased to announce the launch of a brand new website for JAS Engineering. JAS Engineering is one of the UK’s leading manufacturers of workbenches and tool trolleys, attracting customers from a wide range of industries. Their workbenches include medium, heavy and super-heavy duty as well as those used for mobile and packing, meaning that there is something available to suit all of their current and potential clients. Because more and more people are going online to find and buy products, JAS Engineering decided it was time for a new website. Throughout the project, we have kept in mind their requirements for the design and build; all of which was outlined in the brief. When it comes to functionality, the website has clear navigation, making it easier for visitors to get to the page they want. There is detailed information about each product, including the benefits, sizes, colours and materials, which will hopefully help the customer to decide which product will suit them best. Piranha would like to say a big thank you to JAS Engineering for choosing us to work on this project. We hope that you like the final product! Does your business need a new website? Piranha can design and develop a website that reflects your brand and meets your individual needs. Please call... --- - Published: 2016-09-23 - Modified: 2021-07-05 - URL: https://piranha-solutions.com/news/brew-cover-website-launched-walmsleys/ Piranha has been working with Walmsleys for a couple of years now and have completed many projects for them, from designing corporate leaflets and emailers to managing social media activities and campaigns. Because they have become such a valuable client to us, we wanted to make sure that every aspect of their new BrewCover website was perfect. The design and functionality has been carefully planned out by our team so that the end result is not only visually appealing, but simple and easy to use. The new BrewCover website is now up and running, meaning that breweries throughout the UK now have somewhere to go to find insurance to suit their specific needs. When visiting the site, you will be able to find detailed information about the services they offer, make an insurance claim and get in touch with the BrewCover team if you have any questions. Seeing as we have spent the past few weeks looking at different types of beers and breweries, we thought it would be rude not to treat ourselves at the end of the project. That’s why we enjoyed a few beers to celebrate the launch and it is Friday after all! --- - Published: 2016-09-20 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/new-website-launched-rotherham-taylor/ Piranha is once again pleased to announce the launch of a brand new website for another of our clients, Rotherham Taylor Ltd, a registered chartered accountants and auditors based in Ashton-on-Ribble, not too far from our own head office in Preston. With clients from a wide range of backgrounds, we knew that it was important to create a design that appealed to their audience as well as fitting the professional nature of the company. With this in mind, we carefully chose the colour scheme and imagery to represent the accountancy firm and their values. The website has been split into different sections on the homepage, as well as the top navigation bar, making it easy to find the information needed. This information includes details about the services they offer both businesses and individuals, what makes them different from other companies, as well as a log in section for clients to log into Cloud Accounting. We want to say thank you to Rotherham Taylor for choosing Piranha to design and build their website, we hope that you like it as much as we do. If you think that your business could benefit from a new website, Piranha can always help. To find out more, please call 01772 888 331 or email becreative@piranha-solutions. com. --- - Published: 2016-09-15 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/musclepharm-gets-brand-new-website/ At Piranha, our website design and development services are always in high demand. Last week, we launched a brand new website for Musclepharm, who are part of the Pan World Brands company. Piranha has been working with Pan World Brands for several years, which means that we were extremely happy to be chosen to work on this exciting project. Musclepharm is a leading manufacturer of sports clothing and accessories, including hats, shorts, t-shirts, joggers and jackets. We tried to keep the design in line with the sports and fitness theme by using images, colours and a layout that effectively capture the brand. All of the products have been put into categories, for instance, women’s clothes, men’s clothes and accessories, so that visitors to the site can find what they’re looking for in a matter of seconds. Customers will only spend so long on a website before deciding whether they want to buy from it, which is why the organisation of pages is essential. More information about our web services can be found on the website, or alternatively you can call 01772 888 331 to speak to a member of the Piranha team. --- - Published: 2016-09-02 - Modified: 2024-10-28 - URL: https://piranha-solutions.com/news/senior-designer-sarah-celebrates-10-year-piranhaversary/ If you have worked with us before, you will probably know or have heard of our senior designer Sarah Clarke. Today she is celebrating her 10-year anniversary of being with the Piranha company which is a great achievement by any standard. Over the years, Sarah has become a fundamental part of the design team and agency on the whole. As well as creating exciting artwork and web design for clients, she has also developed the skills needed to guide and advise other members of the team. To mark the day, the team got together and decorated the office with balloons, a congratulations banner and of course, princess party hats. It’s safe to day that it has never looked so colourful! Sarah also received a lovely bottle of champagne and box of chocolates, plus a little something to treat herself with, which we are sure she will enjoy over the weekend. Piranha would like to say a big thank you to Sarah for all her hard work over the past decade. We really appreciate everything that you do! --- - Published: 2016-07-29 - Modified: 2021-07-05 - URL: https://piranha-solutions.com/news/piranha-builds-new-website-south-lakes-housing/ Piranha is pleased to tell you that we have designed and built a brand new website for our long standing client, South Lakes Housing. They are an independent housing association that manage thousands of properties in the district. The colours used throughout the site have been kept neutral, like blues and greens, so that the user can focus on the content and information, rather than being overpowered by the visual element. We have also used a hand-drawn style image of the local scenery to represent the relationship that the company has with surrounding areas. We have simplified the functionality, making it easier for people to find what they need on the website. Users are able to find their new home, report a repair, book an appointment or even pay rent online, making the renting process as easy as possible. Piranha want to say thank you to South Lakes for letting us build the new website and we hope you’re very happy with the final product. If you are interested in getting a new website for your business, we would be more than happy to help. Please call 01772 888 331 or email becreative@piranha-solutions. com to find out more. --- - Published: 2016-07-21 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/new-website-launched-brockholes/ If you have followed our news section recently, you may have noticed that we have been spending a lot of time designing and building websites for clients. And this week is no different! On Tuesday, the Piranha team launched a brand new website for Brockholes, which is a nature reserve close to our head office in Preston. Not only is it a great place to go for beautiful views but also offers a great venue for weddings and conferences. As such a popular choice with the general public, in particular families, we wanted to ensure that they got the very best website for their business. That’s why we kept the brand and audience in mind when selecting the imagery, style and layout that would be used in the design. From opening times and parking to directions and travel, the new website covers all of the information that you need to plan your visit. There is also FAQ page which answers many common questions about the reserve and what you are allowed to do onsite. Brockholes requested that the website be ready in time for the school holidays as it is one of busiest times at the reserve. As with any client, we have worked to a strict deadline ensuring that all of their needs and requirements are met. Whether you want to update your existing website or get a new one completely, Piranha can help. Please call 01772 888 331 or email becreative@piranha-solutions. com to find out more about our... --- - Published: 2016-07-20 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/piranha-produces-new-brochures/ Piranha’s design services have been in extremely high demand recently, with more and more clients asking us to produce corporate literature on their behalf. Last week, we took delivery of the new catalogue for Firesafe; a company which specialises in fire safety equipment. Their products include smoke and heat detectors, emergency call points and door holders, just to name a few and we have been working on the new edition for the past few months. We have given the design of the brochure a sleek and professional look, keeping in line with the company’s existing branding. The colour red has also been used throughout the booklet to represent fire, which obviously plays a huge role in this particular business. In addition to this, we have also produced a catalogue for professional equipment specialist Engex. They supply contractors with a wide range of products, from ladders and hand tools to screws and cable ties. The design of this brochure has been kept simple and is a progression of the evolution that follows the growth of the brand and the range of products they sell. We have colour coded each category of the brochure, for instance the hand tools pages are orange and the drill pages are red, to make it easier for the reader to find what they are looking for. Both catalogues include detailed information about each product so that the customer can find out everything they need to know before they buy. This includes descriptions and specifications as well... --- - Published: 2016-07-19 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/piranha-takes-new-head-seo/ Search Engine Optimisation has become an essential marketing tool for every business, resulting in a large increase in the number of clients requiring this service. To help keep up with these demands, Piranha has taken on a new Head of SEO, Mark Preston. Mark has a huge wealth of knowledge in the industry, not just when it comes to SEO but in all aspects of digital marketing, including content, social media and project management, just to name a few. For many years, Mark ran his own marketing agency where he dealt with clients from a wide range of industries and backgrounds. He then went on to offer his SEO services on a freelance basis, attracting clients both locally and nationally. As Head of SEO, Mark will be responsible for overseeing all of the SEO work that is carried out, from keyword research to on-page SEO. We believe this will strengthen this area of the business, helping Piranha to provide the very best service to all of our clients. Piranha would like to officially welcome Mark to the team. We know that he will be a great asset to the company in the near and distant future. If you would like to find