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How brand design teams evolve
Brand design is the differentiator in the age of AI.
Mar 14
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Paul Jun
36
5
7
Return to fundamentals
Returning to basics is not a step backwards.
Dec 12, 2024
•
Paul Jun
32
3
4
Character and Portfolio
The only two things you need to focus for building a career and a life.
Nov 5, 2023
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Paul Jun
24
1
1
Great Artists Write
(This essay was first published on 99u in 2015.) What is the one thing that all artists must do to enhance their craft? Must we all go on walks, take…
Apr 19, 2021
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Paul Jun
10
To stand for something
In this AI world, being different is brave. Having a point of view is rare. Today's leadership in tech just don't have it in them...
Mar 19
•
Paul Jun
9
4
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A new personal project: The Tenth Muse (10M)
A living archive of art designed to awaken your creative instinct. Public domain artworks from 17 museums. You can search over 100,000 artworks by…
Feb 24
•
Paul Jun
12
8
A call for new stories
Thoughts on this "New Aesthetic" call and what we really need instead: a new story.
Jan 7
•
Paul Jun
30
6
6
A roundup of stories, ideas, projects, and tools
This year I published more and built new things. Thank you for your time!
Jan 1
•
Paul Jun
11
6
Develop a point of view
Taste. Aesthetics. Craft. Quality. What's more important is having a point of view. The rest follows.
Dec 28, 2025
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Paul Jun
38
1
7
You are what you believe yourself to be
Why creatives need self-delusion.
Dec 6, 2025
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Paul Jun
20
5
1
Moving at the speed of culture: why brands can't be built like monoliths anymore
How do brands earn trust in the future in the age of AI? Can a brand really "own" an aesthetic, a color, an illustration style? How do brand teams…
Nov 23, 2025
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Paul Jun
12
3
Product, brand, and marketing teams will collapse onto themselves. Here's what the future looks like.
Why can't marketing and design get along? Why aren't brand teams working with product? How does good creative work happen at scale? Some thoughts on the…
Nov 9, 2025
•
Paul Jun
12
2
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Kimchi & Gabagool
Mostly sweet, sometimes spicy, essays on creativity, brand building, strategy, writing, culture, and life.
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