I flew to Atlanta expecting to cover a lens launch and came away with something far more meaningful. The debut of the Zeiss Otus ML 35mm f/1.4 was framed as a first look, but what Zeiss created was not a traditional showcase. Instead, it became an evening centered on artists, storytelling, and a sense of community that rarely takes the spotlight in this industry.
A well-known Pentax leaker with a strong history of being right has said a new Pentax DSLR is coming this year. That's certainly possible, but based on very recent conversations with company leadership, you should probably temper your expectations.
Drones have become part of the photographer's toolkit, but they can be daunting. This is where the Micro Drone 3.0 Neo by Extreme Fliers comes in.
Is there room for a new full-frame 35mm film camera? When the Pentax 17 half-frame camera came out, it represented a serious risk to see if beginner photographers would be willing to buy a new camera. When you consider the saturated used camera market with all of the options that are still available, it’s hard to imagine much demand for a camera that will cost substantially more.
Tamron has announced a significant price hike for three of its lenses in Japan, but Tamron Americas tells PetaPixel there is no accompanying price increase to announce in other markets.
LK Samyang kicked off its "Prima" series of lightweight, affordable prime lenses in late 2024 with the AF 35mm f/1.4 P. After launching the Prima AF 16mm f/2.8 and AF 85mm f/1.8 lenses last year, LK Samyang is revisiting the 35mm focal length with a smaller, lighter, and more affordable AF 35mm f/1.8 Prima prime for full-frame Sony E-mount mirrorless cameras.
DJI has announced the Avata 360, an 8K immersive drone that is equipped with dual Type 1 sensors and all of DJI's top-end sensors and transmission technology. With the promise of "exquisite clarity" in video and up to 120 megapixel photos, DJI is clearly aiming to take down Insta360's Antigravity.
Photographers would be forgiven for thinking that Panasonic is no longer committed or interested in developing new Micro Four Thirds products, but as the company told PetaPixel at CP+ 2026 in Japan, it is still very much interested in developing new MFT products that capitalize on the format's core strengths.
Harlowe has introduced an expanded lineup of Max Bi-Color LED monolight kits, built around a 120W fixture with Bluetooth-based wireless control, an included Fresnel zoom lens, and a magnetic accessory mounting system. The range includes Creator and Master kits with both AC-powered and battery-powered options, addressing different production needs from studio setups to on-location production.
Photographers often feel like certain camera technology has plateaued. Sure, sensors get a little better, autofocus improves with each generation, and cameras are faster than ever. However, camera tech rarely improves by leaps and bounds like it once did. Canon believes AI may fuel many of the biggest camera tech breakthroughs in the coming years.
For the last couple of years, PetaPixel has asked OM System executives about the company's plan for the beloved Pen series. Previously, the response has been tepid, so it didn't ask again this year. Surprisingly, OM System executives brought it up instead.
Saramonic has introduced the Air SE, a dual-channel wireless microphone system designed for smartphones, tablets, and computers. The system emphasizes compact size, simplified operation, and a feature set that aligns with current expectations for mobile-first audio workflows.
UGreen has announced the Maxidok 17-in-1 and 10-in-1 Thunderbolt 5 docks, a significant expansion to the company's Thunderbolt 5 product portfolio. The pair of new docks promises to give professional creators the ports, performance, and multi-display support they require in demanding workflows.
Panasonic Lumix makes fantastic hybrid cameras that perform well in a variety of situations. However, many argue that most aren't particularly good-looking cameras.
Panasonic has unveiled the Lumix ZS300, a successor to the Lumix ZS200 announced back in early 2018. Like its predecessor, the ZS300, also known as the TZ300, combines a 15x optical zoom lens and a 20.1-megapixel Type 1 CMOS image sensor inside a compact, pocket-sized body. However, it also features a major downgrade in user experience.
A new company, Increment Labs, is gearing up to launch its debut product, the world's first light meter-equipped watch designed from the ground up for photographers.