out more about the Piranha team or what it is that we do, please don’t hesitate in contacting us. You can call 01772 888 331 or email digital@piranha-solutions. com. --- - Published: 2016-07-12 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/piranha-celebrate-15th-birthday-style/ After 15 years of hard work, we thought it was only right that we celebrate our 15th birthday in style. That’s why on Friday we closed the office early and headed to Baluga Bar in Preston for celebratory food and drinks. The Piranha team come from all over Lancashire, some as far as Blackpool, and it’s not often that we manage to get the whole team together outside of work. This made our birthday party even more special and it was lovely afternoon filled with fun, laughter and great conversation. One of our Directors, Peter Bamber, said; “Piranha has come a long way since we first started the company 15 years ago. We now have around 20 people working in our offices, ranging from designers and developers to SEO and social media experts. ” “With an ever-growing demand for our services, the company definitely won’t be slowing down anytime soon. We are incredibly happy to celebrate our 15th birthday as a company and it really has been a great day of celebrations. ” We would like to say a special thank you to Baluga Bar for the great hospitality that they showed on the day and to all of our clients for their continued support. Happy birthday Piranha, here’s to another 15 years! --- - Published: 2016-06-20 - Modified: 2024-10-28 - URL: https://piranha-solutions.com/news/piranha-produces-corporate-literature-network-motion/ At Piranha, we don’t just create websites! We also design and produce business literature that reflects the company’s brand and speaks to their customers. Our most recent literature project is for Network Motion, a UK based IT company that offers managed services, support and advanced technologies. Within the brochure, we have made sure that the design is kept in line with their website, using the corporate yellow colour throughout the brochure. The logo has also been incorporated within the literature, along with technology-related images to accompany the text. When it comes to content, all of the information that you need is in there, including an outline of what each service is and the benefits of using it. This will give potential clients a better understanding of what Network Motion does and help to convince them to invest in their services. If you think that your company could benefit from corporate literature, Piranha can help! We will look at your business before coming up with a creative yet professional design. Please call 01772 888 331 or email digital@piranha-solutions. com to find out more. --- - Published: 2016-05-16 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/piranha-launches-3-new-websites/ Piranha is pleased to announce the launch of 3 new websites for our clients; OHL, Water Park Lakeland Adventure Centre and SJ Associates. Our designers and developers have worked hard to create websites that not only represent the brand and company values, but are also fully functional for users. Organisational Healthcare Ltd is a specialist clinic based in Preston that specialise in health and wellbeing in your organisation. Their new website has a professional yet visually appealing design and provides detailed information about all of their services. You can see what we’ve done by visiting www. organisationalhealthcare. com. Water Park is an education centre in the Lakes that offers exciting outdoor courses. We have tried to capture the fun element within the design and have even included photos of people that have visited the centre in the past. All of the information that you needed be found on the new website, including useful tips and things to know before you visit. The final website that we launched was for consultant surveyors, SJ Associates. Visitors can now navigate around the site easily, read the latest company news stories and make an enquiry. The red and black design gives the website a sharp, professional look, something which is essential in this particular industry. If you think that it’s time for a new website, please don’t hesitate in contacting us! You can call 01772 888 331 or email sharon@piranha-solutions. com to speak to a member of our team. --- - Published: 2016-04-25 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/piranha-expands-team-100-6-years/ Piranha is pleased to announce that it has expanded its team by 100% in the past 6 years, which is something that we consider a great achievement for the company. Back in early 2010, there were just 10 members of staff in our Preston offices but since then this has doubled. The increasing demand for our marketing services has resulted in the expansion of all areas of the business, including the web development, design and SEO departments. Don Fryer, one of Piranha’s Directors, said; “We are really pleased with how the company has grown since it first began in 2001. ” “Piranha has the skills and expertise within the company to provide all marketing services, from the branding, design and building of your website, to the optimisation and running of social media. ” “In today’s world, it has never been so important to have a marketing strategy and business website. We are happy to be able to offer all of these services to our clients. ” The most recent addition to the Piranha team is Carl Spinks, who has taken on the role of Digital Marketing Manager. His main responsibility will be to oversee the SEO department and ensure that the team provides the highest value to our clients. Carl has many years of experience working in the marketing industry, which is what set him out against other candidates. In the past, he has worked as an SEO Marketing Executive and Online Marketing Manager, as well as running his own... --- - Published: 2016-01-14 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/piranha-welcomes-a-new-designer-to-the-team/ 2015 was a great year for Piranha! Our services were in high demand and we began working with a number of new clients, such as Walmsleys, Vet Plus and Greens Environmental to name but a few. To keep up with the increasing workload, we have extended our design team with a new recruit, Claire. After graduating from UCLan in 2012, Claire worked as an intern for two well-established digital agencies in Manchester which helped her to develop relevant experience required for a graphic design role. She also spent over a year working at a Preston-based printing franchise, where she designed a wide range of materials for clients, including brochures, greetings cards, calendars and business cards. Claire has demonstrated a high level of skill and enthusiasm in her past work, which is something that really stood out to us when selecting the right candidate. In her spare time, she enjoys blogging as well as increasing her understanding of design, software and coding. Claire also teaches graphic design to others, where she helps students to better their understanding of software like InDesign, Photoshop and Illustrator. Piranha would like to take this opportunity to welcome Claire to the Piranha team. We are really looking forward to getting to know her better over the coming months and seeing her creative flare in action. If you would like to find out more about our experts, company or services, please call 01772 888 331 or email sharon@piranha-solutions. com. --- - Published: 2016-01-14 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/piranha-launches-new-piranha-internet-site/ Piranha Launches New Piranha-Internet Site Piranha is pleased to announce the launch of the new Piranha-Internet website! Over the past few months, we have been working hard on redesigning the site, with the main aim of making it more visually appealing and functional for users. Piranha Internet focuses on all online digital services, such as SEO, social media marketing, copywriting and web development. The new website has lots of useful information regarding these services, which can be used to give a better idea of what a business needs and how Piranha can help, from start –up’s, to SME’s, to multi-national companies. We hope that by making the website easier to navigate, visitors will find exactly what they need whether it's further information on our services or the company's contact details. Another important upgrade to the site was to ensure that it can be accessed from all devices – a vital feature for any site wanting to be ranked highly on Google’s search engines. This means that if you want to visit the website from your mobile IPad or your desktop computer, you will always get the best possible user experience. You can visit the new Piranha Internet site here. We would love to hear your feedback so please feel free to get in touch if you have any comments. For further information on our company and the services that we have available, please call 01772 888 331 or email sharon@piranha-solutions. com. --- - Published: 2015-10-01 - Modified: 2024-10-28 - URL: https://piranha-solutions.com/news/piranha-client-green-cooling-take-home-excellence-award/ Piranha would like to take the opportunity to say congratulations to our client, Green Cooling, who has recently won the Excellence in Food Service Award. This is one of the most prestigious awards in the area and is a great achievement to take home. The RAC Cooling Awards took place on the 23rd September at the London Hilton, Park Lane. These awards have been running for 11 years and aim to reward the most innovative and successful companies in the refrigeration and air conditioning industry. The ceremony attracted a more than 500 people, which included industry experts, designers, customers and product manufacturers. The company was judged on their detailed technical submissions, as well as Twin Energy CO2 unit case study. From the hundreds of applicants, they were chosen as the best company which is something that they should be extremely proud of. Green Cooling's Director, Garry Broadbent, said; “We are delighted to have won this prestigious award in such a competitive category and we are equally delighted the food service industry is recognising the commercial benefits of effective heat recovery. With energy costs only going one way, this technology is going to become key if businesses want to stay competitive. ” Once again, we would like to say a big well done to Green Cooling and there is no doubt in our mind that you will receive many more awards in the future! --- - Published: 2015-09-22 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/piranha-expands-team-with-4-new-recruits/ Piranha is pleased to announce that 4 extremely talented marketing professionals have recently joined our team! Over the past few months, our services have been in extremely high demand. We have managed to secure new clients such as Walmsleys and Greens Environmental, just to name a few. With our company constantly growing, we thought it was time to expand the team to ensure that we can continue to provide the highest standard of service to all of our clients. Paresh was the first to join our team and has proved himself more than capable in his role as PHP and Magento developer. He has worked in the industry for over 7 years and has experience of both web development and SEO. Working with the other developers, he will be ensuring that our client's websites are always accessible to customers. Away from work, Paresh spends his time cooking, visiting the cinema and getting involved with martial arts. We would also like to welcome Patrick, also known as Paddy, to the company. His wealth of knowledge of SEO made him the perfect candidate for our SEO Specialist role. After graduating from Lancaster University, Paddy then began his career in marketing, working as a Software Tester