{"id":4545,"date":"2018-02-15T07:28:18","date_gmt":"2018-02-15T06:28:18","guid":{"rendered":"https:\/\/phiab.com\/?page_id=4545"},"modified":"2024-08-08T15:35:24","modified_gmt":"2024-08-08T13:35:24","slug":"about-phi","status":"publish","type":"page","link":"https:\/\/phiab.com\/about-phi\/","title":{"rendered":"Our Story"},"content":{"rendered":"<div id=\"pl-4545\"  class=\"panel-layout\" ><div id=\"pg-4545-0\"  class=\"panel-grid panel-has-style\" ><div class=\"banner-image siteorigin-panels-stretch panel-row-style panel-row-style-for-4545-0\" data-stretch-type=\"full-stretched\" ><div id=\"pgc-4545-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-4545-0-0-0\" class=\"so-panel widget widget_sow-image panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-8b5b6f678277-4545\"\n\t\t\t\n\t\t>\n\n<div class=\"sow-image-container\">\n\t\t<img decoding=\"async\" src=\"https:\/\/phiab.com\/wp-content\/uploads\/2020\/08\/Our-story-banner.jpg\" width=\"1536\" height=\"512\" srcset=\"https:\/\/phiab.com\/wp-content\/uploads\/2020\/08\/Our-story-banner.jpg 1536w, https:\/\/phiab.com\/wp-content\/uploads\/2020\/08\/Our-story-banner-300x100.jpg 300w, https:\/\/phiab.com\/wp-content\/uploads\/2020\/08\/Our-story-banner-1024x341.jpg 1024w, https:\/\/phiab.com\/wp-content\/uploads\/2020\/08\/Our-story-banner-768x256.jpg 768w, https:\/\/phiab.com\/wp-content\/uploads\/2020\/08\/Our-story-banner-1280x427.jpg 1280w, https:\/\/phiab.com\/wp-content\/uploads\/2020\/08\/Our-story-banner-512x171.jpg 512w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" title=\"Our Story Banner\" alt=\"\" loading=\"lazy\" \t\tclass=\"so-widget-image\"\/>\n\t<\/div>\n\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-4545-1\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-4545-1\" data-stretch-type=\"full\" ><div id=\"pgc-4545-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-4545-1-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h1 class=\"curveit\">Our Story<\/h1>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-4545-2\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-4545-2\" data-stretch-type=\"full\" ><div id=\"pgc-4545-2-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-4545-2-1\"  class=\"panel-grid-cell\" ><div id=\"panel-4545-2-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><strong>To understand and cure the diseases that still plague humanity, medical science needs new tools that gain widespread scientific use by being affordable to all scientists.<\/strong><\/p>\n<p>Close to 20 years ago this, together with the excitement of working with something entirely new, inspired me and a group of engineers to start developing a technology that would allow cell biologists to non-invasively study cells while being cultured inside the incubator.<\/p>\n<p>Sweden is the home of PHI, cinnamon buns, ABBA and technology innovations, including the three-point seat belt and mobile phones. But also Torbj\u00f6rn Caspersson\u2019s cytophotometer, which led to the flow cytometer and eventually HoloMonitor<sup>\u00ae<\/sup>. Rather surprisingly in hindsight, Caspersson\u2019s and other early cytometers in the 1930s were microscopy based. However, without digital image sensors and computer processing, the microscope was doomed to mainly remain a visual tool for cell biologists, while the flow cytometer developed to become its separate quantitative counterpart.<\/p>\n<p>The cell, life\u2019s smallest building block, is fragile. Life is characterized by change. Science is unbiased observation and quantification. Technical developments associated with mobile phones and consumer electronics have made it possible to unite these previously irreconcilable imperatives.<\/p>\n<p><a href=\"https:\/\/phiab.com\/holomonitor\/\">The HoloMonitor time-lapse cytometer<\/a> is based on the successor of the soon 100-year-old phase-contrast microscope \u2014 <a href=\"https:\/\/phiab.com\/holomonitor\/quantitative-phase-imaging\/\">quantitative phase imaging<\/a>. Equipped with a digital image sensor, low power diode illumination and sophisticated computer algorithms, HoloMonitor quantifies living cells by measuring how light changes direction when passing through unstained cells. The cells are completely unaffected, as no light energy whatsoever is absorbed or transferred to the cells \u2014 no energy exchange, no change.<\/p>\n<p>This allows HoloMonitor to gently image, quantify and over time monitor a large number of cells individually in their incubator environment, without the bias introduced by the harshness and toxicity of flow cytometry and fluorescent microscopy.<\/p>\n<p>After all, Caspersson\u2019s original idea of microscopy-based cytometry wasn\u2019t so bad.