The Florida Aquarium’s newest exhibit, Morph’d, is an interactive experience featuring marine animals with unique-often odd, sometimes icky, always intriguing- survival adaptations. Parallel created an ad campaign that played off of the dual meaning of “life-changing”: the literal life changing of species’ adaptations and life-changing for visitors who engage in mind-expanding (and even mind blowing) discovery of the science behind the evolutionary process. With a nod to the great David Attenborough, Morph’d ads piqued audience interest and engagement with the aquatic wonders of our planet Earth.