for a North West-based I. T. company. His passion for SEO has helped to get many of our client's websites noticed on Google search rankings! Our third new starter is Valdis who has just moved to Preston from his home in Latvia. He has joined our web... --- - Published: 2015-08-21 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/piranha-begins-work-with-new-client-walmsleys/ Piranha are very pleased to tell you that we have a brand new client coming on board for our digital marketing package. Walmsleys are a reputable insurance company based in Wigan that specialise in Motor Fleet Cover, Corporate Insurance and Craft Cover. In the coming months, we will be focusing on two key areas of marketing for the client. We will firstly be managing the company's social media accounts, to help grow an audience of potential and existing customers. Interacting with users will be an essential part of the project as we want people to use the insurance services but first we have to let them know about the company and what they do. We will also be spending time on SEO for the Walmsleys websites to ensure that they get noticed on search engine results. Our team will be researching relevant keywords for the insurance company and building strong links, which will increase the amount of traffic that they get. The more people that visit the website, the more chance there is of a sale! Piranha wants to take this opportunity to say a big thankyou to Walmsleys for choosing our agency and we look forward to working with you in the future. We offer a wide range of services, including web development, graphic design, copywriting and PR, just to name a few. If you want to find out how we can help your business, please call 01772 888 331 or email becreative@piranha-solutions. com. --- - Published: 2015-06-17 - Modified: 2024-10-28 - URL: https://piranha-solutions.com/news/piranha-sponsors-bolton-lads-girls-club-in-latest-charity-adventure/ When Piranha was asked to sponsor Bolton's Lads and Girls Club on their latest charity fundraiser, we were more than happy to help! The riders set off on the French Alps Cycling Challenge yesterday, where they will be riding all the way from Geneva to Nice. Brandon Pilling, who is the Director in charge of fundraising at the club, will be cycling a total of 580. 6 miles over the week long challenge. He will be joined by 26 other riders, who are all taking part to help raise money for Bolton's Lads & Girls Club. Our clients, Assembly Solutions Ltd, are also getting involved with the French Alps Cycling Challenge. Their MD, Graham Balshaw, and Sales Director, Gareth Balshaw, have joined in with the fundraising and have travelled to France to take part with the challenge. The money that is raised from this event will be going towards a great cause. The funds will be used to create a transport system which will make it easier for young people that live on the outskirts of Bolton to get to the club. At the moment, many kids are struggling to get there as public transport can be both difficult and expensive to use. Despite the slightly chaotic first day, where the electronic maps were sending riders in different directions, each rider is making great progress. They were also caught in torrential downpour from 1. 30pm until 6. 30 pm, which didn’t make riding any easier! Hopefully the sunshine will make... --- - Published: 2015-05-31 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/cinders-has-a-new-improved-home/ Cinders Barbecues Limited the internationally acclaimed manufacturer of quality barbecue grills has a new home at www. cindersbarbecues. co. uk. The website has been specifically re-developed to make life easy for Cinders valued customers, providing all the information they might require on the Cinders barbecue and new portable heater range. The website also has a comprehensive distributors list and now also makes accessories available to purchase direct online. The first thing you notice about a Cinders, is there aren’t any messy ‘cinders’ in a CINDERS barbecue. The brain child of Bill Cooke, Cinders came from humble beginnings... ... . . Once upon a time a British Gas office needed a barbecue for its charity events, and Bill Cooke was the employee who took up the design challenge – but that’s just where the story starts. He patented the new product and within two years it was in the Calor Gas mainline catalogue, and promoted throughout their network. Complete UK distribution soon followed, as demand quickly grew. To be whisked from a humble design brief to national recognition was truly a Cinderella Story, and the brand name CINDERS was born. Since that time Cinders have built an enviable reputation for building reliable and durable, low maintenance barbecues and were in fact the only manufacturer on the European Rental Association panel which revised their LP gas safe Code of Practice. The Cinders range has found use in a wide range of markets being utilised by professional chefs. The Cinders range has been... --- - Published: 2015-04-28 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/paving-the-way-for-all-seasons/ Piranha Internet Ltd develop new website for ‘All Seasons Paving’. The site follows the same colour palette and similar basic layout as the old website which was extremely popular with All Seasons Paving’s target audience but that’s where the similarities end. Developed with a comprehensive content management system the new website allows All Seasons Paving to add to their extensive case study portfolio and other content with ease. Launched just before Googles April 21st algorithm update, which favours mobile friendly websites, the All Seasons Paving site is fully responsive and mobile friendly. The Google update will most likely mean that responsive websites, like the All Season Paving site, will notice an increase in traffic. William Mason owner of All Seasons Paving, commented, “We are delighted with the website. It perfectly reflects our offering, is easy to navigate and manage. It was crucial we maintained and are able to build on our ranking positions prior to the upgrade. The transition caused fluctuations in rankings, but these were short lived and with the site now being mobile responsive, have even improved. Piranha delivered a real cost-effective solution which I am very pleased with”. --- - Published: 2014-12-22 - Modified: 2014-12-22 - URL: https://piranha-solutions.com/news/piranha-provides-leading-edge-e-commerce-solution-pioneering-lee-cooper-brand/ Piranha Internet delivers Lee Cooper Workwear Direct website, with all the whistles and bells required for the ground breaking Lee Cooper brand. Lee Cooper is the oldest European denim brand having sold jeans since 1908, a designer and marketer of branded jeans, clothing, accessories and footwear. The British brand has established a worldwide presence through its extensive network of over 4000 outlets and 600 branded stores in over 100 countries across the world. Renowned for providing quality products, Lee Cooper have created a durable range of workwear products for demanding workplaces. The Workwear Direct website designed and developed by Piranha enables customers to view all the current stock and buy directly online. It is built utilising an extensive but easy to use management system that allows authorised customers to view their own prices, recent purchases and full transaction history. Piranha designed and built the responsive website and provide ongoing development support, SEO and PPC management. Fully mobile friendly the website works as efficiently on smartphones and tablets as it does on a PC. Future plans include full integration of the website into existing back office systems to facilitate further streamlining. --- - Published: 2014-11-28 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/piranha-tiles-jrc/ Piranha Internet has delivered full marketing support and re-brand for leading Specialist Slate Suppliers, JRC Piranha Internet has delivered full marketing support and re-brand for leading Specialist Slate Suppliers, JRC the renowned slate suppliers who specialise in sourcing and delivering natural slate roof tiles. JRC imports a wide selection of Spanish slate into the UK via their warehousing facilities at Portbury and Greenock Docks, in addition to their main depot in Burnley, Lancashire. A well-established name within the roofing industry, JRC only import the finest natural slate for distribution via their large network of merchants across the UK. JRC were looking for a digital agency that could provide innovative and effective marketing solutions and help them rejuvenate their branding. Following initial discussions, Piranha where able to demonstrate a thorough understanding of JRC’s requirements outlining plans for the re-brand and a strategic plan for ongoing monthly support. Initial projects have included the development of a brand new website with a technical section to aid their architect and specifier clientele with information downloads and on-page advice. All technical documents, sales literature, exhibition banners and advertising material have been updated and re-branded, with social media, SEO and email marketing campaigns scheduled for the New Year. Rosie Connor, Director of Planning at JRC Specialist Slate Suppliers commented, “Piranha has completely re-invigorated the JRC brand and is helping us push forward with plans to engage with the architect and specifiers market. We are delighted with the service and guidance we get from Piranha and look forward to the implementation of the 2015 marketing plans”. --- - Published: 2014-10-30 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/savour-experience/ Piranha Internet Ltd has produced a website experience to savour for the unique and quirky catering business, The Bite Club. Piranha Internet Ltd has produced a website experience to savour for the unique and quirky catering business, The Bite Club. The Bite Club provides revolutionary dining experiences; be it a Pop-up eatery, supper club, street food stall or a special event, they always serve up delicious and inventive food in a stylish (and often quirky) setting. The new website is a low cost solution but still has all the trade mark Piranha qualities; stunning and functional design, a simple but effective content management system and responsiveness for use on mobile devices. The website allows potential customers interested in these unique dining experiences to see upcoming events and book tickets; it also displays a gallery and a ‘recent events’ area to give visitors a flavour of The Bite Club experience. Shannon Kuspira, Co-founder of The Bite Club, commented, “We are delighted with the website. It perfectly reflects The Bite Club ethos, is great to look at, simple to navigate around and straightforward to manage. As a start-up business budget was an issue but Piranha delivered a real cost-effective solution which is everything we could have wished for. ” --- - Published: 2014-09-08 - Modified: 2024-10-28 - URL: https://piranha-solutions.com/news/shiny-new-website-set-boost-gsgs-online-presence/ Piranha Internet Ltd boosts GSG Building’s online presence with the design and development of a new responsive website with flexible CMS and digital support package. GSG Buildings Ltd stock an extensive range of garden buildings with something to suite to every person, property and budget. Established in 1981, expertise in the garden building field allows GSG to offer an extensive amount of skill and information to their customers, many of whom employ their help when choosing the perfect outdoor structure or outdoor storage unit for their needs. The new website has been designed to communicate this breadth of knowledge and comprehensive product offering. Complete with a simple to use but all inclusive content management system enabling the team at GSG to