Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
What Google’s Keyword Matching Update Means for Your Brand
Agency POV Google recently announced that they will be making significant changes to the way phrase and broad match modifier (BMM) keywords trigger ads for
GA4 Predictive Audiences
Agency POV Google recently rolled out their highly anticipated Google Analytics 4 that leverages machine learning models to provide marketers with some unique tools that
How to Build a Successful Health and Wellness Brand
Three fundamentals of health & wellness brand strategy to drive awareness, growth, impact, and consumer trust. Introduction The global wellness industry is expanding at
Make Your SEO and PPC Strategies Work Together
Search engine optimization (SEO) and pay per click (PPC) are two digital marketing channels that direct traffic to your website. Though the two approaches to
Google Ads Beta and Innovations You May Have Missed from Q3 & Q4 of 2020
Google Ads platform is constantly innovating with the introduction of new features or betas. Here is an overview of the highlights from some of the
Clubhouse – The Newest Social Media Platform You Should Be On
A Guide for Health, Wellness, and Lifestyle Brands What is Clubhouse? It seems like everyone’s raving about the exciting new social media platform that
The Digital Marketing Analytics Checklist
A Digital Marketing Checklist to Make Your Data Work for You Digital marketing analytics can provide a wealth of information regarding consumers’ preferences, behaviors,
Discover Google Analytics 4: Your Guide to Future-Proof Data Analytics
Google’s most significant change to its analytics platform launches in response to a cookie-less future. What you need to know to keep your competitive edge.
How Your Brand Can Promote Social Media Wellness
With people spending so much more time at home because of the COVID-19 pandemic, the danger of over-using social media is real, even for people