For over a decade, Panasonic Lumix has been at the forefront of video production in an affordable and compact package. But in speaking to PetaPixel at CP+ earlier this year, the company also expresses a desire to be recognized for photography -- just not for high-end sports.
Summit Creative's newest backpack is built for photographers with humongous super-telephoto lenses. The new Tenzing Roll Top Camera Backpack has a whopping 70-liter capacity and enough space inside its expandable design to comfortably fit a Canon 1200mm f/8L IS USM lens.
Earlier this month, Fujifilm hosted a special "Focus on Glass" event, where the company highlighted some of its optical achievements in its APS-C X System, while also proposing 14 Fujifilm X lens concepts. The company asked its customers to vote for their three favorite ideas, and voting closed late last week. The results are fascinating and highlight just how much photographers value the versatility of zoom lenses.
When Canon unveiled its first mirrorless full-frame camera, the EOS R, in 2018, the company touted its new EOS RF lens mount. While it has the same 54-millimeter diameter as the DSLR EF mount, the RF mount's flange distance is significantly shorter, shrinking from 44 millimeters to just 20. Canon promised that this would enable bold new lens designs, and the company's latest lenses show that as well as any of Canon's 60-plus RF lenses.
Tamron lenses have some very cool capabilities you may not be aware of -- like the ability to pull focus during a time lapse -- and it’s all thanks to its Lens Utility App. I want to talk about what of these abilities are, but I also want to take this opportunity to shame other lens manufacturers for not offering these same features.
Nearly every photographer is familiar with Micro Four Thirds, but what about Four Thirds? Developed by Olympus and Eastman Kodak five years before Micro Four Thirds, this DSLR format was short-lived, supplanted by the mirrorless Micro Four Thirds cameras and lenses. Gordon Laing of Cameralabs has taken a look at a pioneering Four Thirds DSLR, the Olympus E-1, 23 years after its debut.
At CP+ 2025, TTArtisan, best known for its lenses, unveiled that it was developing its first-ever camera, a retro-inspired folding Instax instant camera. The TTArtisan 203T is finally nearing release, but TTArtisan's approach to the launch is strange.
XPPen has announced its new flagship drawing display, the Artist Pro 27 (Gen 2). The company is promising some very high-level performance, including extreme color accuracy that's Calman verified, high resolution, and a 120Hz refresh rate, all for under $2,000.
The compact camera market is white-hot right now. Compact camera sales more than doubled in Japan in 2025, and many of the best-selling cameras last year at Map Camera, a major Japanese photo retailer, were compact models. Canon is no stranger to compact camera success and is committed to giving people what they want.
Audio-Technica has announced the ATV-SG1 and ATV-SG1LE, two new on-camera microphones designed for professional videographers and content creators -- its first in this segment in a decade.
Looking at Fujifilm's releases in 2025, the company did a little bit of everything, and released some very surprising, strange cameras. It is easy to think that Fujifilm is just a company keen to experiment and take risks, but the company tells PetaPixel that hard research data drives its product decisions. That said, fun matters, too.
The passage of time has not been kind to the Nikon F4. At the time of its release, it was a modern superstar, highly sought after, and bristling with modern advancements. It truly bridged the gap between classic manual-focus SLRs and modern autofocusing and advanced metering, flagship cameras.
Alfie Cameras is getting ready to launch a new analog camera designed to teach people the entire process of photography. From shooting to printing, the new Boxx camera does it all.
Fujifilm's Instax Wide 400 instant camera is coming soon in a stylish "jet black" colorway, offering photographers a more grown-up option compared to the sage green the Instax Wide 400 launched way back in June 2024.
Harlowe, formerly known as Hobolite, has announced the Omni 360° 2W, a compact video fill light designed for creators working across vlogging, action cameras, and immersive 360° content. With a focus on portability and adaptability, the light aims to provide consistent, wraparound illumination in fast-moving shooting environments.
Just over a month ago, Chinese imaging technology company Shenzen Sonida Digital Technology Co. Ltd. (Sonida), joined the Micro Four Thirds system. Sonida makes Songdian-branded cameras, which are typically low-cost compact models.