update the content of the website without any knowledge of website programming languages. The content management system, which utilises ‘WYSIWYG’ (What You See Is What You Get) technology, was a must for GSG who sadly lacked this flexibility and any meaningful support previously. With some very simple training, the system enables clients to enter the website via a password protected login, to make changes to text, images or add new pages. These website changes are instant and can be made from anywhere in the world providing the client has the login details. However, as part of the GSG digital support package not only do Piranha host and market the website but remain on hand with advice or even to complete amendments if the GSG team simply haven’t got time.... --- - Published: 2014-08-26 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/piranha-chosen-build-hospital-mart/ Piranha has been chosen to build the Hospital Mart brand and build a new e-commerce website. The website will target all healthcare business in the UK with plans to roll out the business globally. Piranha was chosen following a competitive tendering process involving a number of the North West's leading digital agencies. Piranha was chosen primarily because of the understanding of the healthcare market but also the experience of building unique integrated e-commerce websites for clients with specialised services. Piranha also demonstrated an understanding of the “sales and buying process” of the healthcare industry and demonstrated a clear path to improve the customer journey for website users. Paul Airey, Director at Piranha said. “This is a very exciting project to be involved with. The market size is huge with a potential to roll out the website to the whole of Europe, India and China. It is great to be involved at such an early stage of the process and we are all looking forward to being a part of this exciting business. It is anticipated the website launch will be early December with the implementation of the digital marketing strategy due to commence in January 2015. --- - Published: 2014-07-25 - Modified: 2014-07-25 - URL: https://piranha-solutions.com/news/big-congratulations-david-hamer-winner-finance-monthly-ceo-awards-2014/ Congratulations to David Hamer, Chief Executive Officer of Pakawaste Ltd, who has been announced as the winner of this year’s Finance Monthly CEO Awards. The award is open to CEOs from around the globe with eligibility determined by Finance Monthly, based on the CEO’s achievements. Achievements can include growth in revenues and/or profits, successful turnaround, doing well in difficult economic or industry times, expansion into new markets, leading market share, successful merger and acquisition, new products/services, new business model, and business strategy. David had stiff competition for the hotly contested award, which sees all nominations undergo a thorough validation process. The process incorporates sales figures, business/investment analyst ratings, competitive benchmarking and industry/market impact (as expressed by global media). The final part of the process allows Finance Monthly readers to vote and give reasons for their vote, providing valuable insights into what key factors drive the success of the nominees. The input is then statistically analysed, taking into consideration the listed achievements and the number of votes. Between January and March 2014 a total number of 10,683 votes were registered, with David becoming the well-deserved winner. David joined Pakawaste in June 2006 as the Sales & Marketing Director and has been instrumental in Pakawaste’s growth, playing a key part in raising Pakawaste’s profile across many market sectors and in the subsequent revenue growth. David’s implementation of many cost saving and profile raising initiatives, including the outsourcing of its marketing management to Piranha Advertising & Marketing, has served to reinforce Pakawaste’s image... --- - Published: 2014-06-30 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/piranha-auctioned-website-raises-950/ Piranha provided a bespoke professional website as an auction prize at the recent Race Night charity event organised by Peter Jackson Jewellers. The event raised a total of £4,765 for The Space Centre with the website prize attracting a fantastic final bid of £950. With the other donations including a further £4,500 donated by Peter Jackson, a total of £10,655 was raised. SPACE can cater for people with a wide range of disabilities including Cerebral Palsy, Profound Multiple Disabilities, and Autism and brain injuries. Groups come from all over the north west and sometimes even further afield. The SPACE Centre offers a totally flexible environment for families, carers, therapists and teachers. The winner of the website Auction was a company called the ComMen which is an established local business providing telecommunications equipment and installations. Jenny Jackson, Visual Image Manager at Peter Jackson Jewellers said “I just wanted to let you know that our Race Night last Friday evening was a huge success and we raised upwards of £4,500 for the Space Centre! ! ! The auctioned website sold for £950. We were absolutely delighted with this. The man with the winning bid has installed and maintained our telecommunication systems in our stores for the last 10 years”. --- - Published: 2014-05-09 - Modified: 2024-10-28 - URL: https://piranha-solutions.com/news/piranha-welcomes-another-outstanding-member-seo-team/ SEO Specialist Adam Moss has joined Piranha Internet’s expanding digital marketing team. Piranha’s digital marketing department has seen significant growth in its client base with SEO and social media expansion showing no signs of abating as we enter 2014’s second quarter. Adam was a stand-out candidate, with an innate understanding of Digital Marketing, SEO principles/techniques and has gained invaluable experience developing content for websites and within social media platforms. Customer focused with excellent interpersonal skills Adam’s calm attitude allows him to methodically work through projects and maintain focus on the customers’ business objectives. Adam is an excellent communicator, who we believe will go from strength to strength at Piranha. --- - Published: 2014-04-09 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/piranha-access-innovate-new-project-pmp/ Piranha Internet has been selected to design, develop and programme a new website for PMP, a leading provider of specialist engineering, rope access and confined space services based in Haslingden, Lancashire. PMP have been providing safe entry in confined spaces and hazardous areas to utilities, civil engineering, power generation, process industries as well as the public sector for over 30 years. Well versed in finding new and innovative solutions for their clients, PMP were looking a digital agency that could provide equally innovative and effective solutions to represent their highly respected brand online. With competitive interest from leading regional agencies, Piranha had to demonstrate an understanding of PMP’s requirements, presenting the company credentials and winning the contract with outstanding creative solutions. With a head office move in the planning for PMP, the website is not due to go live until early autumn, but work is already under way. In addition to the simple to use comprehensive content management system that the website will encompass, Piranha will also provide ongoing support to PMP with a bespoke digital marketing package, which includes search marketing, hosting and technical support. --- - Published: 2014-03-15 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/celebrating-success-red-rose-awards-2014/ Celebrating the last year’s success is a great way to keep your business moving in the right direction and the fourth annual Red Rose Awards does that for a range of businesses, including one of our clients right here at Piranha! Connect 2 Cleanrooms won Engineering Business of the Year and Medium Business of the Year at the annual award ceremony which helps celebrate the last twelve months of trading across Lancashire. This years’ award ceremony was the biggest to date with over 1,100 representatives from a wide range of Lancashire businesses in attendance. The glamorous ceremony was held at the Blackpool Winter Gardens on the 13th March, with awards across 25 categories and compered by TV and radio personality Graham Liver. The aim of the event is to take business success seriously, but with a smile too! This was easy with entertainment on the night from the NHS 100 Voice Choir, Blowjangles and the Ian Hooper Band. Coupled with the elation and celebration of the winners and every other attendee, the night was a roaring success! The publisher of Lancashire Business View and producer for the Red Rose Awards, Richard Slater, said “It was a remarkable night of celebration for Lancashire business “There’s a renewed vigour and confidence in the county’s business community and this was demonstrated by the demand to be a part of the event; we’re told this is the biggest dinner gathering ever seen in one room in the county. “There is no question, Lancashire was... --- - Published: 2014-02-28 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/1045/ With the New Year and our new website, we thought it would be a good idea to pass some of the good feeling on. Early in the new year we gave everyone the opportunity to win either a new brochure website, designed and built by us here at Piranha, including 6 months free hosting and technical support or a 6 month Piranha SEO package. We had a great response to the competition across Facebook, LinkedIn and Twitter. As mentioned previously in our blog, the winner was Alisa Bowen of Inside Studio Ltd in Preston, who opted for the 6 month SEO package from our digital team here at Piranha Solutions. Inside Studio found that they had won the draw when it was made at the Lancashire Chamber of Commerce on the 28th February, and the work is well under way to giving Alisa and her company the full benefit of the Piranha teams SEO knowledge – not bad for a few clicks and an email! With Inside Studio - just as with all of our SEO clients – we will ensure that we take the best steps to ensure quality positions from search engines whilst giving visitors the best experience. Inside Studio Ltd have been based in Preston since they were founded in 2012, so whilst still relatively new, they have come on leaps and bounds, which will only be enhanced by the competition win. Focusing on the old adage that ‘It’s the inside that counts’, Inside Studio Ltd focus... --- - Published: 2013-11-19 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/piranha-make-new-addition-seo-team/ SEO Specialist Barney Randall has joined the Piranha Internet team, as a busy period of hiring continues. Piranha’s Preston-based SEO department is beginning to prepare itself for expected significant growth in 2014. Barney was a stand-out candidate, due to his high-level interpersonal skills, and is looking to add further to the Digital Marketing experience he gained whilst working for a large agency in nearby Lancaster. Barney brings a unique brand of creativity to the table, and is recognisable as a lover of sugary coffees! Barney’s thirst for knowledge should stand him in good stead, as he begins the next chapter of his career, here at Piranha. --- - Published: 2013-11-11 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/piranha-sets-the-scene-for-connect2cleanrooms/ Piranha Advertising & Marketing were selected from several agencies to produce Connect2Cleanrooms latest promotional literature. The brief was to produce a high quality brochure pack that conveyed the companies’ ethos, products and services in an innovative and creative manner, whilst also demonstrating how