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-4545-3\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-4545-3\" ><div id=\"pgc-4545-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-4545-3-0-0\" class=\"so-panel widget widget_sow-image panel-first-child\" data-index=\"3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-8b5b6f678277-4545\"\n\t\t\t\n\t\t>\n\n<div class=\"sow-image-container\">\n\t\t<img decoding=\"async\" src=\"https:\/\/phiab.com\/wp-content\/uploads\/2020\/02\/PeterEgelberg-banner-768x256.jpg\" width=\"768\" height=\"256\" srcset=\"https:\/\/phiab.com\/wp-content\/uploads\/2020\/02\/PeterEgelberg-banner-768x256.jpg 768w, https:\/\/phiab.com\/wp-content\/uploads\/2020\/02\/PeterEgelberg-banner-300x100.jpg 300w, https:\/\/phiab.com\/wp-content\/uploads\/2020\/02\/PeterEgelberg-banner-1024x341.jpg 1024w, https:\/\/phiab.com\/wp-content\/uploads\/2020\/02\/PeterEgelberg-banner-150x50.jpg 150w, https:\/\/phiab.com\/wp-content\/uploads\/2020\/02\/PeterEgelberg-banner-512x171.jpg 512w, https:\/\/phiab.com\/wp-content\/uploads\/2020\/02\/PeterEgelberg-banner-1280x427.jpg 1280w, https:\/\/phiab.com\/wp-content\/uploads\/2020\/02\/PeterEgelberg-banner-600x200.jpg 600w, https:\/\/phiab.com\/wp-content\/uploads\/2020\/02\/PeterEgelberg-banner.jpg 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"Peter Egelberg banner\" alt=\"\" loading=\"lazy\" \t\tclass=\"so-widget-image\"\/>\n\t<\/div>\n\n<\/div><\/div><div id=\"panel-4545-3-0-1\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"4\" ><div class=\"image-text panel-widget-style panel-widget-style-for-4545-3-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p style=\"text-align: left;\">Peter Egelberg<br \/>\n<em>Founder of PHI<\/em><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"To understand and cure the diseases that still plague humanity, medical science needs new tools.","protected":false},"author":6,"featured_media":20967,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ub_ctt_via":"","footnotes":""},"categories":[],"featured_image_src":"https:\/\/phiab.com\/wp-content\/uploads\/2020\/08\/Our-story-banner.jpg","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our Story - PHI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phiab.com\/about-phi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Story\" \/>\n<meta property=\"og:description\" content=\"To understand and cure the diseases that still plague humanity, medical science needs new tools.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/phiab.com\/about-phi\/\" \/>\n<meta property=\"og:site_name\" content=\"PHI\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-08T13:35:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/phiab.com\/wp-content\/uploads\/2020\/08\/Our-story-banner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/phiab.com\/about-phi\/\",\"url\":\"https:\/\/phiab.com\/about-phi\/\",\"name\":\"Our Story - PHI\",\"isPartOf\":{\"@id\":\"https:\/\/phiab.com\/#website\"},\"datePublished\":\"2018-02-15T06:28:18+00:00\",\"dateModified\":\"2024-08-08T13:35:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/phiab.com\/about-phi\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/phiab.com\/about-phi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/phiab.com\/about-phi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/phiab.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our Story\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/phiab.com\/#website\",\"url\":\"https:\/\/phiab.com\/\",\"name\":\"PHI\",\"description\":\"Live Cell Imaging Made Easy\",\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Our Story - PHI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/phiab.com\/about-phi\/","og_locale":"en_US","og_type":"article","og_title":"Our Story","og_description":"To understand and cure the diseases that still plague humanity, medical science needs new tools.","og_url":"https:\/\/phiab.com\/about-phi\/","og_site_name":"PHI","article_modified_time":"2024-08-08T13:35:24+00:00","og_image":[{"width":1536,"height":512,"url":"https:\/\/phiab.com\/wp-content\/uploads\/2020\/08\/Our-story-banner.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/phiab.com\/about-phi\/","url":"https:\/\/phiab.com\/about-phi\/","name":"Our Story - PHI","isPartOf":{"@id":"https:\/\/phiab.com\/#website"},"datePublished":"2018-02-15T06:28:18+00:00","dateModified":"2024-08-08T13:35:24+00:00","breadcrumb":{"@id":"https:\/\/phiab.com\/about-phi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/phiab.com\/about-phi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/phiab.com\/about-phi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/phiab.com\/"},{"@type":"ListItem","position":2,"name":"Our Story"}]},{"@type":"WebSite","@id":"https:\/\/phiab.com\/#website","url":"https:\/\/phiab.com\/","name":"PHI","description":"Live Cell Imaging Made Easy","inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/phiab.com\/wp-json\/wp\/v2\/pages\/4545"}],"collection":[{"href":"https:\/\/phiab.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phiab.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phiab.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/phiab.com\/wp-json\/wp\/v2\/comments?post=4545"}],"version-history":[{"count":1,"href":"https:\/\/phiab.com\/wp-json\/wp\/v2\/pages\/4545\/revisions"}],"predecessor-version":[{"id":40135,"href":"https:\/\/phiab.com\/wp-json\/wp\/v2\/pages\/4545\/revisions\/40135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phiab.com\/wp-json\/wp\/v2\/media\/20967"}],"wp:attachment":[{"href":"https:\/\/phiab.com\/wp-json\/wp\/v2\/media?parent=4545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phiab.com\/wp-json\/wp\/v2\/categories?post=4545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}