Orange 142 - Blog

FOX 11 Los Angeles Segment - World Cup Travel Trends & Regional Impact: Cassandra Razzi on How Destinations Can Capture the Opportunity

Orange 142 — Wed, 17 Jun 2026 16:16:37 GMT

As the World Cup approaches, its impact is extending well beyond host stadiums—reshaping how destinations, regional markets, and local businesses prepare to capture global demand. In a live Fox 11 Los Angeles interview with Marla Tellez, our Senior Business Development Manager Cassandra Razzi shares how traveler behavior is evolving, which sectors stand to benefit most, and why destinations don’t need to host a match to be part of the opportunity.

From fan-led travel to regional exploration, this conversation highlights how data-driven strategy and local market insight can help destination marketers translate global attention into sustained economic value.

Listen to the full segment to hear how destinations can position themselves now—and well beyond the final match.

Stories That Feel Like Home: Culture, Literature, and Community at the 2026 Tucson Festival of Books

Orange 142 — Mon, 08 Jun 2026 19:43:01 GMT

Reaching Readers Where They Are

The Tucson Festival of Books (TFOB) is one of the largest literary festivals in the United States and a registered non-profit organization dedicated to advancing literacy, learning, and imagination. Hosted annually on the campus of the University of Arizona, the festival is free to attend and welcomes families, educators, readers, and writers of all ages.

Yes, AI Max is Amazing, But Don’t Treat it Like a Checkbox.: A Q&A with Emily Dominguez

Orange 142 — Mon, 18 May 2026 18:56:11 GMT

Yes, AI Max is Amazing, But Don’t Treat it Like a Checkbox.: A Q&A with Emily Dominguez

By Calvin Scharffs

Guide: Campaign Metrics and What They Mean for Higher Education

Orange 142 — Fri, 15 May 2026 19:03:34 GMT

GUIDE

Maturity Model: Higher Education Enrollment Marketing Maturity Model

Orange 142 — Fri, 15 May 2026 18:51:31 GMT

Enrollment marketing doesn’t fail because of a single tactic. It breaks down when the systems, processes, and alignment required to support it aren’t in place.

This framework outlines how enrollment marketing capabilities typically evolve, from limited visibility and inconsistent execution to structured, measurable performance.

CheckList: Higher Education Enrollment Marketing Alignment Checklist

Orange 142 — Fri, 15 May 2026 18:39:48 GMT

Enrollment marketing has become more complex, and expectations have increased. Marketing teams are often responsible not just for generating leads, but for understanding how those leads move through the enrollment process and ultimately contribute to growth.

This checklist is designed to help institutions assess whether the foundational elements of their enrollment marketing are in place. It focuses on visibility, structure, and alignment across marketing and admissions, identifying potential gaps in tracking, follow-up, user experience, and measurement.

Best Practices Guide: Higher Education Enrollment Marketing & Admissions Alignment

Orange 142 — Fri, 15 May 2026 16:40:07 GMT

Higher Education Enrollment Marketing & Admissions Alignment

Table of Contents

Q&A: Why Higher Education Enrollment Marketers Struggle with their Leads

Orange 142 — Thu, 14 May 2026 20:41:45 GMT

Why Higher Education Enrollment Marketers Struggle with their Leads

A Q&A with Cassandra Razzi and Wesley Rupar

By Calvin Scharffs

AdTechRadar - 5 Questions With Orange 142’s Lashawnda Goffin: Inside Ignition+

Orange 142 — Tue, 12 May 2026 19:34:53 GMT

featured in AdTechRadar

Signal & Noise Podcast featuring Anthony Dominguez: The Mid-Market Is Getting Crushed by AdTech Complexity

Orange 142 — Mon, 11 May 2026 23:48:06 GMT