Connect2Cleanrooms differentiate themselves from other suppliers in the market. Piranha achieved this by working closely with the Connect2Cleanrooms marketing team and gaining a fundamental understanding of their requirements. Initial concepts and designs were produced and agreed before the project progressed on schedule to the photo-shoot. Liaising with the pha - a Manchester based model agency - Piranha were able to identify a short list of potential candidates from which Connect2Cleanrooms chose the final pair. The day ran incredibly smoothly with models Gareth Seddon and Keelia Partington-Cunningham working very well with the creative team from Piranha, Miller Photography and Connect2Cleanroons to deliver an outstanding portfolio of photography for use in the new literature and for future projects. With the deadline approaching Peter Bamber, Piranha’s Creative Director, finalised the artwork for print ensuring all items were delivered a day early and ready for Connect2Cleanrooms all important exhibition, the 2013 Precision Fair. The fair was in the Netherlands, where the brochure and folder pack were to be launched. Sean Fryers, Marketing Manager at Connect2Cleanrooms commented, “The literature has been extremely well received and delivers everything we could have hoped for. Working with Piranha made the whole process painless and has allowed us to set the standard for promotional literature in... --- - Published: 2013-10-04 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/piranha-delivers-branding-excellence-2/ Tasked with delivering brand excellence by new dynamic electronic cigarette company Osboo, Piranha has worked their magic with a creative and unique style for the innovative new company. Osboo was formed in the peak of the e-cigarette boom and are pioneers of innovative electronic smoking products that are more commonly known as electronic cigarettes, e-cigarettes & e-shisha. Osboo delivers only high quality products, unlike many cheaper, low quality electronic smoking products entering the UK recently and their branding needed to represent this across packaging, sales literature, stationary and their online presence. The company invested heavily in research and development in order to bring to the market the most innovative, safe and high quality range of electronic smoking products so it was crucial the branding of the company and product ranges was developed to portray and reflect these standards. Piranha’s creative team delivered corporate and product branding for all Osboos product ranges including Osboo E-Shisha, Osboo Aroma E-Shisha, Osboo Opiant E-Shisha Cigar and Osboo E-Cigarettes, which has created a stunning and comprehensive range to challenge the market leaders. In addition to the branding, Piranha have developed Osboo’s online shop which widens their market allowing them to sell direct to the end user in addition to their retail clients. Piranha managed the whole process for Osboo even liaising with packaging production in China to ensure the final product was spot on. --- - Published: 2013-09-29 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/piranha-conjure-up-new-web-wizard/ Preston-based digital marketing agency Piranha Internet, part of the Piranha Group, has recently appointed Danny Evans as a Senior Web Developer to its growing creative team. Danny is a graduate of the University of Central Lancashire with over 13 years of industry experience designing and programming websites and multi-media applications for a wide range of markets. Danny will be focusing on key national and international accounts, working with local government agencies and large commercial B2B and B2C businesses. Working alongside other senior and middle level developers, Danny’s appointment will strengthen the expanding internet development team, bringing with him an in-depth understanding of online tools and content management systems. --- - Published: 2013-08-26 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/piranha-at-the-winckley-square-business-hangout/ We are pleased to announce the success of 2013′s Winckley Square Business Hangout. The prestigious annual business networking event was arranged through an exciting collaboration between the WSCIC (Winckley Square Community Interest Company), Preston BID (Business Improvement District) and Piranha. This year, Piranha, one of Lancashire’s leading digital marketing agencies, exclusively sponsored 2013′s Winckley Square Business Hangout. The three successful organisations partnered up to provide a forum for local businesses to meet and market their companies. Over two hundred people registered for the opportunity to mingle with other professionals, and promote their business on the famous ‘Winckley Square Washing Line’, where individuals could pin leaflets, business cards and special offers for others to see. Situated in the Georgian splendour of the square, the event, presided over by the Mayoress, was a huge success, with beautiful weather, delicious barbecue food and plenty of fizz. Don Fryer, Account Director says "Piranha was proud to sponsor this year’s Winckley Square Business Hangout. We were pleased to contribute to the business development of Preston, while supporting a piece of Lancashire heritage. The event was a huge success – we were lucky to have sunshine, look forward to future events"€. --- - Published: 2013-06-29 - Modified: 2024-10-25 - URL: https://piranha-solutions.com/news/piranha-discover-more-new-talent-2/ Preston-based digital marketing agency Piranha Internet, part of the Piranha Group, has recently appointed Jamie Thornton as a Web Developer. Jamie joins a growing creative team that has been supplying digital solutions to the region’s business community, local authorities and the NHS for over eleven years. Jamie, an experienced developer re-located from the Bury area to take the position and has quickly established himself as a creative and dynamic designer/developer. Peter Bamber, Creative Director at Piranha commented, “Jamie has displayed a very strong work ethic coupled with extensive knowledge of web development. He has a can do attitude and will be an asset to the team. ” The 29-year-old joins a growing team of developers who work on national and international accounts, working with local government agencies and large commercial enterprises. --- - Published: 2013-03-26 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/superfast-lancashire/ Piranha Internet, one of Lancashire’s leading digital marketing agencies has been selected to provide a series of digital presentations to BT’s Superfast Lancashire project. The project intends to bring fibre broadband to 97% of homes and businesses – that’s approximately 655,000 premises – in the county by the end of 2015. That’s roughly 655,000 premises. Superfast Lancashire is a collaboration between Lancashire County Council and BT which aims to boost the local economy by creating around 2,500 jobs and protect more than 1,200 jobs over the next few years. The county’s enterprise zones are a key priority as fibre broadband will help local businesses to become more competitive. The project is being funded by the European Regional Development Fund BT, BDUK, and local councils: Lancashire, Blackburn with Darwen and Blackpool. Piranha’s innovative presentations will be utilised around Lancashire by the Superfast Lancashire BT team to inform businesses of the intrinsic benefits of fibre broadband in a business environment. Paul Airey, Account Director at Piranha Internet Ltd commented “Potentially everyone in Lancashire can benefit from this project as it aims to uplift Lancashire’s economy over the coming years. We are very proud to be working with BT and to be associated with Superfast Lancashire as they work with local communities and help small businesses to adopt technologies and grow”. --- - Published: 2013-02-26 - Modified: 2013-02-26 - URL: https://piranha-solutions.com/news/piranha-internet-to-provide-strategic-email-marketing-and-development-to-amari-super-cars-ltd/ Piranha Internet, one of Lancashire’s leading digital marketing agencies has been selected to provide strategic email marketing and development to Amari Super Cars Ltd. Amari Super Cars provide a wide selection of high performance supercars to the UK market and for export worldwide. Based in Preston, Lancashire, Amari Super Cars stock an extensive range of supercars from such prestigious names as Bugatti, Bentley, Ferrari, Aston Martin, Porsche and Lamborghini. The internationally renowned company is well known for making available some of the world’s finest automobiles from their purpose built 10,000 sq ft showrooms, with a selection of more than £4 million worth of supercars available for sale at any one time. Piranha has planned a 12 month e-marketing campaign consisting of 48 distributions, which will target new and existing customers. The campaign will raise the profile of the Amari Super Cars range of unique services, which aims to help customers realise their dreams of owning one of the world’s top performing cars. The campaign will also promote Amari Super Cars’ exclusive open days, the latest showroom selections and a wide range of specialist facilities, including financing services, specialist insurance, supercar warranties and Amari Super Cars’ excellent after sales services which are all designed to ensure total peace of mind. Paul Airey, Account Director says “Sheikh Amari is totally focused on his customer’s requirements and has built a business on the very highest levels of service. We are delighted to be working with Amair Super Cars and using our knowledge to... --- - Published: 2013-01-26 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/piranha-appoint-new-seo-specialist/ Helen Gallagher joins Piranha Digital Media in Preston, (part of the Piranha Group) as part of the growing SEO and digital marketing team. A Google Qualified SEO specialist, Helen has over 4 years experience in SEO, PPC and Content Creation. A graduate of St. Martin’s College, Lancaster and former SEO & PPC manager at Urban Attic, Helen brings with her a wealth of experience and excellent commercial copywriting skills. Helen will be responsible for the development and implementation of SEO and social media campaigns for national and international accounts, with clients across a wide range of markets. Don Fryer, Account Director at Piranha Digital Media commented, "As a Google Qualified SEO specialist with many years of experience Helen makes a very welcome addition to Piranha’s dedicated and growing SEO team. She will be working alongside other members of the team to improve PageRank, domain authority, search position and social media engagement for our SEO and social media client base". --- - Published: 2012-12-26 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/digital-marketing-support-for-market-leader/ Lancashire’s Piranha Internet has been chosen to provide full digital marketing support to Centriforce, the UK’s largest independent producer of recycled plastic sheet, board and profiles. Based at a six-acre site in Liverpool, Centriforce was established over 30 years ago and has pioneered UK based plastic recycling. Centriforce’s innovative approach to product development has seen them work with customers and other parties to devise new applications for their products, addressing market challenges and reducing the reliance on non-renewable materials. Versatile, durable and sustainable, Centriforce products have multiple uses across a diverse range of markets, including agricultural, civil engineering, equestrian, land management, sports and leisure and utilities. Piranha have planned a number of marketing strategies and campaigns starting with the development of a brand new website, which is currently under development and due to be launched at the beginning of April. Following the launch