Viltrox has announced the Vintage Z2 TTL on-camera flash, expanding its retro-inspired accessory lineup with a compact, foldable design aimed at portability and ease of use. Positioned as the third entry in the series, joining the Z1 and Z3 released last year, the Z2 builds on the concept of simple, lightweight lighting tools while introducing a more flexible physical design.
Fujifilm's X Series cameras do a lot right. They are extremely capable, performant APS-C mirrorless cameras with many passionate supporters. However, for as good as they are, autofocus performance remains an oft-discussed shortcoming, especially for video applications. Fujifilm says it hears the complaints and is working hard to address the feedback.
GoPro announced a new GP3 image processor a couple of weeks ago, promising twice the pixel-processing power of its prior system-on-a-chip (SoC) and improved image quality. After showcasing the new chip's prowess with sample photos, GoPro today released a new video, and the next generation of GoPro is looking very good so far.
Viltrox has teased some exciting new lenses at The Photography and Video Show in Birmingham, England, including a pair of Evo Series prime lenses with apochromatic optical designs.
Llano has introduced the Llano R604 4-in-1 Card Reader, a compact multi-format memory card reader designed for photographers, videographers, and content creators who need to transfer large files quickly across multiple devices.
Spring is a popular time for creators to upgrade their production gear, and this season SmallRig has launched a wide range of discounts, up to 40% off, across tripods, batteries, lighting, and mobile video tools. SmallRig's new Spring Sale run from March 18 through March 31.
Nikon has issued a technical service advisory (TSA) for some Nikon Z6 III, Z5 II, and ZR cameras, stating that there is a hardware issue that may cause them to fail. The company is asking affected owners to send their cameras in for repair at no cost.
Fujifilm has announced the Instax Mini 13, a lightly refreshed version of the Mini 12 which was announced back in 2023.
NiSi has announced the Athena Prime Rewing series of full-frame cinema lenses. The company says they are designed to shift between two optical "personalities" depending on aperture.
Late last week, reports filtered across the web that the venerable, legendary Canon EOS 5D Mark IV announced way back in August 2016 had finally been discontinued. However, the reality of the DSLR's death is complicated, and in some cases, overstated.
Exposing Engineering has announced the VZ-6617, a medium format film camera that allows photographers to swap between 6x6 and 6x17 aspect ratios mid-roll, breathing some additional innovation into a space that has seen a resurgence in the last year.
The creators of the Ultimate Lens Hood (ULH) have launched a new crowdfunding campaign introducing three updated products designed to help photographers and videographers shoot through glass without glare or reflections. The new lineup includes options for traditional cameras, smartphones, and action cameras.
With full-frame Canon RF and Nikon Z mounts remaining closed to Sigma, it's not hard to think that the company might want to expand its support elsewhere if it's possible. A natural place to do so would be on the Fujifilm GFX mount.
Since it introduced its own silicon, it feels like every time we review an Apple computer, we make some grandiose statement about how much better it is than before, or how it's the best. That much praise can make it hard to express the meaning of this achievement, as it can just feel like listening to a broken record.
Finding the right camera gear can make a big difference when preparing for upcoming photography or video projects. This week’s Sony deals at B&H Photo include savings on mirrorless cameras, cinema cameras, audio equipment, lighting accessories, and high-capacity memory cards.
The Sony a7 V sits atop Map Camera's monthly digital camera sales rankings for a third straight month. The Ricoh GR IV Monochrome also had a superb debut despite its high price premium, charting just behind the a7 V.
Telesin has introduced its Master Grip series, a new lineup of smartphone camera grips designed to transform modern flagship Apple and Samsung phones into more capable handheld photography and video tools.
Panasonic has released a new round of firmware updates for several cameras, lenses, and companion apps in its Lumix S Series ecosystem. The updates introduce new accessory support, expanded lens customization options, and improvements to the company’s mobile workflow apps.
