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No, perfume isn't Art.
The irreducible elements of olfaction
Jun 6, 2025
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Maddie Phinney
51
13
7
You're a Virgin Who Can't Drive: Red Jeans by Versace
It’s no wonder Millennials are entitled— they used to call us “Generation Y,” and from TRL to Teen Beat to an endless fountain of high school comedies…
Apr 23, 2025
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Maddie Phinney
23
Sex Smells: Bruno Acampora Musc
On April 30, 1975, America watched the fall of Saigon, marking the unceremonious end to a war so unpopular it shattered public trust in government.
Mar 30, 2025
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Maddie Phinney
15
1
1
Perfume Nostalgia, Reformulation, and Why Things Can't Stay the Same.
Want to see a millennial shape-shift into a forensic accountant before your eyes?
Mar 18, 2025
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Maddie Phinney
14
3
Our Bottles, Ourselves: Rive Gauche by Yves Saint Laurent
While cultural historians romanticize the first years of the 1960s as a period of promise, the decade’s close is almost universally timestamped by acts…
Mar 8, 2025
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Maddie Phinney
17
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Bargain Bin Bouquet: Anna Sui by Anna Sui
On September 12, 1999, Jennifer Aniston and Brad Pitt walked the red carpet together for the 51st annual Primetime Emmy awards; their CAA agents had…
Feb 25, 2025
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Maddie Phinney
23
1
The Odor of Adultery: Aramis by Aramis
Chypre is a difficult perfume category to define, partly because the word itself straddles the denotative and the onomatopoetic.
Feb 19, 2025
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Maddie Phinney
16
9
Eau de Eulogy: Poême by Lancôme
Lancôme released Poême in 1995 accompanied by a campaign starring Juliette Binoche that drew from a $32 million annual ad spend, solidifying Binoche’s…
Jan 8, 2025
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Maddie Phinney
12
The Smell of Irony: CK One by Calvin Klein
In 1994 Comme Des Garçons released their eponymous perfume by Mark Buxton with ultra-utilitarian packaging by Marc Altan.
Oct 28, 2024
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Maddie Phinney
33
1
More Life: Drakkar Noir by Guy Laroche
The moment of perfume application is a sacred act, and there is no sanctity without submission.
Aug 29, 2024
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Maddie Phinney
11
Hillbilly Smellegy: Baque by Slumberhouse
Remember being 14 and rifling through your parents’ liquor cabinet for something they’d never notice was missing?
Aug 21, 2024
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Maddie Phinney
17
1
The Smell of Online Shopping: Rien by Etat Libre d'Orange
Theres a smell that’s specific to the “luxury” category of online shopping.
May 16, 2024
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Maddie Phinney
15
2
The Avocado Toast of Perfume: Bal D'Afrique by Byredo
Growing up in the nineties, popular girls smelled like Gap Dream.
Apr 10, 2024
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Maddie Phinney
13
3
The Smell of Chaos: Fraaagola Saalaaata by Hilde Soliani
Have you ever wordlessly circled a plinth crowned with an amalgam of press-on fingernails, glitter, and hair extensions?
Feb 27, 2024
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Maddie Phinney
16
2
1
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