of the new website Piranha will be implementing a full digital marketing campaign focusing on SEO, PPC management and social media marketing. Don Fryer, Account Director says “Centriforce is a very exciting company to be working with, they are constantly looking at new applications for their products and we are looking forward to opening new doors for them”. The marketing strategies will also incorporate some off-line tactics, including B2B direct mail and email marketing. Piranha plan to introduce Centriforce to new potential customers and are working closely with them to open up new markets for their versatile product range. --- - Published: 2012-10-26 - Modified: 2012-10-26 - URL: https://piranha-solutions.com/news/piranha-social-media-strategy/ Piranha Digital Media the award winning digital marketing agency has taken the Campaign for Wool’s social media campaign from strength to strength with a mix of strategic planning, audience analysis, careful platform selection and relevant regular engagement. The Campaign for Wool was initiated in October 2008 by His Royal Highness the Prince of Wales, who had observed that the wool industry was facing enormous and unprecedented challenges; the price of wool had plummeted to the point where farmers were being paid less for their sheep’s fleeces than the cost of having them shorn. At the same time, sheep numbers were declining across the world, from Britain to Australia and New Zealand, and some farmers were losing confidence in the future of the wool industry. With an international remit the Campaign for Wool relies on its online presence to promote its messages to a wide audience within the wool trade and to the public at large. Piranha'€™s strategy has had to accommodate the diverse uses and audiences of the wool market which makes the social media campaigns success across artisan, fashion, interior design and wool producers even more impressive. The 2011/2012 campaign saw a marked increase in social media audiences a 286% increase in Facebook likes and 450% increase in Twitter followers over the first 12 month period. The 2012/2013 strategy has been devised to build on this success to further increase the audience but to also increase engagement mainly through Facebook, Twitter and the Campaign for Wool blog and by... --- - Published: 2012-06-26 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/piranha-appoint-new-seo-account-manager/ Piranha Digital Media, part of the Piranha Group, has recently appointed Natalie Mott as SEO & Social Media Account Manager to its growing digital services team. Natalie, formerly an SEO Account Manager at Lakestar Media and a graduate of the University of Liverpool will be responsible for the development of strategic SEO and social media campaigns for clients across a wide range of markets. Natalie will be focusing on key, national and international accounts, working with local government agencies and large commercial enterprises improving PageRank, domain authority and search position. Don Fryer, Account Director at Piranha Digital Media commented, “Natalie’s appointment will strengthen the expanding digital marketing team, bringing with her an in-depth understanding of SEO campaign management and social media engagement”. --- - Published: 2012-05-26 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/don-fryer-chosen-as-judge-for-biba-awards-panel/ Piranha Advertising and Marketing Director, Don Fryer, has been chosen to be a member of the judging panel for this year's BIBA Business Awards. Don will be one of the judges tasked with finding this year's creative business of the year. The BIBA's (Be Inspired in Business Awards) is Lancashire's most high-profile business award ceremony, celebrating the best businesses across Lancashire in a total of sixteen business categories. Don has been a director at Preston's Piranha Advertising and Marketing since the company was launched in 2001, and before changing job roles to become an account director, he was a creative director at the time that Piranha Advertising & Marketing won the Outstanding New Business of the Year award at the BIBA's predecessors, The North and West Lancashire Business and Industry Awards in 2003. Don will be drawing on his 20 years creative and marketing industry experience to ensure the best Creative Business is crowned best Creative Business of the Year 2012. Whilst reading this you might be asking why Piranha Advertising & Marketing is not in the running for this creative award, well the truth of the matter is that since winning the award in 2003, Piranha Advertising & Marketing has grown significantly and all the team have been so busy servicing client accounts that Piranha has not applied for any awards ceremonies in nearly 10 years, but watch this space. --- - Published: 2012-04-26 - Modified: 2021-07-05 - URL: https://piranha-solutions.com/news/full-service-marketing-support-for-kirkham-lancashire-based-progress-debt-recovery/ Piranha Advertising & Marketing, the full service agency which is based in Preston, Lancashire, has been chosen to provide full service design, adverting, marketing and new media solutions to Progress Debt Recovery which is based in Kirkham, Lancashire Piranha Advertising & Marketing will be responsible for managing the marketing function which will include developing and implementing the marketing strategy for the Lancashire based company. First on the agenda will be the revamp of the current Fax Marking campaign to attempt to reverse the fall in sales enquiries from this low cost form of marketing. Although fax marketing is not always the most popular form of marketing, it is very effective in an industry where a need is instant, for example needing to recover a business debt as quickly as possible. Piranha is looking to create a branded set of fax mailers which will increase the return on investment at the same time positioning Progress as the specialist id debt recovery. Piranha will also be designing and producing new sales literature including brochures, folders, leaflets and flyers designed for the higher end of the corporate market. The needs of large corporations are different to those of the SME market and the marketing solutions created by Piranha Advertising & Marketing need to reflect this careful segmentation of the market. On completion of the Fax mailers and sales literature, the strategy is to move more towards social media marketing, e-mail marketing supported by trade adverting, Direct mail and Public Relations campaigns. --- - Published: 2012-03-26 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/a-successful-year-on-the-campaign-trail/ Piranha Internet Ltd has just completed a very successful year boosting the Campaign for Wool’s online presence and supplying all of its digital marketing support requirements. Our strategy included developing a new Campaign for Wool website, creating six international websites and the planning and implementation of an SEO and social media campaign. The Campaign for Wool was initiated in October 2008 by His Royal Highness the Prince of Wales, who had observed that the wool industry was facing enormous and unprecedented challenges; the price of wool had plummeted to the point where farmers were being paid less for their sheep’s fleeces than the cost of having them shorn. At the same time, sheep numbers were declining across the world, from Britain to Australia and New Zealand, and some farmers were losing confidence in the future of the wool industry. A parallel threat emerged from man-made, often oil-based synthetic fibres, which provide stiff competition in the areas where wool has traditionally triumphed – fashion, interiors and insulation. These issues and the far-reaching environmental implications led HRH the Prince of Wales to convene a meeting over dinner at Clarence House with a diverse group of stakeholders with a connection to wool – from sheep experts to wool marketeers, wool traders to fashion designers and carpet manufacturers. The Campaign for Wool was established following this initial meeting and it was officially launched by the Prince of Wales in February 2010. The main organisations involved are from the International Wool Textile Organisation, the British... --- - Published: 2012-02-26 - Modified: 2024-10-28 - URL: https://piranha-solutions.com/news/full-service-marketing-support-for-lancashire-based-ser-group/ Lancashire's Piranha Advertising & Marketing has been chosen to provide full service design, adverting, marketing and new media solutions to The SER Group which is based near Burnley in Lancashire. Piranha Advertising & Marketing will be responsible for marketing two parts of the business, SER which is a tradition recruitment agency focusing on the technical market and Netcan which is a broader recruitment agency offering low cost fixed fee recruitment solution. Piranha will be planning and implementing a number of marketing campaigns for the group including business to business advertising which will be focussing on the general business community for Netcan as well as vertical advertising in a total of 5 market sectors:- Digital & New Media, Office, Finance & Administration, Telemarketing & Customer Service, Transport & Construction, Industrial & Manufacturing and Sales, Marketing & Management. Piranha will also be planning and implementing vertical adverting campaigns for SER targeting specific technical and industrial sectors. The marketing strategy will also incorporate website content development, search engine optimisation and search marketing tactics for both websites. Piranha Advertising & Marketing is also planning a number of b2b direct marketing campaigns utilising direct mail and e-maul marketing to target specific contacts in specific companies based on job functions, company sizes and SIC codes. All this activity will also be supported by the creation of sales literature and development and implementation of localised PR campaigns. --- - Published: 2012-01-26 - Modified: 2024-11-14 - URL: https://piranha-solutions.com/news/website-design-for-cumbrias-south-lakes-housing-association/ Piranha Advertising & Marketing has been selected to design, develop, and programme a new website for Kendal-based South Lakes Housing Association. South Lakes Housing Association, which is based in Kendal, Cumbria, chose Piranha Advertising & Marketing to design the new website following a competitive tendering and pitching process that included Piranha Advertising & Marketing presenting both company credentials and also creative solutions to the website requirements of SLHA. The website is due to go live during May/June 2012 and as well as being a complete new design will also contain a simple to use but comprehensive content management system enabling the team at SLHA to update the content of the website without any knowledge of website programming languages. The content management systems is Piranha Advertising & Marketing's own World Edit product which is a "WYSIWYG" Content Management System (What You See Is What You Get) which enables clients to enter the website via a password protected login, make changes to text, images or add new pages and view these changes as they appear prior to the changes going live. These website changes are instant and can be made from anywhere in the world providing the client has the login details. All the website design, website programming, testing and loading is carried out in-house by Piranha Advertising & Marketing's comprehensive web development team. --- - Published: 2011-12-26 - Modified: 2021-07-05 - URL: https://piranha-solutions.com/news/branding-for-preston-north-end-sir-tom-finney-day/ Preston's Piranha Advertising & Marketing Solutions Ltd has just completed a prestigious branding exercise for Preston North End to celebrate the 90th Birthday of Preston football legend Sir Tom Finney. Piranha Advertising & Marketing developed a brand based on the famous and iconic splash€ photograph of Sir Tom which was also used to create the fountain outside the ground. The branding will be used to promote the birthday celebrations which will take part on Easter Saturday and coincide with the game against the Milton Keynes Dons. Preston North End will be reducing ticket prices around the ground and laying on entertainment in a hope of swelling the attendance at the game. Piranha Advertising & Marketing will also be designing a number of posters to promote the game as well designing sales flyers to be distributed to the Preston community. A series of banner adverts will also be developed by the Piranha Advertising & Marketing creative team to act as advertisements on associated websites including the PNE official website. This is the second major design and marketing project completed for Preston North End by Piranha Advertising & Marketing following the large scale promotional campaign to market the Tranmere fixture earlier in the season which resulted in the highest attendance of the season at Deepdale of over 17,000. --- - Published: 2011-11-26 - Modified: 2024-10-28 - URL: https://piranha-solutions.com/news/piranha-launches-new-website-for-st-catherines-hospice/ Piranha Internet Ltd, the Preston-based award winning internet service agency is delighted to announce the launch of a new website developed for St Catherine’s Hospice, a highly regarded local charity that provides specialised palliative care from its centre of excellence based in Lostock Hall. The website has been designed and developed to reflect St Catherine’s modern approach to palliative care. Care is provided at home through outpatient and day therapy clinics and overnight in the Hospice. St Catherine’s also provides education in palliative care for care homes and operates a 24-hour professional advice line. The charity ran a comprehensive selection process before engaging Piranha. Companies wishing to provide website development and support to St Catherine’s Hospice needed to demonstrate the design skills and technical ability to give the charity the online presence and on-going support they required. They also needed to show an understanding of St Catherine’s ethos, capture the spirit of the Hospice and the support it provides as well as providing excellent value for money. Since being appointed, Piranha has been involved at every stage of the production process and was integral to the planning and content structure of the website. Paul Airey, Account Director at Piranha, said: “We are delighted to be working with St Catherine’s Hospice. Right from the start we understood just how important this project is to the charity and its future plans, and knew, given the opportunity, we would deliver a high quality website which is well constructed, comprehensive, relevant and informative. ”... --- - Published: 2011-10-26 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/piranha-discover-more-new-talent/ Preston-based internet services provider Piranha Internet, part of the Piranha Group, have recently appointed Thomas Smethurst as a Web Developer. Tom joins a growing creative team that has been supplying digital solutions to the region’s business community, local authorities and the NHS for over ten years. Tom, a graduate of Manchester Metropolitan University is the third graduate to benefit from Piranha’s ‘Graduate Apprenticeship Scheme’. The scheme allows the brightest and most talented graduates to establish themselves in a thriving and dynamic creative environment. Peter Bamber, Creative Director at Piranha commented, ‘The two main prerequisites to join of the scheme are talent and enthusiasm, Tom has an abundance of both. he has displayed a strong work ethic coupled with a knowledge of web development that belies his age. ’ The 23 year-old will be supporting senior developers on national and international accounts, working with local government agencies and large commercial enterprises. Tom’s appointment strengthens the expanding creative digital and web development team, bringing with him a youthful enthusiasm and willingness to learn. Tom joins an established team of creative professionals at Piranha Internet with a proven track record for delivering creative online solutions across a wide range of markets. Piranha currently has 14 employees with turnover in the region of £1m per year having completed over 6,000 marketing projects. Piranha celebrated 10 successful years in business in July 2011. --- - Published: 2011-09-26 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/blackpool-mobile-website-design/ Piranha Advertising & Marketing has just completed the design and development of the website for Blackpool based Greenlite UK specifically for viewing on mobile devices. Industry stats reveal that 52% of the UK Population now own a smart phone and that, on average, nearly 10% of website traffic is via a smart phone (although these statistics will vary from industry to industry). Whilst traditional websites can often be viewed on smart phones, the navigation, amount of images, amount of text and the general structure of the website makes then difficult to engage with and leaves users frustrated by the websites limitations. Piranha Advertising & Marketing had already designed and launched a traditional website for Greenlite UK, which recently moved its head quarters to Blackpool from Warrington, but as part of an ongoing digital strategy, embarked on the development of the mobile website in order to further increase traffic to the website. The design of the mobile website consisted of stripping back the site to understand what information people on a smart phone would need to quickly access and how they would navigate around the site,. This resulted in larger navigation links on the home page, less text on the home page and clearing contact information. This process was then followed throughout the site to create a truly mobile version. Piranha also provide full marketing and creative support to Greenlite along with search engine optimisation and marketing analysis so in the months ahead Piranha will be able to analyse the percentage... --- - Published: 2011-08-26 - Modified: 2011-08-26 - URL: https://piranha-solutions.com/news/piranha-10-years-of-design-advertising-and-marketing-in-lancashire/ It's hard to believe, but Piranha Advertising & Marketing Solution is now ten years old. Piranha Advertising & Marketing was formed on the 4th of July 2001 by Directors Paul Airey, Don Fryer and Peter Bamber with the aim of creating the leading Lancashire full service adverting and marketing agency, an aim that we believe that after consulting our clients is now true. The directors had gained over 40 years combined adverting, design and marketing expertise working for other agencies across the UK, including agencies in London and Manchester before taking the bold step of launching their own marketing and communications agency, Piranha Advertising & Marketing, here in Lancashire. Piranha Advertising & Marketing grew very quickly and unlike many start up businesses became profitable very quickly, returning a profit after only 3 months of trading which set the foundations for growth, investment and sustainability. Highlights of the first 10 years in business include winning a pitch against 37 other agencies for a mayor account, winning the award for Outstanding New Business in 2003, working with the likes of Golden Wonder, Campaign for Wool, the NHS and Veolia and creating a dynamic and happy team of industry professionals that is delivering an enviable level of quality work today. In these 10 years, Piranha Advertising & Marketing and Piranha Internet Limited have turned over close to £8 million, completed over 5,000 individual marketing projects and worked with close to 100 clients, many of which have been with the company throughout this period.... --- - Published: 2011-07-26 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/creative-recruitment-drive/ Following over ten years of almost continued growth, Piranha Advertising & Marketing is once again embarking on a recruitment drive to strengthen the creative, marketing, design, website and SEO team at the company's offices in Preston Lancashire. In recent years Piranha Advertising & Marketing has been at the forefront of changes to the Marketing landscape which has seen the explosion in social media websites and associated marketing channels and the increased competition on-line resulting in a continually more challenging search marketing marketplace. Piranha Advertising & Marketing has already expanded its business development department by the recruitment of an internal business development manger responsible for identifying new marketing business opportunities and now Piranha Advertising & Marketing is looking to recruit further new media, web development and search engine optimisation staff to ensure that Piranha Advertising & Marketing continues to offer the highest level of quality marketing support to its broad client bases. One key area of development will be the appointment of a Search Marketing Manager to oversee the search engine optimisation offering of Piranha and to develop integrated marketing strategies which combine traditional marketing functions with that of new media, social media and search marketing. The recruitment drive will also coincide with internal changes to strengthen the website development team at Piranha Advertising & Marketing. --- - Published: 2011-05-26 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/waste-industry-marketing-outstanding-success/ The marketing, advertising and digital services implemented by Piranha Advertising & Marketing for Lancashire based Pakawaste is proving a great success with enquiry levels beating all expectations for the specialist waste services provider. Piranha Advertising & Marketing, of Preston, created a new website for the company which has been well received throughout the waste industry, but more importantly, since its launch Piranha Advertising & Marketing has embarked on an in-depth search engine optimisation and search marketing campaign which has seen the website rise to the top of the search engines for the vast majority of key words and phrases identified as those used by potential customers to find companies like Pakawaste and the products they provide. This success in gaining high goggle listings has been instrumental in the company receiving regular, high value leads from the internet and reduced the reliance of direct sales which can prove costly. In addition to on-line marketing, Piranha has also gained substation trade press coverage for Pakawaste thanks to a co-ordinated trade PR campaign focussing on those publications read by key decision makers and purchasers in the industry. Piranha Advertising & Marketing has also designed and produce brochures, sales leaflets, press adverts and exhibition material to further enhance the company’s reputation and gain it further business opportunities. --- - Published: 2011-04-26 - Modified: 2011-04-26 - URL: https://piranha-solutions.com/news/piranha-advertising-marketing-search-engine-optimisation-clients-all-page-1-of-google/ Piranha Advertising & Marketing Solutions Limited of Preston Lancashire has achieved outstanding results for their clients by achieving Page 1 of Google listings for all its clients in at least 1 of their primary key words or phrases. These phrases include competitive key words such as Air Conditioner Hire and Heat Pumps and in many cases; clients of Piranha Advertising & Marketing are first page of goggle for over 50 major searches. These results have been instrumental in most clients of Piranha seeing an increase in business opportunities and sales as a result of increase website based enquires which mirrors the rise in website rankings. This outstanding achievement has been possible due to the dedicated in-house search engine optimisation team at Piranha Advertising & Marketing and the 10 years the company has been successfully providing search engine optimisation strategies for it clients. Whilst Piranha Advertising & Marketing also provides Google adwords management, these results are all as a result of organic listings which is also mirrored across all other search engines such as Bing. Piranha launched its search engine optimisation services in 2002 when Piranha Internet Limited was created to provide specialist digital services to the clients of Piranha Advertising & Marketing including website design, SEO, Search Marketing and new media solutions. Piranha Advertising & Marketing now delivers professional bespoke online marketing services to over 60 search engine optimisation clients across the UK. Piranha also provides international search engine optimisation in French, Spanish, German and Polish for a number of... --- - Published: 2011-03-26 - Modified: 2024-11-12 - URL: https://piranha-solutions.com/news/partner-marketing-programme-wins-award/ As part of the full service marketing support provided by Piranha Advertising & Marketing Solutions Ltd to Blackpool based ICS Heat Pump Technology, Piranha Advertising & Marketing developed a series of marketing initiatives that have been instrumental in ICS Heat Pumps winning a top industry award. ICS Heat Pump Technology picked up the prize for Training Initiative of the Year at the annual Cooling Industry Awards held at the Hilton Hotel, Park Lane, London on the 29th September. The ICS DeLonghi Partner Installer Programme was viewed by the judging panel as being an innovative example of the approach needed by heat pump manufacturers in ensuring that installers have the correct knowledge and training in order to drive the heat pump market forward. As Part of this partner installer programme, Piranha Advertising & Marketing created a network of Partner Installer websites, all dynamically produced with the details of each partner so they could market their Heat Pump services to their customer base. Piranha also designed and produced partner recruitment material, training videos, presentation material, product guides and various point of sale campaigns all designed to assist the partners in delivering their heat pump services. Instrumental in the award was the CPD video and its delivery which was again produced by Piranha Advertising & Marketing --- - Published: 2011-02-26 - Modified: 2011-02-26 - URL: https://piranha-solutions.com/news/piranha-launches-dedicated-web-design-and-search-engine-optimisation-website/ Piranha has just launched a dedicated website covering website design, search engine optimisation, search marketing and social media marketing for Piranha Internet Ltd. The Piranha website complements the website of Piranha Advertising & Marketing which focuses on more traditional forms of marketing such as Direct Mail, Advertising, Public Relations, Branding, Exhibition Design, Creative Literature Design and Photography. Both Piranha Advertising & Marketing Ltd and Piranha Internet Ltd are companies in the Piranha Group and were formed in 2001 to offer full marketing, creative and digital marketing support to companies in Lancashire and the North West of England. The 2 companies work alongside each other on the majority of client’s campaigns, but the clear distinction between the two allows clients to focus on just traditional marketing or web based and digital campaigns if required. Launched in Lancashire in July 2001 and operating out of modern city centre offices, in only a short period of time Piranha Internet has grown in both size and reputation and are now fully established as one of the most creative and strategic marketing led web agencies in the North West of England. Piranha is an award winning team of dedicated and creative programmers and internet marketing professionals who share the belief that effective marketing is one of the most important elements of a company’s business operation. Piranha works in partnership with clients, not for them, creating SEO and digital marketing strategies that grow business. The Piranha Group combines superior communication and listening skills with outstanding design... --- - Published: 2011-01-26 - Modified: 2021-07-05 - URL: https://piranha-solutions.com/news/piranha-advertising-and-marketing-launches-new-brand-for-the-halooka-experience/ Piranha Advertising and Marketing has just created and launched a new brand for Blackpool based company The Halooka Experience. The Halooka is set to revolutionise the “smoking” experience for the next generation of club and bar owners providing a sophisticated (and legal) alternative to smoking whist creating a new revenue stream for bar owners. Piranha created the brand to communicate the history and function of The Halooka Experience whilst presenting the experience in a positive new manner for more sophisticated consumer groups. The brand will roll out across multiple media channels in the months ahead including the launch of a new trade and consumer focused website, trade direct mail, consumer advertising and a celebrity endorsement campaign. The arrival of the Halooka experience creates a pioneering solution for the businesses who have suffered a loss of income since the smoking ban and instead now creates a positive income stream from the delivery of the Halooka experience. The Halooka has already been successfully placed in a number of London’s VIP venues and has already grown popular within the celebrity culture in many leading bars and clubs. Announcing the launch of the Halooka, the CEO said: “We are proud to produce the world’s first real electronic shisha. It has taken over 2 years of research and development working with customers, businesses, and government bodies to produce an innovative ‘and genuine harm reducing’ alternative for smokers and those who enjoy the shisha culture”. --- - Published: 2010-12-26 - Modified: 2021-07-05 - URL: https://piranha-solutions.com/news/piranha-internet-designs-and-builds-ink-squid-e-commerce-website/ Piranha Internet Ltd has just completed the design and build of the e-commerce website for The Ink Squid. The website is built with many powerful features to increase site visibility, increase page rank and increase “up sell” to larger quantity products. Some of the key features of this new website include:- Powerful and Intuitive Admin Panel Web-based administration panel gives the client full control over every aspect of the Ink Squid ecommerce website. The client can also manage the full product catalogue, orders, customers, shipping methods, payments, design and any settings with a few mouse clicks. Incredible Set of Ecommerce Features The Ink Squid website includes several hundred ecommerce features and innovations such as one-page checkout, AJAX-based web interface, visual block manager and many others. Search Engine Optimisation Ranking at the top of search engines can mean virtually unlimited high-quality traffic to the online store. With the Ink Squid website, the client gets table less and W3C compliant layout, friendly URLs and can define META tags as well as generate Google Sitemap Built-in Content Management Built-in content management engine enables Ink Squid to create, edit and publish supplementary content which makes the store complete and provides additional information like the company details, policies, surveys, contact forms, banners, etc. In-house Tech Support and Custom Development Ink Squid, like all our clients, are never left on their own. Our technical support specialists are on duty to help them resolve any technical issues that they may face. --- - Published: 2010-11-26 - Modified: 2021-07-05 - URL: https://piranha-solutions.com/news/piranha-advertising-and-marketing-launches-new-brand-for-guitar-range/ Piranha Advertising and Marketing has just created and launched a new brand for a Manchester based company looking to market a range of electric guitars into the UK market. Jaxx Guitars will compete with many of the existing brands on the market such as Fender, Gibson and Rickenbacker but at a lower price point. The brand has been designed to appeal to musicians who want a high quality instrument but without the more significant price tag that current global brands command. The simple yet effective logo design has been created to sit alongside existing brands in the market and to be easily recognisable when produced on the product as well as on promotional literature. Following the brands creation, marketing activity will focus on recruiting a selection of independent retailers currently selling a broad range of musical instruments into this niche market. Tactics employed will include direct marketing, both postal and e-mail, public relations and product reviews supported by point of sale material. Once the products are established in store, Piranha will migrate the marketing activity towards consumer promotions and advertising focusing on consumer interest magazines, social media and online advertising. Jaxx Guitars are due in store in the New Year. --- - Published: 2010-10-26 - Modified: 2021-07-05 - URL: https://piranha-solutions.com/news/uk-audio-furniture-company-branding/ Piranha Advertising and Marketing has just created and launched 2 new brands for a leading UK provider of high quality, high value innovative audio furniture. The 2 brands, Essence and Pure Vision have been created to enable the company to launch products at a higher end of the current audio visual furniture market. The company currently supplies mid and low range TV stands to the independent retail market and high street market usually at the £50-£100 price point. The new range of higher quality furniture is likely to retail significantly higher than these prices based on the innovative deign, higher quality and natural materials used in the manufacture. Following the brands creation, marketing activity will focus on promoting the new ranges to the existing customer base of independent retailers before targeting fashion led home furniture retailers. Tactics employed will include direct marketing, both postal and e-mail, public relations and product reviews supported by point of sale material. Once the products are established in store, Piranha will focus the marketing activity towards consumer promotions and advertising focusing on consumer interest magazines, social media and online advertising. Essence and Pure Vision are due in store in the New Year with pre-production samples already receiving great reviews. --- - Published: 2010-08-26 - Modified: 2024-10-28 - URL: https://piranha-solutions.com/news/piranha-launches-full-range-of-flip-brochures-services/ Piranha Advertising & Marketing has officially launched its full range of flip brochures services following a number of successful client trials. The flip brochures allow customers to view brochures either on-line or on-disc by physically turning the pages of the brochures giving a realistic online representation of a real paper based brochure. Piranha has perfected two versions, one ideally suited for website applications, and the other, at higher resolution for viewing on disc. Both versions come with a zoom in function that enables users to clearly read even fine online text, a feature not available with many other systems. Piranha has also secured an agreement with a major trade CD replication company to provide the replication including full colour, fully loaded CDs including wallet from as little as 30pence per item based on 1,000 units, making them an ideal direct marketing solution. Piranhas clients are already using flip brochures on line, for direct mail and for distribution at trade shows with great results. --- --- ## Our Work --- ## Case Studies ---